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市場調查報告書
商品編碼
1565164

社交商業情報的全球市場

Social Business Intelligence
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 194 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球社交商業情報市場預計將達到 305 億美元

2023 年全球社交商業情報市場預計為 61 億美元，預計到 2030 年將達到 305 億美元，2023-2030 年分析期間複合年成長率為 25.9%。

美國市場預估成長17億美元，中國複合年增率24.6%

到 2023 年，美國社交商業情報市場預計將達到 17 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達45億美元，2023-2030年分析期間複合年成長率為24.6%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 23.0% 和 21.9%。在歐洲，德國的複合年成長率預計約為 17.8%。

全球社交商業情報市場－主要趨勢與促進因素總結

為什麼社交商業情報對現代企業很重要？

社交商業情報(Social BI) 正成為現代企業的重要工具，希望利用社群媒體資料來獲取有關客戶行為、市場趨勢和競爭動態的寶貴見解。隨著公司越來越注重資料驅動的決策，社群 BI 讓他們能夠分析 Facebook、Twitter、LinkedIn 和 Instagram 等社群媒體平台的大量非結構化資料。這些資料提供了對客戶情緒、品牌認知和新興市場趨勢的即時洞察，使公司能夠在行銷策略、產品開拓和客戶參與方面做出明智的決策。以客戶為中心的商務策略的重要性日益增加，以及對競爭情報的需求正在推動社交 BI 解決方案在零售、醫療保健、金融服務和技術等各個行業的採用。

科技進步如何增強社交商業情報解決方案？

人工智慧 (AI)、機器學習 (ML)、自然語言處理 (NLP) 和巨量資料分析等技術進步正在顯著增強社交商業情報解決方案的功能。現代社交 BI 平台配備了先進的演算法，可以即時分析大量社交媒體資料、檢測模式並提供預測見解。 AI和ML的融合可以實現更準確的情緒分析、主題叢集和趨勢預測，使企業能夠快速回應不斷變化的市場動態。雲端基礎的社交 BI 平台提供擴充性、靈活性和成本效益，使各種規模的企業都可以使用它們。此外，資料視覺化和互動式儀表板的進步正在改善使用者體驗並實現更有效的資料主導決策。此類技術創新正在推動社交 BI 解決方案的廣泛採用。

哪個市場細分正在推動社交商業情報產業的成長？

部署類型包括雲端基礎的解決方案和本地解決方案，其中雲端基礎的社交 BI 因其擴充性和較低的初始成本而在市場上佔據主導地位。組件分為軟體和服務，其中資料視覺化工具、情緒分析平台等軟體解決方案佔最大佔有率。社交BI具有廣泛的應用，包括客戶體驗管理、競爭資訊、品牌管理、銷售和行銷最佳化以及風險管理。最終用途行業包括零售、BFSI（銀行、金融服務和保險）、醫療保健、IT 和通訊、媒體和娛樂以及政府。從地區來看，北美由於先進分析解決方案的高採用率和領先的社交 BI 供應商的存在而引領市場，而亞太地區由於數位化和社交媒體使用的增加而預計將出現快速成長。

社交商業情報市場的成長動力是什麼？

社交商業情報市場的成長受到多種因素的推動，包括擴大採用資料主導的決策、人工智慧和機器學習技術的進步以及對即時分析的需求不斷成長。企業對了解客戶情緒、提高品牌聲譽和競爭考察的需求不斷成長，推動了對社交 BI 解決方案的需求。進階分析、巨量資料和雲端運算的整合正在擴展社交 BI 平台的功能，從而實現更準確的預測和可行的見解。專注於改善客戶體驗、最佳化行銷策略以及透過資料視覺化和互動式儀表板加強協作將進一步推動市場成長。此外，社交 BI 工具在新興市場的使用不斷增加，以及對合規性和資料安全性的日益關注，正在為市場擴張創造新的機會。

受訪企業範例（42家知名企業）

  • Adobe, Inc.
  • Bizzolution
  • Bumble
  • Business Science Institute Pte. Limited
  • Call Cabinet Corporation
  • Chordial Solutions, Inc.
  • Climber
  • Didik Design
  • DMA
  • EasyRewardz Software Services Private Limited

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他領域

第4章 比賽

簡介目錄
Product Code: MCP14881

Global Social Business Intelligence Market to Reach US$30.5 Billion by 2030

The global market for Social Business Intelligence estimated at US$6.1 Billion in the year 2023, is expected to reach US$30.5 Billion by 2030, growing at a CAGR of 25.9% over the analysis period 2023-2030.

The U.S. Market is Estimated at US$1.7 Billion While China is Forecast to Grow at 24.6% CAGR

The Social Business Intelligence market in the U.S. is estimated at US$1.7 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 24.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 23.0% and 21.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.8% CAGR.

Global Social Business Intelligence Market - Key Trends and Drivers Summarized

Why Is Social Business Intelligence Becoming Critical for Modern Enterprises?

Social Business Intelligence (Social BI) is emerging as a vital tool for modern enterprises that want to leverage social media data to gain valuable insights into customer behavior, market trends, and competitive dynamics. As organizations increasingly focus on data-driven decision-making, Social BI enables them to analyze large volumes of unstructured data from social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This data provides real-time insights into customer sentiment, brand perception, and emerging market trends, allowing companies to make informed decisions regarding marketing strategies, product development, and customer engagement. The growing importance of customer-centric business strategies and the need for competitive intelligence are driving the adoption of Social BI solutions across various industries, including retail, healthcare, financial services, and technology.

How Are Technological Advancements Enhancing Social Business Intelligence Solutions?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), and big data analytics are significantly enhancing the capabilities of Social Business Intelligence solutions. Modern Social BI platforms are equipped with advanced algorithms that can analyze vast amounts of social media data in real time, detect patterns, and provide predictive insights. The integration of AI and ML is enabling more accurate sentiment analysis, topic clustering, and trend forecasting, allowing businesses to respond quickly to changing market dynamics. Cloud-based Social BI platforms offer scalability, flexibility, and cost-effectiveness, making them accessible to businesses of all sizes. Moreover, advancements in data visualization and interactive dashboards are improving user experience and enabling more effective data-driven decision-making. These technological innovations are driving the widespread adoption of Social BI solutions across sectors.

Which Market Segments Are Propelling the Growth of the Social Business Intelligence Industry?

Deployment types include cloud-based and on-premise solutions, with cloud-based Social BI dominating the market due to its scalability and lower upfront costs. Components are divided into software and services, with software solutions, such as data visualization tools and sentiment analysis platforms, holding the largest share. Applications of Social BI span across customer experience management, competitive intelligence, brand management, sales and marketing optimization, and risk management. End-use industries include retail, BFSI (Banking, Financial Services, and Insurance), healthcare, IT and telecommunications, media and entertainment, and government. Geographically, North America leads the market, driven by the high adoption of advanced analytics solutions and the presence of key Social BI vendors, while Asia-Pacific is expected to witness rapid growth due to increasing digitalization and social media usage.

What Are the Key Drivers of Growth in the Social Business Intelligence Market?

The growth in the Social Business Intelligence market is driven by several factors, including the increasing adoption of data-driven decision-making, advancements in AI and ML technologies, and the rising demand for real-time analytics. The growing need for businesses to understand customer sentiment, enhance brand reputation, and gain competitive insights is driving the demand for Social BI solutions. The integration of advanced analytics, big data, and cloud computing is expanding the capabilities of Social BI platforms, enabling more accurate predictions and actionable insights. The focus on improving customer experience, optimizing marketing strategies, and enhancing collaboration through data visualization and interactive dashboards is further supporting market growth. Moreover, the increasing use of Social BI tools in emerging markets and the growing emphasis on compliance and data security are creating new opportunities for market expansion.

Select Competitors (Total 42 Featured) -

  • Adobe, Inc.
  • Bizzolution
  • Bumble
  • Business Science Institute Pte. Limited
  • Call Cabinet Corporation
  • Chordial Solutions, Inc.
  • Climber
  • Didik Design
  • DMA
  • EasyRewardz Software Services Private Limited

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Social Business Intelligence - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Adoption of Data-Driven Decision-Making in Enterprises Drives Market Growth
    • Integration of Artificial Intelligence and Machine Learning in Social Business Intelligence Solutions Spurs Innovation
    • Growing Focus on Customer Insights and Competitive Intelligence Expands Addressable Market
    • Rising Demand for Real-Time Analytics and Predictive Insights Strengthens Business Case for Social BI
    • Emergence of Cloud-Based Social Business Intelligence Platforms Enhances Market Scalability
    • Challenges in Data Privacy and Security Pose Market Constraints
    • Increasing Use of Social Media Data for Brand Reputation Management Drives Market Adoption
    • Shift Towards Personalized Marketing and Customer Engagement Strategies Spurs Market Expansion
    • Focus on Integration with Customer Relationship Management (CRM) and Other Business Systems Drives Adoption
    • Rising Emphasis on Measuring Social Media ROI and Campaign Effectiveness Boosts Market Potential
    • Emergence of Self-Service Social Business Intelligence Tools Creates New Opportunities for SMEs
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Business Intelligence Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Business Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World 7-Year Perspective for Social Business Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 4: USA Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • CANADA
    • TABLE 5: Canada Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • JAPAN
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 6: Japan Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • CHINA
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 7: China Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • EUROPE
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 8: Europe Recent Past, Current & Future Analysis for Social Business Intelligence by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: Europe 7-Year Perspective for Social Business Intelligence by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • FRANCE
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 10: France Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • GERMANY
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 11: Germany Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • ITALY
    • TABLE 12: Italy Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • UNITED KINGDOM
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 13: UK Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • REST OF EUROPE
    • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • ASIA-PACIFIC
    • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • REST OF WORLD
    • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR

IV. COMPETITION