競爭情報工具市場規模、佔有率和成長分析（按應用程式、部署類型、最終用戶和地區分類）－2026-2033年產業預測

全球競爭情報工具市場規模預計在 2024 年達到 5.6 億美元，從 2025 年的 6.3 億美元成長到 2033 年的 16.2 億美元，在預測期（2026-2033 年）內複合年成長率為 12.5%。

全球競爭情報 (CI) 工具市場正經歷顯著成長，其驅動力來自日益激烈的商業環境變化，包括競爭加劇、雲端解決方案的廣泛應用以及資料快速產生。這些工具能夠幫助企業透過分析客戶行為、產業趨勢和競爭對手動態，做出數據驅動的決策。隨著數據量的指數級成長，包括銀行、金融和保險 (BFSI)、汽車、醫療保健和零售在內的各行各業的公司都在尋求強大的即時數據管理和分析解決方案。對先進分析技術日益成長的需求凸顯了 CI 解決方案在提升市場應對力和策略敏捷性方面的重要性，使其成為企業決策和長期數位轉型計畫的關鍵組成部分。

全球競爭情報工具市場按應用程式、部署類型、最終用戶和地區進行細分。按應用分類，市場細分為市場情報、銷售情報、產品情報、客戶情報和技術情報。按部署類型分類，市場細分為雲端部署和本地部署。按最終用戶分類，市場細分為銀行、金融和保險 (BFSI)、IT 和電信、汽車、零售、醫療保健、能源和工業。按地區分類，分析涵蓋北美、歐洲、亞太、拉丁美洲以及中東和非洲。

全球競爭情報工具市場促進因素

全球競爭情報工具市場的主要促進因素之一是企業在競爭環境中提升策略決策能力的迫切需求。隨著企業力求獲得競爭優勢，高階分析和洞察競爭對手活動及市場趨勢的需求激增。巨量資料和人工智慧的蓬勃發展推動了這一趨勢，使企業能夠收集、處理和分析大量資訊。因此，企業正增加對競爭情報工具的投資，以輔助其做出明智的決策、最佳化策略並提升整體市場地位。

限制全球競爭情報工具市場的因素

全球競爭情報工具市場的主要限制因素之一是對資料隱私和安全日益成長的擔憂。隨著企業越來越依賴競爭情報工具來收集和分析敏感的市場數據，法規結構和消費者對資料保護的意識也不斷加強。這種日益嚴格的審查可能會阻礙企業採用相關工具，因為他們擔心不當的資料處理行為會導致法律後果和聲譽損害。此外，遵守嚴格法規的成本也可能成為中小企業的障礙，限制了它們投資競爭情報解決方案的能力，並可能阻礙整體市場成長。

全球競爭情報工具市場趨勢

全球競爭情報工具市場正呈現出顯著的巨量資料技術融合趨勢，這大大提升了工具處理來自不同來源的海量結構化和非結構化資料的能力。這種協同效應使企業能夠利用數據驅動的洞察進行策略決策，從而更有效率地駕馭瞬息萬變的市場。隨著企業將即時趨勢發現和全面的競爭對手分析置於優先地位，對高階分析主導競爭情報解決方案的需求也日益成長。這一趨勢凸顯了企業向數據驅動型策略的轉變，為企業超越競爭對手、有效提升營運效率奠定了基礎。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

全球競爭情報工具市場規模（按部署類型和複合年成長率分類）（2026-2033 年）

• 本地部署
• 基於雲端的

全球競爭情報工具市場規模（按應用及複合年成長率分類）（2026-2033 年）

• BFSI
• 資訊科技/通訊
• 車
• 零售
• 衛生保健
• 能源
• 產業
• 教育

全球競爭情報工具市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Crayon（US）
• Klue（Canada）
• Contify（US）
• Owler（US）
• SimilarWeb（Israel）
• SEMrush（US）
• SpyFu（US）
• Ahrefs（Singapore）
• Moz（US）
• Brandwatch（UK）
• Talkwalker（Luxembourg）
• Meltwater（Norway）
• Cision（US）
• LexisNexis（US）
• FactSet（US）
• Bloomberg LP（US）
• AlphaSense（US）
• CB Insights（US）
• Crunchbase（US）
• ZoomInfo（US）

結論與建議

Global Competitive Intelligence Tools Market size was valued at USD 0.56 Billion in 2024 and is poised to grow from USD 0.63 Billion in 2025 to USD 1.62 Billion by 2033, growing at a CAGR of 12.5% during the forecast period (2026-2033).

The global market for competitive intelligence (CI) tools is experiencing significant growth, driven by evolving business landscapes characterized by intensified competition, the increasing prevalence of cloud-based solutions, and rapid data generation. These tools enable organizations to make data-driven decisions by analyzing customer behaviors, industry trends, and competitor actions. With the burgeoning volume of data, companies across various sectors, including BFSI, automotive, healthcare, and retail, are seeking robust solutions for real-time data management and analysis. This rising demand for advanced analytics underscores the importance of CI solutions in enhancing market responsiveness and strategic agility, positioning them as vital components in organizational decision-making and long-term digital transformation efforts.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Competitive Intelligence Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Competitive Intelligence Tools Market Segments Analysis

The global competitive intelligence tools market is segmented into application, deployment, end user, and region. By application, the market is divided into marketing intelligence,sales intelligence, product intelligence, customer intelligence, and technology intelligence. Depending on deployment, it is bifurcated into cloud-based and on-premise. According to end user, the market is classified BFSI, IT & telecom, automotive, retail, healthcare, energy, and industrial. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Competitive Intelligence Tools Market

One of the key market drivers for the Global Competitive Intelligence Tools Market is the increasing need for businesses to enhance their strategic decision-making capabilities in a highly competitive landscape. As organizations strive to gain an edge, the demand for advanced analytics and insights into competitor activities and market trends has surged. This trend is propelled by the growth of big data and artificial intelligence, which empower companies to collect, process, and analyze vast amounts of information. Consequently, businesses are increasingly investing in competitive intelligence tools to facilitate informed decision-making, optimize their strategies, and improve overall market positioning.

Restraints in the Global Competitive Intelligence Tools Market

One key market restraint for the global competitive intelligence tools market is the increasing concerns over data privacy and security. As companies increasingly rely on competitive intelligence tools to gather and analyze sensitive market data, regulatory frameworks and consumer awareness around data protection have intensified. This scrutiny can hinder the adoption of these tools, as organizations may fear potential legal repercussions or reputational damage stemming from improper data handling practices. Additionally, the cost of compliance with stringent regulations can be prohibitive for smaller firms, limiting their ability to invest in competitive intelligence solutions and inhibiting overall market growth.

Market Trends of the Global Competitive Intelligence Tools Market

The Global Competitive Intelligence Tools market is witnessing a significant trend towards the integration of big data technologies, enhancing the capabilities of these tools to process vast amounts of structured and unstructured data from diverse sources. This synergy allows organizations to harness data-driven insights for strategic decision-making, enabling them to navigate rapidly evolving markets with increased efficacy. As businesses prioritize real-time trend discovery and comprehensive competition profiling, the demand for advanced, analytics-driven competitive intelligence solutions is escalating. This trend underscores a shift towards data-centric strategies, positioning organizations to outperform rivals and scale operational efficiencies effectively.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Competitive Intelligence Tools Market Size by Type & CAGR (2026-2033)

• Market Overview
• On Premise
• Cloud-Based

Global Competitive Intelligence Tools Market Size by Application & CAGR (2026-2033)

• Market Overview
• BFSI
• IT & Telecom
• Automotive
• Retail
• Health Care
• Energy
• Industrial
• Education

Global Competitive Intelligence Tools Market Size & CAGR (2026-2033)

• North America (Type, Application)
  • US
  • Canada
• Europe (Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Crayon (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klue (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contify (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owler (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SimilarWeb (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SEMrush (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpyFu (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahrefs (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moz (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cision (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LexisNexis (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FactSet (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomberg LP (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlphaSense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CB Insights (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crunchbase (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZoomInfo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations