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市場調查報告書
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1544067

資料管理平台的全球市場

Data Management Platforms
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 262 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球資料管理平台市場預計將達到 60 億美元

全球資料管理平台市場預計 2023 年為 28 億美元，預計到 2030 年將達到 60 億美元，2023 年至 2030 年複合年成長率為 11.6%。開放資料管理平台是本報告分析的細分市場之一，預計複合年成長率為 10.0%，到分析期結束時將達到 33 億美元。分析期間內，私有資料管理平台產業的複合年成長率預計為 13.9%。

美國市場預估達7.564億美元，中國預計複合年成長率為11.1%

預計 2023 年美國資料管理平台市場規模將達 7.564 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達到9.389億美元，2023-2030年分析期間複合年成長率為11.1%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 9.7% 和 9.9%。在歐洲，德國的複合年成長率預計約為 8.5%。

全球資料管理平台市場－主要趨勢與促進因素總結

什麼是資料管理平台？

資料管理平台 (DMP) 是一個整合系統，可收集、組織和啟動來自不同來源的大量資料，以幫助公司做出更明智的策略決策。 DMP 旨在透過集中多個來源（包括線上、離線、行動和其他數位資料）的資料來打破組織內的資料孤島。 DMP 在改善目標行銷、增強客戶關係管理和最佳化廣告策略方面發揮重要作用。 DMP 使用先進的演算法來細分受眾、客製化行銷訊息並預測消費行為，以提高行銷宣傳活動的有效性。隨著公司越來越依賴資料來推動業務，DMP 已成為管理大量資訊並確保資料可存取、安全和效用的重要工具。

資料管理平台如何增強行銷和客戶參與？

DMP 透過提供跨多個管道的客戶互動的統一視圖，顯著增強行銷策略和客戶參與。此功能可讓負責人創建更個人化的行銷訊息和宣傳活動，以符合客戶的偏好和行為。透過整合來自不同接觸點的資料，DMP 提供了客戶旅程的整體視圖，從而實現更精確的定位和細分。此外，透過利用機器學習和預測分析，DMP 可以預測未來消費者的行為和偏好，幫助企業主動調整行銷策略。這不僅提高了轉換率，還透過提供更相關、更及時的內容來加強客戶關係，改善整體客戶體驗。

資料管理平檯面臨哪些挑戰？

儘管 DMP 具有顯著的優勢，但其實施並非沒有挑戰。主要資訊包括資料整合。 DMP 必須處理來自各種資料來源的資料，這需要付出巨大的努力來確保資料的兼容性和準確性。此外，有效使用 DMP 需要強而有力的資料管治策略來管理隱私問題。尤其是隨著資料隱私監管和法規（例如 GDPR 和 CCPA）的增加。企業必須確保客戶資料的收集、儲存和使用符合這些法規，以避免法律後果並維護消費者的信任。另一個挑戰是從 DMP 處理的大量資料中獲得可行的見解。這不僅需要先進的分析工具，還需要能夠正確解釋資料並在策略框架內有效使用數據的熟練人力資源。

推動資料管理平台市場成長的因素有哪些？

資料管理平台市場的成長受到多種因素的推動，包括各行業對更好的資料分析和洞察力的需求不斷成長。快速且準確地分析大資料集的能力對於公司獲得競爭優勢至關重要。 DMP 透過提供可協助您有效細分和定位潛在客戶的工具來實現這一目標。這在零售、電子商務和媒體等領域尤其有價值。此外，數位行銷的激增和對個人化行銷方法的需求正在推動 DMP 的採用。消費者行為也發揮關鍵作用，個人化互動和符合隱私的溝通趨勢日益成長。這種需求正在推動企業投資強大的資料管理解決方案，這些解決方案可以在遵守監管標準的同時提供更豐富的客戶體驗。此外，人工智慧和機器學習的技術進步正在實現更先進的資料處理能力，進一步推動DMP市場的成長。這些因素加上全球產業正在進行的數位轉型努力，確保了資料管理平台市場的動態擴張，並且 DMP 在現代資料主導型業務中的關鍵作用凸顯。

受訪企業舉例（共177家）

  • Adobe Systems, Inc.
  • Cloudera, Inc.
  • Cxense ASA
  • IgnitionOne
  • Informatica LLC
  • KBM Group LLC
  • Lotame Solutions, Inc.
  • MediaMath, Inc.
  • Neustar, Inc.
  • Oracle Corporation
  • Rocket Fuel Inc.
  • SAP SE
  • SAS Institute, Inc.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他領域

第4章 比賽

簡介目錄
Product Code: MCP11451

Global Data Management Platforms Market to Reach US$6.0 Billion by 2030

The global market for Data Management Platforms estimated at US$2.8 Billion in the year 2023, is expected to reach US$6.0 Billion by 2030, growing at a CAGR of 11.6% over the analysis period 2023-2030. Open Data Management Platforms, one of the segments analyzed in the report, is expected to record a 10.0% CAGR and reach US$3.3 Billion by the end of the analysis period. Growth in the Private Data Management Platforms segment is estimated at 13.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$756.4 Million While China is Forecast to Grow at 11.1% CAGR

The Data Management Platforms market in the U.S. is estimated at US$756.4 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$938.9 Million by the year 2030 trailing a CAGR of 11.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.7% and 9.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.

Global Data Management Platforms Market - Key Trends and Drivers Summarized

What Are Data Management Platforms and How Do They Transform Data Handling?

Data Management Platforms (DMPs) are integrated systems that collect, organize, and activate large volumes of data from diverse sources to enable businesses to make more informed and strategic decisions. These platforms are designed to break down data silos within organizations by aggregating data from multiple sources including online, offline, mobile, and other digital data streams. DMPs play a crucial role in improving target marketing efforts, enhancing customer relationship management, and optimizing advertising strategies. They use sophisticated algorithms to segment audiences, tailor marketing messages, and predict consumer behavior, thereby increasing the effectiveness of marketing campaigns. As businesses increasingly rely on data to drive their operations, DMPs have become essential tools for managing vast amounts of information, ensuring that data is accessible, secure, and usable.

How Do Data Management Platforms Enhance Marketing and Customer Engagement?

DMPs significantly enhance marketing strategies and customer engagement by providing a unified view of customer interactions across multiple channels. This capability allows marketers to create more personalized marketing messages and campaigns that are better aligned with the customers' preferences and behaviors. By integrating data from various touchpoints, DMPs enable a holistic understanding of the customer journey, facilitating more precise targeting and segmentation. Furthermore, DMPs can leverage machine learning and predictive analytics to forecast future consumer behaviors and preferences, which helps companies to proactively adjust their marketing strategies. This not only leads to higher conversion rates but also builds stronger customer relationships by delivering more relevant and timely content, thereby enhancing the overall customer experience.

What Challenges Do Organizations Face with Data Management Platforms?

While DMPs offer substantial benefits, their implementation is not without challenges. One of the primary issues is data integration, as these platforms must handle a variety of data types from disparate sources, often requiring significant effort to ensure data compatibility and accuracy. Additionally, the effective use of DMPs demands strong data governance policies to manage privacy concerns, especially with the increasing scrutiny and regulation regarding data privacy (such as GDPR and CCPA). Organizations must ensure that customer data is collected, stored, and used in compliance with these regulations to avoid legal repercussions and maintain consumer trust. Another challenge is deriving actionable insights from the vast amounts of data processed by DMPs. This requires not only sophisticated analytical tools but also skilled personnel who can interpret the data correctly and apply it effectively within strategic frameworks.

What Drives the Growth in the Data Management Platforms Market?

The growth in the data management platforms market is driven by several factors, including the escalating demand for better data analytics and insights across various industries. As businesses strive to gain a competitive edge, the ability to quickly and accurately analyze large datasets becomes crucial. DMPs facilitate this by providing tools that help in the effective segmentation and targeting of potential customers, which is particularly valuable in sectors such as retail, e-commerce, and media. Additionally, the surge in digital marketing and the need for personalized marketing approaches are fueling the adoption of DMPs. Consumer behavior also plays a significant role, as customers increasingly expect personalized interactions and privacy-compliant communications. These demands encourage businesses to invest in robust data management solutions that can deliver enhanced customer experiences while adhering to regulatory standards. Moreover, technological advancements in artificial intelligence and machine learning are enabling more sophisticated data processing capabilities, further driving the growth of the DMP market. These factors, combined with the ongoing digital transformation initiatives across global industries, ensure a dynamic expansion of the data management platforms market, underscoring their critical role in modern data-driven business practices.

Select Competitors (Total 177 Featured) -

  • Adobe Systems, Inc.
  • Cloudera, Inc.
  • Cxense ASA
  • IgnitionOne
  • Informatica LLC
  • KBM Group LLC
  • Lotame Solutions, Inc.
  • MediaMath, Inc.
  • Neustar, Inc.
  • Oracle Corporation
  • Rocket Fuel Inc.
  • SAP SE
  • SAS Institute, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Data Management Platforms - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Cohesive Data Handling Drives Growth in Data Management Platforms (DMP)
    • Increasing Need for Improved Audience Targeting and Segmentation Strengthens DMP Adoption
    • Expansion of Digital Marketing and Advertising Spurs Demand for Data Management Platforms
    • Integration of AI and Machine Learning in DMPs Enhances Predictive Analytics Capabilities
    • Rising Adoption of Customer Data Platforms (CDPs) Complements DMP Growth
    • Increasing Focus on Real-Time Data Processing Expands Addressable Market for DMPs
    • Expansion of E-commerce Necessitates Robust Data Management for Enhanced Customer Experiences
    • Growing Use of DMPs in Healthcare for Better Patient Data Management Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Private Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Private Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Private Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Open Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Open Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Open Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Media Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Media Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Media Agencies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Publishers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Publishers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 15: World 16-Year Perspective for Publishers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Ad Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Ad Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 18: World 16-Year Perspective for Ad Agencies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 19: World Data Management Platforms Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Brands / Retailers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Brands / Retailers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 22: World 16-Year Perspective for Brands / Retailers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 23: USA Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 24: USA Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 25: USA 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 28: USA 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 29: Canada Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 30: Canada Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 31: Canada 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 34: Canada 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • JAPAN
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 35: Japan Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Japan Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 37: Japan 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 40: Japan 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • CHINA
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 41: China Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 42: China Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 43: China 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 46: China 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • EUROPE
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 47: Europe Recent Past, Current & Future Analysis for Data Management Platforms by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 48: Europe Historic Review for Data Management Platforms by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 49: Europe 16-Year Perspective for Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 52: Europe 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 55: Europe 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • FRANCE
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 56: France Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 57: France Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 58: France 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 59: France Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 60: France Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 61: France 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • GERMANY
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Germany Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 64: Germany 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 65: Germany Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Germany Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 67: Germany 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Italy Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 70: Italy 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 71: Italy Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 72: Italy Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 73: Italy 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 74: UK Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 75: UK Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 76: UK 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 77: UK Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 78: UK Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 79: UK 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Rest of Europe Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 82: Rest of Europe 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 83: Rest of Europe Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Rest of Europe Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 85: Rest of Europe 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 88: Asia-Pacific 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 89: Asia-Pacific Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Asia-Pacific Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 91: Asia-Pacific 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Rest of World Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 94: Rest of World 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 95: Rest of World Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Rest of World Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 97: Rest of World 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030

IV. COMPETITION