全球美容精華液市場

Cosmetic Serum

出版日期: 2024年08月28日 | 出版商:

Global Industry Analysts, Inc. | 英文 133 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球血清市場預計將達到 2,510 萬美元

2023年全球血清市場估計為1,740萬美元，預計到2030年將達到2,510萬美元，2023年至2030年複合年成長率為5.3%。皮膚和防曬精華液是本報告分析的細分市場之一，預計複合年成長率為 5.2%，到分析期結束時將達到 1,480 萬美元。在分析期間，護髮精華液細分市場的複合年成長率預計為 5.8%。

美國市場預估為480萬美元，中國預期複合年成長率為5.2%

預計 2023 年美國美容液市場規模將達 480 萬美元。中國作為世界第二大經濟體，預計2030年市場規模將達到400萬美元，2023-2030年分析期間複合年成長率為5.2%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 4.9% 和 4.5%。在歐洲，德國的複合年成長率預計為 5.3%。

全球美容液市場 - 主要趨勢和促進因素總結

精華液的感覺：為什麼美容愛好者喜歡精華液？

精華液憑藉其強大的配方和針對性的功效，席捲了美容界，成為全球護膚的主要產品。與傳統保濕霜不同，精華液採用較小的分子設計，使其能夠更深入地滲透到皮膚中並提供更高濃度的活性成分。因此，它可以有效針對皺紋、老年斑和脫水等特定護膚問題。這些精華液含有維生素、抗氧化劑和勝胜肽，可均勻膚色和膚色，增加水分，並減少老化跡象。隨著消費者越來越意識到將精華液融入護膚的好處，對這些強大的產品的需求只會增加，這反映出我正在更廣泛地轉向主動、個人化的護膚解決方案。

精華液在護膚創新上有何特色？

美容精華液的配方是一門平衡功效和感官吸引力的微妙藝術。生物技術的創新促進了生物活性成分的開發，這些成分能夠與皮膚細胞有益地相互作用並促進再生和修復。現代精華液不僅具有保濕、滋養的作用，還具有修復和防護作用，這要歸功於透明質酸等保濕成分、菸鹼醯胺等皮膚屏障修復成分以及視網醇等抗衰老成分。此外，精華液質地輕盈且吸收迅速，對尋求不油膩且有效的護膚選擇的消費者很有吸引力。這些特性，加上可客製化護膚的興起，使精華液可以分層和混合，以滿足個人皮膚的需求，凸顯了美容精華液在美容行業的創新優勢。

美容液市場挑戰：製造商面臨什麼？

儘管血清很受歡迎，但血清製造商仍面臨一些挑戰。創造既有效又安全的配方所需的研發成本可能是一個主要障礙，特別是對於較小的品牌。此外還面臨市場飽和的挑戰，眾多產品都在爭取消費者的注意力，如果沒有大量的行銷投資，任何一款精華液都很難脫穎而出。此外，護膚行業正在迅速發展，新趨勢和成分不斷出現。製造商必須不斷創新和重新制定配方，以跟上不斷變化的消費者期望和法規，尤其是在朝著清潔和道德美容標準邁進的市場中。

推動美容液市場快速成長的主要因素有哪些？

精華液市場的成長受到多種因素的推動，包括消費者對專門護膚療法的好處的教育不斷增加，以及隨著世界人口老齡化，人們對抗衰老產品的興趣日益濃厚。此外，皮膚病學的進步為血清提供了新的知識和成分，也支持了市場的擴張。此外，護膚個人化的趨勢特別有利於精華液的擴散，精華液通常被用作客製化護膚護膚的一部分。數位行銷和社群媒體的興起使品牌能夠宣傳使用精華液的直接和長期好處，進一步提高消費者的興趣和銷售。隨著天然和有機產品市場的擴大，對採用綠色技術和永續性的精華液的需求也在擴大，公司正在利用環保的方法和成分進行創新。這些因素共同使精華素產業走上了動態成長的軌道，反映出它在未來護膚中的重要作用。

受訪企業範例（共46家）

Amway Corporation
Chanel SA
Clarins SA
Estee Lauder, Inc.
Kao Corporation
L'Oreal SA
LVMH Moet Hennessy-Louis Vuitton
Markwins Beauty Products, Inc.
Procter & Gamble Company, The
Shiseido Co., Ltd.
Unilever NV

The global market for Cosmetic Serum estimated at US$17.4 Million in the year 2023, is expected to reach US$25.1 Million by 2030, growing at a CAGR of 5.3% over the analysis period 2023-2030. Skin & Sun Care Serum, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$14.8 Million by the end of the analysis period. Growth in the Hair Care Serum segment is estimated at 5.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.8 Million While China is Forecast to Grow at 5.2% CAGR

The Cosmetic Serum market in the U.S. is estimated at US$4.8 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.0 Million by the year 2030 trailing a CAGR of 5.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.9% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.3% CAGR.

Global Cosmetic Serum Market - Key Trends and Drivers Summarized

Serum Sensation: Why Are Beauty Enthusiasts Swearing by Cosmetic Serums?

Cosmetic serums have taken the beauty world by storm, becoming a staple in skincare routines globally due to their potent formulations and targeted results. Unlike traditional moisturizers, serums are designed with smaller molecules that can penetrate deeply into the skin, delivering a high concentration of active ingredients. This makes them exceptionally effective at addressing specific skincare concerns like wrinkles, dark spots, and dehydration. Formulated with vitamins, antioxidants, and peptides, these serums improve skin texture and tone, enhance hydration, and reduce signs of aging. As consumer awareness grows about the benefits of incorporating serums into their skincare regime, the demand for these powerful products continues to rise, reflecting a broader shift towards proactive and personalized skincare solutions.

What Sets Cosmetic Serums Apart in Skincare Innovation?

The formulation of cosmetic serums is a fine art, balancing efficacy with sensory appeal. Innovations in biotechnology have led to the development of bio-active ingredients that can interact beneficially with skin cells, promoting regeneration and repair. Modern serums not only hydrate and nourish but also provide reparative and protective benefits thanks to ingredients like hyaluronic acid for moisture retention, niacinamide for skin barrier repair, and retinol for its anti-aging properties. Furthermore, the lightweight and fast-absorbing nature of serums make them appealing to consumers looking for non-greasy and effective skincare options. These characteristics, combined with the rise of customizable skincare, where serums can be layered or mixed to suit individual skin needs, underscore the innovative edge of cosmetic serums in the beauty industry.

Challenges in the Serum Market: What Are Manufacturers Up Against?

Despite their popularity, manufacturers of cosmetic serums face several challenges. The high cost of research and development needed to create formulations that are both effective and safe can be a significant barrier, particularly for smaller brands. There is also the challenge of market saturation, with numerous products vying for consumer attention, making it difficult for any single serum to stand out without significant marketing investment. Furthermore, the skincare industry is rapidly evolving, with new trends and ingredients constantly emerging. Manufacturers must continuously innovate and reformulate to keep up with consumer expectations and regulatory changes, especially in markets that are increasingly moving towards clean and ethical beauty standards.

What Are the Key Factors Driving the Surge in the Cosmetic Serum Market?

The growth in the cosmetic serum market is driven by several factors, including increased consumer education about the benefits of specialized skincare treatments and a growing interest in anti-aging products as the global population ages. Advances in dermatological science that provide new insights and ingredients for serums also fuel market expansion. Additionally, the trend towards personalization in skincare is particularly conducive to the proliferation of serums, which are often used as part of a tailored skincare routine. The rise of digital marketing and social media has allowed brands to showcase the immediate and long-term benefits of serum use, further boosting consumer interest and sales. As the market for natural and organic products expands, there is also an increasing demand for serums formulated with green technologies and sustainability in mind, pushing companies to innovate with eco-friendly practices and ingredients. Together, these factors are propelling a dynamic growth trajectory in the cosmetic serum industry, reflecting its critical role in the future of skincare.

Select Competitors (Total 46 Featured) -

Amway Corporation
Chanel SA
Clarins SA
Estee Lauder, Inc.
Kao Corporation
L'Oreal SA
LVMH Moet Hennessy - Louis Vuitton
Markwins Beauty Products, Inc.
Procter & Gamble Company, The
Shiseido Co., Ltd.
Unilever NV

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- Cosmetic Serum - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
- Global Economic Update
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Advancements in Dermatological Science Propel Innovations in Serum Formulations
- Increasing Consumer Awareness of Ingredients Spurs Growth in Natural Serums
- Anti-Aging Trends Strengthen Market Demand for Age-Defying Serums
- Global Beauty Trends Fuel Adoption of Brightening and Hydrating Serums
- E-commerce Expansion Sets the Stage for Global Serum Brand Accessibility
- Growing Male Interest in Skincare Propels Market Expansion
- Environmental Concerns Drive Formulation of Eco-Friendly Serums
- Emerging Markets Witness Rising Demand for Luxury Skincare Products
- Packaging Innovations Enhance Appeal and Sustainability of Serums
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Cosmetic Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 2: World Historic Review for Cosmetic Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 3: World 16-Year Perspective for Cosmetic Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Hair Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 5: World Historic Review for Hair Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 6: World 16-Year Perspective for Hair Care Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 7: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 8: World Historic Review for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 9: World 16-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 10: World Cosmetic Serum Market Analysis of Annual Sales in US$ for Years 2014 through 2030
- TABLE 11: World Recent Past, Current & Future Analysis for Skin & Sun Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 12: World Historic Review for Skin & Sun Care Serum by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 13: World 16-Year Perspective for Skin & Sun Care Serum by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 14: USA Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 15: USA Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 16: USA 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
CANADA
- TABLE 17: Canada Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 18: Canada Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 19: Canada 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
JAPAN
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 20: Japan Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 21: Japan Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 22: Japan 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
CHINA
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 23: China Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 24: China Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 25: China 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
EUROPE
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 26: Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Cosmetic Serum by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Cosmetic Serum by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 29: Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 30: Europe Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 31: Europe 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
FRANCE
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 32: France Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 33: France Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 34: France 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
GERMANY
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 35: Germany Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 36: Germany Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 37: Germany 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
ITALY
- TABLE 38: Italy Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 39: Italy Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 40: Italy 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
UNITED KINGDOM
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 41: UK Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 42: UK Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 43: UK 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
REST OF EUROPE
- TABLE 44: Rest of Europe Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 45: Rest of Europe Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 46: Rest of Europe 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
ASIA-PACIFIC
- Cosmetic Serum Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 47: Asia-Pacific Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 48: Asia-Pacific Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 49: Asia-Pacific 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030
REST OF WORLD
- TABLE 50: Rest of World Recent Past, Current & Future Analysis for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
- TABLE 51: Rest of World Historic Review for Cosmetic Serum by Segment - Skin & Sun Care Serum, Hair Care Serum and Other Segments Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
- TABLE 52: Rest of World 16-Year Perspective for Cosmetic Serum by Segment - Percentage Breakdown of Value Sales for Skin & Sun Care Serum, Hair Care Serum and Other Segments for the Years 2014, 2024 & 2030