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健康美容化妝品

市場調查報告書

商品編碼

1705706

眼部精華市場：按產品類型、按成分類型、按分銷管道、按最終用戶、按皮膚類型、按地區

Under Eye Serum Market, By Product Type, By Ingredient Type, By Distribution Channel, By End User, By Skin Type, By Geography

出版日期: 2025年03月04日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球眼部精華液市場規模估計為 48.3 億美元，預計到 2032 年將達到 112.2 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 12.8%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	48.3億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	12.80%	2032年價值預測	112.2億美元

數字。 2025年眼底精華液各地區市場佔有率（%）

由於人們對抗老化產品的認知不斷提高以及化妝品消費量的增加，全球眼部精華液市場在過去幾年中出現了顯著成長。眼部精華液有助於減少黑眼圈、浮腫和細紋。精華液含有玻尿酸、胜肽、咖啡因和抗氧化劑等成分，有助於滋潤和提亮嬌嫩的眼下區域。此外，數位化的普及和忙碌的生活方式導致千禧世代的眼睛疲勞加劇，從而推動了需求。各種電子商務平台和針對特定皮膚問題的產品創新進一步推動了市場的成長。然而，在預測期內，農村地區的高成本和低認知度可能會在一定程度上抑制市場成長。

市場動態：

全球眼部精華液市場主要受到老年人口不斷成長、整裝儀容意識不斷增強以及對多功效化妝品需求不斷成長的推動。這導致抗衰老化妝品的銷售大幅增加。同時，忙碌的生活方式和過度使用螢幕使得黑眼圈和眼袋變得更加常見，也增加了對有效治療方案的需求。此外，咖啡因、透明質酸、胜肽、維生素 C 和維生素 E 等成分的持續創新進一步增強了我們的眼部精華液的功效。除此之外，電子商務的普及、產品的優質化也是主要趨勢。然而，天然成分和臨床測試血清的高成本在一定程度上限制了市場的成長。

本研究的主要特點

本報告對全球眼部精華液市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025 年至 2032 年的市場規模（以十億美元為單位）和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。

它根據公司亮點、產品系列、關鍵亮點、業績和策略等參數，對全球眼部精華液市場的主要企業進行了概述。

研究涉及的主要企業包括雅詩蘭黛、歐萊雅、資生堂、寶潔、聯合利華、路威酩軒集團、香奈兒、愛茉莉太平洋、LG 生活健康、嘉娜寶、Tatcha、Drunk Elephant、玉蘭油、海藍之謎、科顏氏、嬌韻詩、悅木之源、歐緹麗、泰蘭油、海藍之謎、科顏氏、嬌韻詩、悅木之源、歐緹麗、科顏 Barbara 可修會等。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

透過分析全球眼部精華液市場所使用的各種策略矩陣，相關人員將更容易做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	US$ 4.83 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	12.80%	2032 Value Projection:	US$ 11.22 Bn

The global under eye serum market has witnessed substantial growth over the past few years, owing to rising awareness about anti-aging products and increasing consumption of cosmetic products. Under eye serums help reduce dark circles, puffiness, and fine lines under the eyes. They contain ingredients like hyaluronic acid, peptides, caffeine, and antioxidants that hydrate and brighten the delicate under-eye area. Moreover, growing digital presence and busy lifestyles have led to increased cases of eye strain and fatigue among millennials, thereby augmenting demand. Various e-commerce platforms and product innovations catering to specific skin concerns have further propelled the market growth. However, high costs and limited awareness in rural areas may restrain market growth to some extent over the forecast period.

Market Dynamics:

The global under eye serum market is primarily driven by the rising geriatric population, increasing consciousness about personal appearance, and growing demand for multi-benefit cosmetic products. This has augmented the sales of anti-aging cosmetics significantly. Meanwhile, hectic lifestyles and excessive screen time have made under-eye dark circles and puffiness more common, creating need for effective treatment options. Additionally, continuous innovation in ingredients, such as caffeine, hyaluronic acid, peptides, and vitamins C and E, have enhanced the performances of under eye serums. This, along with the proliferation of e-commerce, and product premiumization is another major trend. However, high costs of natural and clinically-tested variants restrict the market growth to some degree.

Key Features of the Study:

This report provides in-depth analysis of the global under eye serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global under eye serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Estee Lauder, L'Oreal, Shiseido, P&G, Unilever, LVMH, Chanel, Amorepacific, LG Household and Healthcare, Kanabo, Tatcha, Drunk Elephant, Olay, La Mer, Kiehl's, Clarins, Origins, Caudalie, Dr. Barbara Sturm, and SkinCeuticals

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global under eye serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global under eye serum market

Market Segmentation

Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Creams
- Gels
- Serums
- Others (Oils, Balms)
Ingredient Type Insights (Revenue, USD Bn, 2020 - 2032)
- Retinols
- Vitamin C
- Hyaluronic Acid
- Caffeine
- Ceramides
- Peptides
- Others (plant extracts, oils)
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Retail
- Others (Departmental Stores, Pharmacy)
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Women
- Men
- Unisex
Skin Type Insights (Revenue, USD Bn, 2020 - 2032)
- Dry Skin
- Oily Skin
- Combination Skin
- Normal Skin
- Sensitive Skin
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Estee Lauder
- L'Oreal
- Shiseido
- P&G
- Unilever
- LVMH
- Chanel
- Amorepacific
- LG Household and Healthcare
- Kanabo
- Tatcha
- Drunk Elephant
- Olay
- La Mer
- Kiehl's
- Clarins
- Origins
- Caudalie
- Barbara Sturm
- SkinCeuticals

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Under Eye Serum Market, By Product Type
- Global Under Eye Serum Market, By Ingredient Type
- Global Under Eye Serum Market, By Distribution Channel
- Global Under Eye Serum Market, By End User
- Global Under Eye Serum Market, By Skin Type
- Global Under Eye Serum Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Under Eye Serum Market, By Product Type, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Creams
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Gels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Others (Oils, Balms)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

5. Global Under Eye Serum Market, By Ingredient Type, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Retinols
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Vitamin C
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Hyaluronic Acid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Caffeine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Ceramides
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Peptides
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Others (plant extracts, oils)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

6. Global Under Eye Serum Market, By Distribution Channel, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Others (Departmental Stores, Pharmacy)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

7. Global Under Eye Serum Market, By End User, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

8. Global Under Eye Serum Market, By Skin Type, 2020-2032, (USD)

Introduction
- Market Share Analysis, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Dry Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Oily Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Combination Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Normal Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
Sensitive Skin
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

9. Global Under Eye Serum Market, By Region, 2020 - 2032, Value (USD)

Introduction
- Market Share (%) Analysis, 2028,2028 & 2032, Value (USD)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Skin Type, 2020 - 2032, Value (USD)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD)
  - South Africa
  - North Africa
  - Central Africa

10. Competitive Landscape

Estee Lauder
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
L'Oreal
Shiseido
P&G
Unilever
LVMH
Chanel
Amorepacific
LG Household and Healthcare
Kanabo
Tatcha
Drunk Elephant
Olay
La Mer
Kiehl's
Clarins
Origins
Caudalie
Barbara Sturm
SkinCeuticals