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市場調查報告書
商品編碼
1528128

全球內容行銷市場

Content Marketing
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 413 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到2030年全球內容行銷市場預計將達到5,176億美元

全球內容行銷市場預計 2023 年為 1,470 億美元，預計到 2030 年將達到 5,176 億美元，2023-2030 年分析期間複合年成長率為 19.7%。品牌知名度內容行銷是本報告分析的細分市場之一，預計複合年成長率為 20.4%，到分析期結束時將達到 2,122 億美元。分析期內，潛在潛在客戶開發領域內容行銷的複合年成長率預計為 21.6%。

美國市場預估成長408億美元，中國複合年成長率18.6%

預計 2023 年美國內容行銷市場價值將達到 408 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達到769億美元，2023-2030年分析期間複合年成長率為18.6%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 17.4% 和 16.6%。在歐洲，德國的複合年成長率預計約為 14.2%。

全球內容行銷市場－主要趨勢與促進因素總結

你吸引觀眾了嗎？揭開內容行銷的秘密

內容行銷是一種策略方法，專注於創建和分發有價值的、相關的和一致的內容，以吸引和留住明確定義的受眾，從而最終推動盈利的客戶行為。與傳統行銷經常用以產品為中心的廣告打斷觀眾的注意力不同，內容行銷的目的是建立專業知識，提高品牌知名度，並讓您的業務留在消費者的腦海中。 。透過提供符合用戶興趣和需求的高品質內容，企業可以與受眾建立關係，從而獲得長期忠誠度和銷售。這些策略中使用的內容類型包括部落格報導、影片、電子報、資訊圖表和播客，每種內容都旨在幫助您接觸目標受眾並實現所選的特定參與目標。

數位轉型如何塑造內容行銷？

隨著數位環境的發展，內容行銷領域也適應最新的數位技術和趨勢。社群媒體平台的興起尤其產生了重大影響，為內容傳送和參與提供了新的場所。社群媒體使內容負責人能夠以比以往更具互動性和個人化的方式接觸更多受眾。此外，資料分析和機器學習的進步使負責人比以往任何時候都更深入、更準確地了解受眾。透過分析從用戶互動中收集的資料，負責人可以更好地根據用戶偏好和行為自訂內容，從而有可能提高宣傳活動的有效性。此外，整合 SEO（搜尋引擎最佳化）策略將確保您的內容不僅有吸引力，而且易於在搜尋引擎上查看和發現。

內容負責人目前面臨哪些挑戰？

儘管內容行銷很有效，但它並非沒有挑戰。數位資訊的氾濫使得訊息很難在擁擠的網路世界中脫穎而出。內容創作者必須始終尋找新的創新方式。此外，如果沒有適當的資源規劃，頻繁提供一致內容的壓力可能會影響品質。另一個主要挑戰是衡量內容行銷宣傳活動的有效性。儘管有多種工具和指標可用，但將轉換直接歸因於特定內容很複雜，並且通常需要採用多方面的分析方法。此外，隨著消費者對行銷越來越持懷疑態度，負責人必須更加努力地保持其內容的真實性和可信度。

是什麼推動了內容行銷市場的成長？

內容行銷市場的成長受到多種因素的推動，例如數位媒體的持續崛起、消費行為相對於傳統廣告的變化以及技術進步。隨著越來越多的人透過各種設備消費數位內容，企業正在增加對內容行銷的投資，以吸引不斷成長的受眾。消費者偏好無廣告體驗並希望與品牌進行有意義的互動，從而推動了對傳統廣告的轉變。內容行銷透過提供有用且有吸引力的內容而不是直接廣告來滿足這些需求。此外，人工智慧和機器學習的進步使內容行銷更加有效和高效，提供了先進的工具來個人化內容和自動化交付。這些技術改進，加上對客戶旅程和內容參與策略的更深入了解，繼續增加了內容行銷在現代數位經濟中的相關性和必要性。

受訪企業範例（共384家）

  • Brafton Inc.
  • Contently, Inc.
  • Eucalypt Media, LLC
  • Hubspot Inc.
  • Influence & Co.
  • Marketo, Inc.
  • NewsCred, Inc.
  • Scripted, Inc.
  • Skyword, Inc.
  • TapInfluence, Inc.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 世界其他地區

第4章 比賽

簡介目錄
Product Code: MCP11304

Global Content Marketing Market to Reach US$517.6 Billion by 2030

The global market for Content Marketing estimated at US$147.0 Billion in the year 2023, is expected to reach US$517.6 Billion by 2030, growing at a CAGR of 19.7% over the analysis period 2023-2030. Content Marketing for Brand Awareness, one of the segments analyzed in the report, is expected to record a 20.4% CAGR and reach US$212.2 Billion by the end of the analysis period. Growth in the Content Marketing for Lead Generation segment is estimated at 21.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$40.8 Billion While China is Forecast to Grow at 18.6% CAGR

The Content Marketing market in the U.S. is estimated at US$40.8 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$76.9 Billion by the year 2030 trailing a CAGR of 18.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.4% and 16.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.2% CAGR.

Global Content Marketing Market - Key Trends and Drivers Summarized

Are You Captivating Your Audience? Unveiling the Mastery of Content Marketing

Content marketing stands as a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Unlike traditional marketing, which often interrupts the audience with product-focused advertising, content marketing aims to establish expertise, promote brand awareness, and keep businesses on the minds of consumers. By offering users high-quality content that is aligned with their interests and needs, companies build a relationship with their audience that can lead to increased loyalty and sales over time. The types of content utilized in these strategies range from blog posts, videos, and newsletters to infographics, podcasts, and more, each chosen for its effectiveness in reaching the target demographic and achieving specific engagement goals.

How Is Digital Transformation Shaping Content Marketing?

As digital landscapes evolve, so too does the field of content marketing, adapting to include the latest in digital technologies and trends. The rise of social media platforms has been particularly influential, providing new venues for content distribution and engagement. Social media allows content marketers to reach larger audiences in a more interactive and personal way than ever before. Moreover, advancements in data analytics and machine learning have empowered marketers to understand their audiences with unprecedented depth and precision. By analyzing data collected from user interactions, marketers can tailor their content more effectively to match user preferences and behaviors, potentially increasing the impact of their campaigns. Additionally, the integration of SEO (Search Engine Optimization) strategies ensures that content is not only appealing but also visible and easily discoverable through search engines.

What Challenges Do Content Marketers Face Today?

Despite its efficacy, content marketing is not without its challenges. The digital information overload can make it difficult for a message to stand out in the crowded online world. Content creators must continually find new and innovative ways to capture attention and engage with their audience. Furthermore, the pressure to deliver consistent and frequent content can lead to quality compromises unless proper resource planning is in place. Another significant challenge is measuring the effectiveness of content marketing campaigns. While various tools and metrics are available, attributing conversions directly to specific content pieces can be complex, often requiring a multi-faceted approach to analytics. Additionally, as consumer skepticism towards marketing grows, marketers must work harder to maintain authenticity and trust in their content.

What Drives the Growth in the Content Marketing Market?

The growth in the content marketing market is driven by several factors, including the continuous rise of digital media, changes in consumer behavior towards traditional advertising, and technological advancements. As more people consume digital content on a variety of devices, businesses are investing more in content marketing to capture this growing audience. The shift away from traditional advertising stems from consumers' preference for ad-free experiences and their desire for meaningful interaction with brands. Content marketing meets these needs by offering useful and engaging content rather than direct advertisements. Additionally, advancements in AI and machine learning provide sophisticated tools for personalizing content and automating distribution, making content marketing both more effective and efficient. These technological improvements, combined with a deeper understanding of customer journeys and content engagement strategies, continue to propel the relevance and necessity of content marketing in a modern digital economy.

Select Competitors (Total 384 Featured) -

  • Brafton Inc.
  • Contently, Inc.
  • Eucalypt Media, LLC
  • Hubspot Inc.
  • Influence & Co.
  • Marketo, Inc.
  • NewsCred, Inc.
  • Scripted, Inc.
  • Skyword, Inc.
  • TapInfluence, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Content Marketing - Global Key Competitors Percentage Market Share in 2024 (E)
    • Global Economic Update
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Towards Personalized Marketing Drives Adoption of Advanced Content Strategies
    • Rising Influence of Social Media Content Creation Spurs Market Growth
    • Increasing Role of Video Content in Marketing Strategies Expands Addressable Market Opportunities
    • Content Automation Tools Propel Efficiency and Scalability in Marketing Operations
    • Integration of AI with Content Marketing Strengthens Business Case for Data-Driven Insights
    • User-Generated Content Trends Accelerate Engagement and Brand Loyalty
    • Localization Needs Drive Demand for Region-Specific Content Creation
    • Increasing Use of Augmented Reality in Content Marketing Creates Novel Brand Experiences
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Content Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Content Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Content Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Lead Generation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Lead Generation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Lead Generation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Brand Awareness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Brand Awareness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Brand Awareness by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Customer Acquisition by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Customer Acquisition by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Customer Acquisition by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Other Objectives by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Other Objectives by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 15: World 16-Year Perspective for Other Objectives by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 16: World Content Marketing Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: USA 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: Canada Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: Canada 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • JAPAN
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 23: Japan Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: Japan Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Japan 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • CHINA
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: China Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: China 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • EUROPE
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Content Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Content Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: Europe 16-Year Perspective for Content Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Europe 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • FRANCE
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 35: France Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: France Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: France 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • GERMANY
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 38: Germany Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Germany Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: Germany 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 41: Italy Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Italy Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Italy 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 44: UK Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: UK Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: UK 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 53: Rest of World Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Rest of World Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Rest of World 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030

IV. COMPETITION