首頁 > 市場調查報告書 > 通訊

線上廣告

內容行銷市場規模、佔有率、成長分析（按內容類型、格式、技術整合、分銷管道、垂直產業和地區）－2025 年至 2032 年產業預測

市場調查報告書

商品編碼

1734420

內容行銷市場規模、佔有率、成長分析（按內容類型、格式、技術整合、分銷管道、垂直產業和地區）－2025 年至 2032 年產業預測

Content Marketing Market Size, Share, and Growth Analysis, By Content Type (Blog Posts, Social Media Posts), By Format (Text, Visual), By Technology Integration, By Distribution Channel, By Industry Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年05月17日 | 出版商:

SkyQuest | 英文 187 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球內容行銷市場規模將達到 720 億美元，從 2024 年的 824.4 億美元成長到 2032 年的 2,435.5 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 14.5%。

數位媒體消費趨勢以及自然流量的重要作用正在推動內容行銷的需求。隨著智慧型手機和網路連線的廣泛使用，消費者擴大轉向數位內容行銷，企業正在從傳統行銷轉向數位平台，從而刺激該行業的成長。專注搜尋引擎最佳化並提高知名度至關重要。個人化行銷和影片內容行銷消費的增加進一步影響了這一需求，其中影響者行銷和聯盟行銷成為有效內容行銷策略的關鍵組成部分。然而，內容行銷飽和、衡量投資報酬率和監管障礙等挑戰可能會阻礙市場擴張。在創新和應對這些挑戰之間取得平衡對於內容行銷的持續成長至關重要。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Adobe Inc.（USA）
Aghreni Technologies Pvt. Ltd.（India）
Alma Media Corp.（Finland）
Brafton Inc.（USA）
Contentoo BV（Netherlands）
CoSchedule LLC（USA）
Curata Inc.（USA）
Hootsuite Inc.（Canada）
HubSpot Inc.（USA）
Influence and Co.（USA）
InterAct Marketing（USA）
IZEA Worldwide Inc.（USA）
NewsCred（USA）
Rock Content（Brazil）
Seismic Software Inc.（USA）
Skyword Inc.（USA）
Sprinklr Inc.（USA）
Upland Software Inc.（USA）

結論和建議

簡介目錄

Product Code: SQMIG20Q2021

Global Content Marketing Market size was valued at USD 72.0 billion in 2023 and is poised to grow from USD 82.44 billion in 2024 to USD 243.55 billion by 2032, growing at a CAGR of 14.5% during the forecast period (2025-2032).

The growing trend of digital media consumption, alongside the crucial role of organic traffic, is driving demand for content marketing. As consumers increasingly engage with digital content due to the widespread use of smartphones and internet connectivity, businesses are shifting from traditional marketing to digital platforms, fueling growth in this sector. Emphasizing search engine optimization to enhance visibility is essential. The rise of personalized marketing and video content consumption further influences this demand, with influencer and affiliate marketing becoming key components of effective content strategies. However, challenges such as content saturation, measuring ROI, and regulatory hurdles may impede the market's expansion. Maintaining a balance between innovation and addressing these challenges will be vital for sustained growth in content marketing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Content market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Content Market Segments Analysis

Global Content Marketing Market is segmented by Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical and region. Based on Content Type, the market is segmented into Blog Posts, Social Media Posts, Videos, Infographics and Podcasts. Based on Format, the market is segmented into Text, Visual, Audio and Interactive. Based on Technology Integration, the market is segmented into AI-driven and Non-AI-driven. Based on Distribution Channel, the market is segmented into Owned Media, Paid Media and Earned Media. Based on Industry Vertical, the market is segmented into B2B, B2C, E-commerce, Education and Healthcare. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Content Market

One of the key factors propelling the global content marketing market is the growing emphasis on personalization, which significantly elevates customer experiences and fosters engagement. Content marketing empowers businesses to craft personalized, value-oriented messages tailored to various audience segments throughout their purchasing journeys. Leveraging tools such as customer relationship management (CRM) systems and AI-driven analytics, companies can customize content based on individual behaviors, interests, and demographics. Strategies like personalized email campaigns, retargeting advertisements, and curated content strategies enhance conversion rates and customer loyalty. Consequently, the surge in personalized marketing initiatives is positively influencing the trajectory of the global content marketing market.

Restraints in the Global Content Market

The global content market faces significant challenges due to the overwhelming amount of content generated on a daily basis, resulting in intense competition for consumer attention. In such saturated markets, distinguishing one's content becomes increasingly difficult, leading to diminished effectiveness even for high-quality materials. To achieve visibility, businesses must allocate more resources towards research, creativity, and promotional efforts. Additionally, algorithms that prioritize established authoritative sources further complicate the landscape, making it arduous for newcomers to achieve organic traction through content marketing strategies alone. These factors collectively hinder the widespread adoption of effective content marketing practices.

Market Trends of the Global Content Market

The global content market is witnessing a significant shift towards interactive and immersive formats, signaling a transformative trend in content marketing. As brands strive to enhance audience engagement and retention, they are increasingly adopting innovative approaches such as quizzes, polls, augmented reality filters, 360° videos, shoppable content, and gamified storytelling. These dynamic formats not only cultivate real-time participant involvement but also facilitate the collection of behavioral data, enabling deeper personalization. By prioritizing interactive content, companies can considerably improve user experience, lead generation, and conversion rates, making it essential for brands to embrace this trend to remain competitive in the evolving digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies

Global Content Marketing Market Size by Content Type & CAGR (2025-2032)

Market Overview
Blog Posts
Social Media Posts
Videos
Infographics
Podcasts

Global Content Marketing Market Size by Format & CAGR (2025-2032)

Market Overview
Text
Visual
Audio
Interactive

Global Content Marketing Market Size by Technology Integration & CAGR (2025-2032)

Market Overview
AI-driven
Non-AI-driven

Global Content Marketing Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Owned Media
Paid Media
Earned Media

Global Content Marketing Market Size by Industry Vertical & CAGR (2025-2032)

Market Overview
B2B
B2C
E-commerce
Education
Healthcare

Global Content Marketing Market Size & CAGR (2025-2032)

North America (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- US
- Canada
Europe (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aghreni Technologies Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alma Media Corp. (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brafton Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Contentoo B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CoSchedule LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Curata Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influence and Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InterAct Marketing (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZEA Worldwide Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NewsCred (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rock Content (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seismic Software Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skyword Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprinklr Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Upland Software Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments