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市場調查報告書
商品編碼
1526197

全球定位廣告市場 (LBA)

Location Based Advertising (LBA)
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 319 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球定位廣告 (LBA) 市場預計將達到 2,194 億美元

全球定位廣告 (LBA) 市場預計 2023 年為 920 億美元，預計到 2030 年將達到 2,194 億美元，2023 年至 2030 年複合年成長率為 13.2%。零售商店應用程式是本報告分析的細分市場之一，預計複合年成長率為 12.3%，到分析期結束時將達到 908 億美元。分析期內，公共設施應用領域的複合年成長率預計為14.8%。

美國市場預估291億美元，中國預期複合年成長率16.0%

預計 2023 年美國定位廣告 (LBA) 市場規模將達到 291 億美元。中國作為全球第二大經濟體，預計2030年市場規模將達294億美元，2023-2030年分析期間複合年成長率為16.0%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 11.2% 和 11.7%。在歐洲，德國的複合年成長率預計約為 12.7%。

全球基於位置的廣告 (LBA) 市場 – 主要趨勢和促進因素總結

以位置為基礎的廣告 (LBA) 利用地理定位技術，透過消費者的行動裝置提供適合其地理位置的廣告內容。這種方法可確保所傳遞的行銷訊息與消費者當前的環境和即時需求相關，從而潛在地提高廣告效果。 LBA 通常使用 GPS 技術、行動電話資料和 Wi-Fi 來確定位置，使廣告商能夠定位其業務或興趣點特定半徑內的受眾。這種有針對性的方法不僅可以透過提供相關優惠和資訊來改善消費者體驗，還可以透過接觸更接近其所在位置的潛在客戶來提高企業的轉換率。

透過整合即時資料和進階分析，根據使用者行為和偏好完善廣告策略，LBA 的有效性得到提升。例如，咖啡店可以向早上經過的用戶的智慧型手機推送特別促銷活動。此外，LBA 可以與其他數位行銷策略（例如社交媒體廣告）整合，以增強宣傳活動的整體影響力和參與度。詳細了解消費者如何與廣告互動，例如他們最投入的時間和地點，以便負責人能夠持續最佳化宣傳活動。這種資料主導的方法使您能夠更有效率、更有效地使用行銷預算，僅針對那些可能在特定時間受到特定內容影響的人。

定位廣告市場的成長受到多種因素的推動。智慧型手機的普及和行動裝置上高速網路的日益普及為 LBA 技術提供了堅實的平台。此外，地理圍籬和信標技術的進步極大地提高了位置定位的準確性和可靠性，使 LBA宣傳活動更加相關和及時。消費行為趨勢，例如擴大使用行動應用程式進行購物和導航，也支持了 LBA 的成長。此外，圍繞資料隱私的監管趨勢正在推動廣告主採用更複雜、更合規的基於位置的行銷策略，以確保負責任地使用消費者資料。隨著企業不斷尋求更多創新方式來與以行動為中心的消費者建立聯繫，LBA 仍然是一個重要的工具，提供其他廣告格式難以複製的精確定位功能。

受訪企業範例（共53例）

  • Gamigo AG
  • Gimbal, Inc.
  • HERE Global BV
  • Foursquare Labs
  • Google AdMob
  • Gateway Group（Leap）
  • Emodo
  • Adux
  • Aislelabs
  • Factual Inc.
  • Captiveyes Group
  • Cequens
  • Grabb-It
  • GroundTruth
  • App Samurai Inc.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 比賽

簡介目錄
Product Code: MCP-6802

Global Location Based Advertising (LBA) Market to Reach US$219.4 Billion by 2030

The global market for Location Based Advertising (LBA) estimated at US$92.0 Billion in the year 2023, is expected to reach US$219.4 Billion by 2030, growing at a CAGR of 13.2% over the analysis period 2023-2030. Retail Outlets Application, one of the segments analyzed in the report, is expected to record a 12.3% CAGR and reach US$90.8 Billion by the end of the analysis period. Growth in the Public Places Application segment is estimated at 14.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$29.1 Billion While China is Forecast to Grow at 16.0% CAGR

The Location Based Advertising (LBA) market in the U.S. is estimated at US$29.1 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$29.4 Billion by the year 2030 trailing a CAGR of 16.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.2% and 11.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.7% CAGR.

Global Location Based Advertising (LBA) Market - Key Trends and Drivers Summarized

Location-Based Advertising (LBA) leverages geographic positioning technology to provide advertising content tailored to the geographical location of consumers through their mobile devices. This approach ensures that the marketing messages delivered are relevant to the consumer's current environment and immediate needs, potentially increasing the effectiveness of the ads. Typically, LBA uses GPS technology, cellular data, and Wi-Fi to pinpoint the location, allowing advertisers to target audiences who are within a specific radius of a business or point of interest. This targeted approach not only improves the consumer experience by providing them with pertinent offers and information but also increases the conversion rates for businesses by reaching potential customers who are in proximity to their location.

The effectiveness of LBA is heightened by the integration of real-time data and advanced analytics, which help refine advertising strategies based on user behavior and preferences. For example, a coffee shop can push special promotions to a user's smartphone as they pass nearby during the morning hours. Additionally, LBA can be integrated with other digital marketing strategies such as social media advertising, enhancing the overall reach and engagement of campaigns. The ability to collect detailed insights on how consumers interact with ads—such as the time and place of highest engagement—allows marketers to optimize their campaigns continuously. This data-driven approach helps ensure that marketing budgets are used more efficiently and effectively, targeting only those most likely to be influenced by specific content at given times.

The growth in the location-based advertising market is driven by several factors. The widespread adoption of smartphones and the increasing availability of high-speed internet on mobile devices provide a robust platform for LBA technologies. Also, advancements in geofencing and beacon technology have significantly increased the accuracy and reliability of location targeting, making LBA campaigns more relevant and timely. Consumer behavior trends, such as increased usage of mobile apps for shopping and navigation, also fuel the growth of LBA, as users become more receptive to receiving ads on their devices. Furthermore, regulatory developments regarding data privacy push advertisers to adopt more sophisticated and compliant location-based marketing strategies, ensuring that consumer data is used responsibly. As businesses continue to seek more innovative ways to connect with mobile-centric consumers, LBA remains a critical tool, offering precise targeting capabilities that are hard to replicate in other advertising formats.

Select Competitors (Total 53 Featured) -

  • Gamigo AG
  • Gimbal, Inc.
  • HERE Global BV
  • Foursquare Labs
  • Google AdMob
  • Gateway Group (Leap)
  • Emodo
  • Adux
  • Aislelabs
  • Factual Inc.
  • Captiveyes Group
  • Cequens
  • Grabb-It
  • GroundTruth
  • App Samurai Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Advertising: Essential for Corporate/Brand Survival & Existence
    • Activity-based and Location-based: The two Leading Contextual Advertising Types
    • Rising Importance of Location-based Advertising Augurs Well
    • Evolution of LBA and Factors Responsible for its Success
    • Benefits of LBA
    • Location-Based Advertising: Types
    • Examples of Successful Location-Based Mobile Advertising
    • Launching a Successful LB Marketing Campaign
    • Geo-Location Data Vs Location Based Advertising
    • LVD Technology & the Future of Marketing
    • Global Market Prospects & Outlook
    • Key Growth Drivers
    • Analysis by Application
    • World Location Based Advertising (LBA) Market by Application (2024 & 2030): Percentage Breakdown of Revenues for Retail Outlets, Public Places, Airports, Hospitals, and Other Applications
    • Regional Analysis
    • Global Market for Location Based Advertising (LBA): Percentage Breakdown of Revenues for Developed and Developing Regions (2024 & 2030)
    • Global Market for Location Based Advertising (LBA) - Geographic Regions Ranked by % CAGR (Revenues) for 2023-2030: China, Asia-Pacific, Latin America, Middle East, Africa, USA, Europe, Canada, and Japan
    • Competitive Scenario
    • Recent Market Activity
    • Location Based Advertising (LBA) - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Mobile Marketing Future: Precise Location-Based Advertising
    • Technology Trends Impacting Location-Based Marketing
    • Most Marketing Budgets Prioritize and Focus on Location-Based Marketing
    • Growing Importance of Digital Advertising Favors Growth
    • World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
    • Growing Relevance of AI to Location-Based Advertising
    • Rise in Smartphone Usage Lends Growth Opportunities for LBA
    • Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Integrating SMS in LBA Increases Success Rate of Reaching Target Customers
    • Launch of 5G Networks to Boost Growth
    • 5G Smartphone Sales in Million Units: 2019-2023
    • Millennials: An Important Demographic
    • Consumer Attitude to Targeted Online Advertising by Age Group
    • LBA Draws Greater Consumer Insights
    • Mobile Search, and Navigation Apps to Drive Growth
    • Social Media with Location Based Features: Emerging Avenues for Marketing
    • Location-based Advertising Better Grasps Consumer Attention on Paid Social Media
    • How Location-based Advertising Helps Formulating Strategy?
    • Best Networks to Launch Localized Advertisements
    • LBA: A Useful Advertising Tool for Retail Outlets
    • Location-based Advertising (LBA) Gains Foothold at Airports
    • Geotargeting for Hospital Advertising
    • CheckPoints, a Location-Based Advertising Approach
    • Context Sensitive Advertising: Significance of Context in LBA
    • Issues and Challenges
    • Privacy Concerns Remain Big Issue
    • Perception of Location-Based Advertising as Spam
    • Restrictions on Collection of Location Data to Cost Marketers
    • Consumer Willingness to Share Location and Personal Data
    • Location Based Advertising: A Conceptual Review
    • Push Approach/Push Advertising
    • Pull Approach/Pull Advertising
    • LBA Ecosystem
    • Significant Aspects of LBA: The Three 'R's of LBA
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Retail Outlets by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Public Places by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Airports by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 15: World 16-Year Perspective for Hospitals by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 18: World 16-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 19: World Location Based Advertising (LBA) Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: USA Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: USA 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 23: Canada Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: Canada Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Canada 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • JAPAN
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 26: Japan Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Japan Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Japan 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • CHINA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 29: China Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: China Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: China 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • EUROPE
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Europe 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 35: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Europe 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • FRANCE
    • TABLE 38: France Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: France Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: France 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • GERMANY
    • TABLE 41: Germany Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Germany Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Germany 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 44: Italy Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Italy Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Italy 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • TABLE 47: UK Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: UK Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: UK 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 50: Spain Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Spain Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Spain 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 53: Russia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Russia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Russia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Rest of Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Rest of Europe 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 60: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • TABLE 65: Australia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Australia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: Australia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • INDIA
    • TABLE 68: India Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: India Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: India 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 71: South Korea Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 72: South Korea Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: South Korea 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 74: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Rest of Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Rest of Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 77: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 78: Latin America Historic Review for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Latin America 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 80: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Latin America 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 83: Argentina Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Argentina Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Argentina 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 86: Brazil Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Brazil Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Brazil 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 89: Mexico Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Mexico Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Mexico 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 92: Rest of Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Rest of Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Rest of Latin America 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 95: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 96: Middle East Historic Review for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Middle East 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 98: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Middle East 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 101: Iran Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: Iran Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: Iran 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 104: Israel Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: Israel Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: Israel 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 107: Saudi Arabia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Saudi Arabia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Saudi Arabia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 110: UAE Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 111: UAE Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 112: UAE 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 113: Rest of Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 114: Rest of Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 115: Rest of Middle East 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030
  • AFRICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 116: Africa Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 117: Africa Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 118: Africa 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2024 & 2030

IV. COMPETITION