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市場調查報告書
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1968909

2026年全球基於位置的廣告市場報告

Location-based Advertising Global Market Report 2026
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，定位性廣告市場規模將從2025年的1,429.6億美元成長到2026年的1,663億美元，複合年成長率（CAGR）為16.3%。過去幾年的成長主要歸功於智慧型手機普及率的提高、行動網際網路基礎設施的擴展、零售和電子商務行業的成長、定位服務以及對個性化廣告需求的不斷成長等因素。

預計未來幾年，定位性廣告市場將快速成長，到2030年將達到3,051.1億美元，複合年成長率（CAGR）為16.4%。預測期內的成長將主要得益於人工智慧驅動的定向技術的進步、連網設備的普及、5G網路的部署、智慧城市和智慧零售的發展，以及擴增實境/虛擬實境（AR/VR）技術在身臨其境型廣告中的應用。預測期內的關鍵趨勢包括：超當地語系化定向宣傳活動、情境和行為定向廣告、即時互動最佳化、行動優先廣告策略以及跨通路位置整合。

預計未來幾年，行動裝置的普及將推動基於位置的廣告市場成長。行動裝置是指包括智慧型手機和平板電腦在內的攜帶式電子設備，使用戶能夠持續存取網路和數位服務。行動裝置使用量的成長歸功於其價格優勢、網路基礎設施的擴展以及數位包容性的提升，這些因素使得更多人能夠擁有和使用連網設備。定位性廣告正受益於行動裝置的成長，它利用全球定位系統 (GPS) 和行動網路數據，根據用戶的即時地理位置投放定向且相關的廣告。例如，根據美國消費者新聞和計劃組織 ConsumerAffairs 的報告顯示，截至 2024 年 3 月，美國智慧型手機擁有率已從 2022 年的 86% 上升至 2023 年的 92%。此外，預計到 2024 年，美國成年人平均每天使用行動裝置的時間將超過 4.5 小時。行動裝置普及率的提升正在推動定位性廣告市場成長。

在定位性廣告市場中，主要企業正致力於開發創新且先進的技術解決方案，例如基於機器學習的地理智慧平台。此舉旨在提高地理定位的精準度，提供更深入的基於位置的洞察，並最佳化廣告宣傳的效果。基於機器學習的地理智慧平台是一種廣告技術，它利用複雜的演算法和全面的興趣點 (POI) 數據來分析現實世界的空間行為和趨勢，從而激活、最佳化和評估基於位置的廣告宣傳。例如，2024 年 2 月，美國廣告科技公司 AdTheorent Holding Company Inc. 發布了名為「Point」的套件，這是一套基於機器學習的地理智慧解決方案，旨在提升廣告主的廣告效果。該平台利用興趣點資料實現高階位置定位，從而在國家、城市和郵遞區號層級實現全通路地理定位。此外，其完善的存取報告功能可追蹤總訪問量和增量效果。 Point 提供超過 2,900 萬個消費者興趣點，從而實現精準廣告投放、基於機器學習的預測性受眾創建和高級分析，以準確衡量宣傳活動的效果。

目錄

第1章執行摘要

第2章 市場特徵

  • 市場定義和範圍
  • 市場區隔
  • 主要產品和服務概述
  • 全球基於位置的廣告市場：吸引力評分與分析
  • 成長潛力分析、競爭評估、策略適宜性評估、風險狀況評估

第3章 市場供應鏈分析

  • 供應鏈與生態系概述
  • 清單：主要原料、資源和供應商
  • 主要經銷商和通路合作夥伴名單
  • 主要最終用戶列表

第4章：全球市場趨勢與策略

  • 關鍵科技與未來趨勢
    • 人工智慧（AI）和自主人工智慧
    • 物聯網、智慧基礎設施、互聯生態系統
    • 數位化、雲端運算、巨量資料、網路安全
    • 身臨其境型技術（AR/VR/XR）與數位體驗
    • 自主系統、機器人、智慧運輸
  • 主要趨勢
    • 超當地語系化定向宣傳活動
    • 情境廣告與行為導向廣告
    • 即時互動最佳化
    • 行動優先廣告策略
    • 跨通路位置資訊整合

第5章 終端用戶產業市場分析

  • 零售連鎖店
  • 飯店業
  • 醫療保健提供者
  • 金融服務機構
  • 運輸和物流公司

第6章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅的影響、關稅戰和貿易保護主義對供應鏈的影響，以及 COVID-19 疫情對市場的影響。

第7章：全球策略分析架構、目前市場規模、市場對比及成長率分析

  • 全球基於位置的廣告市場：PESTEL 分析（政治、社會、技術、環境、法律因素、促進因素和限制因素）
  • 全球基於位置的廣告市場規模、對比及成長率分析
  • 全球基於位置的廣告市場表現：規模與成長，2020-2025年
  • 全球基於位置的廣告市場預測：規模和成長，2025-2030年，2035年預測

第8章：全球市場總規模（TAM）

第9章 市場細分

  • 按類型
  • 地理定位、地理圍籬、信標、移動定位、地理征服
  • 按廣告類型
  • 推播廣告，拉引型廣告
  • 按促銷類型
  • 橫幅廣告和彈出式廣告、影片廣告、搜尋結果廣告、電子郵件和訊息廣告、社群媒體內容廣告、語音通話廣告
  • 透過使用
  • 零售商店、公共場所、機場和其他用途
  • 按行業
  • 零售、酒店、醫療產業、銀行、金融服務和保險 (BFSI)、教育、科技和媒體、運輸和物流、汽車及其他行業
  • 按類型細分：地理定位
  • 區域目標定位、城市目標定位、國家目標定位
  • 按類型細分：地理圍欄
  • 近距離廣告，即時位置提醒
  • 按類型細分：信標
  • 低功耗藍牙（BLE）信標，利用信標進行近距離行銷
  • 按類型細分：移動定向
  • 基於應用程式的定向投放、基於裝置的定向投放、基於位置的廣告
  • 按類型細分：地緣征服
  • 競爭對手位置定位、品牌特定位置定位

第10章 區域與國別分析

  • 全球基於位置的廣告市場：按地區分類，實際數據和預測數據，2020-2025年、2025-2030年、2035年
  • 全球基於位置的廣告市場：按國家/地區分類，實際數據和預測數據，2020-2025 年、2025-2030 年、2035 年

第11章 亞太市場

第12章：中國市場

第13章：印度市場

第14章：日本市場

第15章：澳洲市場

第16章：印尼市場

第17章：韓國市場

第18章 台灣市場

第19章 東南亞市場

第20章 西歐市場

第21章英國市場

第22章：德國市場

第23章：法國市場

第24章：義大利市場

第25章：西班牙市場

第26章：東歐市場

第27章：俄羅斯市場

第28章 北美市場

第29章：美國市場

第30章：加拿大市場

第31章：南美市場

第32章：巴西市場

第33章 中東市場

第34章：非洲市場

第35章 市場監理與投資環境

第36章：競爭格局與公司概況

  • 以位置為基礎的廣告市場：競爭格局與市場佔有率，2024 年
  • 基於位置的廣告市場：公司評級矩陣
  • 基於位置的廣告市場：公司概況
    • Google LLC
    • Meta Platforms Inc.
    • International Business Machines（IBM）Corporation
    • Oracle Corporation
    • Salesforce Inc.

第37章 其他大型企業和創新企業

  • Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo（Placecast）, Bluedot Innovation, Radar Labs Inc., Verve Group Inc.

第38章：全球市場競爭基準分析與儀錶板

第39章 重大併購

第40章：具有高市場潛力的國家、細分市場與策略

  • 2030年基於位置的廣告市場：提供新機會的國家
  • 2030年基於位置的廣告市場：蘊藏新機會的細分市場
  • 2030 年基於位置的廣告市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手的策略

第41章附錄

簡介目錄
Product Code: MD4MLBAA01_G26Q1

Location-based advertising is a form of advertising that seamlessly combines mobile advertising with location-based services. Leveraging technology, this advertising approach accurately determines a consumer's location and delivers location-specific advertisements. This enables organizations to offer personalized content to individuals based on their physical location, enhancing the relevance and effectiveness of the advertising message.

The primary types of location-based advertising encompass geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting involves delivering content or advertisements to a specific audience based on their geographical location, determined through methods such as the global positioning system, internet protocol addresses, or device information. Various advertisement types include push and pull advertising, utilized for promotions such as banner displays, pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. Geotargeting finds applications in retail outlets, public spaces, airports, and other areas, catering to diverse industry verticals including retail, hospitality, healthcare, banking, financial services and insurance (BFSI), education, technology and media, transportation and logistics, automotive, among others.

Tariffs have impacted the location-based advertising market by increasing costs for mobile devices, sensors, and digital infrastructure, which are critical for delivering precise location-based campaigns. The segments most affected include beaconing and mobile targeting, particularly in regions like Asia-Pacific and North America, where hardware components are heavily imported. However, tariffs have also encouraged local manufacturing and innovation in digital ad delivery solutions, providing opportunities for cost optimization and regional market expansion.

The location-based advertising market research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including location-based advertising industry global market size, regional shares, competitors with a location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The location-based advertising market size has grown rapidly in recent years. It will grow from $142.96 billion in 2025 to $166.3 billion in 2026 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to rise in smartphone penetration, expansion of mobile internet infrastructure, growth in retail and e-commerce sectors, increasing adoption of location-based services, demand for personalized advertising.

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $305.11 billion in 2030 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to advancements in ai-driven targeting, proliferation of connected devices, adoption of 5g networks, growth of smart cities and smart retail, integration of ar/vr for immersive advertising. Major trends in the forecast period include hyper-local targeted campaigns, contextual and behavioral advertising, real-time engagement optimization, mobile-first ad strategies, cross-channel location integration.

The growing prevalence of mobile devices is anticipated to drive the expansion of the location-based advertising market in the coming years. Mobile devices are handheld electronic tools, including smartphones and tablets, that offer users continuous access to the internet and digital services. The rise in mobile device usage is attributed to widespread adoption fueled by affordability, the expansion of network infrastructure, and increasing digital inclusion, allowing more individuals to own and use connected devices. Location-based advertising benefits from mobile device growth by utilizing global positioning systems and mobile network data to deliver targeted and relevant advertisements to users based on their real-time geographic location. For example, in March 2024, ConsumerAffairs, a US-based consumer news and advocacy organization, reported that smartphone ownership in the United States rose to 92% in 2023 from 86% in 2022. Furthermore, it was projected that in 2024, American adults would spend an average of more than 4.5 hours per day on their mobile devices. Consequently, the increasing proliferation of mobile devices is fueling the growth of the location-based advertising market.

Major companies operating in the Location Based Advertising market are concentrating on creating innovative and advanced technological solutions, such as machine learning-driven geo intelligence platforms, to enhance geographic targeting precision, deliver deeper location-based insights, and optimize advertising campaign results. A machine learning-powered geo intelligence platform is an advertising technology that uses sophisticated algorithms and comprehensive points of interest data to activate, optimize, and assess location-based advertising campaigns by examining real-world spatial behaviors and visitation trends. For example, in February 2024, AdTheorent Holding Company Inc., a US-based advertising technology firm, introduced Point, a suite of machine learning-powered geo intelligence solutions aimed at improving advertiser performance. The platform facilitates advanced location targeting using points of interest data, enables omnichannel geo-targeting at country, city, and zip code levels, and offers deterministic visitation reporting to track total visits and incremental lift. Point also provides access to over 29 million consumer-focused points of interest for precise ad activation, predictive audience creation through machine learning, and advanced analytics to measure campaign effectiveness accurately.

In June 2023, Dentsu Group Inc., a Japan-based advertising services company, acquired Tag Group for an undisclosed amount. This acquisition aims to bolster Dentsu's creative production capabilities by offering full-service, end-to-end support across diverse media channels. Tag's advanced digital infrastructure will continue to provide high-quality, scalable content, elevating customer experiences through personalized strategies and optimized media delivery using dynamic content optimization (DCO). Tag Group, based in the UK, specializes in omnichannel digital marketing production.

Major companies operating in the location-based advertising market are Google LLC, Meta Platforms Inc., International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Verve Group Inc., Cuebiq Inc., Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

North America was the largest region in the location-based advertising market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location-based Advertising Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses location-based advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on end user analysis.
  • Benchmark performance against key competitors based on market share, innovation, and brand strength.
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Where is the largest and fastest growing market for location-based advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The location-based advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
  • The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
  • The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
  • The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
  • The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

  • Markets Covered:1) By Type: Geotargeting; Geofencing; Beaconing; Mobile Targeting; Geo-conquesting
  • 2) By Advertisement Type: Push Advertising; Pull Advertising
  • 3) By Promotion Type: Banner Display And Pop-ups Promotion; Video Promotion; Search Result Promotion; E-mail And Messages; Social Media Content Promotion; Voice Calling Promotion
  • 4) By Application: Retail Outlets; Public Spaces; Airports; Other Applications
  • 5) By Industry Vertical: Retail; Hospitality; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Technology And Media; Transportation And Logistics; Automotive; Other Industry Verticals
  • Subsegments:
  • 1) By Geotargeting: Regional Targeting; City-Level Targeting; Country-Level Targeting
  • 2) By Geofencing: Proximity-Based Advertising; Real-time Location Alerts
  • 3) By Beaconing: Bluetooth Low Energy (BLE) Beacons; Proximity Marketing With Beacons
  • 4) By Mobile Targeting: App-Based Targeting; Device-Based Targeting; Location-Triggered Ads
  • 5) By Geo-Conquesting: Competitor Location Targeting; Brand-specific Location Targeting
  • Companies Mentioned: Google LLC; Meta Platforms Inc.; International Business Machines (IBM) Corporation; Oracle Corporation; Salesforce Inc.; Adobe Inc.; Epsilon Data Management LLC; Yelp Inc.; Yext Inc.; Telenav Inc.; Skyhook Interactive; Foursquare Labs Inc.; Near Intelligence Inc.; Knorex Inc.; GroundTruth; PlaceIQ; Emodo (Placecast); Bluedot Innovation; Radar Labs Inc.; Verve Group Inc.; Cuebiq Inc.; Mobiquity Networks Inc.; AdMoove SAS; Adello Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
  • Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: Word, PDF or Interactive Report
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  • Bi-Annual Data Update
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Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

  • 1.1. Key Market Insights (2020-2035)
  • 1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
  • 1.3. Major Factors Driving the Market
  • 1.4. Top Three Trends Shaping the Market

2. Location-based Advertising Market Characteristics

  • 2.1. Market Definition & Scope
  • 2.2. Market Segmentations
  • 2.3. Overview of Key Products and Services
  • 2.4. Global Location-based Advertising Market Attractiveness Scoring And Analysis
    • 2.4.1. Overview of Market Attractiveness Framework
    • 2.4.2. Quantitative Scoring Methodology
    • 2.4.3. Factor-Wise Evaluation
  • Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
    • 2.4.4. Market Attractiveness Scoring and Interpretation
    • 2.4.5. Strategic Implications and Recommendations

3. Location-based Advertising Market Supply Chain Analysis

  • 3.1. Overview of the Supply Chain and Ecosystem
  • 3.2. List Of Key Raw Materials, Resources & Suppliers
  • 3.3. List Of Major Distributors and Channel Partners
  • 3.4. List Of Major End Users

4. Global Location-based Advertising Market Trends And Strategies

  • 4.1. Key Technologies & Future Trends
    • 4.1.1 Artificial Intelligence & Autonomous Intelligence
    • 4.1.2 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
    • 4.1.3 Digitalization, Cloud, Big Data & Cybersecurity
    • 4.1.4 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
    • 4.1.5 Autonomous Systems, Robotics & Smart Mobility
  • 4.2. Major Trends
    • 4.2.1 Hyper-Local Targeted Campaigns
    • 4.2.2 Contextual And Behavioral Advertising
    • 4.2.3 Real-Time Engagement Optimization
    • 4.2.4 Mobile-First Ad Strategies
    • 4.2.5 Cross-Channel Location Integration

5. Location-based Advertising Market Analysis Of End Use Industries

  • 5.1 Retail Chains
  • 5.2 Hospitality Businesses
  • 5.3 Healthcare Providers
  • 5.4 Bfsi Institutions
  • 5.5 Transportation & Logistics Companies

6. Location-based Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Location-based Advertising Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

  • 7.1. Global Location-based Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 7.2. Global Location-based Advertising Market Size, Comparisons And Growth Rate Analysis
  • 7.3. Global Location-based Advertising Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
  • 7.4. Global Location-based Advertising Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)

8. Global Location-based Advertising Total Addressable Market (TAM) Analysis for the Market

  • 8.1. Definition and Scope of Total Addressable Market (TAM)
  • 8.2. Methodology and Assumptions
  • 8.3. Global Total Addressable Market (TAM) Estimation
  • 8.4. TAM vs. Current Market Size Analysis
  • 8.5. Strategic Insights and Growth Opportunities from TAM Analysis

9. Location-based Advertising Market Segmentation

  • 9.1. Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
  • 9.2. Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Push Advertising, Pull Advertising
  • 9.3. Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
  • 9.4. Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Retail Outlets, Public Spaces, Airports, Other Applications
  • 9.5. Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals
  • 9.6. Global Location-based Advertising Market, Sub-Segmentation Of Geotargeting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Regional Targeting, City-Level Targeting, Country-Level Targeting
  • 9.7. Global Location-based Advertising Market, Sub-Segmentation Of Geofencing, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Proximity-Based Advertising, Real-time Location Alerts
  • 9.8. Global Location-based Advertising Market, Sub-Segmentation Of Beaconing, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Bluetooth Low Energy (BLE) Beacons, Proximity Marketing With Beacons
  • 9.9. Global Location-based Advertising Market, Sub-Segmentation Of Mobile Targeting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • App-Based Targeting, Device-Based Targeting, Location-Triggered Ads
  • 9.10. Global Location-based Advertising Market, Sub-Segmentation Of Geo-conquesting, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Competitor Location Targeting, Brand-specific Location Targeting

10. Location-based Advertising Market Regional And Country Analysis

  • 10.1. Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • 10.2. Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

11. Asia-Pacific Location-based Advertising Market

  • 11.1. Asia-Pacific Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 11.2. Asia-Pacific Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

12. China Location-based Advertising Market

  • 12.1. China Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 12.2. China Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

13. India Location-based Advertising Market

  • 13.1. India Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

14. Japan Location-based Advertising Market

  • 14.1. Japan Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 14.2. Japan Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

15. Australia Location-based Advertising Market

  • 15.1. Australia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

16. Indonesia Location-based Advertising Market

  • 16.1. Indonesia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

17. South Korea Location-based Advertising Market

  • 17.1. South Korea Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 17.2. South Korea Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

18. Taiwan Location-based Advertising Market

  • 18.1. Taiwan Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 18.2. Taiwan Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

19. South East Asia Location-based Advertising Market

  • 19.1. South East Asia Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 19.2. South East Asia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

20. Western Europe Location-based Advertising Market

  • 20.1. Western Europe Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 20.2. Western Europe Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

21. UK Location-based Advertising Market

  • 21.1. UK Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

22. Germany Location-based Advertising Market

  • 22.1. Germany Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

23. France Location-based Advertising Market

  • 23.1. France Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

24. Italy Location-based Advertising Market

  • 24.1. Italy Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

25. Spain Location-based Advertising Market

  • 25.1. Spain Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

26. Eastern Europe Location-based Advertising Market

  • 26.1. Eastern Europe Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 26.2. Eastern Europe Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

27. Russia Location-based Advertising Market

  • 27.1. Russia Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

28. North America Location-based Advertising Market

  • 28.1. North America Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 28.2. North America Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

29. USA Location-based Advertising Market

  • 29.1. USA Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 29.2. USA Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

30. Canada Location-based Advertising Market

  • 30.1. Canada Location-based Advertising Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 30.2. Canada Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

31. South America Location-based Advertising Market

  • 31.1. South America Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 31.2. South America Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

32. Brazil Location-based Advertising Market

  • 32.1. Brazil Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

33. Middle East Location-based Advertising Market

  • 33.1. Middle East Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 33.2. Middle East Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

34. Africa Location-based Advertising Market

  • 34.1. Africa Location-based Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 34.2. Africa Location-based Advertising Market, Segmentation By Type, Segmentation By Advertisement Type, Segmentation By Promotion Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

35. Location-based Advertising Market Regulatory and Investment Landscape

36. Location-based Advertising Market Competitive Landscape And Company Profiles

  • 36.1. Location-based Advertising Market Competitive Landscape And Market Share 2024
    • 36.1.1. Top 10 Companies (Ranked by revenue/share)
  • 36.2. Location-based Advertising Market - Company Scoring Matrix
    • 36.2.1. Market Revenues
    • 36.2.2. Product Innovation Score
    • 36.2.3. Brand Recognition
  • 36.3. Location-based Advertising Market Company Profiles
    • 36.3.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.2. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.3. International Business Machines (IBM) Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 36.3.5. Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis

37. Location-based Advertising Market Other Major And Innovative Companies

  • Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Verve Group Inc.

38. Global Location-based Advertising Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Location-based Advertising Market

40. Location-based Advertising Market High Potential Countries, Segments and Strategies

  • 40.1 Location-based Advertising Market In 2030 - Countries Offering Most New Opportunities
  • 40.2 Location-based Advertising Market In 2030 - Segments Offering Most New Opportunities
  • 40.3 Location-based Advertising Market In 2030 - Growth Strategies
    • 40.3.1 Market Trend Based Strategies
    • 40.3.2 Competitor Strategies

41. Appendix

  • 41.1. Abbreviations
  • 41.2. Currencies
  • 41.3. Historic And Forecast Inflation Rates
  • 41.4. Research Inquiries
  • 41.5. The Business Research Company
  • 41.6. Copyright And Disclaimer