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市場調查報告書
商品編碼
1892784

睫毛精華液市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

Eyelash Serum Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球睫毛精華液市場價值為 7.182 億美元，預計到 2034 年將以 8% 的複合年成長率成長至 15.3 億美元。

睫毛精華液市場 - IMG1

隨著消費者逐漸摒棄繁瑣的睫毛美化方法，轉而尋求更便捷、無需嫁接或佩戴假睫毛即可擁有自然纖長睫毛的解決方案，睫毛精華的需求也隨之成長。睫毛精華吸引著那些希望無需手術或長期投入即可獲得顯著效果的消費者，為他們提供了更安全、更方便的選擇。許多消費者也傾向於選擇精華液，因為只要使用方法正確，它們就適合日常使用，這促使那些重視溫和美容方案的消費者選擇它們而非其他替代品。這些產品的日益普及反映了美容習慣的轉變，人們越來越注重自我護理，並傾向於選擇能夠提升自身自然美感的產品。同時，清潔美容概念的興起也正在重塑消費者的購買決策，他們優先考慮那些不含潛在有害成分、符合道德和環保價值觀的產品。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 7.182億美元
預測值 15.3億美元
複合年成長率 8%

2024年，前列腺素衍生物市場規模達3.142億美元，預計2034年將達到7.686億美元。這類成分之所以能維持市場主導地位，是因為它們比以胜肽或維生素為基礎的配方能更顯著、更快速地改善睫毛狀況。前列腺素衍生物之所以高效，是因為它們能夠延長睫毛生長週期的生長期，使睫毛明顯更長、更濃密、更黑。

2024年，離線通路銷售額達到3.681億美元，佔51.3%的市佔率。消費者在購買眼部護理產品時仍然依賴實體店，因為他們希望確保產品的真實性和安全性。消費者在購買前通常會查看保存期限、確認成分資訊並諮詢專業顧問，這進一步鞏固了配銷通路的優勢。

2024年美國睫毛精華液市場規模達1.859億美元，預計2025年至2034年將以7.2%的複合年成長率成長。強勁的消費能力和成熟的美容文化是美國在該區域市場佔據領先地位的重要因素。隨著家庭年支出的增加，消費者在個人照護上的投入持續穩定攀升。消費者對專業美容產品的興趣日益濃厚，以及對非侵入性美容方式的持續追求，進一步推動了睫毛護理產品的需求成長。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

  • 產業生態系分析
    • 供應商格局
    • 利潤率
    • 每個階段的價值增加
    • 影響價值鏈的因素
  • 產業影響因素
    • 成長促進因素
    • 產業陷阱與挑戰
    • 機會
  • 成長潛力分析
  • 未來市場趨勢
  • 價格趨勢
    • 按地區
    • 依產品類型
  • 監理框架
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費者產品採納
    • 首選配銷通路
    • 理想價格範圍
  • 波特五力分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 產品組合基準測試
  • 關鍵進展
    • 併購
    • 合作夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

  • 前列腺素衍生物
  • 基於胜肽的
  • 維生素

第6章：市場估算與預測：依最終用途分類，2021-2034年

  • 女性
  • 男人

第7章：市場估計與預測：依價格分類，2021-2034年

  • 低的
  • 中等的
  • 高的

第8章：市場估算與預測：依配銷通路分類，2021-2034年

  • 線上
    • 電子商務網站
    • 公司自有網站
  • 離線
    • 百貨公司
    • 藥局
    • 美容院

第9章：市場估計與預測：依地區分類，2021-2034年

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第10章：公司簡介

  • Biolyn
  • DHC
  • Elf Cosmetics
  • Grande Cosmetics
  • JB Cosmetics
  • L'Oreal
  • LVMH
  • Mavala
  • Neora
  • Pacifica Beauty
  • RevitaLash
  • Shiseido
  • Skin Research Laboratories
  • Too Faced
  • Uklash
簡介目錄
Product Code: 12029

The Global Eyelash Serum Market was valued at USD 718.2 million in 2024 and is estimated to grow at a CAGR of 8% to reach USD 1.53 billion by 2034.

Eyelash Serum Market - IMG1

Demand is growing as consumers move away from high-maintenance lash enhancement methods and look for easier solutions that deliver natural-looking length without extensions or artificial lashes. Eyelash serums appeal to individuals who want noticeable results without procedures or long-term commitments, offering a safer and more convenient option. Many buyers also gravitate toward serums because they are considered appropriate for routine use when applied correctly, encouraging shoppers who value gentle beauty solutions to choose them instead of alternatives. The rising popularity of these products reflects a broader shift in beauty habits, where people increasingly focus on self-care and prefer items that support their natural features. At the same time, clean beauty preferences are reshaping purchase decisions, with customers prioritizing formulas that avoid potentially harmful ingredients and align with ethical and environmentally conscious values.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$718.2 Million
Forecast Value$1.53 Billion
CAGR8%

The prostaglandin-derived segment generated USD 314.2 million in 2024 and is projected to reach USD 768.6 million by 2034. This ingredient class maintains its dominance because it delivers more noticeable and faster lash improvements than formulations based on peptides or vitamins. Prostaglandin derivatives are highly effective due to their ability to extend the anagen phase of the lash growth cycle, resulting in visibly longer, thicker, and darker eyelashes.

The offline channel generated USD 368.1 million in 2024, holding a 51.3% share. Consumers continue to rely on physical stores when purchasing products applied near the eyes, as they want reassurance about product authenticity and safety. Shoppers often prefer examining expiration dates, confirming ingredient information, and speaking with trained advisors before committing to a purchase, which reinforces the strength of this distribution channel.

U.S. Eyelash Serum Market generated USD 185.9 million in 2024 and is expected to grow at a CAGR of 7.2% from 2025 to 2034. Strong spending power and a well-established beauty culture contribute to the country's leading role within the region. Consumer investment in personal care continues climbing steadily, supported by higher annual expenditures across households. Rising interest in specialty beauty categories, along with ongoing enthusiasm for cosmetic enhancement without invasive procedures, has further increased demand for lash-focused products.

Key companies active in the Global Eyelash Serum Market include Biolyn, DHC, and E.l.f. Cosmetics, Grande Cosmetics, JB Cosmetics, L'Oreal, LVMH, Mavala, Neora, Pacifica Beauty, RevitaLash, Shiseido, Skin Research Laboratories, Too Faced, and Uklash. Companies in the Global Eyelash Serum Market are strengthening their competitive position by developing cleaner, safer, and more transparent ingredient profiles to meet rising consumer expectations. Many brands are reformulating products to highlight dermatologist-tested and irritation-free claims, widening their appeal to sensitive-skin users. Investments in clinical testing and scientific validation help manufacturers build trust and differentiate results-driven formulas. Digital engagement strategies, including influencer partnerships and social media campaigns, are expanding brand visibility and driving direct-to-consumer sales.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional trends
    • 2.2.2 Product type trends
    • 2.2.3 End Use trends
    • 2.2.4 Price trends
    • 2.2.5 Distribution channel trends
  • 2.3 CXO perspective: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations
  • 2.5 Strategic recommendations
    • 2.5.1 Supply chain diversification strategy
    • 2.5.2 Product portfolio enhancement
    • 2.5.3 Partnership and alliance opportunities
    • 2.5.4 Cost management and pricing strategy
  • 2.6 Decision framework
    • 2.6.1 Investment priority matrix
    • 2.6.2 ROI analysis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls & challenges
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Price trends
    • 3.5.1 By Region
    • 3.5.2 By Product type
  • 3.6 Regulatory framework
  • 3.7 Consumer buying behavior analysis
    • 3.7.1 Demographic trends
    • 3.7.2 Factors affecting buying decisions
    • 3.7.3 Consumer product adoption
    • 3.7.4 Preferred distribution channel
    • 3.7.5 Preferred price range
  • 3.8 Porter's five forces analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By Region
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Product portfolio benchmarking
  • 4.7 Key developments
    • 4.7.1 Mergers & acquisitions
    • 4.7.2 Partnerships & collaborations
    • 4.7.3 New Product Launches
    • 4.7.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Million) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Prostaglandin derived
  • 5.3 Peptide based
  • 5.4 Vitamin based

Chapter 6 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Million) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Women
  • 6.3 Men

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2034 (USD Million) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Million) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-Commerce website
    • 8.2.2 Company owned website
  • 8.3 Offline
    • 8.3.1 Department stores
    • 8.3.2 Pharmaceutical stores
    • 8.3.3 Beauty salons

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Million) (Thousand Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 UAE
    • 9.6.2 Saudi Arabia
    • 9.6.3 South Africa

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 10.1 Biolyn
  • 10.2 DHC
  • 10.3 E.l.f. Cosmetics
  • 10.4 Grande Cosmetics
  • 10.5 JB Cosmetics
  • 10.6 L’Oreal
  • 10.7 LVMH
  • 10.8 Mavala
  • 10.9 Neora
  • 10.10 Pacifica Beauty
  • 10.11 RevitaLash
  • 10.12 Shiseido
  • 10.13 Skin Research Laboratories
  • 10.14 Too Faced
  • 10.15 Uklash