寵物咀嚼物及零食市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球寵物咀嚼零食市場價值 112 億美元，預計到 2034 年將以 6.7% 的複合年成長率成長至 212 億美元。

寵物主人對寵物健康（尤其是腸道健康）重要性的認知不斷提高，是推動寵物食品市場成長的主要因素。同時，微生物組、免疫力、心理健康和慢性病預防的研究也正在加速市場擴大。此外，年輕一代，尤其是千禧世代和Z世代，越來越傾向於為寵物選擇益生元和益生菌等功能性食品。個人化營養和診斷技術的興起也發揮了重要作用，使得客製化的健康解決方案成為可能，進一步促進了寵物咀嚼片和點心的普及。隨著功能性成分的創新不斷湧現，市場上出現了針對性產品，例如用於腸道健康的益生菌、用於關節支持的膠原蛋白以及植物性舒緩產品。這種向整體健康解決方案的轉變與寵物擬人化的趨勢相符，從而推動了對功​​能性零食的更大需求。因此，包括潔齒咀嚼片、舒緩產品以及富含維生素和益生菌的零食在內的專業寵物咀嚼片市場預計將顯著成長。

受消費者偏好轉變和寵物擬人化趨勢的推動，寵物零食市場預計在2024年將創造72億美元的收入。如今，寵物主人不僅希望找到獎勵寵物的零食，更希望找到兼具營養和健康益處的產品。這些零食種類繁多，從富含蛋白質到支持關節健康的，應有盡有，適合日常食用。由於添加了清潔標籤成分、天然配方以及針對特定犬種客製化的產品，這些零食越來越受歡迎。此外，隨著電子商務的興起，寵物主人更容易購買這些零食，從而提高了購買頻率，推動了市場成長。

2024年，犬類產品市佔率預計將達到66.6%，主要歸功於較高的養犬率和人們對犬類健康日益成長的關注。犬隻越來越被視為家庭成員，促使主人優先選擇能夠滿足各種健康需求的優質功能性產品，例如關節護理、消化和口腔衛生。犬主與愛犬之間深厚的情感紐帶也持續推動著人們對具有特定健康益處的高品質專業零食的需求。

2024年，北美寵物咀嚼零食市佔率將達45%。該地區是寵物產品最大的消費市場，這主要得益於較高的寵物擁有率和不斷成長的寵物保健支出。美國約有6800萬戶家庭養狗，4900萬戶家庭養貓，這為寵物食品和健康零食提供了龐大的消費群體。

全球寵物咀嚼零食市場的主要參與者包括瑪氏、普瑞納寵物護理（雀巢旗下）、維托奎諾、維克、勃林格殷格翰、Ceva Sante Animale、希爾思寵物營養（高露潔棕欖旗下）、PetDine 和 HeroDogTreats 等公司。這些公司不斷創新，以在快速成長的市場中保持競爭力。為了鞏固自身地位，寵物咀嚼零食產業的公司正致力於採取多種策略措施。其中一個主要策略是持續創新功能性成分，以提供特定的健康益處，例如益生菌促進腸道健康、關節護理產品和舒緩配方。此外，許多公司正在投資研發清潔標籤產品，以滿足消費者對成分來源透明度的日益成長的需求。拓展產品線，以滿足特定寵物品種、體型和健康需求也是一項關鍵策略。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 每個階段的價值增加
  • 影響價值鏈的因素
• 產業影響因素
  • 成長促進因素
    • 寵物擁有率上升
    • 寵物護理支出不斷增加
    • 人們越來越關注寵物健康和福祉
    • 寵物牙齒問題病例日益增多
    • 擴展電子商務平台
  • 產業陷阱與挑戰
    • 成分過敏和敏感性
    • 監管挑戰
  • 市場機遇
    • 日益關注功能性成分創新
    • 技術整合
    • 天然和有機產品需求不斷成長
• 成長潛力分析
• 技術格局
  • 當前技術趨勢
  • 新興技術
• 監管環境
• 2024年寵物數量統計數據
• 定價分析
• 動物保健產業的投資與融資環境
• 未來市場趨勢
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

• 主要趨勢
• 可食用零食
• 可食用咀嚼物

第6章：市場估算與預測：依寵物類型分類，2021-2034年

• 主要趨勢
• 狗
• 貓
• 其他寵物類型

第7章：市場估算與預測：依成分類型分類，2021-2034年

• 主要趨勢
• 植物性
• 動物性

第8章：市場估算與預測：依應用領域分類，2021-2034年

• 主要趨勢
• 牙齒健康
• 活動能力和關節健康
• 消化系統健康
• 皮膚和毛髮健康
• 鎮靜和行為
• 其他應用

第9章：市場估算與預測：依價格區間分類，2021-2034年

• 主要趨勢
• 大量的
• 優質的

第10章：市場估價與預測：依銷售管道分類，2021-2034年

• 主要趨勢
• 線上管道
• 離線頻道
  • 寵物專賣店
  • 大型超市/超市
  • 便利商店
  • 其他線下通路

第11章：市場估計與預測：按地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第12章：公司簡介

• BarkBox
• Boehringer Ingelheim
• Ceva Sante Animale
• DC Enterprises
• Dechra Pharmaceuticals
• Dogseechew
• Foshan Phoenix Pet Products
• H. von Gimborn
• HeroDogTreats
• Hills Pet Nutrition (Colgate-Palmolive)
• Mars
• Packnpride
• PetDine
• Petmex
• Petsona
• Purina PetCare (Nestle)
• Vetoquinol
• Virbac

The Global Pet Chews and Treats Market was valued at USD 11.2 billion in 2024 and is estimated to grow at a CAGR of 6.7% to reach USD 21.2 billion by 2034.

The growth is driven by rising pet owners' awareness of the importance of pet health, particularly gut health. Along with this, research into microbiomes, immunity, mental well-being, and chronic disease prevention is also accelerating the market's expansion. Additionally, younger generations, particularly Millennials and Gen Z, are increasingly seeking functional foods, such as prebiotics and probiotics, for their pets. The rise of personalized nutrition and diagnostics technologies has also played a major role, allowing for custom health solutions that further boost the adoption of pet chews and treats. As innovation in functional ingredients increases, the market is witnessing the launch of targeted products like probiotics for gut health, collagen for joint support, and plant-based calming options. This shift toward holistic wellness solutions is in line with the growing trend of pet humanization, which is driving greater demand for functional treats. As a result, the market for specialized pet chews, including dental chews, calming products, and vitamin- and probiotic-enriched treats, is set to expand significantly.

The edible treats segment generated USD 7.2 billion in 2024, driven by changing consumer preferences and an increase in pet humanization. Pet owners are now looking for treats that not only serve as rewards but also offer health benefits. These treats come in various forms, from protein-rich options to joint health support, making them suitable for daily use. Their appeal has grown due to the inclusion of clean-label ingredients, natural formulations, and products tailored for specific breeds. Additionally, with the rise of e-commerce, these treats are more accessible to pet owners, boosting purchase frequency and driving market growth.

The dog segment held a 66.6% share in 2024, attributed to the high rate of dog ownership and a growing awareness of canine health. Dogs are increasingly viewed as family members, prompting owners to prioritize premium, functional products that address various health needs, such as joint care, digestion, and dental hygiene. The emotional bond between dog owners and their pets continues to fuel demand for specialized, high-quality treats designed for specific health benefits.

North America Pet Chews and Treats Market held a 45% share in 2024. The region is the largest consumer of pet products, driven by a high pet ownership rate and increased spending on pet wellness. Approximately 68 million households in the U.S. own dogs, while 49 million own cats, providing a substantial consumer base for pet foods and health-oriented treats.

Key players in the Global Pet Chews and Treats Market include companies such as Mars, Purina PetCare (Nestle), Vetoquinol, Virbac, Boehringer Ingelheim, Ceva Sante Animale, Hills Pet Nutrition (Colgate-Palmolive), PetDine, and HeroDogTreats, among others. These companies are continually innovating to stay competitive in a rapidly expanding market. To strengthen their position, companies in the pet chews and treats industry are focusing on several strategic approaches. A primary tactic is the continuous innovation of functional ingredients that offer specific health benefits, such as probiotics for gut health, joint care products, and calming solutions. Additionally, many companies are investing in clean-label products to meet the rising consumer demand for transparency in ingredient sourcing. Expanding their product lines to cater to specific pet breeds, sizes, and health needs is also a key strategy.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Pet type
  • 2.2.4 Ingredient type
  • 2.2.5 Application
  • 2.2.6 Price range
  • 2.2.7 Sales channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Value addition at each stage
  • 3.1.3 Factors affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising pet ownership rate
    • 3.2.1.2 Increasing pet care expenditure
    • 3.2.1.3 Growing awareness for pet health and wellness
    • 3.2.1.4 Increasing cases of pet dental problems
    • 3.2.1.5 Expanding e-commerce platform
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Ingredient allergies and sensitivities
    • 3.2.2.2 Regulatory challenges
  • 3.2.3 Market opportunities
    • 3.2.3.1 Growing focus on functional ingredient innovation
    • 3.2.3.2 Technology integration
    • 3.2.3.3 Growing natural and organic product demand
• 3.3 Growth potential analysis
• 3.4 Technology landscape
  • 3.4.1 Current technological trends
  • 3.4.2 Emerging technologies
• 3.5 Regulatory landscape
• 3.6 Pet population statistics 2024
• 3.7 Pricing analysis
• 3.8 Investment and funding landscape in the animal health industry
• 3.9 Future market trends
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Key developments
  • 4.5.1 Merger and acquisition
  • 4.5.2 Partnership and collaboration
  • 4.5.3 New product launches
  • 4.5.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Edible treats
• 5.3 Edible chews

Chapter 6 Market Estimates and Forecast, By Pet Type, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Dogs
• 6.3 Cats
• 6.4 Other pet types

Chapter 7 Market Estimates and Forecast, By Ingredient Type, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Plant-based
• 7.3 Animal-based

Chapter 8 Market Estimates and Forecast, By Application, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Dental health
• 8.3 Mobility and joint health
• 8.4 Digestive health
• 8.5 Skin and coat health
• 8.6 Calming and behavioral
• 8.7 Other applications

Chapter 9 Market Estimates and Forecast, By Price Range, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 Mass
• 9.3 Premium

Chapter 10 Market Estimates and Forecast, By Sales Channel, 2021 - 2034 ($ Mn)

• 10.1 Key trends
• 10.2 Online channels
• 10.3 Offline channels
  • 10.3.1 Pet specialty stores
  • 10.3.2 Hypermarkets/ supermarkets
  • 10.3.3 Convenience store
  • 10.3.4 Other offline channels

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Netherlands
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 Japan
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 Middle East and Africa
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 BarkBox
• 12.2 Boehringer Ingelheim
• 12.3 Ceva Sante Animale
• 12.4 D.C. Enterprises
• 12.5 Dechra Pharmaceuticals
• 12.6 Dogseechew
• 12.7 Foshan Phoenix Pet Products
• 12.8 H. von Gimborn
• 12.9 HeroDogTreats
• 12.10 Hills Pet Nutrition (Colgate-Palmolive)
• 12.11 Mars
• 12.12 Packnpride
• 12.13 PetDine
• 12.14 Petmex
• 12.15 Petsona
• 12.16 Purina PetCare (Nestle)
• 12.17 Vetoquinol
• 12.18 Virbac