寵物益智玩具市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球寵物益智玩具市場價值為 86 億美元，預計到 2034 年將以 7.2% 的複合年成長率成長，達到 175 億美元。受城市寵物數量的不斷成長以及寵物主人對認知發展和健康意識的不斷提高的推動，該市場正在經歷顯著的成長。如今的消費者購買玩具不只是為了娛樂，他們還會刻意選擇能夠提供精神和身體刺激的產品。寵物益智玩具越來越受到人們的歡迎，因為它們迎合了新一代知情的寵物父母的需求，這些父母將寵物視為家庭不可或缺的成員。這些消費者願意投資優質的多功能玩具，以幫助管理行為、減輕壓力並改善身體協調性。隨著越來越多的家庭將寵物融入日常生活，對兼具樂趣和功能性健康益處的玩具的需求正在迅速成長。先進的材料、互動功能和智慧設計正在塑造現代寵物主人的購買行為。隨著越來越多的寵物護理品牌適應這一轉變，寵物益智玩具領域正在發展成為全球寵物護理經濟的重要組成部分。

在玩具類別中，球類在 2024 年創造了 27 億美元的收入，預計到 2034 年將達到 59 億美元。它們廣泛的吸引力在於其本能的玩樂價值和多功能性。狗和其他寵物天生就喜歡圓形，因此球是提高協調性、敏捷性和耐力的必備工具。這些玩具還能提高警覺性、解決問題能力和反應時間，將簡單的遊戲變成豐富的發展體驗。咀嚼玩具仍然是另一個重要類別，特別是對於容易焦慮或有破壞性行為的寵物。這些玩具有助於改變不良的咀嚼習慣，同時透過按摩牙齦和減少牙菌斑堆積來改善口腔衛生。

就材質而言，橡膠玩具在 2024 年佔據了 41.3% 的市場。其高耐用性和耐磨性使其成為重咀嚼者和活躍寵物的理想選擇。許多橡膠玩具帶有凹槽或紋理設計，可增強口腔健康，使其成為長期使用的實用選擇。尼龍玩具也因其強度高、壽命長而受到青睞，減少了頻繁更換的需要。此外，棉花和塑膠等材料繼續提供不同的感官體驗，滿足不同寵物的喜好和需求。

2024年，美國寵物益智玩具市場規模達24億美元。隨著寵物收養率和高階化趨勢持續上升，美國消費者更注重豐富性購買。寵物主人積極尋找能夠滿足不同品種、年齡和活動量的寵物獨特的心理和身體健康需求的玩具。

引領該市場的關鍵品牌包括 ZippyPaws、OurPets Company、SmartPetLove、Outward Hound、BarkBox、PetSafe、Planet Dog、Trixie Pet Products、Pet Qwerks、Petstages、KONG Company、Nina Ottosson、West Paw Design、Starmark Pet Products 和 Kyjen Company, Inc.為了佔領更大的市場佔有率，這些公司正在透過環保設計、基於拼圖的機制和增加參與度的零食分配功能進行創新。與獸醫和寵物行為學家的策略合作有助於改善玩具的功能，以促進健康和認知結果。透過電子商務和高影響力的社群媒體行銷進行的直接面對消費者的銷售進一步提高了品牌知名度和消費者忠誠度。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 技術概述
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 寵物飼養趨勢日益成長
    • 不斷成長的寵物教育訓練項目
    • 提高對寵物健康的認知
    • 獸醫建議的成長率
  • 產業陷阱與挑戰
    • 市場高度分散
    • 品質和安全問題
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 絨毛玩具
• 繩索和拔河玩具
• 球
• 咀嚼玩具
• 吱吱作響的玩具
• 互動玩具
• 其他

第6章：市場估計與預測：依資料，2021 - 2034 年

• 主要趨勢
• 橡皮
• 棉布
• 尼龍
• 塑膠
• 其他

第7章：市場估計與預測：依寵物類型，2021 - 2034 年

• 主要趨勢
• 狗
• 貓
• 鳥類
• 其他

第8章：市場估計與預測：依價格區間，2021 年至 2034 年

• 主要趨勢
• 低（最高 10 美元）
• 中（10-30美元）
• 高（30 美元以上）

第9章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 線上
  • 公司擁有的網站
  • 電子商務
• 離線
  • 超市
  • 百貨公司
  • 其他（個別店舖等）

第10章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 11 章：公司簡介

• BarkBox
• KONG Company
• Kyjen Company, Inc.
• Nina Ottosson
• OurPets Company
• Outward Hound
• Pet Qwerks
• PetSafe
• Petstages
• Planet Dog
• SmartPetLove
• Starmark Pet Products
• Trixie Pet Products
• West Paw Design
• ZippyPaws

The Global Pet Educational Toys Market was valued at USD 8.6 billion in 2024 and is estimated to grow at a CAGR of 7.2% to reach USD 17.5 billion by 2034. This market is witnessing a notable surge driven by the growing urban pet population and a heightened awareness among pet owners about cognitive development and wellness. Consumers today are not just purchasing toys for entertainment-they're intentionally choosing products that offer both mental and physical stimulation. Pet educational toys are gaining widespread traction as they cater to a new breed of informed pet parents who view their pets as integral family members. These consumers are willing to invest in premium, multifunctional toys that aid in behavior management, reduce stress, and improve physical coordination. As more households integrate pets into their lifestyle routines, the demand for toys that blend fun with functional health benefits is rapidly increasing. Advanced materials, interactive features, and smart designs are now shaping the purchasing behavior of modern pet owners. With more pet care brands aligning with this shift, the pet educational toy segment is evolving into a significant part of the global pet care economy.

Among toy categories, balls generated USD 2.7 billion in revenue in 2024 and are expected to reach USD 5.9 billion by 2034. Their wide appeal lies in their instinctive play value and versatility. Dogs and other pets are naturally drawn to the round shape, making balls essential tools for improving coordination, agility, and endurance. These toys also support alertness, problem-solving, and reaction time, turning simple play into an enriching developmental experience. Chew toys remain another essential category, especially for pets prone to anxiety or destructive behaviors. These toys help redirect unwanted chewing habits while improving dental hygiene by massaging gums and reducing plaque buildup.

In terms of material, rubber toys accounted for a dominant 41.3% market share in 2024. Their high durability and resistance to wear make them ideal for heavy chewers and active pets. Many rubber toys come with grooves or textured designs that enhance oral health, making them a practical choice for long-term use. Nylon toys are also favored for their strength and longevity, reducing the need for frequent replacements. Additionally, materials like cotton and plastic continue to offer varied sensory experiences, catering to different pet preferences and needs.

The United States pet educational toys market reached USD 2.4 billion in 2024. U.S. consumers are prioritizing enrichment-driven purchases as pet adoption rates and premiumization trends continue to rise. Owners actively seek toys that meet the unique mental and physical health needs of their pets across breeds, ages, and activity levels.

Key brands leading this market include ZippyPaws, OurPets Company, SmartPetLove, Outward Hound, BarkBox, PetSafe, Planet Dog, Trixie Pet Products, Pet Qwerks, Petstages, KONG Company, Nina Ottosson, West Paw Design, Starmark Pet Products, and Kyjen Company, Inc. To capture greater market share, these companies are innovating through eco-friendly designs, puzzle-based mechanisms, and treat-dispensing features that increase engagement. Strategic collaborations with veterinarians and pet behaviorists are helping refine toy functionalities for health and cognitive outcomes. Direct-to-consumer sales via e-commerce and high-impact social media marketing are further enhancing brand visibility and consumer loyalty.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technological overview
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Increasing pet ownership trends
    • 3.7.1.2 Growing educational training programs for pets
    • 3.7.1.3 Increasing awareness about pet well being
    • 3.7.1.4 Growing rate of veterinary recommendations
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 High level of market fragmentation
    • 3.7.2.2 Quality and safety concerns
• 3.8 Growth potential analysis
• 3.9 Porter’s analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Plush toys
• 5.3 Rope and tug toys
• 5.4 Balls
• 5.5 Chew toys
• 5.6 Squeaky toys
• 5.7 Interactive toys
• 5.8 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Rubber
• 6.3 Cotton
• 6.4 Nylon
• 6.5 Plastic
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Pet Type, 2021 - 2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Dogs
• 7.3 Cats
• 7.4 Birds
• 7.5 Others

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low (Upto 10$)
• 8.3 Mid (10$-30$)
• 8.4 High (Above 30$)

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 Company owned websites
  • 9.2.2 E-commerce
• 9.3 Offline
  • 9.3.1 Supermarkets
  • 9.3.2 Departmental stores
  • 9.3.3 Others (individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 BarkBox
• 11.2 KONG Company
• 11.3 Kyjen Company, Inc.
• 11.4 Nina Ottosson
• 11.5 OurPets Company
• 11.6 Outward Hound
• 11.7 Pet Qwerks
• 11.8 PetSafe
• 11.9 Petstages
• 11.10 Planet Dog
• 11.11 SmartPetLove
• 11.12 Starmark Pet Products
• 11.13 Trixie Pet Products
• 11.14 West Paw Design
• 11.15 ZippyPaws