燕麥片市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球燕麥市場價值為 104 億美元，預計到 2034 年將以 5.4% 的複合年成長率成長至 175 億美元。

消費者生活方式向更健康飲食選擇的轉變持續推動燕麥片的需求成長。燕麥片是一種營養豐富的全穀物食品，由磨碎的燕麥製成。隨著人們越來越關注健康，燕麥片因其富含對心臟有益的膳食纖維、促進消化以及易於搭配各種餐食而備受青睞。注重健康的消費者開始選擇全穀物作為日常營養來源，而燕麥片則因其成分天然、加工過程簡單而成為首選。功能性食品的日益普及也提升了燕麥片的市場地位，尤其是添加了抗氧化劑和營養成分的強化燕麥片越來越受歡迎。人們對植物性營養和無過敏原食品的興趣日益濃厚，使得燕麥片成為永續、無乳製品早餐的理想選擇。政策層面支持植物性食品和環境友善食品體系，進一步鞏固了燕麥片在消費者飲食中的地位。隨著健康潮流在全球蔓延，燕麥片不再只是被視為早餐主食，而是一種靈活、健康的食品選擇，適合各種生活方式和飲食習慣。

2024年，普通燕麥片創造了31億美元的收入。這種燕麥片經過蒸煮和壓扁，形成標誌性的片狀質地，既保留了營養成分，又方便快速。其廣受歡迎之處在於兼顧了便利性和營養價值，無論是煮成粥、加入烘焙食品，還是用於冷餐，都非常合適。消費者喜愛這款燕麥片，是因為它口感穩定，並且能夠滿足各種不同的飲食需求。

2024年，熱早餐穀物市佔率達到33.05%，預計到2034年將以5.3%的複合年成長率成長。這個細分市場之所以保持其重要性，得益於傳統的消費習慣以及燕麥片作為溫暖舒適早餐的悠久聲譽。口味創新、便捷的沖泡方式以及符合消費者不斷變化的生活方式的便攜包裝也推動了其受歡迎程度。在北美和歐洲等主要地區，早餐與穀物有著緊密的文化聯繫，這也促進了該品類的持續成長。

預計2025年至2034年，北美燕麥市場將以5.5%的複合年成長率成長。人們對燕麥健康益處的認知不斷提高，正在推動該地區燕麥產品的研發。越來越多的消費者尋求能夠滿足其飲食偏好的燕麥產品，例如無麩質、有機和添加超級食品的燕麥產品。這一趨勢體現在消費者對創新燕麥配方日益成長的需求上，這些產品不僅要符合「清潔標籤」的要求，還要提供功能性的健康益處。

全球燕麥市場的主要品牌包括雀巢、泰萊、百事可樂、Shantis Oats、My Captain Oats、家樂氏、Nordic Oats、Post Consumer Brands、Fazer Mills、Bob's Red Mill、Grain Millers、通用磨坊和布勒。燕麥市場的企業正透過創新、以健康為中心的產品開發和永續採購來鞏固其競爭優勢。主要企業正在透過推出強化型、高纖維和高蛋白燕麥產品來豐富其產品線，以滿足不斷變化的飲食偏好。他們積極推出有機、無麩質和添加超級食品的產品，以吸引注重健康、追求功能性營養的消費者。許多品牌正在利用「清潔標籤」定位，專注於減少加工和使用天然成分。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率
  • 每個階段的價值增加
  • 影響價值鏈的因素
  • 中斷
• 產業影響因素
  • 成長促進因素
    • 健康意識的提高和功能性食品需求的成長
    • 植物性飲食趨勢與乳製品替代品成長
    • 簡便食品創新與即時產品需求
  • 產業陷阱與挑戰
    • 主要市場燕麥種植面積下降
    • 原物料價格波動和供應鏈限制
  • 市場機遇
    • 早餐以外的功能性成分應用
    • 新興休閒食品應用
• 成長潛力分析
• 監管環境
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL 分析
• 技術與創新格局
  • 當前技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區
  • 依產品
• 未來市場趨勢
• 技術與創新格局
  • 當前技術趨勢
  • 新興技術
• 專利格局
• 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
  • 主要進口國
  • 主要出口國
• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物策略
  • 生產中的能源效率
  • 環保舉措
• 碳足跡考量

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • MEA
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依產品分類，2021-2034年

• 主要趨勢
• 鋼切燕麥
• 普通燕麥片
• 快熟燕麥片
• 即溶燕麥片
• 燕麥麩
• 燕麥粉

第6章：市場估算與預測：依加工方式分類，2021-2034年

• 主要趨勢
• 傳統石磨加工
• 輥磨加工
• 蒸汽處理流程
• 酵素處理產品
• 冷凍乾燥加工

第7章：市場估計與預測：依應用領域分類，2021-2034年

• 主要趨勢
• 熱早餐麥片
• 即食穀物
• 食品配料和添加劑
• 植物性飲料
• 點心
• 烘焙產品
• 運動營養
• 嬰幼兒食品
• 動物飼料
• 製藥

第8章：市場估算與預測：依最終用途產業分類，2021-2034年

• 主要趨勢
• 零售消費者
• 餐飲服務業者
• 食品飲料製造商
• 工業加工公司
• 醫療保健和營養領域
• 兒童營養計劃
• 運動健身產業

第9章：市場估計與預測：依地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國
  • 中東和非洲其他地區

第10章：公司簡介

• Bob's Red Mill
• Buhler
• Fazer Mills
• General Mills
• Grain Millers
• Kellogg
• My Captain Oats
• Nestle
• Nordic Oats
• PepsiCo
• Post Consumer Brands
• Shantis Oats
• Tate & Lyle

The Global Oatmeal Market was valued at USD 10.4 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 17.5 billion by 2034.

The shift in consumer lifestyle toward healthier food choices continues to drive the demand for oatmeal, a nutrient-dense whole grain product made from ground oats. With a growing focus on wellness, consumers are embracing oatmeal for its heart-healthy fiber content, digestive benefits, and adaptability across meals. Health-conscious individuals are turning to whole grains for daily nutrition, and oatmeal is at the forefront due to its clean-label appeal and minimal processing. Increasing adoption of functional foods has also boosted oatmeal's position in the market, especially as fortified variants containing antioxidants and added nutrients gain popularity. Rising interest in plant-based nutrition and allergen-free options has positioned oatmeal as a go-to solution for sustainable, dairy-free breakfasts. Policy-level support for plant-derived and environmentally friendly food systems is further reinforcing the role of oatmeal in consumers' diets. As the wellness trend spreads globally, oatmeal is no longer viewed solely as a breakfast staple but rather as a flexible, wholesome food choice suitable for varied lifestyles and eating habits.

In 2024, the regular rolled oats generated USD 3.1 billion. These oats are steamed and rolled flat to create a recognizable flaked texture that retains nutritional integrity while offering faster preparation. Their widespread appeal lies in the balance they strike between convenience and nutrition, making them suitable for cooking into porridge, blending into baked recipes, or using in cold meal options. Consumers favor these oats for their consistency and compatibility with various dietary preferences.

The hot breakfast cereals segment accounted for a 33.05% share in 2024, and is expected to grow at a CAGR of 5.3% through 2034. This segment maintains its relevance thanks to traditional consumption habits and the long-standing reputation of oatmeal as a warm, comforting breakfast. Its popularity is also supported by flavor innovations, instant preparation options, and on-the-go packaging that aligns with evolving consumer lifestyles. The strong cultural association with breakfast across key regions like North America and Europe contributes to this category's sustained growth.

North America Oatmeal Market is projected to grow at a CAGR of 5.5% from 2025 to 2034. Increasing awareness around the health-promoting properties of oats is shaping product development in the region. A growing number of consumers are seeking oat-based offerings that cater to dietary preferences such as gluten-free, organic, and superfood-enhanced varieties. This trend is reflected in the rising demand for innovative oatmeal formulations that meet clean-label expectations while delivering functional health benefits.

Leading brands active in the Global Oatmeal Market include Nestle, Tate & Lyle, PepsiCo, Shantis Oats, My Captain Oats, Kellogg, Nordic Oats, Post Consumer Brands, Fazer Mills, Bob's Red Mill, Grain Millers, General Mills, and Buhler. Companies in the oatmeal market are reinforcing their competitive edge by embracing innovation, health-centric product development, and sustainable sourcing. Key players are diversifying their offerings with fortified, high-fiber, and protein-enriched oat variants tailored to meet evolving dietary preferences. They are actively launching organic, gluten-free, and superfood-infused products that appeal to health-aware consumers seeking functional nutrition. Many brands are leveraging clean-label positioning, focusing on minimal processing and natural ingredients.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Product trends
  • 2.2.2 Processing method trends
  • 2.2.3 Application trends
  • 2.2.4 End use industry trends
  • 2.2.5 Regional trends
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising health consciousness & functional food demand
    • 3.2.1.2 Plant-based diet trends & dairy alternative growth
    • 3.2.1.3 Convenience food innovation & instant product demand
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Declining oat production acreage in key markets
    • 3.2.2.2 Raw material price volatility & supply chain constraints
  • 3.2.3 Market opportunities
    • 3.2.3.1 Functional ingredient applications beyond breakfast
    • 3.2.3.2 Emerging snack food applications
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and Innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Price trends
  • 3.8.1 By region
  • 3.8.2 By product
• 3.9 Future market trends
• 3.10 Technology and Innovation landscape
  • 3.10.1 Current technological trends
  • 3.10.2 Emerging technologies
• 3.11 Patent Landscape
• 3.12 Trade statistics (HS code) ( Note: the trade statistics will be provided for key countries only)
  • 3.12.1 Major importing countries
  • 3.12.2 Major exporting countries
• 3.13 Sustainability and environmental aspects
  • 3.13.1 Sustainable practices
  • 3.13.2 Waste reduction strategies
  • 3.13.3 Energy efficiency in production
  • 3.13.4 Eco-friendly initiatives
• 3.14 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Steel-cut oats
• 5.3 Regular rolled oats
• 5.4 Quick cooking oats
• 5.5 Instant oatmeal
• 5.6 Oat bran
• 5.7 Oat flour

Chapter 6 Market Estimates and Forecast, By Processing Method, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Traditional stone-ground processing
• 6.3 Roller-milled processing
• 6.4 Steam-treated processing
• 6.5 Enzyme-processed products
• 6.6 Freeze-dried processing

Chapter 7 Market Estimates and Forecast, By Application, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Hot breakfast cereals
• 7.3 Ready-to-eat cereals
• 7.4 Food ingredients & additives
• 7.5 Plant-based beverages
• 7.6 Snack foods
• 7.7 Bakery products
• 7.8 Sports nutrition
• 7.9 Infant & baby foods
• 7.10 Animal feed
• 7.11 Pharmaceutical

Chapter 8 Market Estimates and Forecast, By End Use Industry, 2021-2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Retail consumer
• 8.3 Food service operators
• 8.4 Food & beverage manufacturers
• 8.5 Industrial processing companies
• 8.6 Healthcare & nutrition sector
• 8.7 Child nutrition programs
• 8.8 Sports & fitness industry

Chapter 9 Market Estimates and Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rest of Middle East and Africa

Chapter 10 Company Profiles

• 10.1 Bob's Red Mill
• 10.2 Buhler
• 10.3 Fazer Mills
• 10.4 General Mills
• 10.5 Grain Millers
• 10.6 Kellogg
• 10.7 My Captain Oats
• 10.8 Nestle
• 10.9 Nordic Oats
• 10.10 PepsiCo
• 10.11 Post Consumer Brands
• 10.12 Shantis Oats
• 10.13 Tate & Lyle