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市場調查報告書

商品編碼

1801840

燕麥片市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Oat Flakes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年08月12日 | 出版商:

Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024年，全球燕麥片市場規模達27億美元，預計複合年成長率為5.4%，到2034年將達45億美元。燕麥片是透過蒸、碾壓和壓扁整粒燕麥粒製成的。這些燕麥片已成為廣受歡迎的早餐主食，也是各種包裝和烘焙食品中的功能性配料。消費者對健康的日益重視是推動該市場成長的重要因素。燕麥片富含膳食纖維、必需礦物質和維生素，深受注重健康的人士的青睞，他們正在尋找健康便捷的正餐或零食替代品。

產品創新在塑造產業發展中發揮關鍵作用。許多頂級品牌正在豐富其產品線，包括即溶燕麥片、風味燕麥片以及營養豐富的配方，以滿足忙碌的生活方式和多樣化的飲食需求。無論是用於熱早餐、冰沙碗還是烘焙食譜，燕麥片的便捷使用幫助其成為全球家庭的首選產品。北美在全球市場佔據主導地位，這得益於其強大的消費者認知度、根深蒂固的早餐文化以及廣泛普及的優質燕麥產品。該地區先進的零售網路和強勁的國內燕麥產量也促進了持續的需求。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	27億美元
預測值	45億美元
複合年成長率	5.4%

2024年，燕麥片市場佔有35.1%的佔有率，預計到2034年複合年成長率將達到5.5%。燕麥片的廣泛吸引力源於適度的烹飪時間和豐富的營養價值之間的平衡。消費者青睞燕麥片，是因為它們擁有熟悉的口感，並且用途廣泛，從早餐碗到烘焙食品，應有盡有。燕麥片相對較低的加工程度確保了其關鍵營養成分的保留，從而鞏固了其在注重健康的消費者群體中的地位。

從應用角度來看，早餐穀物和粥類產品在2024年佔據了35.1%的市場佔有率，預計到2034年將以5.5%的複合年成長率成長。人們越來越傾向於早餐時食用高纖維、有益心臟健康的膳食，這增加了燕麥的消費量。燕麥在控制膽固醇和提供持久能量方面的作用已得到認可，使其成為注重營養開啟一天的消費者的首選。此外，烘焙和包裝食品行業的需求也在成長，燕麥片擴大用於改善鬆餅、餅乾和麵包等食品的口感和營養成分。

2024年，美國燕麥片市場產值達7億美元。美國市場的成長軌跡得益於人們健康意識的提升、人們對植物性和無麩質飲食的興趣日益濃厚，以及強勁的國內供應。當地燕麥種植的改善和高效的生產運作也是關鍵因素。美國消費者對具有功能性健康益處（例如改善消化和心臟健康）的產品的需求持續成長，這與燕麥片的營養成分非常契合。

塑造全球燕麥片市場的公司包括 Richardson International Limited、Great River Organic Milling、McCann's Irish Oatmeal、Blue Lake Milling、Kellogg Company、Grain Millers Inc.、Nature's Path Foods、Jordans Dorset Ryvita、Flahavan's、百事公司（桂格燕麥）、Mornflake、Honing Foods） Products、Avena Foods Limited、Cream Hill Estates、General Mills Inc.、Country Choice Organic、Gluten Free Oats LLC、Bob's Red Mill Natural Foods 和 Hamlyns of Scotland。燕麥片行業的公司正優先考慮創新、永續性和市場細分，以擴大其影響力。其主要策略之一是推出多樣化的產品線——從有機和無麩質燕麥片到調味和即食燕麥片——以滿足不斷變化的消費者偏好。許多企業正在投資先進的加工技術，以保留營養成分，同時改善口感和質地。品牌和包裝也發揮著至關重要的作用，企業努力突出清潔標籤和健康聲明。

產業生態系統分析
- 供應商格局
- 利潤率
- 每個階段的增值
- 影響價值鏈的因素
- 中斷
產業衝擊力
- 成長動力
- 產業陷阱與挑戰
- 市場機會
成長潛力分析
監管格局
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
波特的分析
PESTEL分析
價格趨勢
- 按地區
- 依產品類型
未來市場趨勢
科技與創新格局
- 當前的技術趨勢
- 新興技術
專利態勢
貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
- 主要進口國
- 主要出口國
永續性和環境方面
- 永續實踐
- 減少廢棄物的策略
- 生產中的能源效率
- 環保舉措
碳足跡考慮

第4章：競爭格局

介紹
公司市佔率分析
- 按地區
  - 北美洲
  - 歐洲
  - 亞太地區
  - 拉丁美洲
  - MEA
公司矩陣分析
主要市場參與者的競爭分析
競爭定位矩陣
關鍵進展
- 併購
- 夥伴關係與合作
- 新產品發布
- 擴張計劃

第5章：市場估計與預測：依產品類型，2021-2034

主要趨勢
燕麥片（老式燕麥）
- 普通燕麥片
- 有機燕麥片
- 調味燕麥片
快熟燕麥（速食燕麥）
- 標準速食燕麥
- 有機速食燕麥
- 強化速食燕麥
即溶燕麥
- 原味即溶燕麥
- 調味即溶燕麥
- 優質即溶燕麥
鋼切燕麥（愛爾蘭燕麥）
- 傳統鋼切割
- 速煮鋼切
- 有機鋼切燕麥
特色優質燕麥片
- 古代穀物混合物
- 經認證的無麩質燕麥
- 遺產和傳家寶品種

第6章：市場估計與預測：按應用，2021-2034

主要趨勢
早餐麥片和粥
- 熱早餐麥片
- 冷早餐應用
- 隔夜燕麥和準備好的燕麥
烘焙和食品製造
- 居家烘焙應用
- 商業食品製造
- 工業食品加工
飲料和冰沙
- 冰沙和奶昔應用
- 植物奶替代品
- 功能性飲料
零食和能量棒
- 格蘭諾拉麥片和能量棒
- 零食混合料和乾果混合料
- 餅乾和薯片
嬰兒食品和嬰兒營養
- 嬰兒穀類產品
- 幼兒和兒童營養

第7章：市場估計與預測：按配銷通路，2021-2034 年

主要趨勢
零售分銷
- 超市和大賣場
- 健康食品和專賣店
- 便利商店
線上和電子商務
- 各大電商平台
- 直接面對消費者的管道
- 行動商務
食品服務分銷
- 餐廳和咖啡館銷售
- 機構餐飲服務
- 飯店和旅遊業
批發和 B2B 分銷
- 食品分銷商
- 工商銷售

第8章：市場估計與預測：按最終用途產業，2021-2034 年

主要趨勢
消費性零售市場
- 家庭消費
- 注重健康的消費者
- 家庭和兒童市場
- 老年人和老年消費者
食品製造業
- 早餐麥片製造商
- 烘焙食品生產商
- 休閒食品公司
- 嬰兒食品製造商
食品服務業
- 餐廳及咖啡館經營者
- 機構餐飲服務
- 餐飲和活動服務
- 保健食品服務
工業應用
- 原料供應業
- 營養補充品製造
- 動物飼料業
- 出口和國際貿易

第9章：市場估計與預測：按地區，2021-2034

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 南非
- 阿拉伯聯合大公國
- 中東和非洲其他地區

第10章：公司簡介

PepsiCo Inc. (Quaker Oats)
Kellogg Company
General Mills Inc.
Bob's Red Mill Natural Foods
Nature's Path Foods
Arrowhead Mills (Hain Celestial Group)
Country Choice Organic
Grain Millers Inc.
Richardson International Limited
Avena Foods Limited
Blue Lake Milling
Gluten Free Oats LLC
Morning Foods Limited
Mornflake
Hamlyns of Scotland
Jordans Dorset Ryvita
Flahavan's
Honeyville Food Products
Great River Organic Milling
Hodgson Mill
McCann's Irish Oatmeal
Cream Hill Estates

簡介目錄

Product Code: 14598

The Global Oat Flakes Market was valued at USD 2.7 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 4.5 billion by 2034. Oat flakes are produced by steaming, rolling, and flattening whole oat groats. These flakes have become a popular breakfast staple and functional ingredient in various packaged and baked food products. The rising emphasis on health and wellness among consumers is a significant factor fueling the growth of this market. Known for being rich in fiber, essential minerals, and vitamins, oat flakes appeal to health-conscious individuals seeking wholesome and convenient meal or snack alternatives.

Product innovation is playing a key role in shaping industry. Many top brands are diversifying their offerings to include instant oats, flavored options, and nutrient-enriched formulations designed for busy lifestyles and varied dietary needs. Their ease of use-whether in a hot breakfast, smoothie bowl, or a baking recipe-has helped establish oat flakes as a go-to product across global households. North America holds the dominant share in the global market, supported by strong consumer awareness, a well-established breakfast culture, and widespread access to high-quality oat-based products. The region's advanced retail networks and robust domestic oat production also contribute to consistent demand.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$2.7 Billion
Forecast Value	$4.5 Billion
CAGR	5.4%

The rolled oats segment held 35.1% share in 2024 and is forecasted to grow at a CAGR of 5.5% by 2034. Their widespread appeal stems from a balance between moderate cook times and strong nutritional value. Consumers gravitate toward these oats for their familiar texture and versatility across recipes ranging from breakfast bowls to baked goods. Their relatively lower processing level ensures they retain key nutrients, which strengthens their position among health-minded buyers.

In terms of application, the breakfast cereals and porridge segment held 35.1% share in 2024, and is expected to grow at a CAGR of 5.5% through 2034. The growing preference for high-fiber, heart-healthy meals in the morning has increased the consumption of oats in this category. Their recognized role in managing cholesterol and providing long-lasting energy makes them a top choice for consumers prioritizing nutritious starts to the day. Additionally, demand is growing within the baking and packaged food industry, where oat flakes are increasingly used to improve texture and nutritional content in items such as muffins, cookies, and breads.

United States Oat Flakes Market generated USD 700 million in 2024. The market's growth trajectory in the US is supported by a mix of rising health awareness, growing interest in plant-based and gluten-free diets, and strong domestic supply. Improvements in local oat cultivation and efficient manufacturing operations are also key contributors. Consumers in the US are showing consistent demand for products that offer functional health benefits like improved digestion and heart health, which aligns well with oat flakes' nutritional profile.

Companies shaping the Global Oat Flakes Market include Richardson International Limited, Great River Organic Milling, McCann's Irish Oatmeal, Blue Lake Milling, Kellogg Company, Grain Millers Inc., Nature's Path Foods, Jordans Dorset Ryvita, Flahavan's, PepsiCo Inc. (Quaker Oats), Mornflake, Morning Foods Limited, Arrowhead Mills (Hain Celestial Group), Hodgson Mill, Honeyville Food Products, Avena Foods Limited, Cream Hill Estates, General Mills Inc., Country Choice Organic, Gluten Free Oats LLC, Bob's Red Mill Natural Foods, and Hamlyns of Scotland. Companies operating in the oat flakes sector are prioritizing innovation, sustainability, and market segmentation to expand their presence. One of the primary strategies is the launch of diverse product lines-ranging from organic and gluten-free variants to flavored and ready-to-cook oat flakes-to cater to evolving consumer preferences. Many players are investing in advanced processing techniques that retain nutritional content while improving taste and texture. Branding and packaging also play a critical role, with efforts aimed at highlighting clean labels and health claims.

Chapter 1 Methodology & Scope

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
1.5 Primary research and validation
- 1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations

Chapter 2 Executive Summary

2.1 Industry 360° synopsis
2.2 Key market trends
- 2.2.1 Product type
- 2.2.2 Application
- 2.2.3 Distribution channel
- 2.2.4 End use industry
- 2.2.5 Regional
2.3 TAM Analysis, 2025-2034
2.4 CXO perspectives: Strategic imperatives
- 2.4.1 Executive decision points
- 2.4.2 Critical success factors
2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.1.5 Disruptions
3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.2 Industry pitfalls and challenges
- 3.2.3 Market opportunities
3.3 Growth potential analysis
3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.2 Europe
- 3.4.3 Asia Pacific
- 3.4.4 Latin America
- 3.4.5 Middle East & Africa
3.5 Porter’s analysis
3.6 PESTEL analysis
3.7 Price trends
- 3.7.1 By region
- 3.7.2 By product type
3.8 Future market trends
3.9 Technology and Innovation landscape
- 3.9.1 Current technological trends
- 3.9.2 Emerging technologies
3.10 Patent Landscape
3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
- 3.11.1 Major importing countries
- 3.11.2 Major exporting countries
3.12 Sustainability and environmental aspects
- 3.12.1 Sustainable practices
- 3.12.2 Waste reduction strategies
- 3.12.3 Energy efficiency in production
- 3.12.4 Eco-friendly initiatives
3.13 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
- 4.2.1 By region
  - 4.2.1.1 North America
  - 4.2.1.2 Europe
  - 4.2.1.3 Asia Pacific
  - 4.2.1.4 LATAM
  - 4.2.1.5 MEA
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New Product Launches
- 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021-2034 (USD Million & Tons)

5.1 Key trends
5.2 Rolled oats (old-fashioned oats)
- 5.2.1 Regular rolled oats
- 5.2.2 Organic rolled oats
- 5.2.3 Flavored rolled oats
5.3 Quick oats (quick-cooking oats)
- 5.3.1 Standard quick oats
- 5.3.2 Organic quick oats
- 5.3.3 Fortified quick oats
5.4 Instant oats
- 5.4.1 Plain instant oats
- 5.4.2 Flavored instant oats
- 5.4.3 Premium instant oats
5.5 Steel-cut oats (irish oats)
- 5.5.1 Traditional steel-cut
- 5.5.2 Quick-cooking steel-cut
- 5.5.3 Organic steel-cut oats
5.6 Specialty and premium oat flakes
- 5.6.1 Ancient grain blends
- 5.6.2 Gluten-free certified oats
- 5.6.3 Heritage and heirloom varieties

Chapter 6 Market Estimates and Forecast, By Application, 2021-2034 (USD Million & Tons)

6.1 Key trends
6.2 Breakfast cereals & porridge
- 6.2.1 Hot breakfast cereals
- 6.2.2 Cold breakfast applications
- 6.2.3 Overnight and prepared oats
6.3 Baking and food manufacturing
- 6.3.1 Home baking applications
- 6.3.2 Commercial food manufacturing
- 6.3.3 Industrial food processing
6.4 Beverages and smoothies
- 6.4.1 Smoothie and shake applications
- 6.4.2 Plant-based milk alternatives
- 6.4.3 Functional beverages
6.5 Snack foods and bars
- 6.5.1 Granola and energy bars
- 6.5.2 Snack mixes and trail mixes
- 6.5.3 Crackers and chips
6.6 Baby food and infant nutrition
- 6.6.1 Infant cereal products
- 6.6.2 Toddler and child nutrition

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021-2034 (USD Million & Tons)

7.1 Key trends
7.2 Retail distribution
- 7.2.1 Supermarkets and hypermarkets
- 7.2.2 Health food and specialty stores
- 7.2.3 Convenience stores
7.3 Online and e-commerce
- 7.3.1 Major e-commerce platforms
- 7.3.2 Direct-to-consumer channels
- 7.3.3 Mobile commerce
7.4 Food service distribution
- 7.4.1 Restaurant and cafe sales
- 7.4.2 Institutional food service
- 7.4.3 Hospitality and tourism
7.5 Wholesale and b2b distribution
- 7.5.1 Food distributors
- 7.5.2 Industrial and commercial sales

Chapter 8 Market Estimates and Forecast, By End Use Industry, 2021-2034 (USD Million & Tons)

8.1 Key trends
8.2 Consumer retail market
- 8.2.1 Household consumption
- 8.2.2 Health-conscious consumers
- 8.2.3 Family and children's market
- 8.2.4 Senior and elderly consumers
8.3 Food manufacturing industry
- 8.3.1 Breakfast cereal manufacturers
- 8.3.2 Baked goods producers
- 8.3.3 Snack food companies
- 8.3.4 Baby food manufacturers
8.4 Food service industry
- 8.4.1 Restaurant and cafe operators
- 8.4.2 Institutional food service
- 8.4.3 Catering and event services
- 8.4.4 Healthcare food service
8.5 Industrial applications
- 8.5.1 Ingredient supply industry
- 8.5.2 Nutritional supplement manufacturing
- 8.5.3 Animal feed industry
- 8.5.4 Export and international trade

Chapter 9 Market Estimates and Forecast, By Region, 2021-2034 (USD Million & Tons)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 Middle East and Africa
- 9.6.1 Saudi Arabia
- 9.6.2 South Africa
- 9.6.3 UAE
- 9.6.4 Rest of Middle East and Africa