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市場調查報告書
商品編碼
1858807
特種蘑菇市場機會、成長促進因素、產業趨勢分析及預測(2025-2034年)Specialty Mushroom Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球特種蘑菇市場價值 92 億美元,預計到 2034 年將以 4.4% 的複合年成長率成長至 142 億美元。

消費者對健康和保健日益成長的興趣正顯著推動市場擴張,特色蘑菇因其療效和營養價值而廣受認可。猴頭菇、舞茸、靈芝和香菇等品種不僅因其烹飪用途廣泛而備受關注,更因其在增強免疫力、改善大腦功能和減輕發炎方面的功效而備受推崇。功能性食品的流行、有機食品消費的興起以及蘑菇被整合到膳食補充劑和天然保健品中,都促進了市場需求的激增。隨著越來越多的消費者選擇植物性生活方式並尋求永續的食物來源,市場正轉向有機種植的高價值蘑菇品種。這在食品飲料、營養保健品和健康產品等各個領域都產生了強勁的成長動能。消費者和食品生產商都在探索特色蘑菇,因為它們具有獨特的風味、豐富的營養價值,並且能夠提升烹飪和健康市場的產品檔次,最終推動了多個應用領域的市場持續成長。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 92億美元 |
| 預測值 | 142億美元 |
| 複合年成長率 | 4.4% |
2024年,木耳市佔率為11.8%,預計到2034年將以4.5%的複合年成長率成長。全球融合菜餚的日益普及以及各種亞洲風味菜餚對木耳需求的增加,使其成為食品製造商的首選。
2024年,鮮蘑菇市佔率達到60.3%,預計到2034年將以4.5%的複合年成長率成長。這凸顯了消費者對新鮮、營養豐富的食材的偏好,而零售通路的日益普及、餐廳菜單上蘑菇用量的增加以及消費者對蘑菇功能特性的認知度提高,都進一步強化了這一趨勢。此外,消費者對清潔標章和天然食品的需求不斷成長,也持續推動鮮蘑菇市場的發展。
2024年,北美特種蘑菇市場佔據了全球特種蘑菇市場29.1%的佔有率,預計在2025年至2034年間將以4.5%的複合年成長率(CAGR)保持區域最高成長。這一成長主要得益於消費者健康意識的提高、有機產品市場的不斷擴大以及對高階和異國蘑菇品種的濃厚興趣。美國市場展現出強勁的獲利潛力,因為特種蘑菇的價格高於傳統蘑菇,這為種植者和分銷商都帶來了巨大的商機。
塑造全球特種蘑菇市場的關鍵企業包括Highline Mushrooms、Smallhold、Bonduelle Group、Giorgio Foods Inc.、Monterey Mushrooms、Okechamp Global BV、Fungi Perfecti (Host Defense)、To-Jo Mushrooms、R&R Cultivation、Southoch Mills、Eurrooms。這些特種蘑菇企業正積極提升自身市場地位,優先發展有機種植、打造高階品牌並推動產品創新。許多企業正在拓展產品線,推出功能性蘑菇粉、營養補充品和即食新鮮蘑菇,以吸引注重健康的消費者。對永續農業技術和垂直種植的投資也有助於減少環境影響,同時提高產量和品質。各品牌正利用數位行銷來宣傳蘑菇的健康益處,並向消費者普及一些鮮為人知的蘑菇品種。
The Global Specialty Mushroom Market was valued at USD 9.2 billion in 2024 and is estimated to grow at a CAGR of 4.4% to reach USD 14.2 billion by 2034.

Rising consumer interest in health and wellness is significantly influencing market expansion, with specialty mushrooms now widely recognized for their therapeutic and nutritional properties. Varieties such as lion's mane, maitake, reishi, and shiitake are gaining attention not only for their culinary versatility but also for their roles in supporting immunity, brain function, and reducing inflammation. The surge in demand is supported by functional food trends, organic food consumption, and the integration of mushrooms into dietary supplements and natural health products. With more consumers adopting plant-based lifestyles and seeking sustainable food sources, the market is shifting toward organically cultivated and high-value mushroom varieties. This has created strong traction across various sectors, including food and beverage, nutraceuticals, and wellness-focused product lines. Consumers and food producers alike are exploring specialty mushrooms for their distinctive taste profiles, nutritional content, and their ability to elevate product offerings in both culinary and wellness markets, ultimately driving consistent market growth across multiple application segments.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $9.2 Billion |
| Forecast Value | $14.2 Billion |
| CAGR | 4.4% |
The wood ear mushroom segment held an 11.8% share in 2024 and is forecasted to grow at a CAGR of 4.5% through 2034. The rising influence of global fusion cuisine and increased demand for this mushroom in various Asian-inspired dishes have made it a preferred choice among food manufacturers.
The fresh mushrooms segment held 60.3% share in 2024, with a CAGR of 4.5% expected through 2034. This highlights consumer preference for fresh, nutrient-rich ingredients and is reinforced by growing retail availability, increased menu adoption by restaurants, and heightened awareness of mushrooms' functional properties. The segment continues to benefit from shifting consumer habits favoring clean-label and natural food products.
North America Specialty Mushroom Market held a 29.1% share of the specialty mushroom market in 2024 and is projected to grow at the highest regional CAGR of 4.5% between 2025 and 2034. This expansion is driven by rising health awareness, a growing organic product base, and strong consumer interest in high-end and exotic mushroom varieties. The U.S. market shows strong profitability potential as specialty mushrooms command premium pricing over traditional types, leading to robust opportunities for both cultivators and distributors.
Key companies shaping the Global Specialty Mushroom Market include Highline Mushrooms, Smallhold, Bonduelle Group, Giorgio Foods Inc., Monterey Mushrooms, Okechamp Global B.V., Fungi Perfecti (Host Defense), To-Jo Mushrooms, R&R Cultivation, South Mill Champs, Eurochamp S.A.T., Phillips Mushroom Farms, and Prochamp B.V. Companies in the specialty mushroom market are actively enhancing their position by prioritizing organic cultivation, premium branding, and product innovation. Many are expanding their product portfolios to include functional mushroom powders, supplements, and ready-to-use fresh varieties that appeal to wellness-focused consumers. Investments in sustainable farming techniques and vertical cultivation are also helping reduce environmental impact while increasing yield quality. Brands are leveraging digital marketing to highlight health benefits and educate consumers on lesser-known mushroom types.