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市場調查報告書
商品編碼
1880578
香菇市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032)Shiitake Mushroom Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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由於植物性食品消費趨勢的不斷增長、對功能性成分的強勁需求以及蘑菇在醫藥、營養補充劑和化妝品領域應用的日益廣泛,全球香菇市場持續擴張。根據最新的市場評估,預計到2024年,香菇市場規模將達到73.4億美元,主要得益於亞太地區的高消費量以及在健康意識產業中不斷擴大的應用。此外,預計到2025年,市場規模將達到80.1億美元,主要得益於食品業的創新不斷推進以及消費者對天然成分日益增長的偏好。預計到2032年,市場規模將達到154.2億美元,顯示在整個預測期內,市場需求將持續強勁。
市場推動因素:加速轉型為植物性飲食
推動市場成長的最有力因素之一是全球向植物性飲食的轉變,這促使人們更多地食用營養豐富的蘑菇。香菇富含必需礦物質、B群維生素以及香菇多醣類和赤藻醣醇等生物活性化合物,這些成分具有抗腫瘤、保護心血管和增強免疫力的功效。隨著人們對慢性疾病的日益關注,消費者越來越依賴植物性食品,而植物性食品已被證明可以降低肥胖、糖尿病和代謝紊亂的風險。出於對畜牧業的倫理和環境方面的考慮,香菇在食品和保健品中的應用也進一步推動了香菇的普及,顯著促進了香菇市場在2024年達到73.4億美元的估值,並預計在2025年和2032年繼續增長。
市場阻礙因素:基礎設施不足和認知度低
儘管市場需求旺盛,但基礎設施不足構成了一大障礙。數位系統不發達、交通網絡不穩定、電力供應不穩定等因素阻礙了香菇的高效加工、儲存和分銷,尤其是在發展中市場。這些阻礙因素導致營運成本更高、產品品質更低,並限制了香菇的全球擴張。此外,新興地區的消費者認知度仍然較低,對香菇口味和安全性的誤解以及文化差異也阻礙了香菇的廣泛應用。這些挑戰可能會減緩市場滲透速度,尤其是在冷鏈基礎設施不完善的國家。
市場機會:栽培與萃取技術的進步
香菇栽培和萃取技術的創新帶來了廣泛的市場機會。機器學習、人工智慧、超音波提取 (UAE)、酶提取和壓力提取等先進技術可以提高產量、改善生物活性成分的保留率並縮短加工時間。這些技術增強了產品的功能性,尤其是在製藥、營養保健品和化妝品應用領域。專注於先進提取方法的公司將受益於不斷增長的需求,預計到 2032 年,市場規模將達到 154.2 億美元。
市場趨勢:有機香菇的快速成長
受健康意識增強和消費者對清潔標籤食品偏好的推動,有機香菇的生產正在快速增長,這是一個日益增長的市場趨勢。消費者越來越傾向於選擇不含化學物質且可持續種植的原料,這正在推動有機蘑菇的銷售。香菇廣泛應用於純素、素食、融合菜餚和功能性食品配方中。由於香菇在註重健康的飲食和以永續發展為導向的產品線中的重要性日益凸顯,預計市場成長將進一步加速。
依產地
截至2024年,傳統種植香菇仍佔市場主導地位,這主要得益於合成投入品的成本效益和高產量。然而,由於消費者對天然和環保成分的需求不斷增長,有機種植香菇市場正在快速成長。
依型態
2024年,粉狀香菇因其保質期長、水分含量低、重量輕、易於運輸以及生物活性化合物穩定性好等優點,成為市場領導者。由於對液體萃取物和濃縮飲品的需求不斷增長,預計液體產品領域將呈現最快的成長速度。
依應用領域劃分
2024年,醫藥領域佔領先地位,主要得益於市場對香菇抗菌、抗病毒、抗腫瘤和免疫調節特性的強勁需求。由於人們對天然護膚成分的興趣日益濃厚,預計個人護理和化妝品領域將實現最快的增長。
亞太地區-最大的區域市場(2024年達40億美元)
預計到2024年,亞太地區將佔全球市場的54.5%,即40億美元,這主要得益於該地區悠久的香菇消費歷史、強大的生產基地、先進的加工設施以及對功能性食品日益增長的需求。
北美
北美排名第二,主要得益於美食烹飪潮流、家庭烹飪的增長以及香菇提取物在保健品和護膚品中日益廣泛的應用。
歐洲
歐洲排名第三,主要得益於素食主義的日益普及、可持續發展趨勢以及蘑菇在化妝品中應用的不斷增長。
南美洲、中東和非洲
這些地區正處於新興階段,人們的健康意識日益增強,新鮮蘑菇在烹飪和保健品中的消費量也在不斷增長。
The global shiitake mushroom market continues to expand due to rising plant-based food trends, strong demand for functional ingredients, and the growing use of mushrooms across pharmaceuticals, dietary supplements, and cosmetics. As per the latest market assessment, the shiitake mushroom market size reached USD 7.34 billion in 2024, driven by high consumption in Asia Pacific and increasing applications in wellness-focused industries. The market is further projected to reach USD 8.01 billion in 2025, supported by expanding food innovation and growing consumer preference for natural ingredients. By 2032, the market is forecast to attain USD 15.42 billion, reflecting robust demand over the forecast period.
Market Drivers: Rising Shift Toward Plant-Based Diets
One of the strongest forces driving market growth is the global shift toward a plant-based diet, which has resulted in increased adoption of nutrient-rich mushrooms. Shiitake mushrooms provide essential minerals, B-complex vitamins, and bioactive compounds such as lentinan and eritadenine that offer antitumor, cardiovascular, and immunity-boosting benefits. With rising concerns around chronic diseases, consumers increasingly rely on plant-sourced foods proven to reduce risks associated with obesity, diabetes, and metabolic disorders. Ethical and environmental concerns regarding animal agriculture further enhance shiitake adoption in both foods and supplements, contributing significantly to the USD 7.34 billion market valuation in 2024 and growth expected into 2025 and 2032.
Market Restraints: Infrastructure Limitations and Low Awareness
Despite notable demand, infrastructure limitations act as a significant barrier. Poor digital systems, unreliable transport networks, and inconsistent power supply inhibit efficient mushroom processing, storage, and distribution-particularly in developing markets. These limitations raise operational costs, reduce product quality, and hinder global expansion. In addition, limited consumer awareness persists in emerging regions, where misconceptions about mushroom flavor, safety, and cultural unfamiliarity reduce adoption. Such challenges can slow market penetration, especially in countries with insufficient cold-chain infrastructure.
Market Opportunities: Technological Advancements in Cultivation & Extraction
Innovation in shiitake mushroom cultivation and extraction presents promising market opportunities. Advanced technologies such as machine learning, artificial intelligence, ultrasonic-assisted extraction (UAE), enzyme-assisted extraction, and pressure-assisted extraction enable higher yields, improved bioactive compound retention, and reduced processing time. These techniques enhance product functionality, particularly for pharmaceuticals, nutraceuticals, and cosmetic applications. Companies focusing on sophisticated extraction methods will benefit significantly as demand rises toward the projected USD 15.42 billion valuation by 2032.
Market Trends: Rapid Growth of Organic Shiitake Mushrooms
A growing trend in the market is the surge in organic shiitake production, fueled by rising health awareness and preference for clean-label foods. Consumers increasingly seek chemical-free and sustainably grown ingredients, boosting organic mushroom sales. Shiitake mushrooms are widely used in vegan, vegetarian, fusion, and functional food formulations. Their elevated prominence in wellness-driven diets and sustainability-oriented product lines is expected to further accelerate market growth.
By Nature
The conventional segment dominated the market in 2024 due to cost-effectiveness and higher yields supported by synthetic inputs. However, the organic segment is growing rapidly due to increasing preference for natural and environmentally friendly ingredients.
By Form
The powder form led the market in 2024, attributed to its longer shelf life, low moisture content, lighter weight, ease of transport, and superior stability of bioactive compounds. The liquid segment is projected to exhibit the fastest growth thanks to increasing demand for liquid extracts and shots.
By Application
The pharmaceuticals sector dominated in 2024, backed by strong demand for shiitake's antibacterial, antiviral, antitumor, and immunomodulatory properties. The personal care & cosmetics segment is the fastest growing, driven by rising interest in natural skincare ingredients.
Asia Pacific - Largest Regional Market (USD 4.00 Billion in 2024)
Asia Pacific held 54.5% of global market share in 2024, valued at USD 4.00 billion, due to its long history of shiitake consumption, strong production base, advanced processing facilities, and rising demand for functional foods.
North America
North America ranked second, driven by gourmet cooking trends, home-cooking growth, and rising use of shiitake extracts in supplements and skincare.
Europe
Europe ranked third, supported by increasing adoption of vegan diets, sustainability trends, and growing use of mushrooms in cosmetics.
South America & Middle East & Africa
These regions are at emerging stages, with increasing health consciousness and rising consumption of fresh mushrooms in culinary and supplement products.
Competitive Landscape
Key players include Nammex, Bonduelle Group, Pawse, M2 Ingredients, Monterey Mushrooms, Shii-Take Rioja, MIGU Adaptogen Bio-tech, and Lianfeng Food Co. Companies are focusing on innovative product launches, organic certifications, and advanced extraction technologies to strengthen market presence.
Segmentation By Nature
By Form
By Application
By Region