棋盤遊戲市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球棋盤遊戲市場價值為 122 億美元，預計將以 5.5% 的複合年成長率成長，到 2034 年達到 206 億美元。

在日益發展的數位世界中，許多個人和家庭都在積極尋求減少螢幕時間、重新進行有意義的面對面互動的方法。桌遊為人們提供了一個獨特的機會，透過共同的體驗來增進彼此的聯繫，從而促進溝通、團隊合作、競爭和樂趣。

壟斷的採用率不斷上升

2024年，大富翁遊戲細分市場佔據了顯著佔有率，這得益於其標誌性地位和跨越幾代人的吸引力。大富翁以其簡單卻引人入勝的經濟玩法而聞名，在經典版和授權版中依然表現強勁。各大品牌透過限量版、流行文化搭售和數位整合等方式擴展了該系列的影響力，以保持遊戲的新鮮感和相關性。大富翁遊戲面向廣泛年齡層的玩家，其高辨識度的品牌形象使其不僅僅是一款遊戲，更是家庭娛樂的文化載體。在穩定的消費者需求和懷舊價值的支撐下，該細分市場持續佔據顯著佔有率。

戰略與戰爭獲得牽引力

2024年，策略與戰爭類遊戲佔據了相當大的佔有率，這主要得益於那些追求深度、複雜性和競技性遊戲玩法的資深玩家和成年玩家。這類遊戲，例如戰爭模擬遊戲和歐式策略遊戲，通常機制豐富、遊戲時間更長、重玩價值高。由於遊戲社群、遊戲大會以及網路紅人的興起，這類遊戲實現了強勁成長。隨著玩家越來越追求沉浸式和智力刺激的體驗，發行商紛紛推出錯綜複雜的劇情、模組化擴充包和高階組件。這類遊戲的需求雖然小眾，但玩家忠誠度很高，從而催生了強勁的複購行為和強勁的售後市場。

區域洞察

北美將成為利潤豐厚的地區

2024年，北美桌遊市場收入可觀，這得益於其強大的零售基礎設施、家庭和社交遊戲文化以及消費者在娛樂方面的高支出。隨著年輕一代對超越傳統遊戲的桌遊興趣日益濃厚，市場也隨之發展。創新的遊戲設計、透過影響力提升的知名度以及眾籌的廣泛應用，進一步加速了成長。由於北美消費者既注重懷舊，也注重新奇，市場保持活力，並有望持續擴張。

棋盤遊戲市場的主要參與者有 IELLO、Indie Boards and Cards、Kosmos Verlags-GmbH & Co. KG、North Star Games、HABA - Habermaass GmbH、Fantasy Flight Games、Schmidt Spiele GmbH、Hasbro Inc.、CMON Limited、Z-Mann Games、Asmodt Spiele GmbH、Hasbro Inc.、CMON Limited、Z-Man Games Games、Asmod、 LLC、Matt J. Corp.、Czech Games Edition、University Games Corp.、Ravensburger AG 和 PlayMonster LLC。

為了鞏固市場地位，桌遊產業的公司正專注於多項策略性措施。這些舉措包括透過與電影、電視節目和遊戲特許經營商的授權合作來拓展智慧財產權，以挖掘現有的粉絲群。公司也積極擁抱數位轉型，提供應用程式輔助遊戲和線上教程，以提升用戶體驗。群眾募資正被用於驗證概念並建立早期消費者參與度，尤其是對於獨立遊戲而言。此外，與桌遊咖啡館、遊戲商店和電商平台的合作有助於實現分銷管道的多元化。許多公司也正在投資全球在地化策略，以進入新市場，同時根據地區偏好客製化內容。

目錄

第1章：方法論與範圍

第 2 章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商格局
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
• 產業衝擊力
  • 成長動力
    • 數位化整合
    • 擴大棋盤遊戲咖啡館和社區活動
    • 增加眾籌和獨立遊戲開發
  • 產業陷阱與挑戰
    • 數位干擾和螢幕為主的娛樂
    • 製造和物流成本高
  • 機會
    • 混合實體數字遊戲
    • 教育和治療應用
• 成長潛力分析
• 未來市場趨勢
• 技術和創新格局
  • 當前的技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區
  • 依產品類型
• 貿易統計（HS 代碼 - 9504）
  • 主要進口國
  • 主要出口國
• 監管格局
  • 標準和合規性要求
  • 區域監理框架
  • 認證標準
• 波特的分析
• PESTEL分析
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
  • 電子商務對購買決策的影響

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
• 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034

• 主要趨勢
• 壟斷
• 拼字遊戲
• 棋
• 謎題
• 卡牌和骰子
• 收藏卡
• 微型
• 其他

第6章：市場估計與預測：依遊戲主題，2021 - 2034 年

• 主要趨勢
• 戰略與戰爭
• 科幻遊戲
• 奇幻遊戲
• 運動的
• 冒險與探索
• 恐怖與神秘
• 教育與瑣事
• 其他（歷史文明等）

第7章：市場估計與預測：按類型，2021 - 2034

• 主要趨勢
• 身體的
• 數位棋盤遊戲/行動應用程式改編
• AR/VR 融合棋盤遊戲
• 列印並玩遊戲

第8章：市場估計與預測：依年齡段，2021 - 2034

• 主要趨勢
• 2 - 5年
• 5 - 12歲
• 12 - 25歲
• 25歲以上

第9章：市場估計與預測：按配銷通路，2021 - 2034

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 玩具和百貨公司
  • 專賣店
  • 超市和大賣場
  • 其他（桌遊咖啡廳、酒吧等）

第 10 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 多邊環境協定
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 11 章：公司簡介

• Asmodee Group
• CMON Limited
• Czech Games Edition
• Days of Wonder
• Fantasy Flight Games
• Goliath Games LLC
• HABA - Habermaass GmbH
• Hasbro Inc.
• IELLO
• Indie Boards and Cards
• Kosmos Verlags-GmbH & Co. KG
• Mattel Inc.
• North Star Games
• PlayMonster LLC
• Ravensburger AG
• Schmidt Spiele GmbH
• Spin Master Corp.
• University Games Corp.
• USAopoly Inc.
• Z-Man Games LLC

The Global Board Games Market was valued at USD 12.2 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 20.6 billion by 2034.

In the growing digital world, many individuals and families are actively seeking ways to reduce screen time and re-engage in meaningful, face-to-face interactions. Board games offer a unique opportunity for people to connect in person through shared experiences that foster communication, teamwork, competition, and fun.

Rising Adoption of Monopoly

The monopoly segment held a notable share in 2024, driven by its iconic status and multigenerational appeal. Known for its simple yet engaging economic gameplay, Monopoly continues to perform strongly in the classic and licensed versions. Brands have extended the franchise through limited editions, pop culture tie-ins, and digital integrations to keep the game fresh and relevant. Its accessibility to a broad age group and its recognizable branding makes Monopoly not just a game but a cultural fixture in family entertainment. The segment consistently contributes a significant share, backed by steady consumer demand and nostalgic value.

Strategy & War to Gain Traction

The strategy and war segment witnessed a significant share in 2024, backed by serious hobbyists and adult players seeking depth, complexity, and competitive gameplay. Games in this category, such as war simulations and Euro-style strategy titles, often feature rich mechanics, longer play times, and high replay value. This segment has seen strong growth due to the rise of gaming communities, conventions, and online influencers who spotlight these titles. As players increasingly look for immersive and intellectually stimulating experiences, publishers are responding with intricate storylines, modular expansions, and premium components. The demand in this segment is niche but highly loyal, creating strong repeat purchase behavior and a robust aftermarket.

Regional Insights

North America to Emerge as a Lucrative Region

North America board games market generated significant revenues in 2024, driven by a strong retail infrastructure, a culture that embraces family and social gaming, and high consumer spending on entertainment. The market evolves as younger demographics show growing interest in tabletop games beyond traditional titles. Innovative game design, increased visibility through influences, and widespread adoption of crowdfunding have further accelerated growth. With North American consumers valuing both nostalgia and novelty, the market remains dynamic and primed for continued expansion.

Major players in the board games market are IELLO, Indie Boards and Cards, Kosmos Verlags-GmbH & Co. KG, North Star Games, HABA - Habermaass GmbH, Fantasy Flight Games, Schmidt Spiele GmbH, Hasbro Inc., CMON Limited, Z-Man Games LLC, Asmodee Group, Mattel Inc., Days of Wonder, Goliath Games LLC, USAopoly Inc., Spin Master Corp., Czech Games Edition, University Games Corp., Ravensburger AG, and PlayMonster LLC.

To strengthen their market foothold, companies in the board games industry are focusing on several strategic initiatives. These include expanding intellectual property through licensed collaborations with movies, TV shows, and gaming franchises to tap into established fan bases. Firms are also embracing digital transformation, offering app-assisted games and online tutorials to enhance user experience. Crowdfunding is being leveraged to validate concepts and build early consumer engagement, especially for indie titles. In addition, partnerships with board game cafes, hobby stores, and e-commerce platforms help diversify distribution. Many companies are also investing in global localization strategies to enter new markets while tailoring content to regional preferences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Game theme
  • 2.2.4 Type
  • 2.2.5 Age group
  • 2.2.6 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Digital integration
    • 3.2.1.2 Expansion of board game cafes and community events
    • 3.2.1.3 Increasing crowdfunding and indie game development
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Digital distraction and screen-based entertainment
    • 3.2.2.2 High manufacturing and logistics costs
  • 3.2.3 Opportunities
    • 3.2.3.1 Hybrid physical-digital games
    • 3.2.3.2 Educational and therapeutic applications
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By product type
• 3.7 Trade statistics (HS code- 9504)
  • 3.7.1 Major importing countries
  • 3.7.2 Major exporting countries
• 3.8 Regulatory landscape
  • 3.8.1 Standards and compliance requirements
  • 3.8.2 Regional regulatory frameworks
  • 3.8.3 Certification standards
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Consumer behaviour analysis
  • 3.11.1 Purchasing patterns
  • 3.11.2 Preference analysis
  • 3.11.3 Regional variations in consumer behaviour
  • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East and Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
• 4.7 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Monopoly
• 5.3 Scrabble
• 5.4 Chess
• 5.5 Puzzles
• 5.6 Card & dice
• 5.7 Collectible card
• 5.8 Miniature
• 5.9 Others

Chapter 6 Market Estimates & Forecast, By Game Theme, 2021 - 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Strategy & war
• 6.3 Sci-fi games
• 6.4 Fantasy games
• 6.5 Sports
• 6.6 Adventure & exploration
• 6.7 Horror & mystery
• 6.8 Educational & trivia
• 6.9 Others (history and civilization, etc.)

Chapter 7 Market Estimates & Forecast, By Type, 2021 - 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Physical
• 7.3 Digital board games / mobile app adaptations
• 7.4 AR/VR integrated board games
• 7.5 Print and play games

Chapter 8 Market Estimates & Forecast, By Age Group, 2021 - 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 2 - 5 years
• 8.3 5 - 12 years
• 8.4 12 - 25 years
• 8.5 Above 25 years

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Toy and department stores
  • 9.3.2 Specialty stores
  • 9.3.3 Supermarkets and hypermarkets
  • 9.3.4 Others (board game cafes & bars, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Spain
  • 10.3.5 Italy
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 Japan
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 South Korea
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Asmodee Group
• 11.2 CMON Limited
• 11.3 Czech Games Edition
• 11.4 Days of Wonder
• 11.5 Fantasy Flight Games
• 11.6 Goliath Games LLC
• 11.7 HABA - Habermaass GmbH
• 11.8 Hasbro Inc.
• 11.9 IELLO
• 11.10 Indie Boards and Cards
• 11.11 Kosmos Verlags-GmbH & Co. KG
• 11.12 Mattel Inc.
• 11.13 North Star Games
• 11.14 PlayMonster LLC
• 11.15 Ravensburger AG
• 11.16 Schmidt Spiele GmbH
• 11.17 Spin Master Corp.
• 11.18 University Games Corp.
• 11.19 USAopoly Inc.
• 11.20 Z-Man Games LLC