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市場調查報告書
商品編碼
1782151

可沖散濕紙巾市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Flushable Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球可沖散濕紙巾市場規模達31億美元，預計2034年將以5.6%的複合年成長率成長，達到53億美元。可沖散濕紙巾需求的不斷成長源於個人衛生意識的增強，尤其是在近期全球健康問題日益凸顯的背景下，清潔衛生已成為消費者的首要關注點。這類濕紙巾因其便捷親膚的清潔方式而日益受到青睞，許多健康專家也推薦使用它們來保持個人衛生並保護敏感肌膚。

可沖散濕紙巾市場 - IMG1

新興經濟體快速的城市化進程、衛生基礎設施的改善以及收入水準的提高，正在推動對便利衛生解決方案的需求。亞太地區和拉丁美洲的消費者擴大採用這些產品，尤其是在快節奏的城市環境中。目前，這些地區約有65%的城市家庭定期使用可沖散濕紙巾。隨著生活方式的移動化，人們尋求快速且方便的衛生解決方案，而可沖散濕紙巾正是滿足了這些期望。此外，人們對環保生活的日益關注，也促使消費者轉向可生物分解和植物性材料。為了順應這一趨勢，製造商正在推出採用快速分解、環保配方製成的產品，以吸引注重環保的消費者並減少對環境的影響。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 31億美元
預測值 53億美元
複合年成長率 5.6%

2024年，濕紙巾市場規模達21億美元，預估2025-2034年複合年成長率為5.7%。濕紙巾因其強大的清潔力和便捷的使用方式而備受青睞，無需用水即可立即保持清新。這使得它們非常適合個人衛生，尤其是在私密護理方面。其便利性和高效性持續吸引廣泛的人群，包括護理人員、旅行者、家庭和醫護人員。

不可生物分解濕紙巾市場在2024年佔據了69%的市場佔有率，預計到2034年複合年成長率將達到5.2% 。非生物分解濕紙巾仍佔主導地位，主要是因為其成本效益高。這些濕紙巾採用合成材料製成，可透過成熟的供應鏈輕鬆取得。這降低了生產成本，使品牌能夠為不同收入群體提供價格具有競爭力的產品，尤其是在發展中國家和價格敏感地區。同時，製造商能夠保持一致的品質和可靠性。

2024年，美國可沖散濕紙巾市場規模達10億美元，佔80%的市佔率。這一市場主導地位得益於美國龐大的人口基數、強勁的消費能力以及快速變化的個人護理偏好。美國消費者越來越願意投資能夠帶來更多便利的高階衛生產品。忙碌的家庭和注重健康的個人也紛紛青睞可沖散濕紙巾，因為它們使用方便、效果顯著。富裕的文化和對省時個人護理產品的需求，持續支撐著該市場的穩定成長。

全球可沖散濕紙巾市場的主要參與者包括金佰利全球、Nice-Pak International、Codi Group、雷諾茲消費品、寶潔和莊臣。可沖散濕紙巾產業的領導者正致力於透過創新、永續且經皮膚科醫生測試的配方來擴展其產品組合。他們也投資於先進的製造程序，以提高產品的生物分解性，同時又不影響強度或舒適度。與包裝供應商合作開發可回收或可堆肥材料勢頭強勁。同時，企業正在加大數位行銷力度，加強電商分銷，並在新興市場開展有針對性的行銷活動。他們還根據區域偏好和定價靈活性進行產品客製化，以加深市場滲透率，並提升不同人群的品牌忠誠度。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 供應商格局
    • 利潤率
    • 每個階段的增值
    • 影響價值鏈的因素
    • 中斷
  • 產業衝擊力
    • 成長動力
    • 產業陷阱與挑戰
    • 機會
  • 成長潛力分析
  • 未來市場趨勢
  • 技術和創新格局
    • 當前的技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 依產品類型
  • 監理框架
    • 標準和認證
    • 環境法規
    • 進出口法規
  • 波特五力分析
  • PESTEL分析
  • 消費者行為分析
    • 購買模式
    • 偏好分析
    • 消費者行為的區域差異
    • 電子商務對購買決策的影響

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 中東和非洲
      • 拉丁美洲
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034 年

  • 主要趨勢
  • 濕紙巾
  • 乾濕紙巾

第6章：市場預估與預測：依香味類型，2021 - 2034

  • 主要趨勢
  • 香味
  • 無香型

第7章：市場估計與預測：按消費者群體，2021 - 2034 年

  • 成人護理
  • 嬰兒護理

第8章：市場估計與預測：按材料，2021 - 2034 年

  • 可生物分解
  • 非生物分解

第9章：市場估計與預測：依價格區間，2021 - 2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 10 章：市場估計與預測：按配銷通路，2021 年至 2034 年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市/大賣場
    • 專業零售店
    • 其他（獨立零售商等）

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第12章：公司簡介

  • Ahlstrom
  • Albaad
  • Berry
  • Codi Group
  • Diamond Wipes
  • John Dale
  • Kelheim Fibres
  • Kimberly-Clark
  • NEVA Global
  • Nice-Pak
  • Nolken Hygiene Products
  • P&G
  • Reynolds Consumer Products
  • SC Johnson & Son
  • Saraco Industries
簡介目錄
Product Code: 10953

The Global Flushable Wipes Market was valued at USD 3.1 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 5.3 billion by 2034. The rising demand for flushable wipes is driven by increased awareness of personal hygiene, particularly in light of recent global health concerns that have made cleanliness and sanitation top priorities for consumers. These wipes are gaining popularity as they provide a convenient and skin-friendly way to stay clean, with many health professionals endorsing their use for maintaining hygiene and protecting sensitive skin.

Flushable Wipes Market - IMG1

Rapid urbanization, improving sanitation infrastructure, and rising income levels in emerging economies are boosting demand for convenient hygiene solutions. Consumers across Asia-Pacific and Latin America are increasingly adopting these products, particularly in fast-paced urban settings. Currently, about 65% of urban households in these regions use flushable wipes regularly. As lifestyles become more mobile, people are seeking quick, easy hygiene solutions, and flushable wipes meet these expectations. Additionally, the growing focus on eco-conscious living is pushing consumers toward biodegradable and plant-based materials. Responding to this trend, manufacturers are launching products made from faster-degrading, environmentally safe formulas to appeal to green-conscious buyers and reduce environmental impact.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$3.1 Billion
Forecast Value$5.3 Billion
CAGR5.6%

In 2024, the wet wipes segment generated USD 2.1 billion and is projected to grow at a CAGR of 5.7% during 2025-2034. Wet wipes are favored for their strong cleaning performance and ease of use, offering immediate freshness without the need for water. This makes them highly suitable for personal hygiene, especially in intimate care. Their convenience and effective results continue to attract a broad demographic, including caregivers, travelers, families, and healthcare workers.

The non-biodegradable wipes segment accounted for 69% share in 2024 and is forecasted to register a CAGR of 5.2% through 2034. Non-biodegradable wipes remain dominant largely because of their cost-effectiveness. These wipes are manufactured using synthetic materials that are readily available through well-established supply chains. This lowers production costs, allowing brands to offer competitively priced products across various income groups, particularly in developing and price-sensitive regions. At the same time, manufacturers maintain consistent quality and reliability.

United States Flushable Wipes Market generated USD 1 billion in 2024 and held an 80% share. This dominance is driven by the country's substantial population, high consumer spending power, and fast-evolving personal care preferences. US consumers are increasingly willing to invest in premium hygiene products that offer added convenience. Busy households and health-aware individuals are embracing flushable wipes for their ease of use and effectiveness. A culture of affluence and demand for time-saving self-care products continues to support the steady rise of this market.

The key players in the Global Flushable Wipes Market include Kimberly-Clark Worldwide, Nice-Pak International, Codi Group, Reynolds Consumer Products, P&G, and S. C. Johnson & Son. Leading players in the flushable wipes industry are focusing on expanding their product portfolios with innovative, sustainable, and dermatologist-tested formulations. They are also investing in advanced manufacturing processes to improve product biodegradability without compromising on strength or comfort. Collaborations with packaging suppliers to develop recyclable or compostable materials have gained momentum. In parallel, companies are increasing their digital marketing efforts, strengthening e-commerce distribution, and launching targeted campaigns in emerging markets. Product customization based on regional preferences and pricing flexibility is also employed to deepen market penetration and enhance brand loyalty across diverse demographics.

Table of Contents

Chapter 1 Methodology and scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 By product type
    • 2.2.3 By scent type
    • 2.2.4 By consumer group
    • 2.2.5 By material
    • 2.2.6 By price range
    • 2.2.7 By distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls & challenges
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product type
  • 3.7 Regulatory framework
    • 3.7.1 Standards and certifications
    • 3.7.2 Environmental regulations
    • 3.7.3 Import export regulations
  • 3.8 Porter's five forces analysis
  • 3.9 PESTEL analysis
  • 3.10 Consumer behavior analysis
    • 3.10.1 Purchasing patterns
    • 3.10.2 Preference analysis
    • 3.10.3 Regional variations in consumer behavior
    • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Middle east and Africa
      • 4.2.1.5 Latin America
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Billion, Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates & Forecast, By Scent type, 2021 - 2034 ($Billion, Million Units)

  • 6.1 Key trends
  • 6.2 Scented
  • 6.3 Unscented

Chapter 7 Market Estimates & Forecast, By Consumer group, 2021 - 2034 ($Billion, Million Units)

  • 7.1 Adult care
  • 7.2 Baby care

Chapter 8 Market Estimates & Forecast, By Material, 2021 - 2034 ($Billion, Million Units)

  • 8.1 Biodegradable
  • 8.2 Non-biodegradable

Chapter 9 Market Estimates & Forecast, By Price range, 2021 - 2034 ($Billion, Million Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Medium
  • 9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Billion, Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce
    • 10.2.2 Company websites
  • 10.3 Offline
    • 10.3.1 Supermarkets/hypermarket
    • 10.3.2 Specialty retail stores
    • 10.3.3 Others (independent retailer etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Billion, Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 France
    • 11.3.4 Spain
    • 11.3.5 Italy
    • 11.3.6 Netherlands
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 Japan
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 South Korea
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Ahlstrom
  • 12.2 Albaad
  • 12.3 Berry
  • 12.4 Codi Group
  • 12.5 Diamond Wipes
  • 12.6 John Dale
  • 12.7 Kelheim Fibres
  • 12.8 Kimberly-Clark
  • 12.9 NEVA Global
  • 12.10 Nice-Pak
  • 12.11 Nolken Hygiene Products
  • 12.12 P&G
  • 12.13 Reynolds Consumer Products
  • 12.14 S. C. Johnson & Son
  • 12.15 Saraco Industries