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市場調查報告書
商品編碼
1716650

濕紙巾市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 487 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球濕紙巾市場價值為 229 億美元，預計 2025 年至 2034 年期間的複合年成長率為 5.7%。近年來，衛生和清潔產品的需求激增，主要原因是人們的健康意識增強和消費者生活方式的改變。新冠疫情顯著加速了這一趨勢，引發了消毒濕紙巾在個人和表面衛生領域的廣泛應用。隨著人們越來越重視清潔，濕紙巾已成為日常生活中必不可少的一部分，用於家庭、工作場所、醫療機構和公共場所。消費者現在期望多功能、高品質、兼顧便利性和有效性的濕紙巾。

濕紙巾市場 - IMG1

由於對永續和親膚配方的需求激增，市場正在經歷顯著成長。各大品牌紛紛推出環保創新產品，如可生物分解材料和無化學物質選擇，吸引越來越多環保意識的買家。此外，製造技術的進步提高了濕紙巾的耐用性和效率，使其成為多個行業不可或缺的一部分。不斷擴大的電子商務格局也在市場擴張中發揮著至關重要的作用，線上平台使全球消費者更容易買到濕紙巾。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 229億美元
預測值 395億美元
複合年成長率 5.7%

濕巾產業分為濕巾和乾巾。 2024 年，乾濕紙巾市場的收入為 136 億美元。乾巾越來越受到人們的青睞，因為它用途廣泛、實用，無需使用多種清潔產品。它們廣泛應用於醫療環境中的病人護理、表面衛生和設備清潔。家庭也開始使用乾巾作為快速有效清潔的一體化解決方案。隨著對無毒、無香味產品的需求不斷成長，製造商正在推出低過敏性和經過皮膚病學測試的產品，以滿足敏感用戶的需求。

根據用途，濕巾市場分為個人護理濕巾、家居清潔濕巾和工業濕巾。 2024 年，個人護理濕紙巾佔據市場主導地位，佔有 46.1% 的佔有率。隨著生活忙碌的城市消費者尋求便捷的衛生解決方案，該領域繼續蓬勃發展。臉部濕紙巾、嬰兒濕紙巾和身體濕紙巾尤其受歡迎，各大品牌都採用有機和天然成分來滿足消費者對親膚和無刺激產品日益成長的偏好。添加維生素和保濕劑的增強產品配方進一步推動了其普及，使濕紙巾成為日常護膚程序中不可或缺的一部分。

2024 年美國濕紙巾市場價值為 54 億美元，預計到 2034 年將以 6% 的複合年成長率成長。美國的主要參與者正在利用產品創新和永續的商業策略來保持競爭優勢。可生物分解包裝和植物纖維等環保解決方案越來越受到關注，吸引了具有環保意識的買家。隨著人們對化學物質暴露的認知不斷提高，品牌開始注重有機和低過敏性成分，以確保安全性和有效性。向優質、經皮膚病學測試的濕紙巾的轉變正在塑造市場格局，強調創新對於推動長期成長的重要性。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 原料分析
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 快速的城市化和生活方式的改變
      • 酒店業蓬勃發展
      • 提高消費者的衛生意識
      • 增加可支配收入
    • 產業陷阱與挑戰
      • 市場飽和，競爭激烈
      • 原物料價格波動
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：按類型，2021 - 2034 年

  • 主要趨勢
  • 濕紙巾
  • 乾濕紙巾

第6章：市場估計與預測：按應用，2021 - 2034 年

  • 主要趨勢
  • 個人護理
    • 嬰兒濕紙巾
    • 清潔濕紙巾
    • 個人衛生
    • 寵物護理濕紙巾
  • 家庭和家居清潔
    • 廚房濕紙巾
    • 浴室濕紙巾
    • 餐飲服務濕紙巾
  • 工業濕紙巾

第7章：市場估計與預測：依資料，2021 - 2034 年

  • 主要趨勢
  • 棉布
  • 聚酯纖維
  • 黏膠纖維
  • 其他

第8章：市場估計與預測：依可用性，2021 - 2034 年

  • 主要趨勢
  • 一次性的
  • 可重複使用的

第9章：市場估計與預測：依價格區間，2021 年至 2034 年

  • 主要趨勢
  • 低的
  • 中
  • 高的

第 10 章：市場估計與預測：按配銷通路，2021 年至 2034 年

  • 主要趨勢
  • 線上
    • 電子商務網站
    • 公司自有網站
  • 離線
    • 大型超市和超市
    • 製藥和藥局
    • 其他零售店

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第12章：公司簡介

  • 3M
  • BASF SE
  • Bayer AG
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Procter & Gamble
  • Reckitt Benckiser Group plc
  • Suominen Corporation
  • The Clorox Company
  • Unilever
簡介目錄
Product Code: 5606

The Global Wipes Market was valued at USD 22.9 billion in 2024 and is projected to grow at a CAGR of 5.7% between 2025 and 2034. The demand for hygiene and sanitation products has skyrocketed in recent years, primarily fueled by increased health awareness and evolving consumer lifestyles. The COVID-19 pandemic significantly accelerated this trend, triggering widespread adoption of disinfectant wipes for personal and surface hygiene. As people continue prioritizing cleanliness, wipes have become an essential part of daily routines, used in homes, workplaces, healthcare facilities, and public spaces. Consumers now expect multi-functional, high-quality wipes that cater to both convenience and effectiveness.

Wipes Market - IMG1

The market is experiencing notable growth due to a surge in demand for sustainable and skin-friendly formulations. Brands are responding with eco-conscious innovations, such as biodegradable materials and chemical-free options, appealing to the rising number of environmentally aware buyers. Additionally, advancements in manufacturing technologies have improved the durability and efficiency of wipes, making them indispensable across multiple industries. The expanding e-commerce landscape is also playing a crucial role in market expansion, with online platforms making wipes more accessible to a global audience.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$22.9 Billion
Forecast Value$39.5 Billion
CAGR5.7%

The wipes industry is categorized into wet wipes and dry wipes. In 2024, the dry wipes segment accounted for USD 13.6 billion in revenue. The increasing preference for dry wipes stems from their versatility and practicality, eliminating the need for multiple cleaning products. They are widely utilized in medical environments for patient care, surface sanitation, and equipment cleaning. Households are also embracing dry wipes as an all-in-one solution for quick and effective cleaning. As the demand for non-toxic and fragrance-free options rises, manufacturers are introducing hypoallergenic and dermatologically tested variants to cater to sensitive users.

By application, the wipes market is segmented into personal care, household and home cleaning, and industrial wipes. Personal care wipes dominated the market in 2024, holding a 46.1% share. The segment continues to thrive as urban consumers with busy lifestyles seek convenient hygiene solutions. Facial wipes, baby wipes, and body wipes are particularly popular, with brands incorporating organic and natural ingredients to align with growing consumer preference for skin-friendly and non-irritating products. Enhanced product formulations with added vitamins and moisturizing agents further drive adoption, reinforcing wipes as an integral part of daily skincare routines.

The U.S. wipes market was valued at USD 5.4 billion in 2024 and is anticipated to grow at a CAGR of 6% through 2034. Major players in the U.S. are leveraging product innovation and sustainable business strategies to maintain a competitive edge. Eco-friendly solutions, such as biodegradable packaging and plant-based fibers, are gaining traction, appealing to environmentally conscious buyers. With increasing awareness of chemical exposure, brands are focusing on organic and hypoallergenic ingredients, ensuring safety and effectiveness. The shift toward premium, dermatologically tested wipes is shaping the market landscape, reinforcing the importance of innovation in driving long-term growth.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Raw material analysis
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Rapid urbanization and lifestyle changes
      • 3.7.1.2 Growing hospitality sector
      • 3.7.1.3 Increasing consumer awareness on hygiene
      • 3.7.1.4 Increasing disposable income
    • 3.7.2 Industry pitfalls & challenges
      • 3.7.2.1 Market saturation and intense competition
      • 3.7.2.2 Fluctuating raw material prices
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Personal care
    • 6.2.1 Baby wipes
    • 6.2.2 Cleansing wipes
    • 6.2.3 Personal hygiene
    • 6.2.4 Pet care wipes
  • 6.3 Household and home cleaning
    • 6.3.1 Kitchen wipes
    • 6.3.2 Bathroom wipes
    • 6.3.3 Food service wipes
  • 6.4 Industrial wipes

Chapter 7 Market Estimates & Forecast, By Material, 2021 - 2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Cotton
  • 7.3 Polyester
  • 7.4 Viscose
  • 7.5 Others

Chapter 8 Market Estimates & Forecast, By Usability, 2021 - 2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Disposable
  • 8.3 Reusable

Chapter 9 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Mid
  • 9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce websites
    • 10.2.2 Company-owned websites
  • 10.3 Offline
    • 10.3.1 Hypermarkets and supermarkets
    • 10.3.2 Pharmaceutical and drug store
    • 10.3.3 Other retail stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 3M
  • 12.2 BASF SE
  • 12.3 Bayer AG
  • 12.4 Johnson & Johnson
  • 12.5 Kimberly-Clark Corporation
  • 12.6 Procter & Gamble
  • 12.7 Reckitt Benckiser Group plc
  • 12.8 Suominen Corporation
  • 12.9 The Clorox Company
  • 12.10 Unilever