口紅市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球口紅市場規模達95億美元，預計2034年將以4.9%的複合年成長率成長，達到152億美元。消費者對注重健康、永續且符合道德規範的產品的需求日益成長，推動了有機、零殘忍和無化學成分口紅的流行。這一趨勢在北美和歐洲等地區尤其強勁，這些地區的消費者越來越願意為環保且符合道德規範生產的美容產品支付溢價。為了滿足日益成長的需求，各大品牌紛紛創新，推出天然和有機口紅系列，從而促進了市場擴張。

此外，電子商務日益成長的作用重塑了消費者的購買習慣，使消費者能夠在線上探索更多種類的色號和品牌。社群媒體平台、線上評論以及美妝部落客的影響力在推動消費者決策方面發揮著重要作用。在亞太和拉丁美洲等新興市場，可支配收入的增加和生活水準的提高正在刺激包括口紅在內的美妝產品的需求。

2024年，口紅棒市場規模達40億美元，預計2034年將達66億美元。口紅棒憑藉其無與倫比的便利性和易用性，保持了其領先地位。其小巧的造型便於攜帶，減少浪費，易於存放，是日常使用的理想選擇。這種口紅棒持續受到消費者的追捧，許多人將其視為頂級品牌的旗艦產品，從而增強了顧客的忠誠度和情感聯繫。

2024年，口紅市場線下零售通路佔了78.3%的佔有率。預計到2034年，線下通路的複合年成長率將達到4.8%。這類消費者喜歡在購買前與產品進行實體接觸的觸覺體驗，例如試用各種口紅的色號和質地。美妝店、專賣店以及百貨公司和超市為顧客提供了親身體驗產品的機會。此外，這些零售店提供的促銷優惠和折扣也增加了顧客到店購買的吸引力，進一步推動了線下通路的成長。

2024年，美國口紅市場規模達20億美元，預計2034年將以4.5%的複合年成長率成長。推動這一成長的因素包括：消費者在美容產品上的高支出、對個人儀容的強烈文化重視，以及全球領先化妝品品牌的主導地位。各大品牌正緊跟著美國美容潮流，例如消費者對清潔有機美容產品以及大膽鮮豔色彩的需求日益成長，以保持競爭優勢。

全球口紅市場的主要參與者包括歐萊雅、MAC、雅芳、美寶蓮、露華濃、資生堂、伊夫黎雪、科蒂、雅詩蘭黛、迪奧、香奈兒、寶潔、愛茉莉太平洋、Inglot Cosmetics 和歐瑞蓮。口紅市場的公司專注於產品多樣化以保持競爭力，提供各種色調、質地和妝效，以滿足不同消費者的偏好。許多品牌優先考慮永續性，採用環保包裝，並使用清潔天然的成分來吸引注重健康的消費者。另一個關鍵策略是利用數位行銷的力量，利用社群媒體和影響力人士合作來吸引年輕受眾，並提高線上銷售。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商概況
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
  • 產業陷阱與挑戰
  • 機會
• 成長潛力分析
• 未來市場趨勢
• 科技與創新格局
  • 當前的技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區
  • 按產品
• 監理框架
  • 標準和認證
  • 環境法規
  • 進出口法規
• 貿易統計（HS編碼-33041000）
  • 主要進口國
  • 主要出口國
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
• 電子商務對購買決策的影響
• 波特五力分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估計與預測：依形式，2021-2034

• 主要趨勢
• 戳
• 奶油
• 液體
• 鉛筆
• 粉末
• 其他

第6章：市場估計與預測：依飾面類型，2021-2034

• 主要趨勢
• 奶油
• 光滑
• 霧面的
• 自然的
• 閃光
• 其他

第7章：市場估計與預測：依成分，2021-2034

• 主要趨勢
• 自然的
• 合成的

第8章：市場估計與預測：依價格區間，2021-2034

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：按配銷通路，2021-2034

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 百貨公司
  • 超市/大賣場
  • 專業美容店
  • 其他

第10章：市場估計與預測：按地區，2021-2034

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯

第 11 章：公司簡介

• AmorePacific
• Avon
• Chanel
• Christian Dior
• Coty
• Estee Lauder
• Inglot Cosmetics
• L'Oreal
• MAC Cosmetics
• Maybelline
• Oriflame
• Procter & Gamble
• Revlon
• Shiseido
• Yves Rocher

The Global Lipstick Market was valued at USD 9.5 billion in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 15.2 billion by 2034. Rising consumer demand for health-conscious, sustainable, and ethical products has driven the popularity of organic, cruelty-free, and chemical-free lipsticks. This trend is strong in regions like North America and Europe, where consumers are increasingly willing to pay a premium for environmentally friendly and ethically produced beauty products. To meet this growing demand, brands are innovating by introducing natural and organic lipstick lines, which are contributing to the market's expansion.

Additionally, the increasing role of e-commerce has reshaped purchasing habits, allowing consumers to explore a wider variety of shades and brands online. Social media platforms, online reviews, and the influence of beauty influencers play a significant role in driving consumer decisions. In emerging markets such as Asia-Pacific and Latin America, rising disposable incomes and enhanced living standards are fueling demand for beauty products, including lipsticks.

In 2024, the stick lipsticks segment generated USD 4 billion and is expected to reach USD 6.6 billion by 2034. Stick lipsticks maintain their leading position due to their unparalleled convenience and ease of use. Their compact and solid form makes them portable, reduces wastage, and is simple to store, making them ideal for everyday use. This form of lipstick continues to resonate with consumers, with many viewing it as a flagship product of top-tier brands, which reinforces customer loyalty and emotional connections.

The offline retail channel segment in the lipstick market held a 78.3% share in 2024. The offline segment is expected to grow at a CAGR of 4.8% through 2034. Consumers in this segment enjoy the tactile experience of physically interacting with products before buying, including testing various lipstick shades and textures. Beauty and specialty stores, along with department and supermarkets, provide hands-on opportunities for customers to explore products. Additionally, promotional offers and discounts available at these retail outlets increase the appeal of purchasing in-store, further fueling the growth of the offline channel.

United States Lipstick Market was valued at USD 2 billion in 2024 and is projected to grow at a CAGR of 4.5% through 2034. This growth is driven by high consumer spending on beauty products, a strong cultural emphasis on personal grooming, and the dominance of leading global cosmetic brands. Brands are aligning with U.S. beauty trends, such as the rising demand for clean and organic beauty products, as well as bold, vibrant shades, to maintain their competitive edge.

Key players in the Global Lipstick Market include L'Oreal, MAC Cosmetics, Avon, Maybelline, Revlon, Shiseido, Yves Rocher, Coty, Estee Lauder, Christian Dior, Chanel, Procter & Gamble, AmorePacific, Inglot Cosmetics, and Oriflame. Companies in the lipstick market are focusing on product diversification to stay competitive, offering a wide range of shades, textures, and finishes that cater to different consumer preferences. Many brands are prioritizing sustainability, incorporating eco-friendly packaging, and using clean, natural ingredients to appeal to health-conscious consumers. Another key strategy is tapping into the power of digital marketing, leveraging social media and influencer collaborations to engage with younger audiences and boost online sales.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Market scope and definition
• 1.3 Research design
  • 1.3.1 Research approach
  • 1.3.2 Data collection methods
• 1.4 Data mining sources
  • 1.4.1 Global
  • 1.4.2 Regional/Country
• 1.5 Base estimates and calculations
  • 1.5.1 Base year calculation
  • 1.5.2 Key trends for market estimation
• 1.6 Primary research and validation
  • 1.6.1 Primary sources
• 1.7 Forecast model
• 1.8 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Form
  • 2.2.3 Finish
  • 2.2.4 Ingredient
  • 2.2.5 Price Range
  • 2.2.6 Distribution Channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and Innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By product
• 3.7 Regulatory framework
  • 3.7.1 Standards and certifications
  • 3.7.2 Environmental regulations
  • 3.7.3 Import export regulations
• 3.8 Trade statistics (HS code-33041000)
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Consumer behaviour analysis
  • 3.9.1 Purchasing patterns
  • 3.9.2 Preference analysis
  • 3.9.3 Regional variations in consumer behaviour
• 3.10 Impact of e-commerce on buying decisions
• 3.11 Porter's five forces analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Form, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Stick
• 5.3 Cream
• 5.4 Liquid
• 5.5 Pencil
• 5.6 Powder
• 5.7 Others

Chapter 6 Market Estimates & Forecast, By Finish Type, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Cream
• 6.3 Glossy
• 6.4 Matte
• 6.5 Natural
• 6.6 Shimmery
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Natural
• 7.3 Synthetic

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Departmental stores
  • 9.3.2 Supermarkets/hypermarket
  • 9.3.3 Specialty beauty stores
  • 9.3.4 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 UAE
  • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

• 11.1 AmorePacific
• 11.2 Avon
• 11.3 Chanel
• 11.4 Christian Dior
• 11.5 Coty
• 11.6 Estee Lauder
• 11.7 Inglot Cosmetics
• 11.8 L'Oreal
• 11.9 MAC Cosmetics
• 11.10 Maybelline
• 11.11 Oriflame
• 11.12 Procter & Gamble
• 11.13 Revlon
• 11.14 Shiseido
• 11.15 Yves Rocher