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市場調查報告書
商品編碼
1721597

pH 基口紅市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

pH Based Lipstick Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球 pH 值口紅市場價值為 6.22 億美元，預計到 2034 年將以 2.8% 的複合年成長率成長至 8.157 億美元。隨著消費者擴大尋求個人化的美容體驗，市場正在發生顯著的轉變。 pH 反應型唇膏以根據個人皮膚化學性質調整顏色而聞名，正在成為化妝品行業的變革者。這些變色配方可提供獨特的客製化色調，與每個使用者的自然 PH 值一致，因此在追求個人化和個人化化妝的美容愛好者中非常受歡迎。隨著品牌轉向環保配方和包裝以符合現代消費者的價值觀，對清潔、純素、無殘忍和永續包裝化妝品的需求不斷成長，進一步推動了創新。

pH 值唇膏市場 - IMG1

市場的發展與人們對成分透明度和親膚配方的認知不斷提高密切相關。消費者不僅追求性能，他們還想要符合自己生活方式和道德觀念的產品。社群媒體在提升市場知名度方面發揮關鍵作用，尤其是在 Z 世代和千禧世代受眾中。有影響力的人主導的內容、即時評論和病毒式化妝品趨勢正在極大地影響購買行為。此外，數位技術使品牌能夠透過人工智慧驅動的推薦、虛擬試穿和膚色匹配工具提供超個人化的體驗。這些進步使消費者更容易找到合適的色調和配方，從而提高滿意度和忠誠度。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 6.22億美元
預測值 8.157億美元
複合年成長率 2.8%

從產品形態來看，子彈頭唇膏細分市場在2024年創造了2.302億美元的銷售額，在整體市場中保持強勁領先地位。這種經典格式因其熟悉、易於使用的設計而一直很受歡迎。子彈口紅融入 pH 反應技術後，將懷舊魅力與現代風格融為一體，為消費者提供可根據個人化學成分調整的色調，同時帶來柔和的啞光或緞面效果。其個性化和傳統可用性的雙重優勢繼續引起各個年齡層的美容消費者的共鳴。

受對高性能、持久唇彩的需求推動，合成配方領域在 2024 年佔據 56% 的佔有率。然而，隨著購物者越來越傾向於植物性、無殘忍和永續的替代品，一場重大轉變正在發生。隨著消費者越來越重視永續性和成分安全性，清潔美容系列和可補充唇膏選擇越來越受到青睞。包容性是另一個關鍵的成長動力，購物者要求色調範圍能夠反映不同的膚色和底色。線上平台正在擴大這種需求，有影響力的人和內容創造者都推崇既有效又具有包容性的產品。

2024 年，美國佔了全球 pH 型口紅市場的 81%。這一優勢可以歸因於人們對清潔美容的意識增強、永續包裝的廣泛採用，以及大量職業女性積極投資於個人護理。美國的美容品牌正在使用人工智慧和資料分析來製定有針對性的產品建議，創造引人入勝的用戶體驗，並推動全通路行銷策略，以加強客戶關係和品牌忠誠度。

全球 pH 型口紅市場的領導者包括 Renee Cosmetics、Lipstick Queen、Smash Box Beauty Cosmetics、IBA Cosmetics、Urban Decay Cosmetics、Robanda International、Bite Beauty、L'Oreal、MAC Cosmetics、Tarte、Clinique Laboratories、Christian Dior、Mayss、Eence Cosmetics、Eence Cosmetics。這些公司正在積極投資研發，以開發先進的自適應色彩技術和清潔配方。為了滿足日益成長的消費者期望，他們推出了可再填充包裝，與有影響力的人和名人合作以提高知名度，並擴大了其色調範圍以迎合更廣泛、更多樣化的受眾。各大品牌正在利用人工智慧和個人化工具來改善整體購物體驗，並滿足全球市場不斷變化的美容標準。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製成品
    • 經銷商
  • 供應商格局
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 美容產品個人化趨勢日益凸顯
      • 美容產品對天然成分的需求不斷成長
    • 產業陷阱與挑戰
      • 傳統口紅的競爭
      • 刺激和過敏反應
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 產品偏好
    • 首選價格範圍
    • 首選配銷通路
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021-2034

  • 主要趨勢
  • 子彈口紅
  • 液體唇膏
  • 凝膠唇膏
  • 其他（粉末、鉛筆、棒等）

第6章：市場估計與預測：依飾面類型，2021-2034

  • 主要趨勢
  • 奶油
  • 光滑
  • 霧面的
  • 自然的
  • 閃光
  • 其他（金屬、透明、豐滿濕光澤等）

第7章：市場估計與預測：依成分，2021-2034

  • 主要趨勢
  • 自然的
  • 合成的

第8章：市場估計與預測：依價格區間，2021-2034

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第9章：市場估計與預測：按配銷通路，2021-2034

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 百貨公司
    • 超市/大賣場
    • 專業美容店
    • 其他（藥局等）

第10章：市場估計與預測：按地區，2021-2034

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 11 章：公司簡介

  • Bite Beauty
  • Christian Dior
  • Clinique Laboratories
  • Essence cosmetics
  • Estee Lauder Companies
  • IBA cosmetics
  • Lipstick Queen
  • L'Oreal
  • MAC Cosmetics
  • Maybelline
  • Renee Cosmetics
  • Robanda International
  • Smash box Beauty Cosmetics
  • Tarte
  • Urban Decay Cosmetics
簡介目錄
Product Code: 10603

The Global pH-based lipstick market was valued at USD 622 million in 2024 and is estimated to grow at a CAGR of 2.8% to reach USD 815.7 million by 2034. As consumers increasingly seek out personalized beauty experiences, the market is undergoing a notable transformation. pH-reactive lipsticks, known for adapting their color based on individual skin chemistry, are emerging as a game-changer in the cosmetics industry. These color-changing formulas deliver a unique, custom tint that aligns with each user's natural pH level, making them highly desirable among beauty enthusiasts who crave individuality and personalization in their makeup routine. The rising demand for clean, vegan, cruelty-free, and sustainably packaged cosmetics is further propelling innovation as brands shift toward eco-friendly formulations and packaging to align with the values of modern consumers.

pH Based Lipstick Market - IMG1

This market evolution is closely linked to growing awareness around ingredient transparency and skin-friendly formulations. Consumers are not just looking for performance-they want products that align with their lifestyle and ethics. Social media plays a pivotal role in boosting market visibility, especially among Gen Z and millennial audiences. Influencer-led content, real-time reviews, and viral makeup trends are significantly shaping purchase behavior. Additionally, digital technology is empowering brands to offer hyper-personalized experiences through AI-driven recommendations, virtual try-ons, and skin tone-matching tools. These advancements are making it easier for consumers to discover the right shade and formulation, enhancing satisfaction and loyalty.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$622 Million
Forecast Value$815.7 Million
CAGR2.8%

In terms of product format, the bullet lipstick segment generated USD 230.2 million in 2024, maintaining a strong lead in the overall market. This classic format remains popular due to its familiar, easy-to-use design. When infused with pH-reactive technology, bullet lipsticks combine nostalgic appeal with a modern twist, offering consumers a tint that adjusts to their individual chemistry while delivering a soft matte or satin finish. Their dual advantage of personalization and traditional usability continues to resonate with beauty buyers across age groups.

The synthetic formulations segment held a 56% share in 2024, driven by demand for high-performance, long-lasting lip color. However, a significant shift is underway as shoppers increasingly gravitate toward plant-based, cruelty-free, and sustainable alternatives. Clean beauty lines and refillable lipstick options are gaining traction as consumers place greater emphasis on sustainability and ingredient safety. Inclusivity is another critical driver of growth, with shoppers demanding shade ranges that reflect diverse skin tones and undertones. Online platforms are amplifying this demand, with influencers and content creators championing products that deliver both efficacy and inclusivity.

The United States accounted for 81% of the global pH-based lipstick market in 2024. This stronghold can be attributed to heightened awareness of clean beauty, widespread adoption of sustainable packaging, and a large demographic of working women who actively invest in personal grooming. Beauty brands in the U.S. are using AI and data analytics to craft targeted product suggestions, create engaging user experiences, and drive omnichannel marketing strategies that strengthen customer relationships and brand loyalty.

Leading players in the global pH-based lipstick market include Renee Cosmetics, Lipstick Queen, Smash Box Beauty Cosmetics, IBA Cosmetics, Urban Decay Cosmetics, Robanda International, Bite Beauty, L'Oreal, MAC Cosmetics, Tarte, Clinique Laboratories, Christian Dior, Maybelline, Essence Cosmetics, and Estee Lauder Companies. These companies are actively investing in R&D to develop advanced adaptive color technologies and clean formulations. To meet rising consumer expectations, they're introducing refillable packaging, collaborating with influencers and celebrities to boost visibility, and expanding their shade ranges to cater to a broader, more diverse audience. Brands are leveraging AI and personalization tools to improve the overall shopping experience and meet evolving beauty standards across global markets.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufactures
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Key news & initiatives
  • 3.4 Regulatory landscape
  • 3.5 Impact forces
    • 3.5.1 Growth drivers
      • 3.5.1.1 Surging personalization of beauty products
      • 3.5.1.2 Growing demand for natural ingredients in beauty products
    • 3.5.2 Industry pitfalls & challenges
      • 3.5.2.1 Competition from traditional lipstick
      • 3.5.2.2 Irritation and allergic reactions
  • 3.6 Consumer buying behavior analysis
    • 3.6.1 Demographic trends
    • 3.6.2 Factors affecting buying decisions
    • 3.6.3 Product Preference
    • 3.6.4 Preferred price range
    • 3.6.5 Preferred distribution channel
  • 3.7 Growth potential analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Million Units)

  • 5.1 Key trends
  • 5.2 Bullet lipstick
  • 5.3 Liquid lipstick
  • 5.4 Gel lipstick
  • 5.5 Others (powder, pencil, stick etc.)

Chapter 6 Market Estimates & Forecast, By Finish Type, 2021-2034 (USD Million) (Million Units)

  • 6.1 Key trends
  • 6.2 Cream
  • 6.3 Glossy
  • 6.4 Matte
  • 6.5 Natural
  • 6.6 Shimmery
  • 6.7 Others (metallic, sheer, plump up wet gloss etc.)

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021-2034 (USD Million) (Million Units)

  • 7.1 Key trends
  • 7.2 Natural
  • 7.3 Synthetic

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Million) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company websites
  • 9.3 Offline
    • 9.3.1 Departmental stores
    • 9.3.2 Supermarkets/hypermarket
    • 9.3.3 Specialty beauty Stores
    • 9.3.4 Others (pharmacies etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Bite Beauty
  • 11.2 Christian Dior
  • 11.3 Clinique Laboratories
  • 11.4 Essence cosmetics
  • 11.5 Estee Lauder Companies
  • 11.6 IBA cosmetics
  • 11.7 Lipstick Queen
  • 11.8 L'Oreal
  • 11.9 MAC Cosmetics
  • 11.10 Maybelline
  • 11.11 Renee Cosmetics
  • 11.12 Robanda International
  • 11.13 Smash box Beauty Cosmetics
  • 11.14 Tarte
  • 11.15 Urban Decay Cosmetics