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市場調查報告書
商品編碼
1766189

硬蘇打水市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Hard Seltzer Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 245 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球硬蘇打水市場規模達185億美元，預計到2034年將以14.7%的複合年成長率成長，達到721億美元。這一顯著成長的動力源於人們對更健康酒精飲料日益成長的需求。硬蘇打水越來越受歡迎，尤其是在千禧世代和Z世代消費者中，他們更青睞低卡路里、無麩質和無糖的飲料。這一趨勢與日益興起的健康運動相契合，強調適度飲酒、便利性和自我保健。此外，創新風味組合的引入和天然成分的使用增強了消費者和品牌的吸引力，從而實現了更大的市場差異化。

硬蘇打水市場 - IMG1

網紅行銷和明星代言加速了市場滲透，尤其是在社群媒體上，而不斷擴張的電商產業也提高了可及性。然而，來自即飲雞尾酒 (RTD) 和風味麥芽飲料的競爭，以及與產品標籤和酒精含量聲明相關的監管挑戰，可能會帶來未來的風險。硬蘇打水因其便攜性和易於攜帶的包裝，經常在海灘旅行、派對或節日等社交活動中飲用。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 185億美元
預測值 721億美元
複合年成長率 14.7%

2024年，酒精度（ABV）在5%至6.9%的硬蘇打水市場中佔據了顯著佔有率。這一酒精度區間之所以吸引人，是因為它能帶來適度的興奮感，同時又保持了社會接受度，並且與標準啤酒相當。此外，它符合許多關於低酒精飲料的法規，因此廣告和分銷更加寬鬆。在這個酒精度區間中運作的主要品牌，例如美國品牌，透過專注於清爽低卡路里的口味，鞏固了其市場地位。

2024年，罐裝硬蘇打水市場規模達130億美元，佔了相當大的佔有率。罐裝飲料因其便攜性、成本效益和環保優勢而備受青睞。它們尤其受到戶外運動愛好者和派對愛好者的青睞，因為它們方便攜帶。與玻璃瓶相比，罐裝飲料還能更好地阻隔光線和氧氣，有助於維持飲料的碳酸化和風味。此外，其緊湊的尺寸和美觀的包裝設計也吸引了製造商和消費者。家用和派對用罐裝硬蘇打水的銷量有所成長，進一步提升了它們的受歡迎程度，並鞏固了其市場地位。

2024年，北美硬氣泡水市場產值達80億美元。預計到2034年，美國市場的複合年成長率將達到11.6%。該地區的領先企業，例如White Claw、Truly和百威淡啤酒氣泡水，正透過創新、季節性行銷和明星代言來推動成長。美國擁有強大的分銷網路，並且對即飲飲料（尤其是低卡路里飲料）的需求旺盛。作為北美的行業先驅，美國公司正在引領影響全球市場的趨勢。

全球硬蘇打水市場的主要參與者包括百威英博、摩森庫爾斯飲料公司、馬克安東尼國際品牌公司、星座集團和波士頓啤酒公司。硬蘇打水市場的公司正在積極拓展產品線，推出新的口味和變化，以吸引更廣泛的消費者群體。許多公司正在利用名人代言和網紅行銷來瞄準年輕群體，尤其是在社群媒體平台上。

專注於開發符合消費者低卡路里、低糖和無麩質偏好的產品，有助於品牌在競爭激烈的市場中脫穎而出。此外，與電商平台建立策略合作夥伴關係以及進軍國際市場，也提升了品牌的可及性和知名度。各大公司也正在投資永續實踐，包括環保包裝，以吸引具有環保意識的消費者。

目錄

第1章：方法論

  • 市場範圍和定義
  • 研究設計
    • 研究方法
    • 資料收集方法
  • 資料探勘來源
    • 全球的
    • 地區/國家
  • 基礎估算與計算
    • 基準年計算
    • 市場評估的主要趨勢
  • 初步研究和驗證
    • 主要來源
  • 預測模型
  • 研究假設和局限性

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 供應商格局
    • 利潤率
    • 每個階段的增值
    • 影響價值鏈的因素
    • 中斷
  • 產業衝擊力
    • 成長動力
    • 產業陷阱與挑戰
    • 市場機會
  • 成長潛力分析
  • 監管格局
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
  • 波特的分析
  • PESTEL分析
  • 價格趨勢
    • 按地區
    • 按產品
  • 未來市場趨勢
  • 技術和創新格局
    • 當前的技術趨勢
    • 新興技術
  • 專利態勢
  • 貿易統計資料（HS 編碼） 註：僅提供主要國家的貿易統計數據
    • 主要進口國
    • 主要出口國
  • 永續性和環境方面
    • 永續實踐
    • 減少廢棄物的策略
    • 生產中的能源效率
    • 環保舉措

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 拉丁美洲
      • MEA
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估計與預測：依 ABV 含量，2021-2034 年

  • 主要趨勢
  • 酒精濃度：1% 至 4.9%
  • 酒精度5%至6.9%
  • 酒精度 7% 以上

第6章：市場估計與預測：依口味，2021-2034

  • 主要趨勢
  • 柑橘口味
    • 檸檬/酸橙
    • 柚子
    • 橘子
    • 其他柑橘口味
  • 莓果口味
    • 覆盆子
    • 草莓
    • 黑莓
    • 混合莓果
    • 其他莓果口味
  • 熱帶風味
    • 芒果
    • 鳳梨
    • 椰子
    • 百香果
    • 其他熱帶風味
  • 草本和植物口味
  • 原味/無味
  • 其他

第7章：市場估計與預測：依包裝類型，2021-2034

  • 主要趨勢
  • 罐頭
  • 瓶子
  • 多件裝
  • 其他

第8章：市場估計與預測：按配銷通路，2021-2034 年

  • 主要趨勢
  • 非現場交易
    • 超市和大賣場
    • 專賣店
    • 便利商店
    • 網路零售
    • 其他
  • 現場消費
    • 酒吧和酒館
    • 餐廳
    • 俱樂部和休息室
    • 其他

第9章：市場估計與預測：按地區，2021-2034

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國
    • 中東和非洲其他地區

第10章：公司簡介

  • Mark Anthony Brands International
  • The Boston Beer Company
  • Anheuser-Busch InBev
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Diageo plc
  • Heineken NV
  • Pernod Ricard
  • Carlsberg Group
  • E. & J. Gallo Winery
  • Craft Brew Alliance
  • Polar Beverages
  • Future Proof Brands LLC
  • Lift Bridge Brewing Company
  • Oskar Blues Brewery
簡介目錄
Product Code: 14077

The Global Hard Seltzer Market was valued at USD 18.5 billion in 2024 and is estimated to grow at a CAGR of 14.7% to reach USD 72.1 billion by 2034. This significant growth is driven by the increasing demand for healthier alcoholic beverage options. Hard seltzers have gained popularity, particularly among millennials and Gen Z consumers, who favor low-calorie, gluten-free, and sugar-free beverages. This trend aligns with the rising wellness movement, emphasizing moderation in alcohol consumption, convenience, and self-care. In addition, the introduction of innovative flavor combinations and the use of natural ingredients have enhanced consumer and brand appeal, leading to greater market differentiation.

Hard Seltzer Market - IMG1

Influencer marketing and celebrity endorsements have accelerated market penetration, particularly through social media, while the expanding e-commerce sector has increased accessibility. However, competition from ready-to-drink (RTD) cocktails and flavored malt beverages, along with regulatory challenges related to product labeling and alcohol volume declarations, may pose future risks. Hard seltzers are often consumed during social activities such as beach trips, parties, or festivals due to their portability and easy-to-carry packaging.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$18.5 Billion
Forecast Value$72.1 Billion
CAGR14.7%

The 5% to 6.9% alcohol by volume (ABV) segment in the hard seltzer market held a notable share in 2024. This range is appealing because it offers a moderate buzz while remaining socially acceptable and comparable to standard beers. Additionally, it aligns with many regulations governing light alcoholic beverages, allowing for more relaxed advertising and distribution. Major brands operating in this ABV range, such as those in the U.S., have solidified their market presence by focusing on flavors that are both refreshing and low in calories.

The cans segment in the hard seltzer market held a substantial share of USD 13 billion in 2024. Cans are preferred due to their portability, cost-effectiveness, and environmental benefits. They are particularly popular with outdoor enthusiasts and partygoers for their convenience and easy transport. Cans also offer better protection from light and oxygen compared to glass bottles, helping maintain the carbonation and flavor of the beverage. Furthermore, their compact size and visually appealing packaging design make them attractive to both manufacturers and consumers. The sale of canned hard seltzers for home consumption and parties has seen a rise, further boosting their popularity and solidifying their position in the market.

North America Hard Seltzer Market generated USD 8 billion in 2024. The U.S. market is anticipated to grow at a CAGR of 11.6% through 2034. Leading companies in the region, such as White Claw, Truly, and Bud Light Seltzer, are driving growth through innovation, seasonal marketing, and celebrity endorsements. The U.S. benefits from a robust distribution network and a significant demand for RTD beverages, particularly those with lower calorie counts. As the industry pioneers in North America, U.S.-based companies are setting trends that influence global markets.

Key players in the Global Hard Seltzer Market include Anheuser-Busch InBev, Molson Coors Beverage Company, Mark Anthony Brands International, Constellation Brands, Inc., and The Boston Beer Company. Companies in the hard seltzer market are actively expanding their product lines with new flavors and variations to appeal to a wide consumer base. Many are leveraging celebrity endorsements and influencer marketing to target younger demographics, particularly on social media platforms.

The focus on developing products that align with consumer preferences for low-calorie, low-sugar, and gluten-free options is helping brands capture attention in a competitive market. Additionally, strategic partnerships with e-commerce platforms and expansion into international markets are increasing accessibility and brand visibility. Companies are also investing in sustainable practices, including eco-friendly packaging, to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 ABV Content
    • 2.2.3 Flavor
    • 2.2.4 Packaging type
    • 2.2.5 Distribution channel
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls and challenges
    • 3.2.3 Market opportunities
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
    • 3.6.1 Technology and innovation landscape
    • 3.6.2 Current technological trends
    • 3.6.3 Emerging technologies
  • 3.7 Price trends
    • 3.7.1 By region
    • 3.7.2 By product
  • 3.8 Future market trends
  • 3.9 Technology and Innovation landscape
    • 3.9.1 Current technological trends
    • 3.9.2 Emerging technologies
  • 3.10 Patent Landscape
  • 3.11 Trade statistics (HS code) Note: the trade statistics will be provided for key countries only
    • 3.11.1 Major importing countries
    • 3.11.2 Major exporting countries
  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly initiatives

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 LATAM
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By ABV Content, 2021-2034 (USD Billion) (Thousand Liters)

  • 5.1 Key trends
  • 5.2 1% to 4.9% ABV
  • 5.3 5% to 6.9% ABV
  • 5.4 7% and Above ABV

Chapter 6 Market Estimates & Forecast, By Flavor, 2021-2034 (USD Billion) (Thousand Liters)

  • 6.1 Key trend
  • 6.2 Citrus flavors
    • 6.2.1 Lemon/lime
    • 6.2.2 Grapefruit
    • 6.2.3 Orange
    • 6.2.4 Other citrus flavors
  • 6.3 Berry flavors
    • 6.3.1 Raspberry
    • 6.3.2 Strawberry
    • 6.3.3 Blackberry
    • 6.3.4 Mixed berry
    • 6.3.5 Other berry flavors
  • 6.4 Tropical flavors
    • 6.4.1 Mango
    • 6.4.2 Pineapple
    • 6.4.3 Coconut
    • 6.4.4 Passion fruit
    • 6.4.5 Other tropical flavors
  • 6.5 Herbal and botanical flavors
  • 6.6 Original/unflavored
  • 6.7 Others

Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion) (Thousand Liters)

  • 7.1 Key trend
  • 7.2 Cans
  • 7.3 Bottles
  • 7.4 Multipacks
  • 7.5 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Liters)

  • 8.1 Key trend
  • 8.2 Off-trade
    • 8.2.1 Supermarkets and hypermarkets
    • 8.2.2 Specialty stores
    • 8.2.3 Convenience stores
    • 8.2.4 Online retail
    • 8.2.5 Others
  • 8.3 On-trade
    • 8.3.1 Bars and pubs
    • 8.3.2 Restaurants
    • 8.3.3 Clubs and lounges
    • 8.3.4 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Liters)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 Australia
    • 9.4.5 South Korea
    • 9.4.6 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
    • 9.5.4 Rest of Latin America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 South Africa
    • 9.6.3 UAE
    • 9.6.4 Rest of Middle East & Africa

Chapter 10 Company Profiles

  • 10.1 Mark Anthony Brands International
  • 10.2 The Boston Beer Company
  • 10.3 Anheuser-Busch InBev
  • 10.4 Molson Coors Beverage Company
  • 10.5 Constellation Brands, Inc.
  • 10.6 Diageo plc
  • 10.7 Heineken N.V.
  • 10.8 Pernod Ricard
  • 10.9 Carlsberg Group
  • 10.10 E. & J. Gallo Winery
  • 10.11 Craft Brew Alliance
  • 10.12 Polar Beverages
  • 10.13 Future Proof Brands LLC
  • 10.14 Lift Bridge Brewing Company
  • 10.15 Oskar Blues Brewery