硬蘇打水市場按酒精濃度、包裝、分銷管道和地區分類

Hard Seltzer Market, By ABV Content, By Packaging, By Distribution Channel, and By Geography

出版日期: 2025年03月26日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年硬蘇打水市場規模將達到 84.8 億美元，到 2032 年將達到 199.5 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 13%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	84.8億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年年複合成長率：	13.00%	2032年價值預測	199.5億美元

硬蘇打水是一種含少量酒精（通常為5%）的碳酸飲料。它通常由糖基直接髮酵製成酒精溶液，然後與其他成分（例如天然香料和檸檬酸）混合而成。最終製成一種低卡路里飲品，適合在任何場合與朋友共享。這種飲料在千禧世代消費者中廣受歡迎，並已成為年輕一代的身份象徵。這種飲料日益成長的受歡迎程度促使許多公司推出不同類型的硬蘇打水。

市場動態：

由於快速的都市化和生活方式的改變，全球消費者對碳酸飲料的需求日益成長。千禧世代及更年輕一代人口的成長正推動著全球硬蘇打水市場的成長。此外，酒精消費率的上升以及商家積極向千禧世代推銷產品的趨勢，也進一步促進了全球軟性飲料市場的成長。此外，消費者對低卡路里和無麩質風味飲料的強勁需求也促進了全球硬蘇打水市場的成長。

然而，替代品的可用性預計會阻礙市場的成長。

本研究的主要特點

本報告對全球硬蘇打水市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025 年至 2032 年的市場規模和年複合成長率（CAGR%）。
它還揭示了不同領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，概述了全球 Hard Seltzer 市場的主要企業。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球硬蘇打水市場報告涉及該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員將透過用於分析全球 Hard Seltzer 市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 8.48 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	13.00%	2032 Value Projection:	USD 19.95 Bn

A hard seltzer is a carbonated drink with a small amount of alcohol (usually 5%). It's typically made by directly fermenting a sugar base to create the alcoholic solution, which is then mixed with other ingredients such as natural flavors and citric acid. The result is a low-calorie drink that can be enjoyed with friends at any occasion. The beverage has become popular among millennial consumers and has emerged as a status symbol for the young generation. The rising popularity of the drink has triggered many companies to launch different varieties of hard seltzer.

Market Dynamics:

The demand for carbonated soft beverages has been increasing among consumers worldwide due to rapid urbanization and changing lifestyles. The growing population of millennials and younger generations has driven growth of the global hard seltzer market. Besides, the rising rate of alcohol consumption and the tendency of energetic vendors to sell their product to millennials has further contributed to growth of the global soft drinks market. Other factors contributing to growth of the global hard seltzer market, including strong consumer demand for flavored beverages with low calories and gluten-free contents.

On the other hand, availability of substitute is expected to hamper the market growth.

Key features of the study:

This report provides in-depth analysis of the global hard seltzer market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global hard seltzer market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include BAREFOOT, BON V!V SPIKED SELTZER, BUD LIGHT, FICKS BEVERAGE CO, FUTURE PROOF BRANDS LLC, HARD SELTZER BEVERAGE COMPANY LLC, KONA, LIFT BRIDGE BREWING CO, NUDE BEVERAGES, and WHITE CLAW
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global hard seltzer market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hard seltzer market

Detailed Segmentation:

Global Hard Seltzer Market, By ABV Content
- ABV Less Than 5%
- ABV More Than 5%
Global Hard Seltzer Market, By Packaging
- Metal Cans
- Glass Bottles
- Plastic Bottles
Global Hard Seltzer Market, By Distribution Channel
- Off-trade
- On-trade
Global Hard Seltzer Market, By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles
- BAREFOOT
- BON V!V SPIKED SELTZER
- BUD LIGHT
- FICKS BEVERAGE CO
- FUTURE PROOF BRANDS LLC
- HARD SELTZER BEVERAGE COMPANY LLC
- KONA
- LIFT BRIDGE BREWING CO
- NUDE BEVERAGES
- WHITE CLAW

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snapshot, By ABV Content
- Market Snapshot, By Packaging
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Growing millennial population
- Easy availability of substitute products
- Growing number health conscious consumers
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Hard Seltzer Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Hard Seltzer Market, By ABV Content, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
ABV Less Than 5%
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
ABV More Than 5%
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Global Hard Seltzer Market, By Packaging, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Metal Cans
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
Glass Bottles
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
Plastic Bottles
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

7. Global Hard Seltzer Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Off-trade
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
On-trade
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

8. Global Hard Seltzer Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By ABV Content, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)

9. Competitive Landscape

BAREFOOT
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BON V!V SPIKED SELTZER
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
BUD LIGHT
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
FICKS BEVERAGE CO
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
FUTURE PROOF BRANDS LLC
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
HARD SELTZER BEVERAGE COMPANY LLC
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
KONA
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
LIFT BRIDGE BREWING CO
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
NUDE BEVERAGES
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
WHITE CLAW
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views