自然發酵食品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球天然發酵食品市場規模達463億美元，預計2034年將以6.6%的複合年成長率成長，達到870億美元。這一成長反映出消費者正逐漸轉向以健康為導向的飲食習慣，這主要源於他們對天然、營養豐富的食品的渴望，這些食品有助於促進消化系統和免疫系統健康。隨著消費者對整體健康意識的日益增強，越來越多的消費者開始傾向於將發酵作為關鍵營養元素的飲食。在北美、歐洲和亞太部分地區等不同地區，受飲食偏好和健康生活方式的影響，發酵食品的消費量正在上升。

該市場在更廣泛的功能性食品領域中扮演著重要的角色，而該領域也正經歷同步成長。消費者，尤其是年輕消費者，青睞那些加工程度最低、不含合成防腐劑且天然保存的食品。這種偏好正在塑造包裝食品的未來，而發酵通常被視為手工品質和真實性的象徵。風味創新、清潔標籤行銷以及便利、即食或即飲的發酵食品日益普及，正在增強這些產品的吸引力。零售商和食品服務提供者正在擴展其產品組合，以涵蓋更多發酵食品選擇，以滿足人們對符合健康趨勢的傳統和現代產品的需求。

就產品細分而言，天然發酵食品市場包括乳製品、發酵蔬菜、飲料、豆製品、穀物、肉類和魚類以及其他產品。其中，乳製品在2024年佔據了最大的市場佔有率，佔總市場佔有率的29.8%。預計到2034年，該細分市場的複合年成長率將達到6.4%。發酵乳製品的主導地位源自於其在日常飲食中的長期存在，並得益於精簡的生產流程和完善的供應鏈。這些產品受益於消費者的高度信任以及透過現代零售體系的廣泛普及。

根據發酵類型，市場可分為乳酸發酵、酒精發酵、醋酸發酵、鹼性發酵和其他發酵。乳酸發酵佔據最大佔有率，到2024年貢獻了總市場價值的45.2%。預計它也將成為成長最快的領域，到2034年複合年成長率將達到6.7%。這種方法因其能夠以最少的加工保存食物、改善風味並提升營養成分而廣受好評。它支持富含益生菌的食品的開發，這些食品有助於促進消化系統健康，並符合消費者對清潔標籤和腸道友善產品日益成長的興趣。

從通路來看，市場可分為超市和大賣場、便利商店、專賣店、線上零售、直銷和其他通路。超市和大賣場佔據主導地位，2024 年銷售額達 140 億美元。它們的成功歸功於豐富的產品種類、更高的貨架可見度以及極具競爭力的定價策略。這些門市能夠滿足大量客流，並提供多樣化的發酵產品，既能吸引主流消費群體，也能吸引小眾消費群體。

從地區來看，美國引領北美市場，2024 年估值達 67 億美元。預計到 2034 年，該市場的複合年成長率將達到 6.3%。美國強大的食品生產基礎設施和發酵技術的創新推動了這一成長。清潔標籤產品的普及以及人們對腸道健康益處的日益關注，進一步刺激了需求。傳統食品製造商和新興品牌都在提升其在該領域的影響力，提供多樣化的產品線，以滿足消費者對有機和植物性食品不斷變化的偏好。

塑造全球自然發酵食品市場的關鍵參與者包括雀巢公司、達能公司、養樂多本社株式會社、通用磨坊公司和Chobani有限責任公司。這些公司以其豐富的行業經驗、強大的產品組合和全球分銷能力而聞名。他們對品質和創新的承諾使其成為滿足全球對自然發酵食品解決方案日益成長的需求的領導者。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供給側影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 貿易統計資料（HS 編碼） 註：以上貿易統計僅提供主要國家。
  • 2021-2024年主要出口國
  • 2021-2024年主要進口國
• 產業價值鏈分析
  • 原物料採購
  • 發酵過程分析
  • 加工製造
  • 包裝和分銷
  • 零售和消費者訪問
• 技術格局
  • 傳統發酵工藝
  • 現代發酵技術
  • 發酵劑培養創新
  • 精準發酵
  • 新興技術
• 市場動態
  • 市場促進因素
    • 對腸道健康和消化健康的需求不斷成長
    • 消費者對清潔標籤和低加工食品的偏好日益成長
    • 提高對益生菌益處的認知
  • 市場限制
    • 發酵和包裝技術的進步
    • 透過電子商務和專賣店擴大分銷
  • 市場機會
    • 產品創新與開發
    • 新興市場的擴張
    • 電子商務成長
    • 清潔標籤和天然成分趨勢
  • 市場挑戰
    • 維護微生物安全
    • 擴展傳統流程
    • 消費者教育
    • 生產方法標準化
• 監管框架和標準
  • 全球法規
  • 食品安全標準
  • 標籤要求
  • 健康聲明法規
  • 法規對市場成長的影響
• 消費者行為分析
  • 消費者人口統計
  • 購買模式
  • 偏好因素
  • 健康認知與意識
  • 文化對消費的影響
• 永續性和環境方面
  • 永續採購實踐
  • 減少廢棄物和增值。
  • 生產中的能源效率
  • 環保包裝舉措
  • 碳足跡考量
• 大環境分析
• 波特五力分析

第4章：競爭格局

• 介紹
• 戰略框架
  • 併購
  • 合資與合作
  • 新產品開發
  • 擴張策略
• 競爭基準測試
• 供應商格局
• 競爭定位矩陣
• 戰略儀表板
• 品牌定位與消費者認知分析
• 新參與者的市場進入策略

第5章：市場規模及預測：依產品類型 2021 - 2034

• 主要趨勢
• 乳製品
  • 優格
  • 起司
  • 克菲爾
• 酸菜
  • 泡菜
  • 酸菜
  • 泡菜
  • 其他
• 發酵飲料
  • 康普茶
  • 格瓦斯
  • 發酵果汁
  • 其他
• 發酵豆製品
  • 豆豉
  • 味噌
  • 納豆
  • 其他
• 發酵穀物和穀類
  • 酸麵包
  • 印度蒸米糕和印度薄餅
  • 其他
• 發酵肉類和魚類
  • 發酵香腸
  • 發酵魚製品
  • 其他
• 其他

第6章：市場規模及預測：依發酵類型，2021 - 2034

• 主要趨勢
• 乳酸發酵
• 酒精發酵
• 醋酸發酵
• 鹼性發酵
• 其他

第7章：市場規模及預測：按配銷通路，2021 - 2034

• 主要趨勢
• 超市和大賣場
• 便利商店
• 專賣店
• 網路零售
• 直銷
• 其他

第8章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國
  • 中東和非洲其他地區

第9章：公司簡介

• Danone SA
• Nestle SA
• General Mills, Inc.
• Yakult Honsha Co., Ltd.
• Chobani, LLC
• Kikkoman Corporation
• Chr. Hansen Holding A/S
• DSM NV
• Kerry Group
• Lallemand Inc.
• Ajinomoto Co., Inc.
• Tetra Pak International SA
• Wildbrine
• Farmhouse Culture
• GT's Living Foods
• The Kraft Heinz Company
• Lifeway Foods, Inc.
• Suja Life, LLC
• Health-Ade LLC

The Global Naturally Fermented Food Market was valued at USD 46.3 billion in 2024 and is estimated to grow at a CAGR of 6.6% to reach USD 87 billion by 2034. This growth reflects a larger consumer shift toward wellness-driven eating habits, driven by the desire for natural, nutrient-dense foods that support digestive and immune health. With increasing interest in maintaining overall well-being, more consumers are gravitating toward diets that incorporate fermentation as a key element of nutrition. Across various regions, including North America, Europe, and parts of Asia-Pacific, fermented food consumption is on the rise, influenced by evolving dietary preferences and health-conscious lifestyles.

The market plays a significant role within the broader functional food segment, which is experiencing a parallel surge. Consumers, particularly younger demographics, are drawn to foods that are minimally processed, free from synthetic preservatives, and naturally preserved. This preference is shaping the future of packaged foods, with fermentation often viewed as a symbol of artisanal quality and authenticity. Innovation in flavor profiles, clean-label marketing, and the rising availability of convenient, ready-to-eat or drink fermented options are strengthening the appeal of these products. Retailers and food service providers are expanding their portfolios to include more fermented choices, meeting demand for both traditional and modern products that align with wellness trends.

In terms of product segmentation, the naturally fermented food market includes dairy products, fermented vegetables, beverages, soy-based products, cereals and grains, meat and fish, along with other items. Among these, dairy products represented the largest share of the market in 2024, accounting for 29.8% of the total. This segment is projected to grow at a CAGR of 6.4% through 2034. The dominance of fermented dairy stems from its long-standing presence in daily diets, supported by streamlined manufacturing processes and well-established supply chains. These products benefit from a high level of consumer trust and wide accessibility through modern retail systems.

Based on fermentation type, the market is divided into lactic acid, alcoholic, acetic acid, alkaline, and others. Lactic acid fermentation holds the largest share, contributing 45.2% of the total market value in 2024. It is also anticipated to be the fastest-growing segment, with a projected CAGR of 6.7% by 2034. This method is widely valued for its ability to preserve food, improve flavor, and enhance nutritional content with minimal processing. It supports the development of probiotic-rich foods that promote digestive health and align with growing consumer interest in clean-label and gut-friendly products.

When examining distribution channels, the market is categorized into supermarkets and hypermarkets, convenience stores, specialty stores, online retail, direct sales, and others. Supermarkets and hypermarkets dominate this space, generating USD 14 billion in sales in 2024. Their success is attributed to expansive product offerings, greater shelf visibility, and competitive pricing strategies. These outlets cater to large volumes of foot traffic and offer a wide range of fermented products, appealing to both mainstream and niche consumer groups.

Regionally, the United States leads the North American market, with a valuation of USD 6.7 billion in 2024. It is forecast to grow at a CAGR of 6.3% through 2034. The country's robust food production infrastructure and innovation in fermentation techniques contribute to this growth. The popularity of clean-label products and rising awareness around the benefits of gut health are further fueling demand. Both legacy food manufacturers and emerging brands are enhancing their presence in the space, offering diverse product lines that cater to evolving consumer preferences for organic and plant-based options.

Key players shaping the global naturally fermented food market include Nestle S.A., Danone S.A., Yakult Honsha Co., Ltd., General Mills, Inc., and Chobani, LLC. These companies are recognized for their extensive industry experience, strong product portfolios, and global distribution capabilities. Their commitment to quality and innovation positions them as leaders in meeting the growing global appetite for naturally fermented food solutions.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS Code) Note: the above trade statistics will be provided for key countries only.
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Industry value chain analysis
  • 3.4.1 Raw material sourcing and procurement
  • 3.4.2 Fermentation process analysis
  • 3.4.3 Processing and manufacturing
  • 3.4.4 Packaging and distribution
  • 3.4.5 Retail and consumer access
• 3.5 Technology landscape
  • 3.5.1 Traditional fermentation techniques
  • 3.5.2 Modern fermentation technologies
  • 3.5.3 Starter culture innovations
  • 3.5.4 Precision fermentation
  • 3.5.5 Emerging technologies
• 3.6 Market dynamics
  • 3.6.1 Market drivers
    • 3.6.1.1 Rising demand for gut health and digestive wellness
    • 3.6.1.2 Growing preference for clean-label and minimally processed foods
    • 3.6.1.3 Increased awareness of probiotic benefits
  • 3.6.2 Market restraints
    • 3.6.2.1 Technological advancements in fermentation and packaging
    • 3.6.2.2 Expansion of distribution through e-commerce and specialty stores
  • 3.6.3 Market opportunities
    • 3.6.3.1 Product innovation and development
    • 3.6.3.2 Expansion in emerging markets
    • 3.6.3.3 E-commerce growth
    • 3.6.3.4 Clean label and natural ingredients trend
  • 3.6.4 Market challenges
    • 3.6.4.1 Maintaining microbial safety
    • 3.6.4.2 Scaling traditional processes
    • 3.6.4.3 Consumer education
    • 3.6.4.4 Standardization of production methods
• 3.7 Regulatory framework and standards
  • 3.7.1 Global regulations
  • 3.7.2 Food safety standards
  • 3.7.3 Labelling requirements
  • 3.7.4 Health claim regulations
  • 3.7.5 Impact of regulations on market growth
• 3.8 Consumer behaviour analysis
  • 3.8.1 Consumer demographics
  • 3.8.2 Purchase patterns
  • 3.8.3 Preference factors
  • 3.8.4 Health perception and awareness
  • 3.8.5 Cultural influences on consumption
• 3.9 Sustainability and environmental aspects
  • 3.9.1 Sustainable sourcing practices
  • 3.9.2 Waste reduction and valorisation.
  • 3.9.3 Energy efficiency in production
  • 3.9.4 Eco-friendly packaging initiatives
  • 3.9.5 Carbon footprint considerations
• 3.10 PESTLE Analysis
• 3.11 Porter's five forces analysis

Chapter 4 Competitive landscape, 2024

• 4.1 Introduction
• 4.2 Strategic framework
  • 4.2.1 Mergers & acquisitions
  • 4.2.2 Joint ventures & collaborations
  • 4.2.3 New product developments
  • 4.2.4 Expansion strategies
• 4.3 Competitive benchmarking
• 4.4 Vendor landscape
• 4.5 Competitive positioning matrix
• 4.6 Strategic dashboard
• 4.7 Brand positioning & consumer perception analysis
• 4.8 Market entry strategies for new players

Chapter 5 Market Size and Forecast, By Product Type 2021 - 2034 (USD Billion, Kilo Tons)

• 5.1 Key trends
• 5.2 Dairy products
  • 5.2.1 Yogurt
  • 5.2.2 Cheese
  • 5.2.3 Kefir
• 5.3 Fermented vegetables
  • 5.3.1 Kimchi
  • 5.3.2 Sauerkraut
  • 5.3.3 Pickles
  • 5.3.4 Others
• 5.4 Fermented beverages
  • 5.4.1 Kombucha
  • 5.4.2 Kvass
  • 5.4.3 Fermented fruit juices
  • 5.4.4 Others
• 5.5 Fermented soy products
  • 5.5.1 Tempeh
  • 5.5.2 Miso
  • 5.5.3 Natto
  • 5.5.4 Others
• 5.6 Fermented cereals and grains
  • 5.6.1 Sourdough bread
  • 5.6.2 Idli and dosa
  • 5.6.3 Others
• 5.7 Fermented meat and fish
  • 5.7.1 Fermented sausages
  • 5.7.2 Fermented fish products
  • 5.7.3 Others
• 5.8 Others

Chapter 6 Market Size and Forecast, By Fermentation Type, 2021 - 2034 (USD Billion, Kilo Tons)

• 6.1 Key trends
• 6.2 Lactic acid fermentation
• 6.3 Alcoholic fermentation
• 6.4 Acetic acid fermentation
• 6.5 Alkaline fermentation
• 6.6 Others

Chapter 7 Market Size and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion, Kilo Tons)

• 7.1 Key trend
• 7.2 Supermarkets and hypermarkets
• 7.3 Convenience stores
• 7.4 Specialty stores
• 7.5 Online retail
• 7.6 Direct sales
• 7.7 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East & Africa

Chapter 9 Company Profiles

• 9.1 Danone S.A.
• 9.2 Nestle S.A.
• 9.3 General Mills, Inc.
• 9.4 Yakult Honsha Co., Ltd.
• 9.5 Chobani, LLC
• 9.6 Kikkoman Corporation
• 9.7 Chr. Hansen Holding A/S
• 9.8 DSM N.V.
• 9.9 Kerry Group
• 9.10 Lallemand Inc.
• 9.11 Ajinomoto Co., Inc.
• 9.12 Tetra Pak International S.A.
• 9.13 Wildbrine
• 9.14 Farmhouse Culture
• 9.15 GT's Living Foods
• 9.16 The Kraft Heinz Company
• 9.17 Lifeway Foods, Inc.
• 9.18 Suja Life, LLC
• 9.19 Health-Ade LLC