防白髮及鬍鬚產品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球防白髮和鬍鬚產品市場價值為 1.636 億美元，預計到 2034 年將以 4.1% 的複合年成長率成長至 2.442 億美元。隨著全球消費者越來越重視個人美容和美容健康，該市場正在穩步成長。抗衰老問題不再僅限於皮膚護理——頭髮和鬍鬚健康現在也是現代日常美容中同樣重要的組成部分。人們渴望保持年輕的外表並延緩衰老的明顯跡象（包括白髮），因此對有針對性的解決方案的需求十分強烈。無論是希望維持優雅形象的專業人士，或是選擇預防性照護的年輕消費者，防白髮產品都具有廣泛的吸引力。數位時代也發揮了關鍵作用——社群媒體曝光、美容影響者和個人化產品推薦加速了人們的認知度。成分透明度的提高、對清潔美容的需求以及健康文化的影響正在改變人們購買護髮產品的方式。從城市千禧世代到老齡嬰兒潮世代，市場正在擴大，提供兼具美容和治療功效的產品。

2024 年，抗白髮霜的銷售額為 4,650 萬美元，預計到 2034 年複合年成長率將達到 4.6%。這些產品因其使用方便性和效果顯著而越來越受歡迎。現代配方擴大添加生物活性物質、必需維生素和植物萃取物，旨在恢復黑色素水平和滋養頭皮。隨著人們對頭髮健康意識的增強，越來越多的消費者開始放棄化學成分含量高的產品，轉而選擇使用更安全、天然成分且能帶來長期效果的護髮霜。利用清潔標籤聲明和科學支持配方的品牌正受到越來越強烈的關注，尤其是在重視健康和永續性的年輕消費者中。

2024 年，男性消費群體佔了 57.1% 的市場佔有率，預計到 2034 年複合年成長率為 4.3%。男性比以往任何時候都更注重日常美容，尤其是在管理白髮和鬍鬚等老化跡象方面。這種行為轉變受到男性目標行銷、名人代言以及倡導抗衰老自我照顧的社群媒體影響者的強烈影響。該公司正在開發個人化解決方案，如防白髮洗髮精、免沖洗護理產品和鬍鬚專用產品，以滿足男性的修飾期望。隨著男性不斷尋求實用且便利的美容工具，需求曲線持續上升。

在北美，防白髮和鬍鬚產品市場在 2024 年的價值為 6,080 萬美元，佔 37.2% 的佔有率。該地區的消費者重視美觀，並在抗衰老護理方面投入了大量資金。清潔美容產品和創新配方的日益普及進一步推動了人們對產品的興趣。該地區較高的可支配收入水平，加上強大的電子商務基礎設施和不斷擴大的健康零售管道，促進了產品的廣泛普及。增強的包裝、技術支援的成分輸送系統和天然配方正在塑造消費者偏好並提高品牌忠誠度。

市場的領導者包括 Ivory Natural、Bioayurveda、Thriveco、Pilgrim India、Bombay Shaving Company、Renee Cosmetics、Silab、Sephora USA、Raw Beauty Wellness、Lakshmi Krishna Naturals、Hey hair、Indus Cosmeceuticals、Biohealth Plus、The Manbal 和 Avimee Herbal。公司正在透過推出針對特定年齡、特定髮質的產品線、增加對生物技術和植物成分研發的投資以及透過有影響力的合作擴大數位行銷策略來進行創新。許多公司正在透過線上平台擴大業務規模，並與以健康為中心的零售店合作，以提高全球知名度。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 供應商格局
• 定價分析
• 技術與創新格局
• 重要新聞和舉措
• 監管格局
• 製造商
• 經銷商
• 零售商
• 對部隊的影響
  • 成長動力
    • 個人儀容整潔意識不斷增強
    • 專注於美學和抗衰老解決方案。
  • 產業陷阱與挑戰
    • 競爭激烈
    • 成本限制
• 成長潛力分析
• 消費者行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 產品偏好
  • 首選價格範圍
  • 首選配銷通路
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按產品類型，2021 - 2034 年（百萬美元）

• 主要趨勢
• 抗灰白霜
• 防白髮洗髮精
• 防白髮護髮素
• 防灰油
• 其他（抗白髮精華等）

第6章：市場估計與預測：按成分，2021 - 2034 年（百萬美元）

• 主要趨勢
• 天然/有機抗灰白霜
• 合成防灰白霜

第7章：市場估計與預測：按類型，2021 - 2034 年（百萬美元）

• 主要趨勢
• 頭髮
• 鬍鬚

第8章：市場估計與預測：依價格區間，2021 - 2034 年（百萬美元）

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：依消費者群體分類，2021 - 2034 年（百萬美元）

• 主要趨勢
• 男性
• 女性
• 男女通用的

第 10 章：市場估計與預測：按配銷通路，2021 年至 2034 年（百萬美元）

• 主要趨勢
• 線上
  • 公司網站
  • 電子商務
• 離線
  • 超市/大賣場
  • 專賣店
  • 其他零售商店等

第 11 章：市場估計與預測：按地區，2021 年至 2034 年（百萬美元）

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 瑪米亞
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第12章：公司簡介

• Avimee Herbal
• Bioayurveda
• Biohealth Plus
• Bombay Shaving Company
• Heyhair
• Indus Cosmeceuticals
• Ivory Natural
• Lakshmi Krishna Naturals
• Pilgrim India
• Raw Beauty Wellness
• Renee Cosmetics
• Sephora USA
• Silab
• The Man Company
• Thriveco

The Global Anti-Graying Hair & Beard Products Market was valued at USD 163.6 million in 2024 and is estimated to grow at a CAGR of 4.1% to reach USD 244.2 million by 2034. This market is witnessing steady growth as consumers across the globe increasingly prioritize personal grooming and aesthetic wellness. Anti-aging concerns are no longer restricted to skincare alone-hair and beard health are now equally critical components of modern grooming routines. The desire to retain a youthful appearance and delay the visible signs of aging, including graying hair, is creating a strong demand for targeted solutions. Whether it's professionals looking to maintain a polished image or younger consumers opting for preventive care, the appeal of anti-graying products spans a wide demographic. The digital age has also played a pivotal role-social media exposure, beauty influencers, and personalized product recommendations have accelerated awareness. A rise in ingredient transparency, demand for clean beauty, and the influence of wellness culture are transforming how people shop for hair care. From urban millennials to aging baby boomers, the market is expanding with product offerings that promise both cosmetic and therapeutic benefits.

Anti-graying creams generated USD 46.5 million in 2024 and are expected to register a 4.6% CAGR through 2034. These products are gaining popularity for their ease of use and visible results. Modern formulations increasingly incorporate bioactive, essential vitamins, and plant-based extracts designed to restore melanin levels and nourish the scalp. As awareness about hair health grows, more consumers are turning away from chemical-heavy options and choosing creams that deliver long-term results with safer, natural ingredients. Brands leveraging clean-label claims and science-backed formulations are seeing stronger traction, especially among younger consumers who prioritize wellness and sustainability.

The male consumer group captured a dominant 57.1% market share in 2024, with a projected CAGR of 4.3% by 2034. Men are embracing grooming routines more than ever, especially when it comes to managing signs of aging such as gray hair and beards. This behavioral shift is strongly influenced by increased male-targeted marketing, celebrity endorsements, and social media influencers advocating for age-defying self-care. Companies are developing personalized solutions like anti-graying shampoos, leave-in treatments, and beard-specific products to meet masculine grooming expectations. As men continue to seek functional and convenient grooming tools, the demand curve remains upward.

In North America, the Anti-Graying Hair & Beard Products Market was worth USD 60.8 million in 2024, accounting for a 37.2% share. Consumers in the region prioritize aesthetics and invest heavily in anti-aging routines. The growing popularity of clean beauty products and innovative formulations has further driven product interest. The region's high disposable income levels, combined with a robust e-commerce infrastructure and expanding wellness retail channels, contribute to widespread product availability. Enhanced packaging, tech-enabled ingredient delivery systems, and natural formulations are shaping consumer preferences and boosting brand loyalty.

Leading players in this market include Ivory Natural, Bioayurveda, Thriveco, Pilgrim India, Bombay Shaving Company, Renee Cosmetics, Silab, Sephora USA, Raw Beauty Wellness, Lakshmi Krishna Naturals, Hey hair, Indus Cosmeceuticals, Biohealth Plus, The Man Company, and Avimee Herbal. Companies are innovating by launching age-specific, hair-type-specific product lines, increasing investment in R&D for biotech and plant-based ingredients, and amplifying digital marketing strategies through influencer collaborations. Many are scaling their operations through online platforms and aligning with wellness-centric retail outlets to boost global visibility.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising awareness of personal grooming
    • 3.10.1.2 Focus on aesthetic and anti-aging solutions.
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 High competition
    • 3.10.2.2 Cost constraints
• 3.11 Growth potential analysis
• 3.12 Consumer behavior analysis
  • 3.12.1 Demographic trends
  • 3.12.2 Factors affecting buying decisions
  • 3.12.3 Product Preference
  • 3.12.4 Preferred price range
  • 3.12.5 Preferred distribution channel
• 3.13 Porter’s analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Mn) (Thousand Units)

• 5.1 Key trends
• 5.2 Anti-graying cream
• 5.3 Anti-graying shampoos
• 5.4 Anti-graying conditioners
• 5.5 Anti-gray oils
• 5.6 Others (anti-graying serums, etc)

Chapter 6 Market Estimates & Forecast, By Ingredients, 2021 - 2034 ($Mn) (Thousand Units)

• 6.1 Key trends
• 6.2 Natural/organic anti-graying cream
• 6.3 Synthetic anti-graying cream

Chapter 7 Market Estimates & Forecast, By Type, 2021 - 2034 ($Mn) (Thousand Units)

• 7.1 Key trends
• 7.2 Hair
• 7.3 Beard

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 ($Mn) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 ($Mn) (Thousand Units)

• 9.1 Key trends
• 9.2 Male
• 9.3 Female
• 9.4 Unisex

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Mn) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 Company website
  • 10.2.2 E-commerce
• 10.3 Offline
  • 10.3.1 Supermarket/hypermarket
  • 10.3.2 Specialty stores
  • 10.3.3 Other retail shops etc

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MAMEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 Avimee Herbal
• 12.2 Bioayurveda
• 12.3 Biohealth Plus
• 12.4 Bombay Shaving Company
• 12.5 Heyhair
• 12.6 Indus Cosmeceuticals
• 12.7 Ivory Natural
• 12.8 Lakshmi Krishna Naturals
• 12.9 Pilgrim India
• 12.10 Raw Beauty Wellness
• 12.11 Renee Cosmetics
• 12.12 Sephora USA
• 12.13 Silab
• 12.14 The Man Company
• 12.15 Thriveco