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健康美容化妝品

市場調查報告書

商品編碼

1673839

護髮產品市場：依產品類型、通路和地區

Hair Care Products Market, By Product Type, By Distribution Channel, By Geography

出版日期: 2025年02月14日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025年全球護髮產品市場規模估計為 1,028.6億美元，預計到2032年將達到 1,300.7億美元，2025-2032年的年複合成長率為 3.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年市場規模	1028.6億美元
歷史資料	2020-2024	預測期	2025-2032
預測期：2025-2032年年複合成長率	3.40％	2032年金額預測	1,307億美元

圖表.2025年護髮產品市場佔有率（依地區分類）

過去幾年，全球護髮產品市場一直穩定成長。消費者對外表和整裝儀容的意識不斷增強，對洗髮精、護髮素、染髮劑、髮膠噴霧、髮霜等各種護髮產品的需求也隨之增加。廢棄物收入的增加，加上中等收入階層的不斷壯大（尤其是在新興國家），推動了個人護理和美容產品（包括護髮產品）支出的增加。此外，由於生活方式的改變、污染和職業壓力的增加，脫髮、頭皮屑和其他與頭髮相關的問題的日益普遍，進一步推動了藥用護髮產品的銷售。快速的都市化、網路零售的繁榮以及行業主要企業透過創新產品進行的積極行銷是預計在預測期內推動護髮產品市場發展的其他關鍵因素。

市場動態

全球護髮產品市場的主要動力是消費者在個人美容方面的支出不斷增加以及對新護髮趨勢的認知不斷提高。然而，高階品牌的高價格和化學成分較高的主流產品品質較差預計將抑制市場的成長。各大公司推出採用天然成分和草藥的護髮產品代表著市場擴張的重大機會。原物料價格的大幅波動對製造商構成了重大挑戰。市場參與企業不斷探索新產品，擴大產品組合併創新包裝解決方案，以針對不同地區的不同客戶群。合併、收購和夥伴關係是這個競爭激烈的市場中觀察到的其他顯著趨勢。

研究的主要特點

本報告對全球護髮產品市場進行了詳細分析，並以2024年為基準年，提供預測期（2025-2032年）的市場規模和年複合成長率（CAGR%）。
揭示各個領域的潛在收益成長機會，並說明了該市場的引人注目的投資提案矩陣。
提供對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。
根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球護髮產品市場的主要企業進行了概述。
本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球護髮產品市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。

市場佔有率分析
公司簡介
- L'Oreal SA
- Beiersdorf AG
- Procter & Gamble（P&G）
- Unilever
- Johnson & Johnson Services, Inc.
- Amorepacific
- The Estee Lauder Companies Inc.
- Kanebo Cosmetics Inc.
- Himalaya Global Holdings Ltd.
- Shiseido Co., Ltd.
- Lotus Herbals Pvt. Ltd.
- Natura & Co.
- Moroccanoil
- The Estee Lauder Companies Inc.
- Perse Beauty Inc.
- John Master's Organic
- Vogue International LLC（OGX）
- Real Purity Inc.
- Essential Care（Organics）Ltd.
- Rahua Classics
- Natulique
- Art Naturals

第9章分析師建議

興衰
Coherent Opportunity Map

第10章章節

參考
調查方法

簡介目錄

Product Code: CMI1396

Global Hair Care Products Market is estimated to be valued at USD 102.86 Bn in 2025 and is expected to reach USD 130.07 Bn by 2032, growing at a compound annual growth rate (CAGR) of 3.4% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 102.86 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	3.40%	2032 Value Projection:	USD 130.07 Bn

Figure. Hair Care Products Market Share (%), By Region 2025

The global hair care products market has been witnessing steady growth over the past few years. Growing consciousness about physical appearance and grooming among consumers has escalated the demand for various hair care products such as shampoos, conditioners, hair colors, hair sprays, and hair creams. Rising disposal incomes coupled with expanding middle-class population particularly in emerging nations have augmented the spending on personal care and grooming products including hair care items. Furthermore, increasing prevalence of hair fall, dandruff, and other hair-related issues owing to changing lifestyles, pollution, and growing work stress are further propelling the sales of medicated hair care goods. Rapid urbanization, online retail boom, and aggressive marketing by key industry players through innovative product offerings are some other key factors anticipated to drive the hair care products market during the forecast period.

Market Dynamics:

The global hair care products market is primarily driven by rising consumer spending on personal grooming and growing awareness about new hair care trends. However, high costs of premium brands and perceived low quality of chemical-laden mainstream products are expected to restrain the market growth. Advent of natural and herbal hair care product ranges by major players presents tremendous opportunities for market expansion. Significant price fluctuations of raw materials is a key challenge for manufacturers. Market players are continuously engaged in new product development, portfolio expansion, and innovative packaging solutions to target diverse customer segments across regions. Mergers, acquisitions, and partnerships are other notable trends witnessed in this highly competitive marketspace.

Key Features of the Study:

This report provides an in-depth analysis of the global hair care products market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global hair care products market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include L'Oreal S.A., Beiersdorf AG, Procter & Gamble (P&G), Unilever, Johnson & Johnson Services, Inc., Amorepacific, The Estee Lauder Companies Inc., Kanebo Cosmetics Inc., Himalaya Global Holdings Ltd., Shiseido Co., Ltd., Lotus Herbals Pvt. Ltd., Natura & Co., Moroccanoil, The Estee Lauder Companies Inc., Perse Beauty Inc., John Master's Organic, Vogue International LLC (OGX), Real Purity Inc., Essential Care (Organics) Ltd., Rahua Classics, Natulique, and Art Naturals
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global hair care products market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Detailed Segmentation-

By Product Type:
- Shampoo
- Conditioner & Mask
- Hair Oil
- Hair Gels
- Hair Color
- Others (Serum, Comb, etc.)
By Distribution Channel:
- Hypermarket & Supermarket
- Pharmacy & Drug Stores
- Specialty Store
- Online
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- L'Oreal S.A.
- Beiersdorf AG
- Procter & Gamble (P&G)
- Unilever
- Johnson & Johnson Services, Inc.
- Amorepacific
- The Estee Lauder Companies Inc.
- Kanebo Cosmetics Inc.
- Himalaya Global Holdings Ltd.
- Shiseido Co., Ltd.
- Lotus Herbals Pvt. Ltd.
- Natura & Co.
- Moroccanoil
- The Estee Lauder Companies Inc.
- Perse Beauty Inc.
- John Master's Organic
- Vogue International LLC (OGX)
- Real Purity Inc.
- Essential Care (Organics) Ltd.
- Rahua Classics
- Natulique
- Art Naturals

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Hair Care Products Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Hair Care Products Market
Impact Analysis

5. Global Hair Care Products Market, By Product Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Shampoo
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Conditioner & Mask
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Hair Oil
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Hair Gels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Hair Color
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others (Serum, Comb, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

6. Global Hair Care Products Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Hypermarket & Supermarket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Pharmacy & Drug Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Specialty Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

7. Global Hair Care Products Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)

U.S.
Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn))
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

8. Competitive Landscape

Market Share Analysis
Company Profiles
- L'Oreal S.A.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Beiersdorf AG
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Procter & Gamble (P&G)
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Unilever
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Johnson & Johnson Services, Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Amorepacific
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- The Estee Lauder Companies Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Kanebo Cosmetics Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Himalaya Global Holdings Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Shiseido Co., Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Lotus Herbals Pvt. Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Natura & Co.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Moroccanoil
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- The Estee Lauder Companies Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Perse Beauty Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- John Master's Organic
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Vogue International LLC (OGX)
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Real Purity Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Essential Care (Organics) Ltd.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Rahua Classics
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Natulique
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Art Naturals
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates