外部百葉窗市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球外部百葉窗市場價值為 111.5 億美元，預計到 2034 年將以 6.3% 的複合年成長率成長，達到 202.2 億美元。由於城市化步伐加快、建築活動增加以及對永續生活解決方案的日益關注，市場發展勢頭強勁。隨著城市的不斷發展和現代建築風格佔據天際線，對將美觀與功能融為一體的先進遮陽解決方案的需求變得前所未有的重要。外部百葉窗越來越受到人們的歡迎，因為它們提供了一種可靠的方法來提高能源效率，減少夏季室內熱量的積聚，並在寒冷的月份提供隔熱。它們對降低暖通空調負荷的貢獻使其成為住宅和商業建築的首選。此外，如今的消費者更傾向於不僅具有實用目的而且能夠與現代室內外裝飾相得益彰的設計。隨著環保意識的增強，消費者的偏好明顯轉向智慧、環保的窗簾，進一步推動了全球對外部百葉窗的需求。

外部百葉窗市場分為不同的產品類別，包括捲簾、威尼斯百葉窗、垂直百葉窗、面板百葉窗和拉繩百葉窗等。其中，捲簾脫穎而出，2024 年的估值為 30.4 億美元。由於捲簾使用方便、價格實惠且符合現代設計美學，其將繼續佔據主導地位。捲簾外觀時尚，加上在管理陽光、隱私和室內溫度方面的出色功能，使其成為城市住宅和商業場所的首選。它們外觀簡約，性能卓越，吸引了許多消費者。

就分銷管道而言，市場分為線上和線下部分。 2024年線下銷售佔51.39%的市佔率。許多消費者仍然喜歡去實體店，在那裡他們可以獲得專家諮詢，體驗產品的質地和質量，並探索量身定做的解決方案。外部百葉窗通常需要專業人員安裝，線下零售商通常提供端到端服務，包括快速現場安裝，這為客戶體驗增加了價值並促進了線下銷售。

受節能遮陽解決方案需求激增和建築活動活躍的推動，美國外部百葉窗市場在 2024 年佔據了 55.78% 的顯著佔有率。隨著公用事業成本的攀升，外部百葉窗正成為節能建築設計的重要組成部分。

Alulux、Blinds.com 和 Brewster Home Fashions 等領先企業正在利用這一勢頭，推出技術先進、可自訂且外觀吸引人的產品。這些公司也正在加強其分銷網路，並專注於區域擴張和策略合作，以加強其市場影響力並滿足對智慧遮陽解決方案日益成長的需求。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 建築業和都市化進程加快
    • 防止紫外線和天氣狀況
    • 美學訴求
  • 產業陷阱與挑戰
    • 初始成本高
    • 維護和耐用性問題
• 成長潛力分析
• 消費者行為分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按產品，2021 - 2034 年

• 主要趨勢
• 卷簾
• 百葉窗
• 垂直百葉窗
• 面板百葉窗
• 拉繩百葉窗
• 其他（季風百葉窗等）

第6章：市場估計與預測：依資料，2021 - 2034 年

• 主要趨勢
• 鋁
• 織物
• 乙烯基塑膠
• 木頭
• 塑膠
• 其他

第7章：市場估計與預測：按價格 2021 - 2034

• 主要趨勢
• 低的
• 中等的
• 高的

第8章：市場估計與預測：按營運模式 2021 - 2034

• 主要趨勢
• 手動的
• 自動的

第9章：市場估計與預測：按安裝量 2021 - 2034

• 主要趨勢
• 新建築
• 改裝

第10章：市場估計與預測：依最終用途 2021 - 2034

• 主要趨勢
• 住宅
• 商業的
  • 飯店
  • 機構
  • 公司的
  • 其他

第 11 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 超市/大賣場
  • 專賣店
  • 其他（百貨商場等）

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第13章：公司簡介

• Alulux
• Blinds.com
• Brewster Home Fashions
• Draper
• Dooya
• Griesser
• Hunter Douglas
• Lutron
• Markilux
• Renson
• Rehau
• Soltec
• Somfy
• Sunscreen
• Warema

The Global External Blinds Market was valued at USD 11.15 billion in 2024 and is estimated to grow at a CAGR of 6.3% to reach USD 20.22 billion by 2034. The market is gaining momentum due to the accelerating pace of urbanization, rising construction activities, and an increasing focus on sustainable living solutions. As cities continue to grow and modern architectural styles dominate the skyline, the need for advanced shading solutions that blend aesthetics with functionality has never been more critical. External blinds are gaining widespread traction as they offer a reliable way to enhance energy efficiency, reduce indoor heat buildup in summer, and provide insulation during colder months. Their contribution to reducing HVAC load makes them a preferred option for both residential and commercial buildings. Moreover, consumers today are leaning toward designs that not only serve a practical purpose but also complement contemporary interiors and exteriors. With growing environmental awareness, there is a significant shift in consumer preference toward smart, eco-friendly window treatments, further propelling demand for external blinds across the globe.

The external blinds market is segmented into various product categories, including roller blinds, venetian blinds, vertical blinds, panel blinds, and corded blinds, among others. Among these, roller blinds stood out with a valuation of USD 3.04 billion in 2024. These blinds continue to dominate due to their ease of use, affordability, and compatibility with modern design aesthetics. Their sleek appearance, coupled with excellent functionality in managing sunlight, privacy, and indoor temperature, makes roller blinds a top choice for urban dwellings and commercial setups. They offer a minimalistic look while delivering maximum performance, which appeals to a wide range of consumers.

In terms of distribution channels, the market is categorized into online and offline segments. In 2024, offline sales accounted for a 51.39% market share. Many consumers still favor visiting physical stores where they can get expert consultation, experience the texture and quality of the product, and explore tailored solutions. External blinds often require professional installation, and offline retailers typically provide end-to-end services, including quick on-site installation, which adds value to the customer experience and boosts offline sales.

The U.S. External Blinds Market held a significant 55.78% share in 2024, driven by surging demand for energy-saving shading solutions and robust construction activities. As utility costs climb, external blinds are becoming an essential component of energy-efficient building design.

Leading players such as Alulux, Blinds.com, and Brewster Home Fashions are capitalizing on this momentum by introducing technologically advanced, customizable, and visually appealing products. These companies are also enhancing their distribution networks and focusing on regional expansions and strategic collaborations to strengthen their market footprint and address the growing demand for smart shading solutions.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising construction and urbanization
    • 3.6.1.2 Protection from UV rays and weather conditions
    • 3.6.1.3 Aesthetic appeal
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 high initial cost
    • 3.6.2.2 Maintenance and durability concerns
• 3.7 Growth potential analysis
• 3.8 Consumer behavior analysis
• 3.9 Porter’s analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021 - 2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Roller blinds
• 5.3 Venetian blinds
• 5.4 Vertical blinds
• 5.5 Panel blinds
• 5.6 Corded blinds
• 5.7 Others (monsoon blinds, etc.)

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Aluminum
• 6.3 Fabric
• 6.4 Vinyl
• 6.5 Wood
• 6.6 plastics
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Price 2021 - 2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Operation Mode 2021 - 2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Manual
• 8.3 Automatic

Chapter 9 Market Estimates & Forecast, By Installation 2021 - 2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 New construction
• 9.3 Retro-fit

Chapter 10 Market Estimates & Forecast, By End Use 2021 - 2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Residential
• 10.3 Commercial
  • 10.3.1 Hotels
  • 10.3.2 Institutional
  • 10.3.3 Corporate
  • 10.3.4 Others

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company website
• 11.3 Offline
  • 11.3.1 Supermarket/hypermarket
  • 11.3.2 Specialty stores
  • 11.3.3 Others (departmental stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 United States
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 United kingdom
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 Middle East & Africa
  • 12.6.1 South Africa
  • 12.6.2 Saudi Arabia
  • 12.6.3 United Arab Emirates

Chapter 13 Company Profiles

• 13.1 Alulux
• 13.2 Blinds.com
• 13.3 Brewster Home Fashions
• 13.4 Draper
• 13.5 Dooya
• 13.6 Griesser
• 13.7 Hunter Douglas
• 13.8 Lutron
• 13.9 Markilux
• 13.10 Renson
• 13.11 Rehau
• 13.12 Soltec
• 13.13 Somfy
• 13.14 Sunscreen
• 13.15 Warema