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市場調查報告書
商品編碼
1716691
美甲沙龍市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Nail Salon Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球美甲沙龍市場規模達 88 億美元,預計 2025 年至 2034 年的複合年成長率為 4.5%。人們對個人護理的興趣日益濃厚、可支配收入增加以及自我照顧意識不斷增強等因素促進了該行業的擴張。美甲沙龍不再僅僅提供基本的修指甲和修腳服務;現在許多水療中心都提供豪華的水療體驗,包括手足按摩、石蠟護理和其他以健康為中心的服務。這種自我保健的轉變在那些希望增強身心健康的忙碌的專業人士中尤其受歡迎。隨著人們越來越意識到指甲和皮膚衛生的重要性,對專業指甲護理服務的需求激增。人們對指甲健康等問題的認知,包括對真菌感染和脆弱性的擔憂,使得人們必須尋求專家治療,不僅可以增強美觀,還可以優先考慮健康。
透過指甲彩繪來表達自我的趨勢日益流行,尤其是在年輕人中,這也推動了美甲沙龍市場的成長。年輕一代,尤其是 19 歲至 40 歲之間的一代,擴大將指甲彩繪視為一種創意發洩和個人表達的形式。社群媒體文化,尤其是透過 Instagram 和 YouTube 等平台,增強了人們對引人注目且獨特的指甲設計的渴望。此外,男性對指甲護理的接受度不斷提高,擴大了市場潛力,進一步促進了該行業的發展。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 88億美元 |
預測值 | 137億美元 |
複合年成長率 | 4.5% |
美甲沙龍市場可分為幾個服務類別。美甲市場規模在 2024 年達到 31 億美元,預計到 2034 年將成長至 46 億美元。美甲因其價格實惠、方便且能帶來放鬆感而廣受歡迎。與其他更耗時的服務不同,美甲可以在短時間內完成,而且通常更經濟實惠。作為更廣泛的自我護理運動的一部分,美甲已成為許多尋求放鬆和自我欣賞的人的日常享受。
從最終用戶的市場區隔來看,女性在美甲沙龍市場佔據主導地位,2024 年的市佔率約為 72.1%。女性權力的增強以及她們透過個人修飾表達自我的願望,在推動指甲彩繪和修指甲需求方面發揮了重要作用。女性,尤其是那些擁有較高可支配收入的女性,擴大投資於美甲藝術,將其作為一種創造性表達的形式。
在美國,美甲沙龍產業每年以4.5%的穩定速度擴張。美國市場以其創新的指甲護理方法而聞名,推出的持久性指甲油、凝膠技術和接髮產品不斷吸引消費者的注意。
The Global Nail Salon Market reached USD 8.8 billion in 2024 and is estimated to grow at a CAGR of 4.5% from 2025 to 2034. Factors such as rising interest in personal grooming, increased disposable income, and the growing awareness of self-care have contributed to the industry's expansion. Nail salons are no longer just about basic manicure and pedicure services; many now offer luxurious spa-like experiences, including hand and foot massages, paraffin wax treatments, and other wellness-focused services. This shift towards self-care has become especially popular among busy professionals looking to enhance both their physical and mental well-being. As people become more educated on the importance of nail and skin hygiene, demand for professional nail care services has surged. Awareness around issues like nail health, including concerns about fungal infections and brittleness, has made it essential for individuals to seek expert treatments that not only enhance aesthetics but also prioritize health.
The increasing trend of self-expression through nail art, particularly among younger individuals, has also driven growth in the nail salon market. The younger generation, particularly those between the ages of 19 and 40, is increasingly turning to nail art as a creative outlet and a form of personal expression. The social media culture, especially through platforms like Instagram and YouTube, has amplified the desire for eye-catching and unique nail designs. Moreover, the rising acceptance of nail care among men has broadened the market potential, further contributing to the growth of the industry.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $8.8 Billion |
Forecast Value | $13.7 Billion |
CAGR | 4.5% |
The nail salon market can be divided into several service categories. The manicure segment, valued at USD 3.1 billion in 2024, is expected to grow to USD 4.6 billion by 2034. Manicures have gained popularity due to their affordability, convenience, and the sense of relaxation they provide. Unlike other, more time-consuming services, manicures can be completed in a short time and are often more budget-friendly. As part of the broader self-care movement, manicures have become a routine indulgence for many individuals seeking to unwind and practice self-appreciation.
In terms of market segmentation by end-user, women dominate the nail salon market, holding a market share of approximately 72.1% in 2024. The growing empowerment of women and their desire for self-expression through personal grooming has played a significant role in boosting demand for nail art and manicures. Women, particularly those with higher disposable incomes, are increasingly investing in nail artistry as a form of creative expression.
In the U.S., the nail salon industry is expanding at a steady rate of 4.5% annually. The U.S. market is known for its innovative approaches to nail care, introducing long-lasting nail polishes, gel technologies, and extensions that continue to capture the attention of consumers.