女性個人按摩器市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球女性個人按摩器市場價值為 31.1 億美元，預計 2025 年至 2034 年期間的複合年成長率為 8.24%。隨著女性不斷探索改善身心健康的方法，對健康和自我照護的關注度不斷提高，推動了這一成長的主要原因。個人按摩器已成為解決各種健康問題的必備工具，包括與懷孕相關的不適、背痛和經痛。這些設備既有治療作用，又有緩解壓力的作用，因此在尋求整體健康的女性中越來越受歡迎。此外，隨著人們對性健康和個人健康重要性的認知不斷提高，個人按摩器作為增進親密關係和減輕壓力的一種方式越來越受到人們的接受。

關於性健康的討論日益開放，鼓勵更多女性投資高品質的個人按摩器。發展中國家快速的城市化，加上可支配收入的增加和向城市生活方式的轉變，進一步促進了對這些產品的需求不斷成長。因此，製造商正專注於融入創新技術和人體工學設計，以滿足更多樣化的消費者群體。此外，電子商務平台的普及使得各種個人按摩器的可及性和可用性更高，消費者可以更輕鬆地比較其功能並做出明智的購買決定。

女性個人按摩器市場分為幾種產品類型，包括手持按摩器、指壓按摩器、敲擊按摩器等。手持按摩器佔據市場主導地位，2024 年價值為 11.4 億美元，預測期內預計成長率為 8.29%。這些按摩器重量輕且便於攜帶，非常適合生活忙碌的人。它們的便利性和靈活性吸引了那些喜歡將產品無縫融入日常生活的消費者。可變強度設定和人體工學設計等先進技術增強了使用者體驗，使手持按摩器既適合個人使用，也適合專業場合，例如物理治療和按摩治療診所。消費者擴大尋求能夠提供可自訂選項以滿足其獨特偏好的設備，這進一步推動了對手持按摩器的需求。

在電源方面，女性個人按摩器有電池供電和有線電動兩種選擇。有線電動按摩器市場在 2024 年創造了 18.3 億美元的收入，預計在 2025 年至 2034 年期間的複合年成長率為 8.25%。有線按摩器可提供持續、不間斷的運行，確保更強效、更持久的按摩，而無需更換電池。這種持續電源吸引了那些重視按摩器的可靠性和耐用性的顧客。電池供電選項雖然提供了更大的移動性和便利性，但可能需要頻繁充電或更換電池，因此有線選項更適合那些優先考慮穩定性能和長使用壽命的用戶。

2024 年，北美女性個人按摩器市場價值為 9.9 億美元，預計到 2034 年複合年成長率為 7.78%。在該地區，該公司一直引領創新，提供具有獨特功能的產品，例如應用程式整合、人體工學設計和改進的材料。這些先進的功能吸引了那些重視尖端技術和個人化體驗的挑剔消費者。有效的行銷活動，包括社群媒體促銷和產品代言，顯著提升了品牌知名度並推動了北美的銷售。消費者尋求融合技術和個人化的健康解決方案的趨勢日益成長，這繼續推動該地區對創新按摩器的需求。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 供應商格局
• 定價分析
• 技術與創新格局
• 重要新聞和舉措
• 監管格局
• 製造商
• 經銷商
• 零售商
• 對部隊的影響
  • 成長動力
    • 越來越重視健康和健身趨勢
    • 都市化進程加速
    • 更高的可支配收入
  • 產業陷阱與挑戰
    • 農村地區供應有限
• 成長潛力分析
• 消費者購買行為
  • 人口趨勢
  • 影響購買決策的因素
  • 消費者產品採用
  • 首選配銷通路
  • 首選價格範圍
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按類型，2021 - 2034 年（十億美元）

• 主要趨勢
• 手持按摩器
• 指壓按摩器
• 衝擊按摩器
• 其他（棒式按摩器、攜帶式按摩器）

第6章：市場估計與預測：按電源分類，2021 - 2034 年（十億美元）

• 主要趨勢
• 電池供電
• 有線電動

第7章：市場估計與預測：按用途，2021 - 2034 年（十億美元）

• 主要趨勢
• 緩解經期不適
• 肌肉療法
• 肌筋膜鬆解術
• 緩解疼痛
• 皮膚護理
• 緩解壓力
• 組織療法

第8章：市場估計與預測：按消費者群體分類，2021 年至 2034 年（十億美元）

• 主要趨勢
• 運動員和健身愛好者
• 辦公室職員
• 抗衰老
• 醫療用途

第9章：市場估計與預測：按應用，2021 - 2034 年（十億美元）

• 主要趨勢
• 頸部和肩部按摩器
• 背部按摩器
• 足部按摩器
• 手部按摩器
• 頭部按摩器
• 其他

第 10 章：市場估計與預測：按配銷通路，2021 年至 2034 年（十億美元）

• 主要趨勢
• 線上

10.2.1 公司網站

10.2.2 電子商務網站

• 離線

10.3.1 健康與保健中心

10.3.2 超市/大賣場

10.3.3 專賣店

第 11 章：市場估計與預測：按地區，2021 年至 2034 年（十億美元）

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 東南亞
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第12章：公司簡介

• AGARO
• AZAH
• Brookstone
• Dealsure
• Dr Physio
• HealthSense
• HoMedics
• JSB Wellness
• Lifelong
• Naipo
• PureWave by PADO
• RENPHO
• RoboTouch
• TOUCHBeauty
• Zyllion

The Global Women Personal Massager Market was valued at USD 3.11 billion in 2024 and is expected to grow at a CAGR of 8.24% between 2025 and 2034. This growth is primarily driven by the increasing focus on wellness and self-care as women continue to explore ways to improve both their physical and mental health. Personal massagers have become essential tools for addressing various health conditions, including pregnancy-related discomfort, back pain, and period cramps. These devices provide both therapeutic and stress-relieving benefits, making them increasingly popular among women seeking holistic well-being. Additionally, the rising awareness of the importance of sexual health and personal wellness has led to an increasing acceptance of personal massagers as a means of enhancing intimacy and reducing stress.

The growing openness around discussions on sexual health has encouraged more women to invest in quality personal massagers. Rapid urbanization in developing countries, coupled with rising disposable incomes and a shift toward more urban lifestyles, has further contributed to the growing demand for these products. As a result, manufacturers are focusing on incorporating innovative technologies and ergonomic designs to cater to a more diverse consumer base. Moreover, the proliferation of e-commerce platforms has enabled greater accessibility and availability of a wide range of personal massagers, making it easier for consumers to compare features and make informed purchasing decisions.

The market for women personal massagers is divided into several product types, including handheld massagers, shiatsu massagers, percussion massagers, and others. Handheld massagers dominate the market, valued at USD 1.14 billion in 2024, with an expected growth rate of 8.29% CAGR during the forecast period. These massagers are lightweight and portable, making them ideal for people with busy lifestyles. Their convenience and flexibility appeal to consumers who prefer products that fit seamlessly into their daily routines. Advanced technology, such as variable intensity settings and ergonomic designs, enhances the user experience, making handheld massagers suitable for both personal use and professional settings, such as physiotherapy and massage therapy clinics. Consumers increasingly seek devices that offer customizable options to suit their unique preferences, further driving demand for handheld massagers.

In terms of power sources, women's personal massagers are available in battery-powered and corded electric options. The corded electric segment generated USD 1.83 billion in 2024 and is projected to grow at a CAGR of 8.25% between 2025 and 2034. Corded massagers provide consistent, uninterrupted operation, ensuring stronger and longer-lasting massages without the need for battery replacements. This continuous power source appeals to customers who prioritize reliability and durability in their massagers. Battery-powered options, while offering more mobility and convenience, may require frequent charging or battery replacements, making corded options more favorable for users who prioritize consistent performance and longevity.

North America Women Personal Massager Market generated USD 990 million in 2024, with a projected CAGR of 7.78% through 2034. In this region, companies have consistently led in innovation, offering products with unique features such as app integration, ergonomic designs, and improved materials. These advanced features attract discerning consumers who value cutting-edge technology and personalized experiences. Effective marketing campaigns, including social media promotions and product endorsements, have significantly boosted brand awareness and driven sales in North America. The increasing trend of consumers seeking wellness solutions that incorporate technology and personalization continues to fuel demand for innovative massagers in the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising emphasis on health and fitness trends
    • 3.10.1.2 Rising urbanization
    • 3.10.1.3 Higher disposable income
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Limited availability in rural areas
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
  • 3.12.1 Demographic trends
  • 3.12.2 Factors affecting buying decisions
  • 3.12.3 Consumer product adoption
  • 3.12.4 Preferred distribution channel
  • 3.12.5 Preferred price range
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Handheld massagers
• 5.3 Shiatsu massagers
• 5.4 Percussion massagers
• 5.5 Others (wand massagers, portable massagers)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Battery powered
• 6.3 Corded electric

Chapter 7 Market Estimates & Forecast, By Purpose, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Menstrual relief
• 7.3 Muscle therapy
• 7.4 Myofascial release
• 7.5 Pain relief
• 7.6 Skin care
• 7.7 Stress relief
• 7.8 Tissue therapy

Chapter 8 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Athletes and fitness enthusiasts
• 8.3 Office workers
• 8.4 Anti-aging
• 8.5 Medical use

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Neck and shoulder massagers
• 9.3 Back massagers
• 9.4 Foot massagers
• 9.5 Hand massagers
• 9.6 Head massagers
• 9.7 Others

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Online

10.2.1 Company website

10.2.2 E-commerce website

• 10.3 Offline

10.3.1 Health and wellness centers

10.3.2 Supermarket/hypermarket

10.3.3 Specialty stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 The U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 AGARO
• 12.2 AZAH
• 12.3 Brookstone
• 12.4 Dealsure
• 12.5 Dr Physio
• 12.6 HealthSense
• 12.7 HoMedics
• 12.8 JSB Wellness
• 12.9 Lifelong
• 12.10 Naipo
• 12.11 PureWave by PADO
• 12.12 RENPHO
• 12.13 RoboTouch
• 12.14 TOUCHBeauty
• 12.15 Zyllion