全球男士護膚市場，市場規模研究與預測：按產品、分銷管道和地區分類的預測（2025-2035 年）

2024年全球男士護膚品市場價值約為156.7億美元，預計在預測期內（即2025-2035年）將以超過6.20%的年複合成長率成長。

男士護膚曾一度處於美容行業的邊緣，如今隨著現代消費者越來越重視自我護理、日常儀容整裝儀容和高階個人健康體驗，男士護膚已迅速發展成為一個充滿活力且極具影響力的品類。從刮鬍用品、日常保濕霜到高級防曬產品和洗面乳涵蓋了廣泛的產品系列，市場需求不斷變化，以適應生活方式的改變、皮膚健康意識的提高以及對性別中立審美標準的日益認可。數位互動、精準行銷策略以及針對男士肌膚獨特生理特性而精心研發的配方，都推動了這一品類的擴張。隨著人們對男士儀容打理的觀念不斷轉變，男士護膚已成為個人護理領域中最具活力和盈利能力的細分市場之一。

男士對高性能護膚品的需求日益成長，促使各大品牌拓展產品線並提升產品創新能力。全球美容潮流的興起、健身養生文化的影響，以及對污染和紫外線傷害等環境壓力因素日益成長的關注，都在加速男士養成日常護膚習慣。電商平台、社群媒體達人和訂閱服務透過簡化產品發現流程和推廣高品質配方，進一步推動了這一趨勢。然而，原料價格波動以及來自老牌個人護理巨頭和新興獨立品牌的日益激烈的競爭，可能會帶來一定的阻礙因素。儘管如此，在策略性產品開發和消費者接受度不斷提高的支撐下，隨著男士的日常整裝儀容習慣從偶爾剃須發展到全面的護膚生活方式，市場有望持續成長。

目錄

第1章 全球男士護膚品市場：範圍與調查方法

• 調查目的
• 調查方法
  • 預測模型
  • 桌上研究
  • 自上而下和自下而上的方法
• 調查屬性
• 調查範圍
  • 市場定義
  • 市場區隔
• 調查先決條件
  • 包含項和排除項
  • 限制
  • 調查年度

第2章 執行摘要

• CEO/CXO視角
• 戰略洞察
• ESG分析
• 主要調查結果

第3章 全球男士護膚品市場因素分析

• 影響全球男士護膚品市場（2024-2035年）的因素
• 促進要素
  • 男性對高效護膚品的需求日益成長
  • 接觸全球美容趨勢的機會增多
• 抑制因素
  • 原料成本波動
• 機會
  • 男士護膚市場的崛起

第4章 全球男士護膚品產業分析

• 波特五力模型
  • 買方的議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭敵對
• 波特五力預測模型（2024-2035）
• PESTEL 分析
  • 政治
  • 經濟
  • 社會
  • 科技
  • 環境
  • 法律
• 重大投資機會
• 主要成功策略（2025）
• 市場佔有率分析（2024-2025）
• 全球價格分析與趨勢（2025）
• 分析師建議與結論

第5章 全球男士護膚品市場規模及預測：依產品 ，2025-2035

• 市場概覽
• 全球男士護膚品市場表現與潛力分析（2025年）
• 刮鬍護理產品
• 乳霜和保濕霜
• 防曬油產品
• 洗面乳/潔面乳
• 其他

第6章 全球男士護膚品市場規模及預測：依通路 ，2025-2035

• 市場概覽
• 全球男士護膚品市場表現與潛力分析（2025年）
• 超級市場和大賣場
• 便利商店
• 藥局
• 電子商務
• 其他

第7章 全球男士護膚品市場規模及預測：依區域 ，2025-2035

• 按成長區域分類的市場概覽
• 主要國家和新興國家
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 西班牙
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯（KSA）
  • 南非

第8章 競爭訊息

• 主要市場的策略
• L'Oreal Group
  • 公司簡介
  • 主要高階主管
  • 公司簡介
  • 財務績效（視資料可用性而定）
  • 產品和服務組合
  • 最新進展
  • 市場策略
  • SWOT分析
• Beiersdorf AG
• Procter & Gamble
• Unilever
• Shiseido Co., Ltd.
• Edgewell Personal Care
• Johnson & Johnson
• Estee Lauder Companies
• Kao Corporation
• Coty Inc.
• Bulldog Skincare
• Brickell Men's Products
• Neutrogena（Men's Line）
• Clinique for Men
• Nivea Men

The Global Men's Skincare Products Market is valued at approximately USD 15.67 billion in 2024 and is anticipated to grow at a CAGR of more than 6.20% throughout the forecast period of 2025-2035. Men's skincare, once a quiet corner of the broader beauty ecosystem, has rapidly evolved into a vibrant and influential category as modern consumers increasingly embrace self-care, grooming routines, and premium personal wellness experiences. The market spans an extensive product portfolio-from shave essentials and daily moisturizers to advanced SPF formulations and facial cleansers-that cater to shifting lifestyle patterns, rising dermatological awareness, and the growing acceptance of gender-neutral beauty standards. The category's expansion is further accelerated by digital engagement, targeted marketing narratives, and brands strategically developing formulations tailored to men's unique skin physiology. As perceptions around male grooming continue to transform, men's skincare emerges as one of the most resilient and opportunity-rich segments within the personal care domain.

The rise in demand for high-performance skincare products among men has significantly pushed brands to diversify offerings and elevate product innovation. Increasing exposure to global beauty trends, the influence of fitness and wellness culture, and growing concerns around environmental stressors-such as pollution and UV damage-have intensified the adoption of everyday skincare routines. E-commerce platforms, social influencers, and subscription services have further amplified this momentum by simplifying product discovery and democratizing access to premium formulations. However, cost fluctuations in raw materials, along with rising competition from both legacy personal care houses and emerging indie brands, may introduce moderate constraints. Still, as the men's grooming identity continues to expand beyond occasional shaving to comprehensive skincare lifestyles, the market is poised for sustained acceleration supported by strategic product development and widening consumer acceptance.

The detailed segments and sub-segments included in the report are:

By Product:

• Shave Care Products
• Creams & Moisturizers
• Sunscreen Products
• Cleansers & Face Wash
• Others

By Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacies
• E-commerce
• Others

By Region:

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Creams & Moisturizers are Expected to Dominate the Market

Creams & moisturizers represent the most dominant product segment in the men's skincare landscape, anchoring the category with consistently strong demand. As male consumers increasingly seek simplified yet effective routines, moisturizers have established themselves as essential daily-use products due to their role in hydration, barrier protection, and overall skin health maintenance. Dermatologist-endorsed formulations, anti-aging blends, and lightweight, multifunctional creams have particularly driven segment expansion. While creams & moisturizers maintain their leadership, shave care products and sunscreen solutions are gaining traction, supported by rising grooming awareness and growing adoption of preventative skincare habits. Nonetheless, moisturizers continue to command the largest share due to their broad applicability, high repeat-purchase frequency, and continuous innovation in texture, ingredients, and sensory appeal.

E-commerce Leads in Revenue Contribution

When analyzing the market by distribution channel, e-commerce currently generates the highest revenue contribution, propelled by the sweeping digital shift in retail and consumer preference for convenience-driven purchasing experiences. E-commerce has surged ahead by offering expansive product choices, user reviews, personalized recommendations, and seamless delivery systems. The rapid growth of influencer-driven marketing and online grooming communities has further amplified demand through curated content and targeted promotions. Meanwhile, supermarkets & hypermarkets maintain a solid presence as the most accessible retail channels and are anticipated to grow steadily due to their widespread availability and emphasis on value-oriented purchasing. Yet, e-commerce remains the fastest-growing and most influential channel, reshaping how men discover, evaluate, and purchase skincare products at scale.

North America dominated the market in 2025 with the largest market share, buoyed by strong consumer awareness, premium product adoption, and the presence of leading grooming brands with extensive retail networks. The region's evolving cultural attitudes around male self-care, alongside a high concentration of digital-first brands, continue to reinforce market leadership. Asia Pacific is expected to witness the fastest growth during the forecast period, driven by rising disposable incomes, urbanization, and the influence of K-beauty and J-beauty trends that highlight structured skincare routines. Europe remains a significant and mature market characterized by its preference for high-quality formulations, natural ingredient profiles, and sustainable packaging initiatives. Meanwhile, Latin America and the Middle East & Africa are experiencing gradual but noticeable expansion supported by increasing grooming awareness, retail modernization, and widening e-commerce penetration.

Major market players included in this report are:

• L'Oreal Group
• Beiersdorf AG
• Procter & Gamble
• Unilever
• Shiseido Co., Ltd.
• Edgewell Personal Care
• Johnson & Johnson
• Estee Lauder Companies
• Kao Corporation
• Coty Inc.
• Bulldog Skincare
• Brickell Men's Products
• Neutrogena (Men's Line)
• Clinique for Men
• Nivea Men

Global Men's Skincare Products Market Report Scope:

• Historical Data - 2023, 2024
• Base Year for Estimation - 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries included in the analysis. It offers comprehensive insights into pivotal growth drivers, structural challenges, and evolving market trends that will shape the long-term trajectory of the men's skincare sector. Moreover, the study highlights potential opportunities in niche micro-markets for investors, supported by a detailed competitive landscape and product line assessments across leading brands. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level insights across major regions.
• Competitive landscape including profiles of major industry players.
• Analysis of key business strategies with recommendations for future market approach.
• Assessment of competitive structure and market dynamics.
• Demand-side and supply-side analysis of the market.

Table of Contents

Chapter 1. Global Men's Skincare Products Market Report Scope & Methodology

• 1.1. Research Objective
• 1.2. Research Methodology
  • 1.2.1. Forecast Model
  • 1.2.2. Desk Research
  • 1.2.3. Top Down and Bottom-Up Approach
• 1.3. Research Attributes
• 1.4. Scope of the Study
  • 1.4.1. Market Definition
  • 1.4.2. Market Segmentation
• 1.5. Research Assumption
  • 1.5.1. Inclusion & Exclusion
  • 1.5.2. Limitations
  • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

• 2.1. CEO/CXO Standpoint
• 2.2. Strategic Insights
• 2.3. ESG Analysis
• 2.4. key Findings

Chapter 3. Global Men's Skincare Products Market Forces Analysis

• 3.1. Market Forces Shaping The Global Men's Skincare Products Market (2024-2035)
• 3.2. Drivers
  • 3.2.1. The rise in demand for high-performance skincare products among men
  • 3.2.2. Increasing exposure to global beauty trends
• 3.3. Restraints
  • 3.3.1. cost fluctuations in raw materials
• 3.4. Opportunities
  • 3.4.1. men's skincare emerges

Chapter 4. Global Men's Skincare Products Industry Analysis

• 4.1. Porter's 5 Forces Model
  • 4.1.1. Bargaining Power of Buyer
  • 4.1.2. Bargaining Power of Supplier
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Forecast Model (2024-2035)
• 4.3. PESTEL Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top Investment Opportunities
• 4.5. Top Winning Strategies (2025)
• 4.6. Market Share Analysis (2024-2025)
• 4.7. Global Pricing Analysis And Trends 2025
• 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Men's Skincare Products Market Size & Forecasts by Product 2025-2035

• 5.1. Market Overview
• 5.2. Global Men's Skincare Products Market Performance - Potential Analysis (2025)
• 5.3. Shave Care Products
  • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.3.2. Market size analysis, by region, 2025-2035
• 5.4. Creams & Moisturizers
  • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.4.2. Market size analysis, by region, 2025-2035
• 5.5. Sunscreen Products
  • 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.5.2. Market size analysis, by region, 2025-2035
• 5.6. Cleansers & Face Wash
  • 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.6.2. Market size analysis, by region, 2025-2035
• 5.7. Others
  • 5.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.7.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Men's Skincare Products Market Size & Forecasts by Distribution Channel 2025-2035

• 6.1. Market Overview
• 6.2. Global Men's Skincare Products Market Performance - Potential Analysis (2025)
• 6.3. Supermarkets & Hypermarkets
  • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.3.2. Market size analysis, by region, 2025-2035
• 6.4. Convenience Stores
  • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.4.2. Market size analysis, by region, 2025-2035
• 6.5. Pharmacies
  • 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.5.2. Market size analysis, by region, 2025-2035
• 6.6. E-commerce
  • 6.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.6.2. Market size analysis, by region, 2025-2035
• 6.7. Others
  • 6.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.7.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Men's Skincare Products Market Size & Forecasts by Region 2025-2035

• 7.1. Growth Men's Skincare Products Market, Regional Market Snapshot
• 7.2. Top Leading & Emerging Countries
• 7.3. North America Men's Skincare Products Market
  • 7.3.1. U.S. Men's Skincare Products Market
    • 7.3.1.1. Product breakdown size & forecasts, 2025-2035
    • 7.3.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.3.2. Canada Men's Skincare Products Market
    • 7.3.2.1. Product breakdown size & forecasts, 2025-2035
    • 7.3.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
• 7.4. Europe Men's Skincare Products Market
  • 7.4.1. UK Men's Skincare Products Market
    • 7.4.1.1. Product breakdown size & forecasts, 2025-2035
    • 7.4.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.4.2. Germany Men's Skincare Products Market
    • 7.4.2.1. Product breakdown size & forecasts, 2025-2035
    • 7.4.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.4.3. France Men's Skincare Products Market
    • 7.4.3.1. Product breakdown size & forecasts, 2025-2035
    • 7.4.3.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.4.4. Spain Men's Skincare Products Market
    • 7.4.4.1. Product breakdown size & forecasts, 2025-2035
    • 7.4.4.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.4.5. Italy Men's Skincare Products Market
    • 7.4.5.1. Product breakdown size & forecasts, 2025-2035
    • 7.4.5.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.4.6. Rest of Europe Men's Skincare Products Market
    • 7.4.6.1. Product breakdown size & forecasts, 2025-2035
    • 7.4.6.2. Distribution Channel breakdown size & forecasts, 2025-2035
• 7.5. Asia Pacific Men's Skincare Products Market
  • 7.5.1. China Men's Skincare Products Market
    • 7.5.1.1. Product breakdown size & forecasts, 2025-2035
    • 7.5.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.5.2. India Men's Skincare Products Market
    • 7.5.2.1. Product breakdown size & forecasts, 2025-2035
    • 7.5.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.5.3. Japan Men's Skincare Products Market
    • 7.5.3.1. Product breakdown size & forecasts, 2025-2035
    • 7.5.3.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.5.4. Australia Men's Skincare Products Market
    • 7.5.4.1. Product breakdown size & forecasts, 2025-2035
    • 7.5.4.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.5.5. South Korea Men's Skincare Products Market
    • 7.5.5.1. Product breakdown size & forecasts, 2025-2035
    • 7.5.5.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.5.6. Rest of APAC Men's Skincare Products Market
    • 7.5.6.1. Product breakdown size & forecasts, 2025-2035
    • 7.5.6.2. Distribution Channel breakdown size & forecasts, 2025-2035
• 7.6. Latin America Men's Skincare Products Market
  • 7.6.1. Brazil Men's Skincare Products Market
    • 7.6.1.1. Product breakdown size & forecasts, 2025-2035
    • 7.6.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.6.2. Mexico Men's Skincare Products Market
    • 7.6.2.1. Product breakdown size & forecasts, 2025-2035
    • 7.6.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
• 7.7. Middle East and Africa Men's Skincare Products Market
  • 7.7.1. UAE Men's Skincare Products Market
    • 7.7.1.1. Product breakdown size & forecasts, 2025-2035
    • 7.7.1.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.7.2. Saudi Arabia (KSA) Men's Skincare Products Market
    • 7.7.2.1. Product breakdown size & forecasts, 2025-2035
    • 7.7.2.2. Distribution Channel breakdown size & forecasts, 2025-2035
  • 7.7.3. South Africa Men's Skincare Products Market
    • 7.7.3.1. Product breakdown size & forecasts, 2025-2035
    • 7.7.3.2. Distribution Channel breakdown size & forecasts, 2025-2035

Chapter 8. Competitive Intelligence

• 8.1. Top Market Strategies
• 8.2. L'Oreal Group
  • 8.2.1. Company Overview
  • 8.2.2. Key Executives
  • 8.2.3. Company Snapshot
  • 8.2.4. Financial Performance (Subject to Data Availability)
  • 8.2.5. Product/Services Port
  • 8.2.6. Recent Development
  • 8.2.7. Market Strategies
  • 8.2.8. SWOT Analysis
• 8.3. Beiersdorf AG
• 8.4. Procter & Gamble
• 8.5. Unilever
• 8.6. Shiseido Co., Ltd.
• 8.7. Edgewell Personal Care
• 8.8. Johnson & Johnson
• 8.9. Estee Lauder Companies
• 8.10. Kao Corporation
• 8.11. Coty Inc.
• 8.12. Bulldog Skincare
• 8.13. Brickell Men's Products
• 8.14. Neutrogena (Men's Line)
• 8.15. Clinique for Men
• 8.16. Nivea Men