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市場調查報告書
商品編碼
1639219

孕婦用品市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Maternity Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年，全球孕產婦產品市場價值為421 億美元，預計2024 年至2032 年複合年成長率為6.8%。推動的。人們對孕產婦福祉的日益關注刺激了對孕婦專用服裝、個人護理用品和營養補充劑的需求。

電子商務的快速擴張對於提高孕婦產品的可及性發揮了至關重要的作用。線上平台提供種類繁多的產品、具有競爭力的價格以及送貨上門的便利，為市場成長做出了巨大貢獻。數位零售通路提供的便利性吸引了更廣泛的受眾，促進了全球銷售。

市場依產品類型分為孕婦配件、孕婦服裝、個人護理產品和營養補充品。其中，個人護理產品領域佔據最大佔有率，預計將在預測期內以 7% 的複合年成長率保持其主導地位。對解決妊娠紋和乾燥等妊娠相關問題的以皮膚為中心的解決方案的強勁需求推動了該細分市場的成長。促進皮膚健康和舒適的產品，例如重組凝膠和舒緩霜，特別受歡迎。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 421 億美元
預測值 753 億美元
複合年成長率 6.8%

從分銷通路來看，市場分為線上和線下。儘管電子商務不斷成長，但線下細分市場仍保持著最大的市場佔有率，到2023 年將佔總銷售額的78.2%。的重要性－對於孕婦來說至關重要項目。店內體驗仍然是該細分市場消費者信心和忠誠度的關鍵驅動力。

北美引領全球市場，到2023年，美國將佔該地區孕產婦產品銷售的75.4%的主導佔有率。 。人們越來越重視懷孕和產後的孕產婦健康、舒適度和風格，確保了該地區對優質孕產產品的持續需求。

隨著消費者偏好的變化，在產品供應的進步、分銷管道的擴大以及對孕產婦護理和健康的高度關注的推動下，孕產婦產品市場預計將持續創新和成長。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 提高孕產婦健康意識
      • 可支配所得增加
      • 擴大電子商務平台
    • 產業陷阱與挑戰
      • 發展中地區的認知有限
      • 優質產品成本高
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021-2032 年

  • 主要趨勢
  • 孕婦服飾
    • 最高額
    • 下裝
    • 外套
    • 內衣
    • 睡衣
  • 個人護理產品
  • 營養補充品
  • 孕婦配件

第 6 章：市場估計與預測：按應用分類，2021-2032 年

  • 主要趨勢
  • 懷孕
  • 產後

第 7 章：市場估計與預測：依定價，2021-2032

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 8 章：市場估計與預測：按配銷通路，2021-2032

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 批發/分銷商
    • 大型超市/超市
    • 專賣店
    • 其他（多品牌店等）

第 9 章：市場估計與預測：按地區，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 10 章：公司簡介

  • A Pea in the Pod
  • ASOS
  • Cake
  • Destination
  • Frida
  • Gap
  • H&M Mama
  • HATCH
  • Isabella Oliver
  • JoJo Maman Bebe
  • Motherhood
  • Old Navy
  • PinkBlush
  • Seraphine
  • The Moms Co.
簡介目錄
Product Code: 12303

The Global Maternity Products Market was valued at USD 42.1 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2032. This growth is largely driven by rising awareness among expectant mothers about the importance of specialized products during pregnancy and postpartum. The increasing focus on maternal well-being has fueled demand for maternity-specific apparel, personal care items, and nutritional supplements.

The rapid expansion of e-commerce has played a crucial role in enhancing the accessibility of maternity products. Online platforms offer an extensive variety of products, competitive pricing, and the convenience of doorstep delivery, contributing significantly to market growth. The convenience provided by digital retail channels has attracted a wider audience, bolstering sales worldwide.

The market is segmented by product type into maternity accessories, maternal apparel, personal care products, and nutritional supplements. Among these, the personal care products segment holds the largest share and is expected to maintain its dominance with a projected CAGR of 7% during the forecast period. The strong demand for skin-focused solutions addressing pregnancy-related concerns, such as stretch marks and dryness, drives segment growth. Products that promote skin health and comfort, such as restructuring gels and soothing creams, are particularly popular.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$42.1 Billion
Forecast Value$75.3 Billion
CAGR6.8%

In terms of distribution channels, the market is divided into online and offline segments. Despite the growth of e-commerce, the offline segment retains the largest market share, accounting for 78.2% of total sales in 2023. This preference is attributed to the importance of physical evaluation of products for quality, fit, and comfort-essential for maternity items. In-store experiences remain a key driver of consumer confidence and loyalty in this segment.

North America leads the global market, with the U.S. accounting for a dominant 75.4% share of the region's maternity product sales in 2023. The U.S. market is supported by high consumer awareness, advanced retail infrastructure, and robust disposable income levels. The growing emphasis on maternal health, comfort, and style during pregnancy and postpartum ensures sustained demand for premium maternity products in the region.

As consumer preferences evolve, the maternity products market is expected to witness continued innovation and growth, driven by advancements in product offerings, expanded distribution channels, and a heightened focus on maternal care and wellness.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing awareness of maternal health
      • 3.6.1.2 Rising disposable income
      • 3.6.1.3 Expansion of e-commerce platforms
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Limited awareness in developing regions
      • 3.6.2.2 High cost of premium products
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion)

  • 5.1 Key trends
  • 5.2 Maternal apparel
    • 5.2.1 Tops
    • 5.2.2 Bottoms
    • 5.2.3 Outerwear
    • 5.2.4 Intimates
    • 5.2.5 Sleepwear
  • 5.3 Personal care products
  • 5.4 Nutritional supplements
  • 5.5 Maternity accessories

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion)

  • 6.1 Key trends
  • 6.2 Pregnancy
  • 6.3 Postnatal

Chapter 7 Market Estimates & Forecast, By Pricing, 2021-2032 (USD Billion)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce
    • 8.2.2 Company website
  • 8.3 Offline
    • 8.3.1 Wholesales/Distributors
    • 8.3.2 Hypermarkets/Supermarkets
    • 8.3.3 Specialty stores
    • 8.3.4 Others (multi-brand stores, etc.)

Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Indonesia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 A Pea in the Pod
  • 10.2 ASOS
  • 10.3 Cake
  • 10.4 Destination
  • 10.5 Frida
  • 10.6 Gap
  • 10.7 H&M Mama
  • 10.8 HATCH
  • 10.9 Isabella Oliver
  • 10.10 JoJo Maman Bebe
  • 10.11 Motherhood
  • 10.12 Old Navy
  • 10.13 PinkBlush
  • 10.14 Seraphine
  • 10.15 The Moms Co.