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市場調查報告書
商品編碼
1621871
睫毛精華液市場機會、成長動力、產業趨勢分析及 2024 年至 2032 年預測Eyelash Serum Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032 |
2023 年,全球睫毛精華液市場價值為6.744 億美元,預計2024 年至2032 年複合年成長率為7.6%。精華液的需求。隨著美容趨勢的不斷轉變,消費者擴大尋求增強自然特徵的產品,更喜歡假睫毛等合成增強產品的替代品。睫毛精華液可促進睫毛生長,使睫毛變得更長、更濃密,為希望自然地獲得迷人外觀的人提供了理想的解決方案。在產品細分中,市場分為前列腺素精華、胜肽精華和維生素精華。
2023 年,前列腺素衍生精華液佔了很大佔有率,達到2.938 億美元,預計到2032 年複合年成長率為9.3%。的活性成分,從而產生睫毛明顯更飽滿、更健康。當消費者尋找效果顯著的美容產品時,前列腺素精華液的快速、有效效果使其成為首選。分銷管道分為線上和線下。 2023年,離線通路成為主導力量,佔據51.4%的市場佔有率,預計到2032年將以6%的複合年成長率成長。一站式服務購物和各種價位的美容產品。
顯眼的店內展示有助於提高產品知名度並推動衝動購買,從而擴大整體市場影響力。從區域分析來看,北美地區在 2023 年以 2.239 億美元的估值引領市場,預計在預測期內複合年成長率為 6.4%。該地區的成長得益於蓬勃發展的美容和健康產業,消費者優先考慮無需侵入性手術即可改善外觀的產品。社群媒體的影響和認可進一步提高了人們對睫毛精華液的興趣,因為可見的效果成為購買決策的決定性因素。
市場範圍 | |
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開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 6.744 億美元 |
預測值 | 12.9 億美元 |
複合年成長率 | 7.6% |
因此,隨著消費者繼續優先考慮有效且自然的美容解決方案,全球睫毛精華液市場必將擴大,推動產品類型、分銷管道和關鍵地區的穩定成長。
The Global Eyelash Serum Market, valued at USD 674.4 million in 2023, is projected to grow at a CAGR of 7.6% from 2024 to 2032. A rising focus on personal grooming and natural beauty solutions, particularly among women, propels the demand for eyelash serums. As beauty trends continue to shift, consumers increasingly seek products that enhance natural features, preferring alternatives to synthetic enhancements like false lashes. Eyelash serums, which encourage the growth of longer, thicker lashes, offer a desirable solution for individuals aiming to achieve captivating looks naturally. In product segmentation, the market is categorized into Prostaglandin-derived, Peptide-based, and Vitamin-based serums.
In 2023, Prostaglandin-derived serums held a significant share, reaching USD 293.8 million, with growth anticipated at a CAGR of 9.3% through 2032. Known for their effectiveness in stimulating lash growth, these serums use active ingredients that mimic natural prostaglandins, resulting in visibly fuller and healthier lashes. As consumers look for beauty products that deliver noticeable outcomes, the swift, effective results of Prostaglandin-based serums have made them a top choice. Distribution channels are divided into Online and Offline segments. The Offline channel was the dominant force in 2023, accounting for 51.4% of the market share, and is expected to grow at a CAGR of 6% through 2032. Physical retail stores play an essential role in product distribution, offering consumers convenient one-stop shopping and a range of beauty products at varied price points.
Prominent in-store displays contribute to product visibility and drive impulse purchases, enhancing overall market reach. In terms of regional analysis, North America led the market with a valuation of USD 223.9 million in 2023 and is projected to grow at a CAGR of 6.4% over the forecast period. The region's growth is supported by a flourishing beauty and wellness industry, where consumers prioritize products that enhance their appearance without invasive procedures. Social media influences and endorsements have further boosted interest in eyelash serums, as visible results become a decisive factor in purchase decisions.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $674.4 Million |
Forecast Value | $1.29 Billion |
CAGR | 7.6% |
The global eyelash serum market is thus set to expand as consumers continue prioritizing effective and natural beauty solutions, driving steady growth across product types, distribution channels, and key regions.