大麻蛋白粉市場機會、成長動力、產業趨勢分析及 2024 年至 2032 年預測

2023 年，全球大麻蛋白粉市場價值為1.655 億美元，預計2024 年至2032 年複合年成長率為13.8%，將出現強勁成長。推動的。大麻蛋白粉以其令人印象深刻的營養成分而聞名，富含必需氨基酸、纖維和歐米茄脂肪酸，使其成為注重健身、肌肉發育、體重管理和整體健康的個人的熱門選擇。此外，大麻蛋白的吸引力因其環保特性而增強，因為與傳統的動物性蛋白質相比，它的環境足跡要低得多，這與消費者日益向永續發展的轉變相一致。大麻蛋白粉的應用正在迅速擴大，已超越保健補充劑，成為冰沙、烘焙食品、功能性食品甚至個人護理產品中的多功能成分。

隨著越來越多的人意識到大麻蛋白的健康益處和永續性，這種多功能性推動了其在全球廣泛的消費群體中的採用。在市場中，傳統大麻蛋白粉細分市場到2023 年價值為1.082 億美元，預計2024 年至2032 年將以14% 的複合年成長率成長。消費者認可，該細分市場佔據主導地位。傳統的大麻蛋白因其價格實惠、品質穩定和營養價值而備受追捧，特別是對於那些尋找營養豐富的植物替代品的人來說。它與冰沙和蛋白質棒等食品的結合使其成為健身愛好者和優先考慮更健康生活方式的人的主食。

膳食補充劑細分市場到 2023 年將達到 5,810 萬美元，預計複合年成長率為 13.9%。大麻蛋白的營養價值備受推崇，特別是對於純素食或素食飲食的人來說，已經鞏固了其在傳統補充劑市場中的地位。人們對大麻蛋白的健康益處的認知不斷增強，加上其在各種應用中的適應性，促進了其強烈的需求。到 2023 年，線下零售領域的價值將達到 9,160 萬美元，複合年成長率也將達到 14%。

實體零售仍然是首選管道，因為它提供個人化的購物體驗，使消費者能夠直接評估品質並尋求專家建議。店內促銷、樣品和值得信賴的品牌選擇進一步增強消費者信心並培養品牌忠誠度。在北美，美國市場佔據主導地位，2023 年價值 3,920 萬美元，預計複合年成長率為 14%。該國先進的農業基礎設施和消費者對植物性營養意識的不斷提高推動了大麻蛋白粉的成長，鞏固了美國作為該行業領導者的地位。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 消費者對植物性蛋白質來源的偏好不斷上升
    • 提高人們對大麻營養價值的認知，包括高纖維和胺基酸含量
    • 全球注重健康的消費者群體的成長
    • 擴大純素食和素食飲食
  • 產業陷阱與挑戰
    • 各地區對大麻的監管限制
    • 相對於其他植物蛋白，生產成本較高
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依性質分類，2021-2032 年

• 主要趨勢
• 有機的
• 傳統的

第 6 章：市場估計與預測：按應用分類，2021-2032 年

• 主要趨勢
• 功能性飲料
• 膳食補充劑
• 藥品
• 個人護理
• 其他

第 7 章：市場估計與預測：按配銷通路，2021-2032 年

• 主要趨勢
• 網路零售
  • 電子商務網站
  • 品牌特定網站
• 線下零售
  • 超市/大賣場
  • 專賣店
  • 其他

第 8 章：市場估計與預測：按地區，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 9 章：公司簡介

• Anthonys Goods
• Evo Hemp
• Health Horizons
• India Hemp Organics
• Manitoba Harvest
• Navitas Organics
• Nutiva
• Sunwarrior
• Terrasoul Superfoods

The Global Hemp Protein Powder Market, valued at USD 165.5 million in 2023, is expected to witness robust growth with a CAGR of 13.8% from 2024 to 2032. This growth is largely fueled by the increasing demand for plant-based protein options among health-conscious consumers, including vegans and vegetarians. Known for its impressive nutritional profile, hemp protein powder is packed with essential amino acids, fiber, and omega fatty acids, making it a popular choice for individuals focused on fitness, muscle development, weight management, and overall health. Additionally, hemp protein's appeal is enhanced by its eco-friendly nature, as it has a much lower environmental footprint compared to traditional animal-based proteins, aligning with the rising consumer shift towards sustainability. The applications of hemp protein powder are expanding rapidly, moving beyond health supplements to become a versatile ingredient in smoothies, baked goods, functional foods, and even personal care products.

This versatility drives its adoption across a wide range of consumer segments globally as more people become aware of hemp protein's health benefits and sustainability. Within the market, the conventional hemp protein powder segment, valued at USD 108.2 million in 2023, is anticipated to grow at a CAGR of 14% from 2024 to 2032. This segment dominates due to established farming practices, greater availability, and widespread consumer recognition. Conventional hemp protein is highly sought-after for its affordability, consistent quality, and nutritional benefits, especially among those looking for nutritious plant-based alternatives. Its incorporation into foods like smoothies and protein bars has made it a staple for fitness enthusiasts and those prioritizing a healthier lifestyle.

The dietary supplements segment reached USD 58.1 million in 2023 and is projected to expand at a 13.9% CAGR. Hemp protein's well-regarded nutritional value, especially for those on vegan or vegetarian diets, has solidified its role in the conventional supplements market. Growing awareness around the health benefits of hemp protein, coupled with its adaptability in various applications, contributes to its strong demand. The offline retail segment, valued at USD 91.6 million in 2023, is also set to grow at a 14% CAGR.

Physical retail remains the preferred channel due to the personalized shopping experience it offers, allowing consumers to assess quality firsthand and seek expert advice. In-store promotions, sampling, and trusted brand selections further boost consumer confidence and foster brand loyalty. In North America, the U.S. market holds a prominent position, valued at USD 39.2 million in 2023 and expected to grow at a 14% CAGR. The country's advanced agricultural infrastructure and rising consumer awareness of plant-based nutrition drive the growth of hemp protein powder, solidifying the U.S. as a leader in the industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising consumer preference for plant-based protein sources
    • 3.6.1.2 Increased awareness of hemp's nutritional benefits, including high fiber and amino acid content
    • 3.6.1.3 Growth in health-conscious consumer segments globally
    • 3.6.1.4 Expansion of vegan and vegetarian diets
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Regulatory restrictions on hemp in various regions
    • 3.6.2.2 High production costs relative to other plant-based proteins
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Nature, 2021-2032 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Organic
• 5.3 Conventional

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Functional beverage
• 6.3 Dietary supplements
• 6.4 Pharmaceuticals
• 6.5 Personal care
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Online retail
  • 7.2.1 E-commerce websites
  • 7.2.2 Brand-specific websites
• 7.3 Offline retail
  • 7.3.1 Supermarkets/hypermarkets
  • 7.3.2 Specialty stores
  • 7.3.3 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Anthonys Goods
• 9.2 Evo Hemp
• 9.3 Health Horizons
• 9.4 India Hemp Organics
• 9.5 Manitoba Harvest
• 9.6 Navitas Organics
• 9.7 Nutiva
• 9.8 Sunwarrior
• 9.9 Terrasoul Superfoods