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健康美容口腔衛生

市場調查報告書

商品編碼

1755330

口氣清新劑市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Mouth Freshener Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年05月27日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球口腔清新劑市場規模達 196 億美元，預計到 2034 年將以 5.7% 的複合年成長率成長至 340 億美元。口腔清新劑需求激增的主要原因是人們的口腔衛生意識不斷增強以及對口氣清新的渴望。隨著生活水準的提高，越來越多的人選擇使用清新劑來保持口腔清新，這一趨勢在社交至關重要的城市地區尤其明顯。此外，社會文化因素也導致了此類產品需求的成長，尤其是在長期以來一直使用口腔清新劑的地區。隨著時間的推移，這些習俗在全球範圍內傳播，越來越多的市場將口腔清新劑作為日常口腔護理的一部分。此外，人們越來越重視個人儀容和自我形象，尤其是在職業和社交場合，這進一步刺激了口腔清新劑的消費。

消費者快節奏的生活方式也推動了對便捷便攜的口腔護理解決方案的需求。口腔清新劑因其實用性而日益流行，它能夠快速清新口氣，只需少量用力即可。隨著對便利、有效、快速的口腔護理解決方案的需求不斷成長，口腔清新劑市場預計將持續擴張。無論是噴霧還是薄荷糖，即時口氣清新劑的需求日益成長，都為未來幾年市場持續成長奠定了基礎。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	196億美元
預測值	340億美元
複合年成長率	5.7%

2024年，噴霧市場規模達69億美元，預計到2034年複合年成長率將達到6.9%。該細分市場因其便利性而備受青睞，可輕鬆放入口袋或包包中。只需噴灑一次，即可立即帶來清新口氣，這使得口腔清新噴霧成為追求簡單、快速、便攜口腔衛生的消費者的首選解決方案。隨著包裝、口味和整體設計的創新，噴霧越來越受歡迎，尤其受到忙碌人士的青睞。

2024年，線下銷售通路佔據84.4%的主導地位，引領市場。到2034年，這些管道將繼續創造284億美元的市場價值。包括超市、便利商店和大賣場在內的實體店，為顧客提供了親自探索不同口腔清新劑選擇的機會。在購買前觸摸、感受和試用產品，以及即時可用的便利性，使得線下零售成為許多消費者的首選。這些門市提供的多樣化產品選擇，滿足了消費者不同的品味和需求，進一步推動了該領域的銷售成長。

2024年，美國口腔清新劑市場規模達到31億美元，並有望在未來幾年實現顯著成長。隨著越來越多的消費者重視口腔健康和衛生，口腔清新劑的需求持續成長。為了滿足這一需求，製造商推出了創新產品，提供獨特的口味、環保的包裝和無糖選擇，以吸引更廣泛的消費者群體。

全球口腔清新劑市場的主要參與者包括費列羅、瑪氏公司、箭牌公司、卡夫食品公司、不凡帝範梅勒、好時公司、卡夫亨氏公司、Dabur Binaca、Leaf Holland BV、強生、樂天、海格國際、HARIBO GmbH & Co. KG 和億滋國際。為了鞏固其在競爭激烈的口腔清新劑市場中的地位，各公司正在採取多種策略。這些措施包括推出新的創新口味和配方，以滿足不斷變化的消費者偏好，如無糖和環保產品。此外，許多製造商正致力於擴大其產品線，以滿足對便利性和攜帶式產品日益成長的需求。線上和線下分銷管道正在最佳化，以確保廣泛的可用性和可訪問性，使公司能夠接觸到更大的消費者群體。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
川普政府關稅的影響
- 貿易影響
  - 貿易量中斷
  - 報復措施
- 對產業的影響
  - 供給側影響（原料）
    - 主要材料價格波動
    - 供應鏈重組
    - 生產成本影響
  - 需求面影響（客戶成本）
    - 價格傳導至終端市場
    - 市佔率動態
    - 消費者反應模式
- 受影響的主要公司
- 策略產業反應
  - 供應鏈重組
  - 定價和產品策略
  - 政策參與
- 展望與未來考慮
供應商格局
利潤率分析
技術概述
監管格局
衝擊力
- 成長動力
  - 提高口腔衛生意識
  - 菸草和酒精消費量上升
  - 對便利口腔護理產品的需求日益增加
  - 產品創新
- 產業陷阱與挑戰
  - 遵守規則和法規
成長潛力分析
波特的分析
PESTEL分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：按產品，2021-2034

主要趨勢
牙齦
噴
條狀
膠囊
其他

第6章：市場估計與預測：依類別，2021-2034

主要趨勢
調味
無味

第7章：市場估計與預測：依成分，2021-2034

主要趨勢
無醣
傳統的

第8章：市場估計與預測：依價格區間，2021-2034

主要趨勢
低的
中等的
高的

第9章：市場估計與預測：按配銷通路，2021-2034

主要趨勢
線上
離線

第10章：市場估計與預測：按地區，2021-2034

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 11 章：公司簡介

Dabur Binaca
Ferndale Confectionery Pty Ltd
Ferrero
Hager Worldwide
HARIBO GmbH & Co. KG
Johnson & Johnson
Kraft Foods Inc.
Leaf Holland BV
Lotte
Mars, Incorporated
Mondelez International
Perfetti Van Melle
The Hershey Company
The Kraft Heinz Company
Wrigley Jr. Company

簡介目錄

Product Code: 10424

The Global Mouth Freshener Market was valued at USD 19.6 billion in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 34 billion by 2034. The surge in demand for mouth fresheners is largely driven by the growing awareness of oral hygiene and the desire for fresh breath. As living standards rise, more people are opting for fresheners to enhance mouth freshness, a trend that is especially noticeable in urban areas where social interactions are vital. Additionally, socio-cultural factors are contributing to the increased demand for these products, particularly in regions where using mouth fresheners has long been a tradition. Over time, these customs have expanded globally, with more markets adopting mouth fresheners as part of daily oral care routines. Moreover, the growing emphasis on personal grooming and self-presentation, particularly in professional and social settings, is further boosting the consumption of mouth fresheners.

Consumers' fast-paced lifestyles are also driving the demand for convenient and portable oral care solutions. Mouth fresheners, which provide quick refreshment with minimal effort, have become increasingly popular due to their practicality. With the demand for convenient, effective, and quick oral care solutions on the rise, the mouth freshener market is expected to continue expanding. The growing need for instant breath fresheners, whether through sprays or mints, is positioning the market for sustained growth in the years ahead.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$19.6 Billion
Forecast Value	$34 Billion
CAGR	5.7%

The spray segment accounted for a substantial USD 6.9 billion in 2024 and is anticipated to grow at a CAGR of 6.9% through 2034. This segment is favored due to the convenience of the product, which can be easily carried in a pocket or bag. A single spritz delivers immediate breath freshness, making mouth freshener sprays a go-to solution for consumers seeking simple, fast, and portable oral hygiene. With innovations in packaging, taste, and overall design, sprays have grown in popularity, especially for people on the go.

Offline sales channels segment led the market in 2024 with a dominant share of 84.4%. These channels will continue to generate USD 28.4 billion by 2034. Physical stores, including supermarkets, convenience stores, and hypermarkets, offer customers the opportunity to explore different mouth freshener options in person. The ability to touch, feel, and sample products before purchase, along with the convenience of immediate availability, makes offline retail a preferred option for many consumers. The diversity of product choices available in these stores caters to varying consumer tastes and needs, driving further sales in this segment.

U.S. Mouth Freshener Market reached USD 3.1 billion in 2024 and is poised for significant growth in the coming years. As more consumers prioritize oral health and hygiene, the demand for mouth fresheners continues to rise. Manufacturers are responding to this demand with innovative products, offering unique flavors, eco-friendly packaging, and sugar-free options to appeal to a broader customer base.

Key players in the Global Mouth Freshener Market include Ferrero, Mars Incorporated, Wrigley Jr. Company, Kraft Foods Inc., Perfetti Van Melle, The Hershey Company, The Kraft Heinz Company, Dabur Binaca, Leaf Holland BV, Johnson & Johnson, Lotte, Hager Worldwide, HARIBO GmbH & Co. KG, and Mondelez International. To strengthen their position in the competitive mouth freshener market, companies are adopting several strategies. These include introducing new, innovative flavors and formulations that cater to changing consumer preferences, such as sugar-free and eco-friendly variants. In addition, many manufacturers are focusing on expanding their product lines to meet the growing demand for convenient and on-the-go options. Online and offline distribution channels are being optimized to ensure wide availability and accessibility, allowing companies to reach a larger consumer base.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Impact of Trump administration tariffs
- 3.2.1 Trade impact
  - 3.2.1.1 Trade volume disruptions
  - 3.2.1.2 Retaliatory measures
- 3.2.2 Impact on industry
  - 3.2.2.1 Supply-side impact (raw materials)
    - 3.2.2.1.1 Price volatility in key materials
    - 3.2.2.1.2 Supply chain restructuring
    - 3.2.2.1.3 Production cost implications
  - 3.2.2.2 Demand-side impact (Cost to customers)
    - 3.2.2.2.1 Price transmission to end markets
    - 3.2.2.2.2 Market share dynamics
    - 3.2.2.2.3 Consumer response patterns
- 3.2.3 Key companies impacted
- 3.2.4 Strategic industry responses
  - 3.2.4.1 Supply chain reconfiguration
  - 3.2.4.2 Pricing and product strategies
  - 3.2.4.3 Policy engagement
- 3.2.5 Outlook & future considerations
3.3 Supplier landscape
3.4 Profit margin analysis
3.5 Technological overview
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Rising awareness for oral hygiene
  - 3.7.1.2 Rising tobacco and alcohol consumption
  - 3.7.1.3 Increasing need for convenient oral care products
  - 3.7.1.4 Product innovation
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 Navigating rules and regulations
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion) (Thousand Units)

5.1 Key trends
5.2 Gums
5.3 Spray
5.4 Strips
5.5 Capsule
5.6 Others

Chapter 6 Market Estimates & Forecast, By Category, 2021-2034 (USD Billion) (Thousand Units)

6.1 Key trends
6.2 Flavored
6.3 Non-Flavored

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021-2034 (USD Billion) (Thousand Units)

7.1 Key trends
7.2 Sugar-free
7.3 Conventional

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion) (Thousand Units)

8.1 Key trends
8.2 Low
8.3 Medium
8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

9.1 Key trends
9.2 Online
9.3 Offline

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE