口氣清新劑市場規模、佔有率及成長分析（依產品類型、類別、成分、價格分佈範圍、通路及地區）－2025-2032 年產業預測

口腔清新劑市場規模預計在 2023 年為 163 億美元，預計將從 2024 年的 172.6 億美元成長到 2032 年的 273.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.9%。

由於消費者（尤其是成年人和年輕人）的口腔衛生意識不斷增強，全球口氣清新劑市場預計將大幅成長。菸草、酒精和吸菸的有害影響導致人們對用於防止口臭和牙齒變色的口氣清新劑的需求不斷增加。翻蓋和滑動門設計等包裝創新正在增加消費者的吸引力。此外，產品系列的擴大和無糖食品的推出迎合了注重健康的人群的需求。新型口氣清新劑中的咖啡因、人參和瓜拉那等成分有望成為成長的催化劑。此外，儘管存在潛在的監管挑戰，但印度的文化偏好（例如飯後使用口氣清新劑）以及包括名人代言在內的策略行銷活動預計將支持市場擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 客戶和購買標準分析

口氣清新劑市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概覽
• 膠
• 噴
• 條
• 膠囊
• 其他

口氣清新劑市場規模（依類別及複合年成長率） (2025-2032)

• 市場概覽
• 味道
• 無味

口氣清新劑市場規模（依成分及複合年成長率） (2025-2032)

• 市場概覽
• 無添加糖
• 傳統的

口氣清新劑市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概覽
• 低的
• 中等的
• 高的

口氣清新劑市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 線上
• 離線

口氣清新劑市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• The Hershey Company（United States）
• Nestle SA（Switzerland）
• Perfetti Van Melle Group BV（Netherlands）
• Ferrero International SA（Luxembourg）
• Lotte Co., Ltd.（Japan）
• Mondelez International, Inc.（United States）
• Mars, Incorporated（United States）
• Wrigley Company（United States）
• Haribo GmbH & Co. KG（Germany）
• Ricola AG（Switzerland）
• Peppersmith（United Kingdom）
• Lofthouse of Fleetwood Ltd.（United Kingdom）
• United Confectioners LLC（Russia）
• Kracie Holdings, Ltd.（Japan）
• Alpenliebe（Perfetti Van Melle）（Netherlands）
• Fisherman's Friend（Lofthouse of Fleetwood Ltd.）（United Kingdom）
• Zapp Gum（Saputo Dairy Products Canada GP）（Canada）
• The PUR Company Inc.（Canada）

結論和建議

Mouth Fresheners Market size was valued at USD 16.3 billion in 2023 and is poised to grow from USD 17.26 billion in 2024 to USD 27.31 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The global mouth freshener market is poised for significant growth, driven by heightened awareness of oral hygiene among consumers, particularly adults and youth. The adverse effects of tobacco, alcohol, and smoking contribute to increased demand for mouth fresheners aimed at combating bad breath and teeth discoloration. Innovations in packaging, such as flip-top and sliding door designs, enhance consumer appeal. Furthermore, expanding product portfolios and the introduction of sugar-free options cater to health-conscious individuals. Ingredients like caffeine, ginseng, and guarana in new breath fresheners are anticipated to act as growth catalysts. Additionally, cultural preferences, such as post-meal mouth freshener use in India, and strategic marketing efforts, including celebrity endorsements, are expected to support market expansion, despite potential regulatory challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mouth Fresheners market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mouth Fresheners Market Segments Analysis

Global Mouth Fresheners Market is segmented by Product Type, Category, Ingredient, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Gums, Spray, Strips, Capsule and Others. Based on Category, the market is segmented into Flavored and Non-Flavored. Based on Ingredient, the market is segmented into Sugar-free and Conventional. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mouth Fresheners Market

The mouth fresheners market is poised for growth as people increasingly recognize the importance of oral hygiene. This heightened awareness is driving demand for products that promote fresh breath and overall oral health. Furthermore, the anticipated influx of diverse mouth freshener options will likely boost consumer interest and accelerate market expansion in the near future. As innovations in flavors, formulations, and packaging continue to emerge, they will cater to a broader audience, making it easier for individuals to incorporate mouth fresheners into their daily routines. This evolving landscape indicates a promising trajectory for the mouth fresheners market.

Restraints in the Mouth Fresheners Market

The mouth fresheners market faces significant constraints primarily due to increasing consumer concerns regarding the chemicals they are ingesting. As individuals become more aware of the potential health risks associated with certain ingredients, their anxiety about what they consume, particularly products that involve direct oral application, is heightened. This growing apprehension limits the industry's ability to cater to its customer base effectively, as many consumers are now seeking more natural or chemical-free alternatives. Consequently, manufacturers must adapt their offerings to align with these evolving consumer preferences to maintain their market presence and ensure growth.

Market Trends of the Mouth Fresheners Market

In the upcoming years, the mouth fresheners market is poised for substantial growth, driven by an expanding array of product offerings and innovative marketing strategies. The rising health consciousness among consumers has led to a surge in demand for sugar-free mouth fresheners, catering to a demographic increasingly concerned about their dietary choices. Moreover, the industry is bolstered by aggressive promotional tactics, including media advertising and celebrity endorsements, which enhance brand visibility and consumer engagement. As manufacturers adapt to shifting consumer preferences, the mouth fresheners market is expected to experience a significant uptick in sales, reflecting evolving lifestyles and health trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Mouth Fresheners Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Gums
• Spray
• Strips
• Capsule
• Others

Global Mouth Fresheners Market Size by Category & CAGR (2025-2032)

• Market Overview
• Flavored
• Non-Flavored

Global Mouth Fresheners Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Sugar-free
• Conventional

Global Mouth Fresheners Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Mouth Fresheners Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Mouth Fresheners Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Hershey Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle Group B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wrigley Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haribo GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peppersmith (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofthouse of Fleetwood Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Confectioners LLC (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kracie Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpenliebe (Perfetti Van Melle) (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisherman's Friend (Lofthouse of Fleetwood Ltd.) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zapp Gum (Saputo Dairy Products Canada G.P.) (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The PUR Company Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations