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1499354

記號筆市場 - 按類型（永久記號筆、非永久記號筆）、按產品類型（可再填充、一次性）、按筆尖類型、按用途、按配銷通路、預測 2024 - 2032 年

Marker Pens Market - By Type (Permanent Markers, Non-permanent Markers), By Product Type (Refillable, Disposable), By Tip Type, By Usage, By Distribution Channel, Forecast 2024 - 2032

出版日期: 2024年03月28日 | 出版商:

Global Market Insights Inc. | 英文 290 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

在記號筆技術創新和永續發展意識不斷增強的推動下，全球記號筆市場在 2024 年至 2032 年間將實現 6.6% 的複合年成長率。改進的墨水配方、人體工學設計和可再填充選項等先進功能迎合了消費者對耐用和環保產品不斷變化的偏好。隨著具有環保意識的消費者在購買決策中優先考慮永續性，記號筆製造商正在以創新的解決方案做出回應，推動市場成長。這一趨勢凸顯了市場正在轉向更永續和技術先進的記號筆選擇。

例如，2023 年 11 月，VersaChalk 推出了其最新創新產品——液體粉筆，以其卓越的品質、環保的成分和無毒的特性而聞名。這些記號筆擁有 5 毫米粗鑿尖和 3 毫米細子彈頭，用途廣泛。這項創新符合人們對永續性和健康意識選擇的日益重視，迎合了全球記號筆用戶不斷變化的偏好。此類創新產品的推出有助於市場多元化和競爭力，推動全球記號筆產業的成長。

記號筆產業根據類型、產品類型、筆尖類型、用途、配銷通路和地區進行分類。

到 2032 年，由於其在書寫、繪圖和細節任務方面的多功能性和精確性，細尖細分市場將經歷大幅成長。隨著藝術、手工和專業用途等各種應用對複雜設計和細線的需求不斷增加，細尖記號筆提供了無與倫比的準確性和控制力。此外，它們在藝術家、學生和專業人士中的受歡迎程度推動了市場的成長。隨著消費者尋求更精細的線條和更清晰的細節，細尖部分將成為塑造記號筆產業前景的領導者。

到 2032 年，在高效的分銷管道和個人化客戶互動的推動下，直銷部門將佔據顯著的記號筆市場佔有率。直銷使製造商能夠與消費者建立直接關係，提供量身定做的解決方案和及時的支援。隨著對客戶參與度和品牌忠誠度的日益重視，直銷管道提供了競爭優勢，特別是在利基細分市場。由於消費者優先考慮便利性和產品專業知識，直銷部門將維持其市場領先地位。

在其強勁的經濟、高識字率以及對教育和辦公用品的高度重視的推動下，歐洲記號筆市場從 2024 年到 2032 年將呈現顯著的複合年成長率。憑藉著成熟的市場以及創意和設計文化，歐洲消費者對教育、藝術和專業環境等各個領域的記號筆展現出巨大的需求。此外，主要參與者的存在和創新產品的提供有助於歐洲作為全球記號筆產業預測的主要貢獻者的領先地位。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析。
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
產業影響力
- 成長動力
  - 學生和專業人員數量的增加
  - 線上學習和遠距工作的興起
- 產業陷阱與挑戰
  - 增加數字白板和記事本的使用
  - 來自替代產品和仿冒品的競爭
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：記號筆市場估計與預測：按類型

主要趨勢
永久標記
非永久性標記

第 6 章：記號筆市場估計與預測：依產品類型

主要趨勢
可再填充
一次性的

第 7 章：記號筆市場估計與預測：按筆尖類型

主要趨勢
美好的
超細
鑿
廣闊
刷子
其他（雙尖等）

第 8 章：記號筆市場估計與預測：依用途

主要趨勢
個人使用
商業用途

第 9 章：記號筆市場估計與預測：按配銷通路

主要趨勢
直銷
間接銷售

第 10 章：記號筆市場估計與預測：按地區

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 11 章：公司簡介

Arro-Mark Company L.L.C.
Ballograf AB
BIC Group
DOMS
Drimark
Edding Group
Faber-Castell AG
Kokuyo
Mitsubishi Pencil Co,.ltd
Pentel Co., Ltd.
Pilot Corporation
Shachihata Inc.
Sharpie
Tombow Pencil Co., Ltd.
Zebra Pen Corp.

簡介目錄

Product Code: 8755

Global Marker Pens Market will record a 6.6% CAGR between 2024 and 2032, driven by innovations in marker pen technology and a growing awareness about sustainability. Advanced features such as improved ink formulations, ergonomic designs, and refillable options cater to evolving consumer preferences for durable and eco-friendly products. As environmentally conscious consumers prioritize sustainability in their purchasing decisions, marker pen manufacturers are responding with innovative solutions, driving market growth. This trend underscores the market shift toward more sustainable and technologically advanced marker pen options.

For instance, in November 2023, VersaChalk introduced its latest innovation, the Liquid Chalk Markers, renowned for their superior quality, eco-friendly composition, and non-toxic attributes. These markers boast a 5mm bold chisel tip and a 3mm fine bullet tip for versatile usage. This innovation aligns with the increasing emphasis on sustainability and health-conscious choices, catering to the evolving preferences of marker pen users worldwide. The introduction of such innovative products contributes to market diversification and competitiveness, driving growth in the marker pens industry globally.

The marker pens industry is divided based on type, product type, tip type, usage, distribution channel, and region.

The fine tip segment will experience a substantial upswing by 2032, attributed to its versatility and precision in writing, drawing, and detailing tasks. With the increasing demand for intricate designs and fine lines in various applications such as art, crafting, and professional use, fine-tip marker pens offer unmatched accuracy and control. Moreover, their popularity among artists, students, and professionals drives market growth. As consumers seek finer lines and sharper details, the fine tip segment will emerge as a frontrunner in shaping the marker pens industry outlook.

The direct sales segment will capture a noteworthy marker pens market share by 2032, propelled by its efficient distribution channels and personalized customer interactions. Direct sales enable manufacturers to establish direct relationships with consumers, offering tailored solutions and timely support. With increasing emphasis on customer engagement and brand loyalty, direct sales channels provide a competitive edge, particularly in niche segments. As consumers prioritize convenience and product expertise, the direct sales segment will maintain its leading position in the market.

Europe marker pens market will exhibit a noteworthy CAGR from 2024 to 2032, fueled by its robust economy, high literacy rates, and a strong emphasis on education and office supplies. With a mature market and a culture of creativity and design, European consumers exhibit a significant demand for marker pens across various sectors, including education, art, and professional settings. Additionally, the presence of key players and innovative product offerings contribute to Europe's leading position as a major contributor to the global marker pens industry forecast.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Marker pens industry 360 degree synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis.
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rise in the number of students and professionals
  - 3.2.1.2 Rise of online learning and remote work
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Increasing use of digital whiteboard and notepad
  - 3.2.2.2 Competition from alternative products and counterfeit items
3.3 Growth potential analysis
3.4 Porter's analysis
3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Marker Pens Market Estimates & Forecast, By Type (USD Million) (Thousand Units)

5.1 Key trends
5.2 Permanent markers
5.3 Non-permanent markers

Chapter 6 Marker Pens Market Estimates & Forecast, By Product Type (USD Million) (Thousand Units)

6.1 Key trends
6.2 Refillable
6.3 Disposable

Chapter 7 Marker Pens Market Estimates & Forecast, By Tip Type (USD Million) (Thousand Units)

7.1 Key trends
7.2 Fine
7.3 Ultra fine
7.4 Chisel
7.5 Broad
7.6 Brush
7.7 Others (Twin Tip etc.)

Chapter 8 Marker Pens Market Estimates & Forecast, By Usage (USD Million) (Thousand Units)

8.1 Key trends
8.2 Individual use
8.3 Commercial use

Chapter 9 Marker Pens Market Estimates & Forecast, By Distribution Channel (USD Million) (Thousand Units)

9.1 Key trends
9.2 Direct sales
9.3 Indirect sales

Chapter 10 Marker Pens Market Estimates & Forecast, By Region (USD Million) (Thousand Units)

10.1 Key trends, by region
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
- 10.6.4 Rest of MEA