計程車內數位看板市場－全球產業規模、佔有率、趨勢、機會和預測，按車型（豪華/高級計程車、經濟/廉價計程車）、按顯示器（LCD、LED）、按地區和競爭情況細分，2020-2030 年

2024 年全球計程車數位看板市場規模為 7.0176 億美元，預計到 2030 年將達到 8.4775 億美元，預測期內複合年成長率為 3.20%。市場成長的動力源自於技術的快速進步以及對互動式和個人化車內體驗日益成長的需求。計程車中整合的數位螢幕可實現即時定向廣告，為叫車服務和車隊營運商帶來新的收入機會。乘客可從新聞、促銷和娛樂等增值內容中受益，進而提升旅程體驗。隨著智慧交通系統日益普及，數位看板在打造引人入勝、互聯互通的乘車環境方面發揮著至關重要的作用，能夠吸引消費者和廣告商。

關鍵市場促進因素

數位廣告的成長

主要市場挑戰

初始投資高

主要市場趨勢

互動內容的需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：全球計程車內數位看板市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 搭車（豪華/高級計程車、經濟/廉價計程車）
  • 按下顯示幕（LCD、LED）
  • 按地區
  • 按公司分類（2024）
• 市場地圖

第5章：北美計程車內數位看板市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 搭車
  • 按顯示
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第6章：歐洲計程車內數位看板市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第7章：亞太地區計程車數位看板市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 越南
  • 韓國

第8章：中東和非洲計程車內數位看板市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第9章：南美洲計程車內數位看板市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第10章：市場動態

• 驅動程式
• 挑戰

第 11 章：關鍵市場擾亂

• 衝突
• 大流行
• 貿易壁壘

第 12 章：市場趨勢與發展

第 13 章：競爭格局

• 公司簡介
  • Clear Vision Advertisement
  • London Taxi Advertising
  • Curb Mobility LLC
  • Blue Line Media
  • BillboardsIn
  • Bona Phandle Media
  • Enroute View Media Inc.
  • Cabby Tabby Technologies
  • 42Gears Mobility Systems Pvt. Ltd
  • Swipe Technologies

第 14 章：策略建議

第15章調查會社について,免責事項

The Global In-taxi Digital Signage Market was valued at USD 701.76 million in 2024 and is projected to reach USD 847.75 million by 2030, growing at a CAGR of 3.20% during the forecast period. Market growth is being driven by rapid technological advancements and a rising demand for interactive and personalized in-cab experiences. The integration of digital screens in taxis enables real-time, targeted advertising, opening new revenue opportunities for ride-hailing services and fleet operators. Passengers benefit from value-added content such as news, promotions, and entertainment, enhancing their journey experience. With smart transportation systems becoming more prevalent, digital signage is playing an essential role in creating engaging, connected ride environments that appeal to both consumers and advertisers.

Key Market Drivers

Growth of Digital Advertising

The growing prominence of digital advertising is a major factor propelling the in-taxi digital signage market. Advertisers are increasingly moving away from traditional channels in favor of dynamic, targeted platforms like digital taxi screens, which offer tailored content based on location, time of day, and passenger profile. This medium allows for maximum viewer engagement during transit and offers high exposure in urban areas with dense traffic. As a result, taxi fleets are becoming valuable digital real estate, creating revenue-generation opportunities for operators. Advanced systems now enable real-time updates and interactive advertising, further enhancing campaign effectiveness and appeal.

Key Market Challenges

High Initial Investment

A significant barrier to the adoption of in-taxi digital signage is the high initial setup cost. Taxi operators must invest in hardware, installation, software customization, and ongoing maintenance, which can be financially prohibitive-especially for smaller operators or those in cost-sensitive markets. Although these systems can generate advertising revenue, the upfront expense often outweighs short-term returns, limiting adoption. In older or financially constrained fleets, this issue is further compounded by the additional burden of modernization and integration with existing infrastructure.

Key Market Trends

Growing Demand for Interactive Content

Interactive content is becoming a central trend in the in-taxi digital signage market. Passengers now expect more than passive advertisements-they seek engagement and personalization. Digital signage systems are evolving to offer touch-based interfaces, ride integration, loyalty program tie-ins, and customizable entertainment options. These interactive features enhance user experience and open up new marketing opportunities for brands looking to connect directly with consumers. This trend aligns with broader shifts toward immersive digital experiences in transportation and is expected to shape the next wave of innovation in the industry.

Key Market Players

• Clear Vision Advertisement
• London Taxi Advertising
• Curb Mobility LLC
• Blue Line Media
• BillboardsIn
• Bona Phandle Media
• Enroute View Media Inc.
• Cabby Tabby Technologies
• 42Gears Mobility Systems Pvt. Ltd
• Swipe Technologies

Report Scope:

In this report, the Global In-taxi Digital Signage Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

In-taxi Digital Signage Market, By Vehicle:

• Luxury/Premium Taxi
• Economy/Budget Taxi

In-taxi Digital Signage Market, By Display:

• LCD
• LED

In-taxi Digital Signage Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe & CIS
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Columbia

Competitive Landscape

Company Profiles: Detailed analysis of the major Global In-taxi Digital Signage Market companies.

Available Customizations:

Global In-taxi Digital Signage Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global In-taxi Digital Signage Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Vehicle (Luxury/Premium Taxi, Economy/Budget Taxi)
  • 4.2.2. By Display (LCD, LED)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America In-taxi Digital Signage Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Vehicle
  • 5.2.2. By Display
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States In-taxi Digital Signage Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Vehicle
      • 5.3.1.2.2. By Display
  • 5.3.2. Canada In-taxi Digital Signage Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Vehicle
      • 5.3.2.2.2. By Display
  • 5.3.3. Mexico In-taxi Digital Signage Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Vehicle
      • 5.3.3.2.2. By Display

6. Europe In-taxi Digital Signage Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Vehicle
  • 6.2.2. By Display
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France In-taxi Digital Signage Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Vehicle
      • 6.3.1.2.2. By Display
  • 6.3.2. Germany In-taxi Digital Signage Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Vehicle
      • 6.3.2.2.2. By Display
  • 6.3.3. Spain In-taxi Digital Signage Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Vehicle
      • 6.3.3.2.2. By Display
  • 6.3.4. Italy In-taxi Digital Signage Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Vehicle
      • 6.3.4.2.2. By Display
  • 6.3.5. United Kingdom In-taxi Digital Signage Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Vehicle
      • 6.3.5.2.2. By Display

7. Asia-Pacific In-taxi Digital Signage Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Vehicle
  • 7.2.2. By Display
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China In-taxi Digital Signage Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Vehicle
      • 7.3.1.2.2. By Display
  • 7.3.2. Japan In-taxi Digital Signage Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Vehicle
      • 7.3.2.2.2. By Display
  • 7.3.3. India In-taxi Digital Signage Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Vehicle
      • 7.3.3.2.2. By Display
  • 7.3.4. Vietnam In-taxi Digital Signage Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Vehicle
      • 7.3.4.2.2. By Display
  • 7.3.5. South Korea In-taxi Digital Signage Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Vehicle
      • 7.3.5.2.2. By Display

8. Middle East & Africa In-taxi Digital Signage Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Vehicle
  • 8.2.2. By Display
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa In-taxi Digital Signage Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Vehicle
      • 8.3.1.2.2. By Display
  • 8.3.2. Saudi Arabia In-taxi Digital Signage Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Vehicle
      • 8.3.2.2.2. By Display
  • 8.3.3. UAE In-taxi Digital Signage Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Vehicle
      • 8.3.3.2.2. By Display
  • 8.3.4. Turkey In-taxi Digital Signage Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Vehicle
      • 8.3.4.2.2. By Display

9. South America In-taxi Digital Signage Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Vehicle
  • 9.2.2. By Display
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil In-taxi Digital Signage Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Vehicle
      • 9.3.1.2.2. By Display
  • 9.3.2. Argentina In-taxi Digital Signage Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Vehicle
      • 9.3.2.2.2. By Display
  • 9.3.3. Colombia In-taxi Digital Signage Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Vehicle
      • 9.3.3.2.2. By Display

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Key Market Disruptions

• 11.1. Conflicts
• 11.2. Pandemic
• 11.3. Trade Barriers

12. Market Trends & Developments

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Clear Vision Advertisement
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. London Taxi Advertising
  • 13.1.3. Curb Mobility LLC
  • 13.1.4. Blue Line Media
  • 13.1.5. BillboardsIn
  • 13.1.6. Bona Phandle Media
  • 13.1.7. Enroute View Media Inc.
  • 13.1.8. Cabby Tabby Technologies
  • 13.1.9. 42Gears Mobility Systems Pvt. Ltd
  • 13.1.10. Swipe Technologies

14. Strategic Recommendations

15. About US & Disclaimer