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市場調查報告書

商品編碼

1577039

智慧廣告服務市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Smart Advertising Services Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月06日 | 出版商:

Global Market Insights Inc. | 英文 252 Pages | 商品交期: 2-3個工作天內

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簡介目錄

受資料消耗增加、廣告管道多元化以及網路普及率提高的推動，2023 年全球智慧廣告服務市場價值將達到 4,229 億美元，2024 年至 2032 年複合年成長率將達到 17.8%。廣告商正在利用這些進步來制定有效吸引受眾的創新活動。隨著消費者越來越青睞數位媒體和互動展示，廣告主可以針對特定人群並客製化行銷活動以滿足受眾偏好，從而提高行銷活動的有效性和覆蓋範圍。

智慧廣告服務產業根據定價模式、服務、企業規模、平台類型、最終用途和地區進行分類。

由於智慧型手機和行動網際網路的廣泛使用，行動領域在 2023 年佔據 63% 的市場佔有率，到 2032 年將超過 1.13 兆美元。隨著人們擴大使用行動裝置進行通訊、娛樂和購物，廣告商熱衷於瞄準他們最活躍的受眾。行動廣告可以根據位置和偏好等用戶資料進行精確定位，從而提高行銷活動的效果。行動應用程式和社群媒體平台的激增也提供了各種廣告格式，包括應用程式內廣告、原生廣告和影片廣告。行動商務的擴張進一步鞏固了行動作為市場領先平台的地位。

由於預算充足，大型企業細分市場將在 2023 年佔據 65% 的市場佔有率，從而能夠在先進廣告技術和全面資料分析方面進行大量投資。他們的國際影響力需要先進的解決方案來執行有針對性的、多語言和跨平台的活動。利用規模經濟，他們受益於大量廣告空間購買和程式化購買和人工智慧驅動的個人化等高級工具。此外，他們對品牌聲譽和客戶體驗的關注推動了採用尖端解決方案來實現精確的受眾定位和績效衡量，從而提高了他們的投資回報和市場佔有率。

北美智慧廣告服務市場在2023 年將佔據超過36% 的佔有率，到2032 年將超過6,608 億美元。激增。這一趨勢促使廣告商推出多樣化和有針對性的廣告活動，預計將在整個預測期內推動區域市場的成長。此外，向行動定價模式的轉變正在促使企業改進行銷策略並加強線上促銷。數位媒體，特別是搜尋、社群媒體和行動廣告，已經超過了電視廣告收入，導致了重大的區域變化。

產業生態系統分析
供應商格局
- 廣告商
- 廣告網路和交易平台
- 數據提供者
- 出版商
- 技術提供者
利潤率分析
技術和創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 社群媒體參與需求不斷成長
  - 將需求從傳統管道轉向數位管道
  - 人工智慧在廣告中的應用越來越多
  - 數位顯示器的日益普及
  - 智慧型手機的普及和網路普及率的不斷提高
- 產業陷阱與挑戰
  - 嚴格規定的存在
  - 對隱私的擔憂日益增加
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按服務分類，2021 - 2032 年

主要趨勢
電子郵件廣告
影片廣告
搜尋引擎廣告
行動廣告
社群媒體廣告
線上展示廣告
其他

第 6 章：市場估計與預測：按平台分類，2021 - 2032 年

主要趨勢
移動的
筆記型電腦、桌上型電腦和平板電腦
其他

第 7 章：市場估計與預測：按定價模型，2021 - 2032

主要趨勢
每英哩成本 (CPM)
基於效果的廣告
混合

第 8 章：市場估計與預測：按企業規模，2021 - 2032

主要趨勢
大型企業
中小企業

第 9 章：市場估計與預測：按最終用戶分類，2021 - 2032 年

主要趨勢
BFSI
零售和消費品
教育
媒體與娛樂
資訊科技和電信
衛生保健
其他

第 10 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 西班牙
- 義大利
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 11 章：公司簡介

Adobe Inc.
Amazon.Com, Inc.
BlueFocus
Chooch AI
Criteo SA
Google LLC
Hulu LLC
ibex Limited
Ignite Visibility
Jives Media
LinkedIn Corporation
Meta
Microsoft
Omnicom Group Inc.
Outfront Media Ltd.
PubMatic, Inc.
The Weather Company (IBM)
Twitter, Inc.
VaynerMedia
WebFX

簡介目錄

Product Code: 5647

The Global Smart Advertising Services Market, valued at USD 422.9 billion in 2023, will expand at a robust 17.8% CAGR from 2024 to 2032, fueled by rising data consumption, the proliferation of diverse advertising channels, and increased internet penetration. Advertisers are leveraging these advancements to craft innovative campaigns that effectively engage audiences. As consumers increasingly favor digital media and interactive displays, advertisers can target specific demographics and tailor campaigns to match audience preferences, enhancing campaign effectiveness and reach.

The smart advertising services industry is divided on the basis of pricing model, service, enterprise size, platform type, end use , and region.

The mobile segment held a 63% market share in 2023 and will surpass USD 1.13 trillion by 2032, attributed to the extensive use of smartphones and mobile internet. As people increasingly use mobile devices for communication, entertainment, and shopping, advertisers are keen to target audiences where they are most active. Mobile advertising allows for precise targeting based on user data such as location and preferences, improving campaign effectiveness. The proliferation of mobile apps and social media platforms also offers various ad formats, including in-app, native, and video ads. The expansion of mobile commerce further reinforces mobile as the leading platform in the market.

The large enterprises segment captured 65% of the market share in 2023 due to their substantial budgets, enabling significant investments in advanced advertising technologies and comprehensive data analytics. Their international presence demands advanced solutions for executing targeted, multilingual, and cross-platform campaigns. Leveraging economies of scale, they benefit from bulk ad space purchases and premium tools like programmatic buying and AI-driven personalization. Moreover, their focus on brand reputation and customer experience drives the adoption of cutting-edge solutions for precise audience targeting and performance measurement, enhancing their return on investment and market presence.

North America smart advertising services market held over 36% share in 2023 and will surpass USD 660.8 billion by 2032. The rise in smartphone and internet usage, coupled with increasing consumer inclination towards online purchases, is fueling a surge in advertising spending in the region. This trend is prompting advertisers to launch diverse and targeted campaigns and is expected to drive regional market growth throughout the forecast period. Furthermore, the shift to mobile pricing models is prompting businesses to revamp their marketing strategies and boost online promotions. Digital media, particularly search, social media, and mobile advertising, has overtaken TV ad revenues, leading to significant regional changes.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Advertisers
- 3.2.2 Ad networks and exchanges
- 3.2.3 Data providers
- 3.2.4 Publishers
- 3.2.5 Technology providers
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Rising demand for social media engagement
  - 3.8.1.2 Shifting demand from traditional to digital channels
  - 3.8.1.3 Increasing use of AI in advertising
  - 3.8.1.4 The increasing adoption of digital displays
  - 3.8.1.5 The proliferation of smartphones and the growing internet penetration
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 The presence of strict regulations
  - 3.8.2.2 Increasing concerns over privacy
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 Email advertising
5.3 Video advertising
5.4 Search engine advertising
5.5 Mobile advertising
5.6 Social media advertising
5.7 Online display advertising
5.8 Others

Chapter 6 Market Estimates and Forecast, By Platform, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Mobile
6.3 Laptops, desktops and tablets
6.4 Others

Chapter 7 Market Estimates and Forecast, By Pricing Model, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Cost per mile (CPM)
7.3 Performance-based advertising
7.4 Hybrid

Chapter 8 Market Estimates and Forecast, By Enterprise Size, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Large enterprises
8.3 SME

Chapter 9 Market Estimates and Forecast, By End-User, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 BFSI
9.3 Retail and consumer goods
9.4 Education
9.5 Media and entertainment
9.6 IT and telecom
9.7 Healthcare
9.8 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Spain
- 10.3.5 Italy
- 10.3.6 Russia
- 10.3.7 Nordics
- 10.3.8 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 ANZ
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 MEA
- 10.6.1 UAE
- 10.6.2 South Africa
- 10.6.3 Saudi Arabia
- 10.6.4 Rest of MEA