大趨勢概覽 - 永續性與倫理：趨勢展望分析 (2025)

TrendSights Analysis 2025: Mega-Trend Overview-Sustainability & Ethics

出版日期: 2025年12月22日 | 出版商:

GlobalData | 英文 46 Pages | 訂單完成後即時交付

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簡介目錄

本報告是 GlobalData 趨勢展望系列報告的一部分。本研究探討了永續性和倫理性這一大趨勢及其在快速消費品 (FMCG) 行業（尤其關注零售和餐飲服務業）的相關性。

永續性和倫理這一大趨勢的驅動力在於消費者希望減少其購買決策對環境和社會的影響。隨著越來越多的人渴望過著更環保、公平和負責任的生活，永續性和倫理在購買行為中扮演著越來越重要的角色。為此，各大品牌正致力於提升其業務營運的可持續性，並採取更積極主動的方式來履行環境和社會責任。

範圍

符合倫理的購買行為可能著重於減少損害並提高供應鏈的公平性。
大約四分之三的消費者認為 "永續/環保" 是購買商品時 "必不可少/令人嚮往" 的因素。
對年輕一代來說， "永續" 意味著使用天然和有機成分。

購買原因

我們探索快速變化的消費品市場中的新機會和挑戰，並提供對未來消費者行為的洞察。
辨識各領域（包括零售、餐飲服務和線上領域）中湧現的有趣新概念、產品和創意。
深入了解新概念和創意如何融入當前的消費趨勢，或它們會帶來哪些挑戰。
為創新項目和新產品開發提供洞察和靈感。

The Sustainability & Ethics mega-trend is being driven by consumers who want to reduce the environmental and social harm linked to their purchasing decisions. As more people aim to live in ways that are greener, fairer, and more responsible, sustainability and ethics are playing a bigger role in what they buy. In response, brands are increasingly focused on improving the sustainability of their operations and taking a more proactive approach to environmental and social responsibility.

Scope

Ethical purchases can focus on harm reduction or improving fairness in the supply chain.
Nearly three quarters of consumers find "sustainable/environmentally-friendly" claims to be "essential/nice-to-have" when making a purchase.
For young generations, "sustainable" means use of natural and organic ingredients.

Reasons to Buy

Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
Understand how new concepts and ideas fit into - or challenge - current consumer trends.
Gain insight and inspiration for innovation programs and new product development.