感官享受：TrendSights 分析 (2024)

TrendSights Analysis 2024: Sensory & Indulgence

出版日期: 2024年04月17日 | 出版商:

GlobalData | 英文 50 Pages | 訂單完成後即時交付

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

隨著全球化和數位化的發展，買家可以接觸到更多各個類別的概念、想法和進步，從而增加了對更多感官產品和服務的需求和好奇心。製造商正在模糊不同類別之間的界限，並引入人工智慧和擴增實境 (AR) 等新技術發展，為數位空間帶來感官維度。

本報告探討了附加體驗、沉浸式活動或以感官為中心的產品開發如何越來越受歡迎，以幫助購物者擺脫日常生活的無聊。此外，我們還分析了品牌如何嘗試新的添加劑成分、創新配方和沈浸式活動，以提供消費者想要的多感官體驗。

範圍

年輕的消費者群體尤其以體驗為導向，從物質主義轉向沉浸式體驗、極簡主義和感官活動。
所有類別的優質產品的需求都適用於所有消費群體，儘管較年長的人群可能更關注必需品而不是奢侈品。
無聊、充滿壓力的生活方式以及單調的日常生活促使消費者尋求不尋常且獨特的產品選擇。

TrendSights Analysis 2024: Sensory & Indulgence explores how goods with added experiences, immersive activities or sensory-focused developments are gaining popularity as buyers are escaping the boredom of everyday life. Moreover, it analyses how brands are experimenting with new added ingredients, innovative formulas and immersive events to give consumers the demanded multi-sensory experiences.

As globalization and digitalization progress, buyers are exposed to many concepts, ideas, and advancements in all categories, which drive their demand and curiosity for more sensory-rich products and services. Manufacturers are blurring the boundaries between various categories and implementing new technological developments such as artificial intelligence (AI) or augmented reality (AR) to bring the sensory aspect even to digital spaces.

Scope

Younger consumer groups are particularly experience-driven, as they trade up materialism for immersive experiences, minimalism, and sensory stimulating activities.
While older generations might be more focused on necessities rather than indulgences, the demand for premium options in all categories applies to every consumer group.
Boredom, stressful lifestyles, and everyday-life monotony motivate consumers to seek unusual and unique product options.

Reasons to Buy

Learn how the ever-evolving spending habits and consumer priorities always feature demand for the enjoyable.
Explore why engaging all senses and interacting with a product on a more sensory level can be more important to some individuals than its practicality or price.
Identify the drivers and inhibitors of the Sensory & Indulgence mega-trend, and understand the reasons why modern consumers are increasingly trading practical consumer goods for new sensory experiences.