感官享受 - 消費者趨勢分析(2023年)

Sensory and Indulgence - Consumer TrendSights Analysis, 2023

出版日期: 2023年08月31日 | 出版商:

GlobalData | 英文 | 訂單完成後即時交付

價格

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簡介目錄

感官享受是 GlobalData 作為 TrendSights 系列消費者洞察研究一部分的八個大趨勢之一。探索消費者對品質、多樣性和沈浸式消費體驗不斷增長的期望。

消費者對產品品質的看法正在發生不可否認的變化。消費者開始更加重視體驗，使體驗變得更加熟悉和令人嚮往，尤其是在全球化和數位化讓社會接受更廣泛的感受和影響的情況下。在許多方面，經驗已成為新的地位貨幣。

本報告調查和分析了消費者在感官享受方面的趨勢，並提供了策略提示，以幫助未來的決策和新產品開發。

Abstract

Sensory & Indulgence is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It explores consumers' ever-expanding expectations of quality, variety, and immersive consumption experiences.

There are ongoing and undeniable shifts in how consumers perceive the quality of a product. Consumers are attaching greater value to experiences, especially as globalization and digitalization opens up society to an even broader range of sensations and influences, in turn making them more accessible and desirable. As such, experiences have in many ways become the new status currencies.

Scope

Value-conscious consumers are still highly likely to seek superior quality over low prices.
The lines between beauty and home care are blurring as consumers seek new ways to incorporate wellbeing into their lives.
Younger consumers are most likely to prioritize out-of-home indulgences despite the increased cost-of-living.

Reasons to Buy

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.