2023 年值得關注的主要消費趨勢

本報告對消費品行業進行研究和分析，並提供有關 2023 年消費者趨勢和態度的信息。

內容

第一章物有所值概念

• 包裝尺寸偏差
• 購買本地產品
• 皮膚膨脹
• 體貼的奢華
• 第二次機會
• 效率最高，工作量最少
• 浪費觀察

第 2 章關注健康

• 健康黑客
• 有意識的食物交換
• 自理優先
• 指導健康

第 3 章消費者控制

• 曲目購物
• 標籤確認
• DIY一切
• 自己的時間
• 計畫性衝動

第 4 章 2023 年的新常態

第5章附錄

Key consumer trends in 2023 will revolve around a value-for-money mindset, healthy living and the desire for greater control.

Each year, GlobalData identifies the most impactful consumer trends for the year ahead.

Scope

• Second hand platforms have transformed fashion, and have the potential to expand into personal care.
• More consumers will embrace upcycling and creative use of byproducts to combat food waste.
• The pursuit for healthier alternatives to indulgences such as red meat and alcohol will gather speed.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

1. Value for money mindset

• Pack size polarization
• Buying local
• Skimpflation
• Thoughtful indulgence
• Second chances
• Maximum efficiency, minimum effort
• Waste watching

2. Health in focus

• Health hacks
• Conscious food swaps
• Prioritizing self-care
• Guided health

3. Consumers in control

• Repertoire shopping
• Check the label
• DIY everything
• Me time
• Planned impulse

4. The new normal in 2023

5. Appendix