全球內容創作者市場

隨著影片內容創作格局的不斷演變，YouTube 等社群媒體平台在英國和美國超越了傳統廣播公司，吸引了前所未有的觀眾時長。這種顯著的轉變正在推動創作者經濟的爆炸式增長，預計到 2027 年，該經濟規模將達到 4,800 億美元，涵蓋全球超過 2 億的內容創作者。

市場趨勢

線上內容創作：社群媒體的興起正在重塑影片消費模式，觀眾越來越傾向於真實的內容。 YouTube 已超越 ITV，成為英國觀看量第二大的媒體，而免費直播電視的收視率則持續下降。

創作者經濟：全球創作者經濟蓬勃發展，其驅動力來自那些尋求將創意變現並擺脫傳統就業模式的人們。目前，34% 的內容創作者透過社群媒體謀生。

設備演進：隨著專業雲台攝影機（PTZ攝影機）對傳統攝影機在攝影棚、教育機構和企業中的需求構成威脅，內容創作者正在為視訊設備製造商開闢一個巨大的新市場。挑戰在於如何鼓勵創作者從智慧型手機過渡到專用視訊設備。

自然演進：創作之路通常伴隨著對更高品質設備的追求，而這種追求往往伴隨著成功，這種轉變既是可能的，也是必然的。

本報告對全球內容創作者市場進行了考察和分析，估算了市場規模，量化了內容製作設備的銷售額，預測了未來五年的市場發展趨勢，並對相關技術和競爭對手進行了評述。

目錄

• 摘要整理
• 依設備類型劃分的市場佔有率和規模（智慧型手機、Vlog相機、單眼/微單相機、專業攝影機、電影攝影機、卡片相機）
• 區域和年齡分析
• 品牌佔有率與競爭格局概述
• 購買行為與關鍵影響因素
• 人工智慧在內容創作上的應用
• 消費意圖與市場預測
• 專業與業餘創作者概況
• 對城市、半城市和農村地區超過16,000名受訪者的調查

As the landscape of video content creation continues to evolve, social media platforms like YouTube now command more viewing hours than ever before, overtaking traditional broadcasters in both the UK and USA. This seismic shift is driving explosive growth in the creator economy, which is projected to reach $480 billion by 2027, with over 200 million content creators worldwide.

This new comprehensive report from Futuresource Consulting draws on extensive market research and direct feedback from manufacturers, resellers, associations, and end users. It provides a strategic framework for enterprises and brands seeking to understand and engage with the rapidly expanding video content creator market.

Market Trends:

Online Content Creation: Social media's dominance is reshaping video consumption, with audiences favouring authentic, organic content. YouTube has overtaken ITV as the UK's second most-watched media source, while free live TV continues to decline.

Creator Economy: The global creator economy is booming, fuelled by individuals seeking to monetise creativity and move beyond traditional employment. 34% of content creators now make a living from social media.

Equipment Evolution: As pro PTZ cameras disrupt traditional camcorder demand in studios, education, and enterprise, content creators represent a vast new frontier for video gear manufacturers. The challenge is to encourage creators to upgrade from smartphones to dedicated video equipment.

Natural Progression: The creator journey typically involves a shift to higher-quality gear as success grows, making this transition both possible and inevitable.

Areas Explored:

• Market sizing and quantification of device sales into content creation
• Volume, value, and installed base (2018-2025 data)
• Five-year market forecasts by volume and value
• Technology and competitive review, including key market developments and trends

Key questions answered:

• What video acquisition devices do professional and amateur content creators use, and how does this vary by genre, region, and financial success?
• How do creators make purchasing decisions, and what influences their choice of equipment?
• What can manufacturers do to improve devices for online content creation?
• How is AI being used by content creators?
• How much do creators intend to spend on gear in the next 12 months?
• Are there regional, age, or gender differences in device usage?

Table of Contents

• Executive summary
• Market share and size by device type (Smartphones, Vlog Cameras, DSLR/Mirrorless, Pro Camcorders, Cinema Cameras, Point & Shoot)
• Regional and age group analysis
• Brand share and competitive overview
• Purchasing behaviour and key influencing factors
• AI adoption in content creation
• Spending intentions and market forecasts
• Professional vs amateur creator profiles
• Questionnaire reaching 16,000+ respondents across urban, semi-urban, and rural locations