AI寫作助理軟體市場規模、佔有率、成長分析（按組件、部署方式、組織規模、用例、最終用戶和地區分類）－2025-2032年產業預測

全球人工智慧寫作助理軟體市場預計將在 2023 年達到 29 億美元，從 2024 年的 32.5 億美元成長到 2032 年的 81.1 億美元，在預測期（2025-2032 年）內複合年成長率為 12.1%。

由於數位化通訊的興起、對生產力工具需求的不斷成長以及個人和組織對生成式人工智慧的廣泛應用，全球人工智慧寫作助理軟體市場正經歷著顯著成長。企業正在採用人工智慧寫作解決方案來增強行銷宣傳活動、提升客戶參與並降低營運成本。 SaaS模式和無縫整合能力已被證明具有優勢，而API和SDK的普及則源自於CRM和協作平台對客製化解決方案的需求。儘管文案撰寫和行銷仍然是主要的應用場景，但隨著企業採用人工智慧聊天機器人提供全天候多語言支持，客戶支援領域也在迅速擴展。北美目前在市場應用方面處於領先地位，而亞太地區在關鍵國家數位基礎設施發展的支持下，預計將快速成長。

全球人工智慧寫作助理軟體市場促進因素

數位媒體、電子商務和線上廣告的興起顯著推動了對人工智慧寫作輔助軟體的需求。企業面臨著快速、經濟高效地製作大量相關且個人化內容的壓力。人工智慧技術有助於縮短交付時間、簡化宣傳活動管理並確保內容一致性，因此對於北美、歐洲和亞太地區那些在緊迫期限內優先考慮數位化策略的企業而言，人工智慧技術至關重要。這種對人工智慧寫作工具日益成長的依賴是推動全球人工智慧寫作輔助軟體市場擴張的關鍵因素。

全球人工智慧寫作助手軟體市場限制因素

人工智慧內容產生工具的日益普及引發了人們對資料保護、智慧財產權和保密性的重大擔憂。管理敏感資料的機構，例如金融機構和醫療保健提供者，處境尤其艱難。監管法規的不明確，加上在訓練或應用這些工具過程中可能無意洩露機密資訊的風險，可能會阻礙潛在用戶，尤其是在合規要求嚴格的行業。這種猶豫可能會阻礙全球人工智慧寫作助理軟體市場的發展，最終影響整體市場成長和市場佔有率。

全球人工智慧寫作助理軟體市場趨勢

隨著越來越多的企業將人工智慧主導的內容生成工具融入現有的企業生態系統，全球人工智慧寫作助理軟體市場正經歷顯著成長。這種整合透過簡化工作流程、提升內容品質以及實現跨平台（例如辦公室套件和客戶關係管理系統）的無縫協作，提高了整體生產力。企業尤其專注於那些具備擴充性、強大的資料合規性和多語言功能的解決方案，以增強客戶參與並簡化知識管理流程。隨著企業逐漸意識到這些技術在提升溝通和營運效率方面的價值，對人工智慧寫作助理的需求將持續成長，使其成為現代企業不可或缺的工具。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球人工智慧寫作助理軟體市場規模（按組件和複合年成長率分類）（2025-2032 年）

• 市場概覽
• 解決方案
• 服務
• API 和 SDK

全球人工智慧寫作助理軟體市場規模（按部署方式和複合年成長率分類）（2025-2032 年）

• 市場概覽
• 雲
• 本地部署
• 混合

全球人工智慧寫作助理軟體市場規模（按企業規模和複合年成長率分類）（2025-2032 年）

• 市場概覽
• 小型企業
• 中型公司
• 大型公司

全球人工智慧寫作助理軟體市場規模（按應用情境和複合年成長率分類）（2025-2032 年）

• 市場概覽
• 文案撰寫與行銷
• 生產力/電子郵件
• 客戶支援
• 學術研究寫作
• 程式碼和技術寫作

全球人工智慧寫作助理軟體市場規模（按最終用戶和複合年成長率分類）（2025-2032 年）

• 市場概覽
• 媒體與娛樂
• IT/BFSI
• 衛生保健
• 教育
• 電子商務與零售

全球人工智慧寫作助理軟體市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Grammarly Inc.（USA）
• OpenAI（USA）
• Microsoft（USA）
• Google（USA）
• Jasper AI Inc.（USA）
• Anthropic（USA）
• Semrush（USA）
• DeepL（Germany）
• QuillBot（USA）
• Copy.ai（USA）
• Writesonic（USA）
• ProWritingAid（UK）
• Frase Inc.（USA）
• Rytr（India）
• Anyword（USA）
• Smodin LLC（USA）
• HyperWrite（USA）
• Canva（Australia）
• HubSpot（USA）
• Wordtune（Israel）

結論與建議

Global AI Writing Assistant Software Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.25 billion in 2024 to USD 8.11 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

The global AI writing assistant software market is experiencing significant growth driven by the shift towards digital communication, increased demand for productivity tools, and the widespread use of generative AI by individuals and organizations. Companies are incorporating AI writing solutions to enhance marketing campaigns, foster customer engagement, and lower operational expenses. The SaaS model and seamless integration capabilities have proven lucrative, with APIs and SDKs gaining traction due to the need for customized solutions within CRMs and collaboration platforms. While copywriting and marketing remain prominent applications, customer support is expanding rapidly as businesses implement AI chatbots for round-the-clock multilingual assistance. North America leads market adoption, while Asia-Pacific is poised for the fastest growth, supported by developing digital infrastructures across key nations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global AI Writing Assistant Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global AI Writing Assistant Software Market Segments Analysis

Global AI Writing Assistant Software Market is segmented by Component, Deployment, Organization Size, Use Case, End User and region. Based on Component, the market is segmented into Solutions, Services and APIs & SDKs. Based on Deployment, the market is segmented into Cloud, On-Premises and Hybrid. Based on Organization Size, the market is segmented into Small Enterprises, Medium Enterprises and Large Enterprises. Based on Use Case, the market is segmented into Copywriting & Marketing, Productivity & Emails, Customer Support, Academic & Research Writing and Code & Technical Writing. Based on End User, the market is segmented into Media & Entertainment, IT & BFSI, Healthcare, Education and E-commerce & Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global AI Writing Assistant Software Market

The rising prevalence of digital media, e-commerce, and online advertising has significantly boosted the demand for AI writing assistant software. Businesses are faced with the necessity to produce substantial amounts of relevant and personalized content swiftly and cost-effectively. AI technology facilitates reduced turnaround times, simplifies campaign management, and ensures consistency, making it indispensable for companies in North America, Europe, and the Asia-Pacific region that operate under tight deadlines and prioritize digital strategies. This growing reliance on AI writing tools is a key factor propelling the expansion of the global market for AI writing assistant software.

Restraints in the Global AI Writing Assistant Software Market

The increasing adoption of AI content generation tools raises significant concerns regarding data protection, intellectual property rights, and confidentiality. Organizations that manage sensitive data, including financial institutions and healthcare providers, find themselves in a precarious position. The presence of unclear regulations combined with the risk of inadvertent exposure of proprietary information during the training and application of these tools can deter potential users, particularly in sectors with stringent compliance requirements. This hesitance may obstruct progress within the global AI writing assistant software market, ultimately affecting its overall growth and market share.

Market Trends of the Global AI Writing Assistant Software Market

The global AI writing assistant software market is experiencing significant growth as businesses increasingly incorporate AI-driven content generation tools into their existing enterprise ecosystems. This integration enhances overall productivity by streamlining workflows, improving content quality, and ensuring seamless collaboration across platforms such as productivity suites and CRMs. Companies are focusing on solutions that offer scalability, robust data compliance, and multilingual capabilities, particularly to boost customer engagement and streamline knowledge management processes. As organizations recognize the value of these technologies in enhancing communication and operational efficiency, the demand for AI writing assistants continues to rise, positioning them as indispensable tools in modern enterprises.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global AI Writing Assistant Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services
• APIs & SDKs

Global AI Writing Assistant Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises
• Hybrid

Global AI Writing Assistant Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small Enterprises
• Medium Enterprises
• Large Enterprises

Global AI Writing Assistant Software Market Size by Use Case & CAGR (2025-2032)

• Market Overview
• Copywriting & Marketing
• Productivity & Emails
• Customer Support
• Academic & Research Writing
• Code & Technical Writing

Global AI Writing Assistant Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• Media & Entertainment
• IT & BFSI
• Healthcare
• Education
• E-commerce & Retail

Global AI Writing Assistant Software Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Organization Size, Use Case, End User)
  • US
  • Canada
• Europe (Component, Deployment, Organization Size, Use Case, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Organization Size, Use Case, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Organization Size, Use Case, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Organization Size, Use Case, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Grammarly Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jasper AI Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anthropic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeepL (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QuillBot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Copy.ai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Writesonic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProWritingAid (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frase Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rytr (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anyword (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smodin LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HyperWrite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canva (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wordtune (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations