印度的影音市場趨勢

Video Insights India

出版日期: 2025年08月05日 | 出版商:

Futuresource Consulting Ltd. | 英文 | 商品交期: 請詢問到貨日

價格

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簡介目錄

本報告研究了印度視訊娛樂市場，評估了其影響因素、市場推動因素和未來成長機會。報告重點關注宏觀經濟因素、競爭格局和市場動態，並分析了人們對線上影片、付費電視、SVoD、實體家庭影片和票房的態度、採用情況和預測。報告中也解答了諸如 "串流影音服務如何改變娛樂市場？" 以及 "Netflix 如何顛覆家庭影音市場？" 等問題。

本報告是一份關於全球家庭視訊市場的綜合洞察報告的一部分，涵蓋澳洲、比利時、巴西、加拿大、中國、丹麥、芬蘭、法國、德國、印度、義大利、日本、墨西哥、荷蘭、挪威、波蘭、俄羅斯、韓國、西班牙、瑞典、英國和美國。

市場趨勢：

過去幾年，印度的 SVoD 市場實現了兩位數的成長。這得益於行動和寬頻普及率的持續成長、全球平台為滿足價格敏感型需求而進行的價格調整，以及針對特定國家消費模式的廣告贊助和行動專屬套餐的激增。預計在預測期內，SVoD 細分市場將繼續以每年 13% 的速度成長。

由於衛星和有線電視都面臨來自串流平台的巨大壓力，付費電視用戶基數持續下降。由於印度手機普及率高且數據價格低廉，與串流媒體服務的捆綁銷售刺激了數據消費，並創造了一個無處不在的環境。同時，串流媒體平台正在提供行動專屬套餐，以滿足印度價格敏感、行動優先的消費者群體的需求。

研究領域

印度家庭視訊市場的當前表現、規模和趨勢
消費性電子硬體概覽
2026 年視訊市場預測
優質串流影音競爭格局
AVoD 市場規模
AVoD 市佔率
BVoD 行銷
家庭視訊市場佔有率
SVoD 市場成長
SVoD 市佔率
付費電視展望
交易影片趨勢

您知道嗎？

Futuresource 30 多年來一直致力於國際視訊市場的追蹤、研究和諮詢。本報告是一系列針對特定國家/地區的市場洞察報告的一部分，旨在為企業提供全面的消費視訊市場視角。

本報告對於在消費視訊市場及相關領域營運的公司尤其有用。

內容提供者、廣播公司及其供應商
中介機構與供應鏈公司
硬體、基礎設施和服務供應商
內容與消費性電子產品市場策略家、行銷人員與銷售專業人士
對相關娛樂產業有興趣的公司
投資者

綜合 PDF 報告
摘要整理
影片產業格局專家評估
線上影片（涵蓋電子銷售（電影和電視）、iVoD（電影）、訂閱線上影片 (SVoD) 和基於廣告的視訊點播 (AVoD)）
付費電視 VoD 和 CVoD
實體家庭視頻，包括 DVD 和藍光光碟的銷售和租賃
付費電視，涵蓋每月有線和衛星電視訂閱費
票房收入
市場預測僅針對合法市場，不包括盜版內容。成人內容也不包括在內。
隨附 Excel 電子表格。

簡介目錄

This Futuresource 'India Video Insights report' reviews the video entertainment market landscape in India, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like 'how are video streaming services changing the entertainment market?', and 'how did Netflix disrupt home video market?'.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Market Trends:

The Indian SVoD market has been growing double-digits in the past few years, supported by the ongoing increase in mobile and broadband penetration, global platforms adjusting prices down to meet price-sensitive demand, along with the proliferation of ad-supported and mobile only plans catering to country-specific consumption patterns. Over the outlook period, the SVoD sector is expected to continue to grow by 13% annually.

The Pay-TV base is continuously declining as both satellite and cable face significant pressure from streaming platforms. High mobile penetration and low price of the data in India created an environment where bundling with streaming services became ubiquitous as it stimulates high data consumption. At the same time, streaming platforms offer mobile-only plans, catering to a price-sensitive mobile-first Indian consumer base.

Areas Explored:

Current performance, sizing and trends within the Indian home video market
CE hardware overview
Video market forecasting, out to 2026
The competitive environment for premium streaming video
AVoD market size
AVoD market share
BVoD marketing
Home video market share
SVoD market growth
SVoD market share
Pay-TV outlook
Trends in transactional video

Did you know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

Content providers, broadcasters and their suppliers
Intermediaries and supply chain companies
Hardware, infrastructure and service providers
Content and CE market strategists, marketing and sales professionals
Companies with interests in adjacent entertainment sectors
Investors

Comprehensive PDF report
Executive summary
Expert assessment of the video industry landscape
Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
Pay-TV VoD and CVoD
Physical home video, covering DVD and Blu-ray sell-through and rental
Subscription Pay-TV covering monthly cable and satellite TV subscription fees
Box office
Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
Accompanying Excel spreadsheets are provided

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