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美國視訊市場洞察
市場調查報告書
商品編碼
1769034

美國視訊市場洞察

Video Insights USA
出版日期: | 出版商: Futuresource Consulting Ltd. | 英文 32 Pages | 商品交期: 請詢問到貨日

價格
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簡介目錄

本報告回顧了整個美國視訊娛樂市場，並評估了該行業持續數位轉型過程中的影響因素和驅動因素。關鍵領域涵蓋票房、訂閱視訊點播（SVoD）、訂閱付費電視、廣告視訊點播（AVoD）、交易影片、電子銷售（電影和電視）、iVoD（電影）和付費電視視訊點播（CVoD）、DVD 和藍光（出售和租賃）。此外，報告還提供了2020年的詳細市場資料以及2027年的預測。

本報告是一份關於全球家庭視訊市場的綜合洞察報告的一部分，本報告涵蓋澳洲、比利時、巴西、加拿大、中國、丹麥、芬蘭、法國、德國、印度、義大利、日本、墨西哥、荷蘭、挪威、波蘭、俄羅斯、韓國、西班牙、瑞典、英國和美國。

市場趨勢：

Futuresource 的追蹤顯示，2024年對美國市場來說是艱難的一年，消費者支出將年減 0.7%，至 1,370億美元。

2025年已過半，市場依然強勁，預計2025年消費者支出將年增 3.0%。在串流媒體服務和票房收入成長的推動下，預計支出將成長至 1,410億美元。

儘管交易型數位內容僅佔娛樂市場的3%，但隨著優質內容的持續發行，交易型數位內容也將再次推動成長。隨著家庭支出減少，付費電視將繼續受到 "剪線" 的影響。長期預測顯示，到2029年，美國市場規模將達到 1,500億美元。

研究領域

  • 美國家庭視訊市場現況、規模與趨勢
  • 消費性電子硬體概覽
  • 視訊市場預測
  • 優質串流影音競爭格局
  • AVoD 市場規模
  • AVoD 市場佔有率
  • BVoD 行銷
  • 家庭視訊市場佔有率
  • SVoD 市場成長
  • SVoD 市場佔有率
  • 付費電視展望
  • 交易型影片趨勢

知道嗎？

Futuresource 已在國際視訊市場追蹤、研究和諮詢方面擁有超過 30年的經驗。本報告是一系列針對特定國家/地區的市場洞察報告之一，目的是為企業提供消費者視訊市場的完整圖景。

本報告特別適合消費視訊市場及相關產業的公司：

  • 內容提供者、廣播公司及其供應商
  • 中介機構與供應鏈公司
  • 硬體、基礎設施和服務供應商
  • 內容與消費性電子市場策略師、行銷人員與銷售人員
  • 對相關娛樂產業有興趣的公司
  • 投資者

目錄

  • 全面的PDF報告
  • 執行摘要
  • 專家對視訊產業格局的評估
  • 線上視頻，涵蓋電子銷售（電影和電視）、iVoD（電影）、訂閱線上視頻（SVoD）和廣告視頻（AVoD）
  • 付費電視視訊（VoD）和 CVoD
  • 實體家庭視頻，包括 DVD 和藍光光碟的銷售和租賃
  • 付費電視，涵蓋有線電視每月訂閱以及衛星電視訂閱費
  • 票房收入
  • 市場預測僅針對正版市場，不包括盜版內容。成人內容也不包括在內。
  • 提供隨附的Excel 電子表格。
簡介目錄

This report reviews the overall video entertainment market in USA and assesses the impactors and drivers as the sector continues its digital evolution. Key areas covered include, box office, subscription video on demand (SVoD), subscription Pay-TV, advertising VoD (AVoD), transactional video, electronic sell-through (movie and TV), iVoD(movie) and Pay-TV VoD (CVoD) and DVD & Blu-ray (sell-through and rental). Plus detailed market data is provided from 2020 with forecasts to 2027.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Market Trends:

Futuresource tracking showed a tough year for the US market with a slight decline in consumer spend in 2024, coming in at $137 billion, down 0.7% year-on-year.

Halfway through 2025 and the market is looking stronger, with an expected uplift for the year at 3.0%. Spending is expected to increase to $141 billion, with growth being driven by streaming services and increased admissions at the box office.

Whilst just 3% share of the entertainment market, Transactional digital content will also help move the market back to growth, from continuing engagement with Premium releases. Pay-TV continues to be affected by cord-cutting as households cut back on spend. Long-range outlook will see the US market hit $150 billion by 2029.

Areas Explored:

  • Current performance, sizing and trends within the USA home video market
  • CE hardware overview
  • Video market forecasting
  • The competitive environment for premium streaming video
  • AVoD market size
  • AVoD market share
  • BVoD marketing
  • Home video market share
  • SVoD market growth
  • SVoD market share
  • Pay-TV outlook
  • Trends in transactional video

Did you know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  • Content providers, broadcasters and their suppliers
  • Intermediaries and supply chain companies
  • Hardware, infrastructure and service providers
  • Content and CE market strategists, marketing and sales professionals
  • Companies with interests in adjacent entertainment sectors
  • Investors

Table of Contents

  • Comprehensive PDF report
  • Executive summary
  • Expert assessment of the video industry landscape
  • Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD and CVoD
  • Physical home video, covering DVD and Blu-ray sell-through and rental
  • Subscription Pay-TV covering monthly cable and satellite TV subscription fees
  • Box office
  • Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
  • Accompanying Excel spreadsheets are provided