擴增實境(XR)的全球市場預測

擴展現實 (XR) 市場持續擴張，為遊戲和娛樂、教育、零售、企業、醫療保健等領域帶來了廣泛的好處和機會。儘管消費者擔憂以及經濟衰退導致的通貨膨脹上升，但 XR 市場在預測期內並未出現萎縮的跡象。

本報告探討了全球擴展實境 (XR) 市場，並提供了市場成長、關鍵硬體趨勢以及虛擬實境 (VR)、混合實境 (MR) 和擴增實境 (AR) 市場前景的資訊。

市場趨勢

儘管蘋果在 2024 年進入該市場，但 XR 市場的成長率依然低迷，僅為 6.9%。

由於一體機類別（2024 年出貨量最大，總出貨量達 1,420 萬台）的興趣和活躍度下降，預計 2025 年該細分市場將成長 3.4%。

成長最快的 XR 類別是 AR，這得益於其實用的用例和消費者更熟悉的外形。

• AI 眼鏡是 2024 年的趨勢，雷朋 Meta 眼鏡出貨量達 110 萬台，併計劃到 2026 年再生產 1000 萬台。

目錄

• 執行摘要
• XR 市場展望
• PCVR
• 一體機
• PSVR
• AR 眼鏡
• XR 用例

The extended reality (XR) market continues to expand, presenting a wide range of benefits and opportunities across gaming and entertainment, education, retail, corporates, medicine and more. Despite the economic downturn, leading to consumer anxiety and heightened inflation, the XR market shows no signs of contraction over the forecast period.

In this global extended reality (XR) market report, Futuresource Consulting explores market growth, key hardware trends and the market outlook for virtual reality (VR), mixed reality (MR) and augmented reality (AR).

Market Trends:

2024 was a slow year for the XR market, which grew by 6.9% despite Apple's entrance into the space.

In 2025, the segment is expected to grow by 3.4% as there is less interest and less action in the All-in-One category, which was the largest category with a total of 14.2m unit shipments in 2024.

The XR category witnessing the fastest growth is AR, because of its practical use cases and form factor that feels more familiar to the average consumer.

• AI glasses have been the trend of 2024, with Ray-Ban Meta shipping 1.1m units and planning to manufacture another 10m until 2026.

Areas Explored:

• XR market size analysis, quantifying and tracking worldwide sales of VR head mounted displays
• Market forecasting, with five-year sales forecasts, reviewing key XR product types
• Product, technology and competitive reviews, interpreting key market developments and trends

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the XR market will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Executive Summary
• XR Market Outlook
• PCVR
• All-in-One
• PSVR
• AR Glasses
• XR Use Cases