印度乘用車人機介面（HMI）市場（2025 年）

隨著智慧型手機的廣泛使用擴展到車內，印度乘用車的人機互動系統也在不斷發展，更大、更高解析度的顯示器推動了連網服務的演進，從而提供個人化和無縫的駕駛體驗。

在消費者對智慧型手機和連網服務的需求不斷成長的推動下，印度乘用車市場正在經歷數位化轉型，車載資訊娛樂系統成為人機互動的基礎，將車輛內部空間轉變為第三個生活空間或個人化的數位中心。

隨著車載資訊娛樂系統朝向智慧化、連網化和軟體定義方向發展，供應商和汽車製造商正轉向基於安卓的作業系統、OTA驅動的平台解決方案以及訂閱式服務經營模式，以建立新的收入來源。此外，隨著通訊業者擴展其5G和雲端基礎設施，車載資訊娛樂系統正蓬勃發展，並得到國內外供應商和應用開發人員組成的生態系統的支持，共同創造和提升車內體驗。

本研究探討了推動和限制這項變化的因素，並檢驗了市場參與企業和相關人員可以利用的成長機會，因為人機互動市場正在轉型為智慧運輸體驗的完全互聯中心。

報告摘要：印度乘用車人機互動市場

隨著數位化、互聯化和軟體主導的駕駛座架構在乘用車領域的快速普及，印度乘用車人機互動（HMI）市場正經歷著加速轉型。智慧型手機普及率的不斷提高、消費者對直覺用戶介面的日益偏好以及對連網汽車功能需求的不斷成長，正在重塑印度汽車HMI市場。汽車製造商正從傳統的車載資訊娛樂系統轉向整合式數位HMI平台，將資訊娛樂、導航、互聯、語音互動和車輛控制等功能整合到一個統一的介面中。這項轉型正使HMI系統成為印度高階和大眾乘用車市場的核心差異化因素。

主要市場趨勢和洞察

• 中階和入門級乘用車擴大採用大尺寸觸控螢幕資訊娛樂系統。
• 人工智慧語音助理和多語言使用者介面正擴大被整合到系統中，以增強駕駛員的互動體驗。
• 擴展聯網汽車生態系統，以支援導航、遠端資訊處理和雲端服務。
• 電動車平台的日益普及正在加速全數位化駕駛座的採用。
• OEM廠商正專注於軟體定義架構，以實現空中更新（OTA）和功能可擴展性。

印度汽車人機介面 (HMI) 市場的發展也受到汽車製造商 (OEM) 之間競爭以及消費者對無縫、類似智慧型手機的車載體驗日益成長的期望的推動。隨著汽車座艙越來越依賴軟體，HMI 平台在提升用戶參與度、滿足安全標準和實現長期升級方面發揮著至關重要的作用。總體而言，印度乘用車 HMI 市場正朝著身臨其境型、連網化和個人化的數位駕駛座解決方案發展，這與印度快速現代化的汽車生態系統相契合。

市場概況及趨勢：印度乘用車人機互動市場

在消費行為改變、數位化加速以及汽車製造商主導的駕駛座設計創新等因素的驅動下，印度乘用車人機互動（HMI）市場正經歷著一場根本性的變革。傳統的以按鈕為中心的儀錶板正被以觸控螢幕為中心的佈局所取代，並輔以基於人工智慧的語音互動和互聯資訊娛樂生態系統。這項轉變反映了印度汽車HMI市場更廣泛的變化，智慧型手機和消費性電子產品帶來的數位親和性正在重塑人們對車內體驗的期望。

最顯著的趨勢之一是向軟體定義人機互動（HMI）平台的轉變。汽車製造商正在採用基於安卓的作業系統和集中式運算架構，以實現功能擴展、空中升級和長期軟體獲利。這些平台使汽車製造商能夠在無需重大硬體重新設計的情況下推出新應用、提升介面響應速度並實現內容本地化，從而增強了汽車HMI市場在車輛差異化方面的作用。

另一個關鍵趨勢是功能的普及化。曾經僅限於高階車型的技術，例如大型浮動顯示器、連網式導航和高級語音助手，如今正擴大出現在大眾市場乘用車中。這一趨勢加劇了整車製造商 (OEM) 和一級供應商之間的競爭，並加速了印度乘用車人機互動 (HMI) 市場的創新週期。

電氣化也在重塑人機互動（HMI）的需求。電動車需要更豐富的電池狀態、充電行為和效率指標視覺化訊息，這催生了數據密集、視覺沉浸式的駕駛座設計。此外，監管機構對駕駛注意力分散、網路安全和資料隱私的關注也在影響人機互動架構，推動了對合規、安全且直覺的系統的需求。

總體而言，印度汽車人機互動市場正朝著以軟體為中心的整合生態系統發展，使用者體驗、連接性和可升級性定義了長期價值。

分析範圍：印度乘用車人機互動市場

本AI解答簡報檢驗了印度乘用車HMI市場，重點關注在印度乘用車上出廠預裝的人機介面系統，包括資訊娛樂主機、數位儀錶叢集、整合顯示器、語音互動平台、連接解決方案以及直接提供給OEM廠商的嵌入式HMI軟體。

本次對印度汽車人機互動（HMI）市場的評估主要針對內燃機和電動乘用車的OEM客製化系統，不包括售後市場安裝。研究考慮了與集中式運算、軟體定義汽車平臺以及支援持續功能升級的空中下載（OTA）生態系統一致的HMI架構。

地理範圍僅限於印度，以反映當地消費者的偏好、監管環境、語言要求和價格敏感度。基準年與目前產業採用趨勢相符，前瞻性展望著重於技術應用而非財務預測。透過排除收入細分，該分析突顯了影響汽車人機互動市場的結構性變化，包括軟體整合、供應商與OEM廠商的合作模式以及不斷演進的使用者體驗標準。

市場區隔分析：印度乘用車人機互動市場

印度乘用車人機互動（HMI）市場可根據介面類型、系統整合度和車輛類別進行細分。這些細分維度反映了HMI技術在印度多樣化的乘用車環境中的應用。

按介面類型分類，這包括觸控螢幕資訊娛樂系統、數位儀表叢集、抬頭顯示器、語音控制介面、多顯示器駕駛座佈局等。雖然觸控螢幕資訊娛樂系統仍然佔據主導地位，但由於語音辨識技術和多語言支援的改進，基於語音的互動正變得越來越普遍。

從系統整合角度來看，汽車人機互動市場涵蓋獨立式主機、半整合式資訊叢集系統和全整合式數位駕駛座。全整合平台因其支援集中式處理和高級數據視覺化，在電動車和豪華車領域越來越受歡迎。

車輛細分市場分為入門、中階和豪華乘用車。雖然豪華車在採用先進的人機互動（HMI）功能方面處於領先地位，但隨著汽車製造商尋求產品差異化和提升產品價值，中檔車市場正在迅速縮小差距。

市場細分錶明，印度乘用車人機互動市場正在所有車輛類別中不斷擴張。

成長要素：印度乘用車人機互動市場

印度乘用車人機互動（HMI）市場的成長主要受消費者對高度互聯、直覺且類似智慧型手機的車載體驗日益成長的需求所驅動。數位素養的提高和智慧型手機的普及，推動了印度汽車HMI市場對無縫資訊娛樂和語音互動的期望。

汽車製造商之間的競爭也是推動成長要素，因為汽車製造商都在尋求透過先進的人機互動（HMI）功能來實現車型差異化並提升品牌形象。電動車平台的興起進一步加速了汽車人機互動市場的創新，實現了更豐富的視覺化效果和軟體主導的駕駛座設計。

限制印度乘用車人機互動市場成長的因素

儘管發展勢頭強勁，但印度乘用車人機互動（HMI）市場仍面臨諸多挑戰，包括成本敏感度、網路安全以及低價位車型軟體性能的不穩定性。先進的HMI硬體會增加車輛成本，從而限制其在印度汽車HMI市場中價格敏感型細分市場的普及。

網路安全合規性和資料隱私法規為汽車人機介面市場的原始設備製造商和供應商帶來了更大的複雜性。

競爭格局：印度乘用車人機互動市場

印度乘用車人機互動（HMI）市場競爭異常激烈，主要由全球一級供應商主導，他們與國內外整車製造商（OEM）緊密合作。競爭的關鍵在於軟體能力、平台擴充性、與車輛作業系統整合以及對空中升級的長期支援。

在印度汽車人機互動（HMI）市場中營運的主要一級供應商包括哈曼、偉世通、大陸集團、福維亞（歌樂）、松下汽車、博世和電裝。這些公司為主要汽車製造商（OEM）提供資訊娛樂平台、數位駕駛座解決方案和內建軟體堆疊。它們的競爭優勢在於其全球規模、與OEM廠商建立的穩固關係以及與軟體定義車輛藍圖保持一致的能力。

諸如馬魯蒂鈴木、現代、塔塔汽車、馬恆達、起亞、豐田、大眾集團、寶馬、梅賽德斯-奔馳和奧迪等汽車製造商在製定人機互動（HMI）規範和選擇供應商方面發揮核心作用。汽車製造商與一級供應商之間的策略夥伴關係日益側重於軟體生態系統、人工智慧賦能的介面以及網路安全合規性。

整體而言，印度汽車人機介面市場正朝著OEM廠商和供應商之間更深入的合作方向發展，軟體應對力和平台柔軟性正成為關鍵的競爭差異化因素。

目錄

成長環境：印度乘用車人機互動市場的成長機會

• 人機介面系統通訊與連線：關鍵定義
• 主要發現
• 數位人機介面技術及應用趨勢：高階OEM廠商
• 數位人機介面技術及應用趨勢：大眾市場OEM廠商
• 按段居中顯示範圍簡介
• 人機介面功能基準測試：整體（高階市場）
• 人機介面功能基準測試：整體（銷售部分）

成長環境：印度乘用車人機互動中汽車產業的轉型成長機會

• 為什麼經濟成長變得越來越困難？
• 策略要務
• 三大戰略挑戰對印度乘用車人機互動產業的影響

成長環境：印度乘用車人機互動領域的成長機會生態系統

• 分析範圍
• IVI系統分段
• 市場定義
• 按類型分類的汽車製造商細分
• 體型細分
• 競爭環境
• 主要競爭對手
• 成長促進因素
• 成長限制因素

成長機會分析：趨勢與法規

• 影響汽車車載資訊娛樂系統的法規
• 影響汽車車載資訊娛樂系統的關鍵趨勢
• 電動車與內燃機汽車人機介面平台轉型

成長環境：技術藍圖

• 介紹
• IVI架構的演變
• IVI系統框圖
• 車載資訊娛樂系統的未來發展方向：擴增實境（AR）與混合實境（MR）

OEM實施方案

• 奧迪：HMI功能與價格
• 奧迪：OEM策略
• BMW：人機互動介面功能及價格
• BMW：OEM戰略
• 捷豹：人機互動功能及定價
• 捷豹：OEM戰略
• 路虎：人機互動介面功能及價格
• 路虎：OEM策略
• 雷克薩斯：人機互動介面功能及價格
• 雷克薩斯：OEM戰略
• 梅賽德斯-奔馳：人機互動介面功能及價格
• 梅賽德斯-奔馳：OEM策略
• 比亞迪：人機介面功能及價格
• 比亞迪：OEM策略
• 本田：HMI功能及價格
• 本田：OEM戰略
• 現代汽車：人機互動介面功能及價格
• 現代：OEM戰略
• 起亞：HMI功能及價格
• 馬恆達：人機互動介面功能及定價
• 馬恆達：OEM戰略
• 馬魯蒂鈴木：人機互動介面功能及定價
• 馬魯蒂鈴木：OEM戰略
• MG名爵：人機互動介面功能及定價
• MG名爵：OEM策略
• 塔塔汽車：人機互動介面功能及定價
• 塔塔汽車：OEM戰略

重點公司：一級供應商

• Aptiv
• Forvia Clarion
• Continental
• Denso Ten Minda
• Harman
• LG Electronics
• Mobis
• Panasonic Automotive
• Visteon

印度乘用車人機互動市場的成長機遇

• 成長機會 1：人機互動個人化與人工智慧驅動的車載智慧
• 成長機會 2：身臨其境型資訊娛樂與多感官使用者體驗設計
• 成長機會3：車載健康與舒適即服務訂閱模式

附錄與後續步驟

Passenger Vehicle HMI in India is Evolving as Rising Smartphone Adoption Extends into Vehicle Cabins, Driving the Evolution of Connected Services toward Personalized and Seamless Driving Experiences Supported by Larger and Enhanced Displays

India's passenger vehicle market is experiencing a digital transformation due to the rising consumer demand for smartphones and connected services, making in-vehicle infotainment a building block for HMI and transforming the vehicle cabin into a third living space or personalized digital hub.

As the vehicle infotainment stack becomes smart, connected, and software-defined, suppliers and automakers are moving toward Android-based operating systems, OTA-driven platform solutions, and subscription-as-a-service business models to establish new revenue streams. Furthermore, as telecommunication providers are expanding 5G and cloud infrastructure, in-vehicle infotainment is gaining tailwinds supported by an ecosystem of domestic and international tier suppliers and app developers to build and enhance in-vehicle experiences.

This study examines factors driving and restraining this shift; it also identifies growth opportunities emerging for market participants and stakeholders to leverage as the HMI market transitions to a fully connected and smart mobility experience hub.

Report Summary: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market is witnessing accelerated transformation as passenger vehicles increasingly adopt digital, connected, and software-driven cockpit architectures. Rising smartphone penetration, growing preference for intuitive user interfaces, and increasing demand for connected vehicle features are reshaping the India automotive HMI market. Automakers are transitioning from conventional infotainment systems toward integrated digital HMI platforms that combine infotainment, navigation, connectivity, voice interaction, and vehicle control within unified interfaces. This shift is positioning HMI systems as a core differentiator across both premium and mass-market passenger vehicles in India.

Key Market Trends & Insights

• Increasing adoption of large touchscreen infotainment systems across mid-range and entry-level passenger vehicles.
• Growing integration of AI-enabled voice assistants and multilingual user interfaces to enhance driver interaction.
• Expansion of connected vehicle ecosystems, supporting navigation, telematics, and cloud-based services.
• Rising influence of electric vehicle platforms, accelerating the adoption of fully digital cockpits.
• OEM focus on software-defined architectures enabling over-the-air updates and feature scalability.

The Automotive Human Machine Interface Market in India is further supported by OEM competition and evolving consumer expectations for seamless, smartphone-like in-vehicle experiences. As vehicle cabins become more software-centric, HMI platforms are playing a critical role in improving user engagement, safety compliance, and long-term upgradeability. Overall, the Indian Passenger Vehicle HMI Market is evolving toward immersive, connected, and personalized digital cockpit solutions that align with India's rapidly modernizing automotive ecosystem.

Market Overview & Trends: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market is undergoing a fundamental transformation driven by changing consumer behavior, rapid digitization, and OEM-led innovation in cockpit design. Traditional button-heavy dashboards are being replaced by touchscreen-centric layouts supported by AI-based voice interaction and connected infotainment ecosystems. This shift reflects broader changes in the India automotive HMI market, where digital familiarity from smartphones and consumer electronics is reshaping in-vehicle experience expectations.

One of the most prominent trends is the migration toward software-defined HMI platforms. OEMs are adopting Android-based operating systems and centralized computing architectures to enable feature scalability, OTA updates, and long-term software monetization. These platforms allow automakers to deploy new applications, improve interface responsiveness, and localize content without extensive hardware redesigns, strengthening the role of the Automotive Human Machine Interface Market in vehicle differentiation.

Another key trend is feature democratization. Technologies once limited to premium vehicles-such as large floating displays, connected navigation, and advanced voice assistants-are now increasingly offered in mass-market passenger vehicles. This trend is intensifying competition among OEMs and Tier I suppliers, pushing innovation cycles faster across the Indian Passenger Vehicle HMI Market.

Electrification is also reshaping HMI requirements. EVs demand richer visualization of battery status, charging behavior, and efficiency metrics, leading to more data-intensive and visually immersive cockpit designs. Additionally, regulatory focus on driver distraction, cybersecurity, and data privacy is influencing HMI architecture, driving demand for compliant, secure, and intuitive systems.

Overall, the India automotive HMI market is moving toward integrated, software-centric ecosystems where user experience, connectivity, and upgradeability define long-term value.

Scope of Analysis: Indian Passenger Vehicle HMI Market

This AI Answer Overview examines the Indian Passenger Vehicle HMI Market with a focus on factory-installed human-machine interface systems used in passenger vehicles across India. The scope includes infotainment head units, digital instrument clusters, integrated displays, voice interaction platforms, connectivity solutions, and embedded HMI software supplied directly to OEMs.

The India automotive HMI market assessment emphasizes OEM-fit systems across internal combustion engine vehicles and electric passenger vehicles, excluding aftermarket installations. The analysis considers HMI architectures aligned with centralized computing, software-defined vehicle platforms, and OTA-enabled ecosystems that support continuous feature upgrades.

Geographically, the scope is limited to India, reflecting localized consumer preferences, regulatory conditions, language requirements, and pricing sensitivities. The base year aligns with current industry deployment trends, with forward-looking insights focused on technology adoption rather than financial forecasting. By excluding revenue breakdowns, the analysis highlights structural shifts shaping the Automotive Human Machine Interface Market, including software integration, supplier-OEM collaboration models, and evolving user experience standards.

Market Segmentation Analysis: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market can be segmented based on interface type, system integration level, and vehicle category. These segmentation dimensions reflect how HMI technologies are deployed across India's diverse passenger vehicle landscape.

By interface type, the India automotive HMI market includes touchscreen-based infotainment systems, digital instrument clusters, head-up displays, voice-controlled interfaces, and multi-display cockpit layouts. Touchscreen infotainment remains the dominant interface, while voice-based interaction is gaining traction due to improved speech recognition and multilingual support.

From a system integration perspective, the Automotive Human Machine Interface Market spans standalone head units, semi-integrated infotainment-cluster systems, and fully integrated digital cockpits. Fully integrated platforms are increasingly favored in EVs and premium passenger vehicles, as they support centralized processing and advanced data visualization.

Vehicle segmentation includes entry-level, mid-range, and premium passenger vehicles. While premium vehicles lead in adopting advanced HMI features, mid-range segments are rapidly closing the gap as OEMs seek to differentiate offerings and improve perceived value.

This segmentation highlights the expanding footprint of the Indian Passenger Vehicle HMI Market across all passenger vehicle categories.

Growth Drivers: Indian Passenger Vehicle HMI Market

Growth in the Indian Passenger Vehicle HMI Market is driven by rising consumer demand for connected, intuitive, and smartphone-like in-vehicle experiences. Increasing digital literacy and smartphone usage have raised expectations for seamless infotainment and voice interaction within the India automotive HMI market.

OEM competition is another key driver, as automakers use advanced HMI features to differentiate models and improve brand perception. The rise of EV platforms further accelerates innovation in the Automotive Human Machine Interface Market, enabling richer visualization and software-driven cockpit design.

Growth Restraints: Indian Passenger Vehicle HMI Market

Despite strong momentum, the Indian Passenger Vehicle HMI Market faces challenges related to cost sensitivity, cybersecurity, and uneven software performance in lower vehicle segments. Advanced HMI hardware increases vehicle costs, limiting adoption in price-sensitive categories of the India automotive HMI market.

Cybersecurity compliance and data privacy regulations add complexity for OEMs and suppliers operating in the Automotive Human Machine Interface Market.

Competitive Landscape: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market features a competitive ecosystem dominated by global Tier I suppliers working closely with domestic and international OEMs. Competition is driven by software capability, platform scalability, integration with vehicle operating systems, and long-term support for OTA updates.

Key Tier I suppliers active in the India automotive HMI market include Harman, Visteon, Continental, Forvia (Clarion), Panasonic Automotive, Bosch, and Denso. These players supply infotainment platforms, digital cockpit solutions, and embedded software stacks to leading OEMs. Their competitive strength lies in global scale, established OEM relationships, and the ability to align with software-defined vehicle roadmaps.

OEMs such as Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Kia, Toyota, Volkswagen Group, BMW, Mercedes-Benz, and Audi play a central role in shaping HMI specifications and supplier selection. Strategic partnerships between OEMs and Tier I suppliers are increasingly focused on software ecosystems, AI-enabled interfaces, and cybersecurity compliance.

Overall, the Automotive Human Machine Interface Market in India is moving toward deeper OEM-supplier collaboration, with software readiness and platform flexibility emerging as decisive competitive differentiators.

Table of Contents

Growth Environment: Growth Opportunities in the Indian Passenger Vehicle HMI Market

• HMI System Communication and Connectivity: Important Definitions
• Key Findings
• Digital HMI Technology and Adoption Trends: Premium OEMs
• Digital HMI Technology and Adoption Trends: Volume OEMs
• Central Display Range Snapshot by Segment
• HMI Features Benchmarking: Overall (Premium Segment)
• HMI Features Benchmarking: Overall (Volume Segment)

Growth Environment: Transformation in Automotive Growth Opportunities in Indian Passenger HMI

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Indian Passenger Vehicle HMI Industry

Growth Environment: Ecosystem in Growth Opportunities In Indian Passenger Vehicle HMI

• Scope of Analysis
• IVI System Segmentation
• Market Definition
• Automaker Type Segmentation
• Vehicle Body Type Segmentation
• Competitive Environment
• Key Competitors
• Growth Drivers
• Growth Restraints

Growth Opportunity Analysis: Trends and Regulation

• Regulations Impacting Automotive IVI
• Major Trends Impacting Automotive IVI
• EV Versus ICE HMI Platform Transition

Growth Environment: Technology Roadmap

• Introduction
• Evolution of IVI Architecture
• IVI System Block Diagram
• Future Developments in Vehicle Infotainment: Augmented Reality (AR) and Mixed Reality (MR)

OEM Implementation Approach

• Audi: HMI Features and Pricing
• Audi: OEM Strategy
• BMW: HMI Features and Pricing
• BMW: OEM Strategy
• Jaguar: HMI Features and Pricing
• Jaguar: OEM Strategy
• Land Rover: HMI Features and Pricing
• Land Rover: OEM Strategy
• Lexus: HMI Features and Pricing
• Lexus: OEM Strategy
• Mercedes-Benz: HMI Features and Pricing
• Mercedes-Benz: OEM Strategy
• BYD: HMI Features and Pricing
• BYD: OEM Strategy
• Honda: HMI Features and Pricing

Honda: OEM Strategy

• Hyundai: HMI Features and Pricing

Hyundai: OEM Strategy

Kia: OEM Strategy

• Mahindra: HMI Features and Pricing

Mahindra: OEM Strategy

Maruti Suzuki: HMI Features and Pricing

Maruti Suzuki: OEM Strategy

• MG Motor: HMI Features and Pricing

MG Motor: OEM Strategy

• Tata Motors: HMI Features and Pricing

Tata Motors: OEM Strategy

• Companies to Action: Tier Suppliers
• Aptiv
• Forvia Clarion
• Continental
• Denso Ten Minda
• Harman
• LG Electronics
• Mobis
• Panasonic Automotive
• Visteon
• Growth Opportunities in the Indian Passenger Vehicle HMI Market
• Growth Opportunity 1: HMI Personalization and AI-Driven In-Vehicle Intelligence
• Growth Opportunity 2: Immersive Infotainment and Multisensory UX Design
• Growth Opportunity 3: In-Vehicle Wellness and Comfort-as-a-Service Subscription Models

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer