亞太地區主要汽車OEM廠商連線服務的策略分析

Strategic Profiling of Leading APAC Automotive OEMs' Connected Services

出版日期: 2025年11月26日 | 出版商:

Frost & Sullivan | 英文 120 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

個人化、獲利模式和資料智慧將塑造聯網汽車生態系統的未來。

本研究分析了亞太地區汽車製造商在北美和歐洲提供的各種連線服務。這些服務分為七個子類別：資訊娛樂和導航、維護保養、安全保障、遠端服務、便利服務、電動車專屬服務以及資料收益化和按需功能（FoD）。研究結果凸顯了連網服務市場中汽車製造商和服務供應商的成長機會。

本研究還指出了影響連線服務的關鍵促進因素和限制因素。研究分析了各汽車製造商（OEM）的連線服務產品，重點關注Hyundai、Kia、Genesis、BYD、Xpeng、Nio、Toyota、Nissan、Honda等公司。這些汽車製造商策略性地投資於軟體定義汽車平臺，以實現功能的快速部署和服務的持續改進。此外，為了支持日益成長的電氣化轉型，他們擴展其電動車專屬服務，例如電池健康監測、智慧充電和路線最佳化。

本研究也檢驗了聯網汽車生態系統在技術和策略上的演變，特別關注亞太地區領先的汽車製造商如何透過產品多元化、為區域市場提供在地化服務以及提升車載數位體驗的優質性，與來自其他地區的成熟品牌競爭。

Hyundai：北美
Hyundai Connected Services：北美
Hyundai Models：北美
Hyundai Connected Services: Bluelink Versus Bluelink+
Hyundai：歐洲
Hyundai Connected Services：歐洲
Hyundai Models：歐洲
Hyundai Connected Services：概述
Kia：北美
Kia Connected Services：北美
Kia Models：北美
Kia：歐洲
Kia Connected Services：歐洲
Kia Models：歐洲
Kia Connected Services：概述
Genesis：北美和歐洲*
Genesis Connected Services
Genesis Models
Genesis Connected Services：概述
Toyota：北美
Toyota Connected Services北美
Toyota Models：北美
Toyota Subscriptions：北美
Toyota：歐洲
Toyota Connected Services歐洲
Toyota Models：歐洲
Toyota Connected Services：概述
BYD
BYD Connected Services
BYD Models
BYD Connected Services：概述
XPENG
XPENG Connected Services
XPENG Models
XPENG Connected Services：概述
NIO
NIO Connected Services
NIO Models
NIO Connected Services：概述
Nissan
Nissan Connected Services
Nissan Models：北美和歐洲
Nissan Connected Services：概述
Honda：北美
HondaLink Connected by OnStar
Honda Connected Services
Honda Models
Honda Europe：概覽
Honda Connected Services
Honda Models
Honda Connected Services：概述*

連線服務市場的成長機會領域

成長機會1：拓展車載數位化體驗並整合生態系統
成長機會2：整合人工智慧與雲端運算，打造個人化出行體驗
成長機會3：聯網汽車資料與服務生態系的商業化

附錄：後續步驟

成長機會帶來的益處和影響
下一步
材料清單
免責聲明

簡介目錄

Product Code: PG1O-46

Personalization, Monetization, and Data Intelligence Will Shape the Future of the Connected Automotive Ecosystem

This study explores the various connected services offered by APAC-based automakers in North America and Europe. These connected services have been categorized into 7 sub-segments: Infotainment and Navigation, Maintenance, Safety and Security, Remote Services, Convenience, EV-specific Services, and Data Monetization and Function-on-Demand (FoD). The findings highlight growth opportunities for automakers and service providers in the connected services market.

The study also identifies the main growth drivers and restraints affecting connected services. It also analyzes connected service offerings for each OEM, focusing on companies such as Hyundai, Kia, Genesis, BYD, Xpeng, Nio, Toyota, Nissan, and Honda. These OEMs have strategically invested in software-defined vehicle platforms that enable faster feature deployment and continuous service enhancements. They are also expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.

The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading APAC OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.

Research Scope

Scope of Analysis

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the Connected Services Industry

Growth Environment: Connected Services Market

Key Findings
Highlights of Key Regulations and Standards in China
Highlights of Key Regulations and Standards in South Korea
Highlights of Key Regulations and Standards in Japan

Growth Environment: Impact of Connected Services Ecosystem in the Automotive Industry

Connected Cars: Market Definition
Connected Cars: Ecosystem
Connected Services Categories/Segments: Analysis
Connected Services Market: Challenges
Connected Services: SWOT Analysis
Competitive Environment
Key Competitors

Growth Opportunity Analysis: Connected Services Market

Case Study: Tesla-Driving Innovation in Connected Mobility
Growth Drivers
Growth Restraints
Key Insights: Connected Services Market
Connected Services: OEM Analysis

Companies to Action: OEM Offerings

Hyundai: North America
Hyundai Connected Services: North America
Hyundai Models: North America
Hyundai Connected Services: Bluelink Versus Bluelink+
Hyundai: Europe
Hyundai Connected Services: Europe
Hyundai Models: Europe
Hyundai Connected Services: Overview
Kia: North America
Kia Connected Services: North America
Kia Models: North America
Kia: Europe
Kia Connected Services: Europe
Kia Models: Europe
Kia Connected Services: Overview
Genesis North America and Europe*
Genesis Connected Services
Genesis Models
Genesis Connected Services: Overview
Toyota: North America
Toyota Connected Services: North America
Toyota Models: North America
Toyota Subscriptions: North America
Toyota: Europe
Toyota Connected Services: Europe
Toyota Models: Europe
Toyota Connected Services: Overview
BYD
BYD Connected Services
BYD Models
BYD Connected Services: Overview
XPENG
XPENG Connected Services
XPENG Models
XPENG Connected Services: Overview
NIO
NIO Connected Services
NIO Models
NIO Connected Services: Overview
Nissan
Nissan Connected Services
Nissan Models North America and Europe
Nissan Connected Services: Overview
Honda: North America
HondaLink Connected by OnStar
Honda Connected Services
Honda Models
Honda Europe: Overview
Honda Connected Services
Honda Models
Honda Connected Services: Overview*

Growth Opportunity Universe in the Connected Services Market

Growth Opportunity 1: Expansion of Digital Experiences and Ecosystem Integration Within Vehicles
Growth Opportunity 2: AI and Cloud Integration for Tailored Mobility Experiences
Growth Opportunity 3: Monetizing Connected Vehicle Data and Service Ecosystems