北美和歐洲輕型商用車服務市場（2024 年和 2030 年）

Servitization in the Light Commercial Vehicle Market, North America and Europe, 2024 and 2030

出版日期: 2025年11月14日 | 出版商:

Frost & Sullivan | 英文 61 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

多元化的經營模式和新興趨勢正在推動銷售、互聯互通、金融和售後市場的變革性成長。

在這份分析報告中，Frost & Sullivan檢驗了服務化如何重塑輕型商用車 (LCV) 產業。隨著市場從以產品為中心轉向以服務主導的模式，LCV 製造商正在拓展其服務範圍，不再局限於車輛銷售，而是涵蓋車隊管理、預測性維護、遠端資訊處理、靈活的所有權模式和即時數據分析等，所有這些舉措都旨在提高效率和客戶忠誠度。

在數位化連接和不斷提升的客戶期望的驅動下，服務化使汽車製造商能夠創造持續收入、加強長期合作關係並抵禦市場波動。對電氣化、永續性和最佳化車隊營運的日益重視正在加速這項變革。諸如維護即服務、基於使用量的融資、電動車充電支援和駕駛員培訓等新型服務模式，正在幫助客戶降低整體擁有成本並提高車隊運轉率。

服務化如今已成為輕型商用車製造商面向未來的策略發展道路。透過順應數位化和永續出行的發展趨勢，原始設備製造商（OEM）正將自身定位為車隊營運商的長期合作夥伴，從而在快速發展的生態系統中推動成長並確立領先地位。

該研究以 2024 年為基準年，2030 年為預測年，評估了四個領域的機會：一般銷售及相關服務、互聯服務、金融服務和售後服務。

In this analysis, Frost & Sullivan examines how servitization is reshaping the light commercial vehicle (LCV) industry. As the market shifts from product-centric to service-led models, LCV manufacturers are expanding their offerings beyond vehicle sales to include fleet management, predictive maintenance, telematics, flexible ownership models, and real-time data insights, all aimed at improving efficiency and customer loyalty.

Driven by digital connectivity and rising customer expectations, servitization enables OEMs to generate recurring revenue, strengthen long-term relationships, and remain resilient in the face of market volatility. The growing emphasis on electrification, sustainability, and optimized fleet operations is accelerating this evolution. New service models, such as maintenance-as-a-service, usage-based financing, EV charging support, and driver training, are helping customers reduce the total cost of ownership and improve fleet uptime.

For LCV manufacturers, servitization is now a strategic path to future readiness. By aligning with digital and sustainable mobility trends, OEMs are positioning themselves as long-term partners to fleet operators, driving growth and leadership in a rapidly evolving ecosystem.

The study covers 2024 as the base year and 2030 as the forecast year, assessing opportunities across four areas: general sales and allied services, connected services, financial services, and aftermarket services.

Transformation in the Business for Light Commercial Vehicles

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the Light Commercial Vehicle Industry

Ecosystem

Research Scope
Market Segmentation
Project Objectives and Benefits of Servitization
Servitization Opportunities in Commercial Vehicles
General Sales and Allied Services
Connected Services
Financial Services
Aftermarket Services

Growth Environment

Profit Pool: Europe
Profit Pool: North America
Attractiveness of Services

General Sales and Allied Services

LCV Sales
AI Data-Driven Sales Services for Dealers, Software Updates, and Hardware Upgrades
Company-Owned and Operated Stores, Driver Training, and Closed-Circle Lifecycle Financing
Profit Pool: Europe
Profit Pool: North America
Attractiveness of General Sales and Allied Services

Connected Services

Fleet Management, Data Subscription, and Fleet Optimization Consulting
Logistics Load Aggregation Services and LCV Toll, Parking, and Fueling Services/In-Vehicle Payment Services
Maps/Telematics and Driver Services
Profit Pool: Europe
Profit Pool: North America
Attractiveness of Connected Services